• Debt Growth
• Household Debt
• Table 1-1 Household Debt Outstanding
• Table 1-2 Household Borrowing
• Table 1-3 Consumer Credit Outstanding
• Table 1-4 Personal Saving as a Percentage of Disposable
• Personal Income
• Delinquency and Charge-Off Rates
• Table 1-5 Insured Commercial Banks - Delinquency Rates on Loans: 2000 - 2004
• Table 1-6 Charge-Off Rates
• Mortgage Refinancing Responsible for Consumer Payment Health
• Mortgage Refinancing Boom Driven by Low Interest Rates
• Table 1-7 Federal Funds Rate: 1999-2003
• Table 1-8 Federal Funds Rate: Monthly: 2004-2005
• Home Equity Lines of Credit Sap Interest in Credit Cards
• Home Equity Lending: HELOCs versus Home Equity Loans
• Table 1-9 Home Equity Lending Volume by Type of Financial Institution
• Households Shift toward Mortgage Debt
• Table 1-10 MBA Long-term Mortgage Finance Forecast
• Home Equity Lending Becomes a Preferred Vehicle
• New Incentives to Boost Home Equity Borrowing
• Creative Ways Banks Are Targeting Home Equity Line of Credit (HELOC) Loans
• Home Equity Loans Weigh on Credit Card Industry Receivables
• Future of Home Equity Not as Rosy
• Table 1-11 MBA Long-term Mortgage Finance Forecast
• Electronic Payment Growth Drives Card Growth
• Only Check Use Declines; Electronic Payments Increase
• Table 1-12 Annual Number of Noncash Payments in 2003 and 2000
• Figure 1-1 Distribution of the Number of Noncash Payments for 2003 and 2000
• Check Payments Decline
• Figure 1-2 Number of Checks Paid in 2003 and 2000
• Electronic Payments Grow Rapidly
• Table 1-13 Number of Electronic Payments in 2003 and 2000
• Debit Cards Grow Most Rapidly
• Table 1-14 Number and Value of Debit Card Transactions in 2003 and 2000
• ACH Growth Continues
• Table 1-15 Number and Value of ACH Payments in 2000 and 2003
• Credit Cards Grow Moderately
• Table 1-16 Number and Value of Credit Card Transactions in 2003 and 2000
• Rewards Programs: a Key Growth Engine
• Table 1-17 Credit Card Choices: 1999 and 2003

Chapter 2 Market Drivers and Their Impact on

• Rewards Landscape
  
  • Introduction
  • Shift of Spend to Plastic Continues
  • Figure 2-1 Share of Consumer Spending by Tender Type
  • Consolidation/Competition
  • Table 2-1 Top Ten Card Issuers, Outstandings
  • Table 2-2 2003 U.S. Credit Card Issuers by Market Share:
  • Number of Cards
  • Issuer Credit Cards/Million
  • Market Share Percentage
  • Slower Card Growth?
  • Spend, Spend, Spend!
  • Table 2-3 U.S. Charge Volume: 1999-2003
  • Figure 2-2 American Express U.S. Billings by Industry: Percentage Growth2004 vs. 2003, Full Year
  • The Spend—Reward Nexus
  • The Spend—Profit Nexus
  • Spend Drives Interchange
  • Figure 2-3 MBNA Percentage of Gross Revenue Attributed to Interchange
  • Current Interchange Rates
  • Rewards Cards Push the Spend Envelope
  • No Wonder Rewards Cards Are Taking Over!
  • Percentage of Rewards to Total Cards Increases
  • Reward Cards in Wallet Grows
  • Rewards Propel Growth in Everyday Spend
  • Demand for Rewards Continues to Grow
  • Rewards Drive Loyalty and Retention
  • Figure 2-4 Rewards Cards/Co-Brands vs. Non Co-Brands Index
  • Table 2-4 Reward Retention Factors*
  • Success with Cardholder Attrition
  • Table 2-5 Why People Drop Out of Rewards/Loyalty Programs (2003)
  • Rewards Increasing Costs Outweighed by Benefits
  • Scale Imperative
  • Marketing and Rewards Redemptions Increase Program Costs
  
