• Scope of the Report
• Report Methodology
• Market Size and Growth
  • Figure 1-1 U.S. Retail Sales of Salad Dressing, 2001-2005 (in billion $)
  • Table 1-1 IRI-Tracked Sales of Salad Dressing, 2001-2005 (in million $)
  • Trying to Regain Ground
  • Market Drivers
  • An Experimental Consumer
  
  
• Market Projections
  • Figure 1-2 Projected Retail Sales of Salad Dressing, 2006-2010 (in billion $)
  
  
• Marketers
  • Top Marketers
  • Figure 1-3 IRI-Tracked Market Shares of Top U.S. Salad Dressing Manufacturers, 2005 (%)
  • Table 1-2 IRI-Tracked Sales of Top Salad Dressing Marketers, 2001-2005 (in million $)
  • Top Brands
  • Figure 1-4 IRI-Tracked Market Shares of Top U.S. Salad Dressing Brands, 2005 (%)
  • Table 1-3 IRI-Tracked Sales of Top Salad Dressing Brands, 2001-2005 (in million $)
  
  
• Marketing Dynamics
  • Marketing Initiatives
  • New Product Introductions
  • Table 1-4 Top Marketers Based on the Number of Brands Introduced, January 2005-June 2006
  • Table 1-5 Top Marketers Based on the Number of SKUs Introduced, January 2005-June 2006
  
  
• Consumers
  • Dry Mix Salad Dressing
  • Prepared Salad Dressing
  
  
• Trends
  • Obesity: A Growing Concern
  • Organic Food Gains Ground
  • Flavors: Key to Salad Dressing
  • Ethnic Flavors Influence New Age Salad Dressing
  • Americans say Yes to ‘No Trans-Fats’
  • However, Some Fats Are Good
  • A Dash of Olive Oil in Salad Dressings
  • Upscale: The Most Popular Package Tag
  • U.S. Goes Natural

Chapter 2 The Market

• Scope of the Report
• Report Methodology
• Market Size and Growth
  • Figure 2-1 U.S. Retail Sales of Salad Dressing, 2001-2005 (in billion $)
  • Diets Take a Bite Out of Dressing Sales
  • Rising Produce Prices Don’t Help, Either
  • Table 2-1 IRI-Tracked Sales of Salad Dressing, 2001-2005 (in million $)
  • Trying to Regain Ground
  • Market Composition
  • Figure 2-2 IRI-Tracked Market Composition by Category Share of Salad Dressing, 2001-2005 (%)
  • Fresh Is In
  • Refrigerated Salad Dressing
  • Figure 2-3 IRI-Tracked Sales of Refrigerated Salad Dressing, 2001-2005 (in million $)
  • Salad Dressing Mixes
  • Figure 2-4 IRI-Tracked Sales of Salad Dressing Mixes, 2001-2005 (in million $)
  • Shelf Stable Salad Dressings
  • Figure 2-5 IRI-Tracked Sales of Shelf Stable Pourable Salad Dressing, 2001-2005 (in billion $)
  • Market Drivers
  
  
• Market Projections
  • Figure 2-6 Projected Retail Sales of Salad Dressing, 2006-2010 (in billion $)

Chapter 3 The Marketers

• Overview
• Top Marketers
• Kraft is Number One
• As the Total Market Wilts, Private Label Grows
• Figure 3-1 IRI-Tracked Market Shares of Top U.S. Salad Dressing Manufacturers, 2005 (%)
• Performance Analysis
• Table 3-1 IRI-Tracked Sales of Top Salad Dressing Marketers, 2001-2005 (in million $)
• Top Brands
• Ken’s Steak House Shows Consistent Growth over Five Years
• Figure 3-2 IRI-Tracked Market Shares of Top U.S. Salad Dressing Brands, 2005 (%)
• Table 3-2 IRI-Tracked Sales of Top Salad Dressing Brands, 2001-2005 (in million $)
• Salad Dressing Mixes
  • Table 3-3 IRI-Tracked Sales of Top Salad Dressing Mixes, Marketers, 2001-2005 (in million $)
  • Table 3-4 IRI-Tracked Sales of Top Salad Dressing Mixes, Brands, 2001-2005 (in million $)
  