  
• Market Size and Growth
  • Cards-in-Force
  • American Express
  • Table 2-6 American Express Worldwide Cards-in-Force
  • Discover
  • Visa
  • MasterCard
  • Table 2-7 U.S. Total Cards in Force: 2004
  • Percentage of Rewards Credit Cards
  • Rewards Growth Continues
  • Table 2-8 Rewards Credit Card Growth as a % of Overall Credit Card Growth: 2004-2009
  • Rewards Growth by Category
  • Table 2-9 Type of Reward Card Held by Reward Card Holder: 2004

Chapter 3 Company Profiles

• American Express
  • Travel Related Services Division
  • A “Spend-Centric” Business Model
  • TRS Global Network Services
  • New Venture with MBNA Results from Visa/MasterCard Settlement
  • November 2004 Launch
  • MBNA-Issued Cards Contribute to AMEX Growth
  • Citibank Venture Follows
  • American Express Card Trends
  • Cards-in-Force
  • Table 3-1 American Express Worldwide Cards-in-force
  • Selection of Cards
  • Charge Cards
  • Revolving Credit Cards
  • Core Card Strategy
  • Shift from Travel and Entertainment Business
  • Table 3-2 American Express: Proportion of U.S. Billings Shifts to
  • Everyday Spend
  • Everyday Purchase Push
  • Facilitated by New Merchant Signings
  • Success with Increased Spend
  • Average Cardholder Spending Grows 18%
  • Figure 3-1 U.S. Billings by Industry: Percentage Growth 2004 vs. 2003,
  • Full Year
  • Figure 3-2 American Express Average Cardmember Spending Growth: 2000-2004
  • Success with Cardholder Attrition
  • New Growth Areas
  • Recurring Bills
  • Merchant Discount Fees: A “Value” Proposition
  • Discount Rate Declines in 2004
  • Targeted Marketing Ability: Taking Advantage of the “Closed Loop”
  • Rewards: A Key Lever
  • Cobrand Cards
  • The Co-Brand—Reward Connection
  • Delta SkyMiles Program
  • Starwood and Hilton Programs
  • Costco
  • Membership Rewards Program
  • Membership Rewards Program Expenses Increase - Remains
  • Profit Driver
  • Cardholder Special Services and Programs
  • Travel Related Services Income and Revenue
  • Income
  • Revenue
  • Expenses
  • Table 3-3 Selected Statistical Information
  • American Express Selected Membership Rewards Offerings
  • 22 Hotel Rewards Programs
  • 17 Total Hotel Rewards Programs
  • Hundreds of Travel-Related Rewards
  
  Bank of America
  • Pertinent Card Facts
  • Mergers and Acquisitions
  • Global Consumer and Small Business Banking
  • Card Services
  • Figure 3-3 Bank of America New Consumer Credit Card Growth 2002-2004
  • Table 3-4 Total Revenue for Bank of America Card Services,
  • Managed and Held
  • Consumer Deposit Products
  • Table 3-5 Bank of America Consumer Deposit Products Revenue
  • Figure 3-4 Bank of America Net New Checking Account Growth 2002-2004
  • Figure 3-5 Bank of America Net New Savings Account Growth 2002-2004
  • Recent Card Activity
  • Enhanced Mercedes-Benz Credit
  • Enhanced Rewards
  • Efectiva Visa Platinum Geared toward Hispanic Market
  
  
• Capital One Financial Corporation
  • Acquisition of Hibernia Corporation
  • Business Description
  • U.S. Card Segment
  • Capital One U.S. Card Segment Income and Revenue
  • Table 3-6 Capital One U.S. Card Segment Information
  • Figure 3-6 Capital One Net Income: 2001-2004
  • Figure 3-7 Capital One Managed Loans: 2001-2004
  • Interchange Income
  • Rewards
  • GO Miles Visa Revamps Mileage Rewards
  
  
• Citigroup Inc.
  • Global Consumer Business Segment
  • Figure 3-8 Citigroup 2004 Net Income by Segment
  • Global Consumer: Cards Division
  • Recent Acquisitions
  • Acquisition of First American Bank
  • Acquisition of KorAm Bank
  • Acquisition of Washington Mutual Finance Corporation
  • Acquisition of Sears’ Credit Card and Financial Products Business
  • Acquisition of The Home Depot’s Private-Label Portfolio
  • Focus on Travel and Rewards to Deliver Growth
  • Partnership Expansion
  • Citi-Amex Partnership
  • Consumer Footprint
  • Thank You Rewards
  • Thank You Merchants
  • Table 3-7 Citi Bank PassPremier Summary
  • The Chairman Card
  • Citi Cards Financial Information
  • Table 3-8 Citi World Wide Cards Financial Information: 2002-2004
  • Table 3-9 Global Consumer, Cards Division: Sales and Managed Loans
  
  
• Discover Financial Services, Inc.
  • Morgan Stanley to Pursue Spin-off of Discover
  • Visa/MasterCard Suit Provides Room for Growth
  • Wal-Mart Discover Follows
  • PULSE Acquisition Strengthens DFS Network
  • Credit Services
  • Credit Cards and Services
  • Cashback Bonus Award Program
  • Discover Network
  • Card-Based Financial Information
  • Credit Services
  • Table 3-10 DFS Credit Services Income Statement: 2002-2004
  • Merchant and Cardmember Fees
  • Table 3-11 DFS Net Proceeds Received from Consumer Loan Sales: 2002-2004*
  • Net Interest Income
  • Delinquencies and Charge-Offs
  • Non-Interest Expenses
  • Managed General Purpose Credit Card Loan Data
  • Table 3-12 General Purpose Credit Card Loans: Average Balance: 2002-2004
  
  
• HSBC Card Services
  • Private Label Player
  • Increase in Credit Card Fees
  • Rewards
  • GM Card
  • Kmart Rewards
  • Table 3-13 HSBC Total Card Receivables and Growth, 2003 (%)
  
  
• JP Morgan Chase
  • JPM Card Services Division
  • Pertinent Card Highlights
  • The Bank One - JP Morgan Chase Merger
  • Card Services: 2004 compared with 2003
  • Rewards
  • Differentiated Rewards Strategy
  • Figure 3-9 Rewards Cards/Co-Brands vs. Non Co-Brands Index
  • Reward Types
  • Table 3-14 2003 U.S. Rewards Card Account Numbers
  • Customer Targets
  • Spenders, Lenders and Blenders
  • Plans to Expand Credit Card Reach
  • Market Share Performance
  • Figure 3-10 % Spend on an Issuer’s Card
  • Figure 3-11 % Revolve on an Issuer’s Card
  • Co-Brand Partnerships are the Key
  • New-to-Credit Initiatives
  • Selected Card Strategies
  • Starbucks Card Duetto Visa
  • The United Mileage Plus Cards - Customer Retention
  • Target - Account Acquisition
  • Disney - Increase Distribution and Maximize Branding
  • Card Growth
  • Credit Quality
  • Table 3-15 Card Services Credit Quality
  • Table 3-16 Card Services Other Data
  
  
• MBNA Corporation
  • Products and Services
  • Credit Card Loans
  • The Affinity Card Leader
  • Table 3-17 Card Balance and Usage: MBNA vs. Industry
  • WorldPoints
  • Recent Program Launches
  • Strength with Professional Organizations
  • NFL Affinity Program Extra Points: Unique,
  • Experience-Based Rewards
  • Table 3-18 Examples of Rewards and Redemption Levels: NFL “Extra Points”
  • Products for Each Stage of the Life Cycle
  • MBNA - American Express Agreement
  • Cards Provide MBNA with Cross-Selling Opportunities
  • Debit Not an Attractive Option
  • MBNA Financial Information
  • Table3-19 MBNA Net Income: 2000-2004
  • Domestic Credit Card Loan Receivables Decrease
  • Table 3-20 MBNA Loan Receivables Ratios: 2000-2004
  • Table 3-21 MBNA Sales and Cash Advance Volume: 2000-2004
  • Table 3-22 MBNA Total Managed Loans: 2000-2004
  • Interchange Increasingly Important to Bottom-Line Growth
  • Figure 3-12 MBNA Interchange Fees as % of Revenue: 2001-2004
  • Future Growth
  