  
• Shelf Stable Salad Dressing
  • Leaders are Losing Market Share
  • Table 3-5 IRI-Tracked Sales of Top Shelf Stable Salad Dressing, Marketers, 2001-2005 (in million $)
  • Table 3-6 IRI-Tracked Sales of Top Shelf Stable Salad Dressing, Brands, 2001-2005 (in million $)
  
  
• Refrigerated Salad Dressing
  • Maries is the Top Seller
  • T. Marzetti Gains Market Share
  • Table 3-7 IRI-Tracked Sales of Top Refrigerated Salad Dressing Marketers, 2001-2005 (in million $)
  • Table 3-8 IRI-Tracked Sales of Top Refrigerated Salad Dressing, Brands, 2001-2005 (in million $)
  
  
• Company Briefs
  • Kraft Foods, Inc.
  • Table 3-9 Kraft Foods, Inc. Top Salad Dressing Brands
  • Figure 3-3 IRI-Tracked Sales of Kraft Salad Dressings, 2001-2005 (in million $)
  • Unilever Bestfoods North America
  • Table 3-10 Unilever Salad Dressing Brands
  • Figure 3-5 IRI-Tracked Sales of the Unilever Salad Dressings, 2001-2005 (in million $)
  • The Clorox Company
  • Table 3-11 The Clorox Company Top Salad Dressing Brands
  • Figure 3-4 IRI-Tracked Sales of the Clorox Company, Salad Dressing, 2001-2005 (in million $)
  • Ken’s Foods, Inc.
  • Figure 3-6 IRI-Tracked Sales of the Ken’s Foods Salad Dressings, 2001-2005 (in million $)
  • Newman’s Own, Inc.
  • Table 3-12 The Newman’s Own, Inc. Top Salad Dressing Brands
  • Figure 3-7 IRI-Tracked Sales of the Newman’s Own, Inc., Salad Dressing, 2001-2005 (in million $)
  • T. Marzetti Company
  • Table 3-13 T. Marzetti Company Top Salad Dressing Brands
  • Figure 3-8 IRI-Tracked Sales of the T. Marzetti Company, Salad Dressing, 2001-2005 (in million $)

Chapter 4 Marketing Dynamics

• New Product Introductions
  • Unilever Introduces the Highest Number of Brands
  • Table 4-1 Top Marketers Based on the Number of Brands Introduced, January 2005-June 2006
  • Lancaster Colony Launches Highest Number of SKUs
  • Table 4-2 Top Marketers Based on the Number of SKUs Introduced, January 2005-June 2006
  • New Product Introductions by Package Tag
  • Table 4-3 Salad Dressing’s New Product Selling Points, by Select Package Tags, January 2005-June 2006
  • Table 4-4 Selected Salad Dressing Brand Introductions with ‘Upscale’
  • Package Tag
  • Table 4-5 Selected Salad Dressing Brand Introductions with
  • “Natural” Package Tag
  • Table 4-6 Selected Salad Dressing Brand Introductions with “No Preservatives” Package Tag
  • New Product Introductions by Flavor
  • Table 4-7 Salad Dressing’s New Product Selling Points, by Select Flavors, January 2005-June 2006
  • Table 4-8 Select Salad Dressing Brand Introductions that are “Blends”
  • Table 4-9 Select Salad Dressing Brand Introductions with “Balsamic”
  • Table 4-10 Select Salad Dressing Brand Introductions with “Ginger”
  • Table 4-11 Select Salad Dressing Brand Introductions with “Garlic”

Chapter 5 The Consumer

• Simmons Survey
• Dry Mix Salad Dressing
• Prepared Salad Dressing
• Dry Mix Salad Dressing Popular Among Large Households
• 83% of Consumers Use Prepared Salad Dressing
• Figure 5-1 Usage Rates for Dry Mix Salad Dressing, and Prepared Salad Dressing, 2003-2005 (%)
• Table 5-1 The Dry Salad Mix vs. the Prepared Salad Mix Consumer, 2005
• Dry Mix Salad Dressing
  • Educated Favor ‘Reduced Calorie’ Salad Dressing
  • Ranch Tops the Dry Mix Salad Dressing Flavor List
  • Table 5-2 Usage Rates for Dry Mix Salad Dressing by Types and Flavors, 2005 (%)
  • Table 5-3 Demographic Characteristics Favoring Use of Low Fat/Fat-Free, Reduced Calorie, and Regular Types of Dry Mix Salad Dressing, 2005
  • Table 5-4 Ranch, Italian, and French Dry Mix Salad Dressing Consumers, 2005
  • Dry Mix Salad Dressing Consumption by Brand
  • Table 5-5 Usage Rates for Dry Mix Salad Dressing by Brands, 2003-2005 (%)
  • Figure 5-2 Usage Rates for Dry Mix Salad Dressing by Brand, January 2005- September 2005 (%)
  • Table 5-6 Good Season’s, Hidden Valley Ranch, and Other Brands Dry Mix Salad Dressing Consumers, 2005
  • Frequency of Use
  • Table 5-7 Frequency of Use of Dry Mix Salad Dressing, 2003-2005 (%)
  • Figure 5-3 Frequency of Use of Dry Mix Salad Dressing, 2005 (%)
  • Table 5-8 Demographic Profile of U.S. Dry Mix Salad Dressing Users by Usage Frequency, 2005
  • Table 5-9 Demographic Profile of U.S. Dry Mix Salad Dressing Users by Usage Frequency, 2005
  
  
• Prepared Salad Dressing
  • Older Consumers Opt for Low Fat/Fat-Free and Reduced Calorie/Light Dressings
  • Ranch and Italian Dominate Prepared Salad Dressing Flavors
  • Table 5-10 Usage Rates for Prepared Salad Dressing by Types and Flavor, 2005 (%)
  • Table 5-11 Prepared Salad Dressing Users, by Low-Fat/Fat-Free, Reduced Calorie/Light, and Regular Types, 2005
  • Table 5-12 Ranch, “Other” Italian, and Thousand Island Prepared Dressing Consumers, 2005
  • Table 5-12 Ranch, “Other” Italian, and Thousand Island Prepared Dressing Consumers, 2005
  • Prepared Salad Dressing Consumption by Brand
  • Table 5-13 Usage Rates for Prepared Salad Dressing by Brands, 2003-2005 (%)
  • Figure 5-4 Usage Rates for Prepared Salad Dressing by Brands, 2005 (%)
  • Table 5-14 Kraft and Hidden Valley Ranch Consumers, 2005
  • Table 5-15 Wish-Bone and Ken’s Steak House Brands of Prepared Salad Dressing Consumers, 2005
  • A Plurality Uses of One Bottle in a Month
  • Table 5-16 Frequency of Use of Prepared Salad Dressing, 2003-2005 (%)
  • Figure 5-5 Frequency of Use of Prepared Salad Dressing, 2005(%)
  • Table 5-17 Demographic Profile of U.S. Prepared Salad Dressing Users by Usage Frequency, 2005
  • Table 5-18 Demographic Profile of U.S. Prepared Salad Dressing Users by Usage Frequency, 2005

Chapter 6 Trends

• Trends in the Salad Dressing Market
• Obesity: A Growing Concern
• Organic Food Trend Gains Ground
• Flavors: Key to Salad Dressing
• Table 6-1 Selected Brand Introductions with New Flavor, January 2005-January 2006
• Ethnic Flavors Influence New Age Salad Dressing
• Americans say Yes to ‘No Trans-Fats’
• However, Some Fats Are Good
• A Dash of Olive Oil in Salad Dressings