  
• U.S. Bancorp
  • Table 3-23 US Bank Business Unit Results 2004 vs. 2003
  • Rewards
  • Table 3-24 US Bank Percent Increase in Net Checking Accounts
  • Table 3-25 US Bank Consumer Card Transaction Growth
  • CheckCard Rewards: “Checking That Pays”
  • New Rewards Launches
  • Stratus Rewards Card
  • ATA Platinum and Business Visa Cards
  • Card-Based Financial Information
  • Payment Services
  • Table 3-26 US Bank Non-Interest Income (Dollars in Millions)
  • Table 3-27 US Bank Loan Portfolio Distribution (dollars in millions)
  • Table 3-28 US Bank Retail: Credit Card Delinquencies: 2003-2004
  • Table 3-29 US Bank Net Charge-offs as % of Average Loans
  • Outstanding: 2000-2004
  • Table 3-30 US Bank Delinquent Loan Ratios as % of
  • Ending Loan Balances: 2000-2004
  
  
• Wells Fargo & Company
  • Table 3-31 Wells Faro Quick Facts
  • Card Strategy
  • Table 3-32 Wells Fargo Customer Credit and Debit Penetration: 1999-2004
  • Table 3-33 High-Value* Checking Account Who Leave Wells Fargo
  • Customers Who Leave Us percent
  • Table 3-34 Wells Fargo Products per Banking Household
  • Table 3-35 Wells Fargo Homeowner-Banking Customers with Mortgage Products
  • Table 3-36 Wells Fargo Commercial/Corporate Products Per Banking Customer
  • Table 3-37 Wells Fargo Homeowner-Banking Customers with Home Equity Products
  • Table 3-38 Wells Fargo New Retail Checking Customers Who Buy a Wells
  • Fargo Pack*
  • Table 3-39 Wells Fargo Retail Banking Households with Credit Cards
  • Table 3-40 Wells Fargo Retail Checking Households with Debit Cards
  • Wells Fargo Enhanced Rewards Program

Chapter 4 The Associations

• Visa
  • Visa Membership
  • Consumer Credit Solutions and Platforms
  • Traditional Platform
  • Visa Traditional Rewards Platform Launched in 2004
  • Traditional Rewards Platform Provides for Issuer Differentiation
  • Signature Platform
  • Visa Extras Introduced in January 2004 to Reward Everyday Spender
  • Visa Extras Rewards also Small Businesses
  • Consumer Debit
  • Revenues
  • Card Service Fees
  • Table 4-1 Visa 2004 U.S. Card Statistics
  
  
• MasterCard
  • Consumer Programs — Credit and Charge
  • Maestro Debit Program
  • Revenues
  • Revenue Growth Impacted by Shift to Electronic Payments
  • World MasterCard Upgrade
  • World MasterCard Enhancement
  • Table 4-2 2004 MasterCard Card Growth*
  • Table 4-3 2004 MasterCard Card Growth*
  • Table 4-4 2003 MasterCard Card Growth*
  • Table 4-5 2003 MasterCard Card Growth*

Chapter 5 Advertising

• Card and Reward Card Advertising, Branding, and Targeted Marketing Trends
• Direct Mail: Credit Card Issuers Mail More Reward Card Offers than Non-Reward Offers
• Decline of Direct Mail Effectiveness
• Figure 5-1 Annual Mail Volume
• Table 5-1 Mail Volume Estimates from Mail Monitor
• Figure 5-2 Annual Response Rates
• Figure 5-3 Monthly Household Penetration
• Table 5-2 Average Number of Offers Among HH Receiving Offers
• New Card Account Growth Despite Direct Mail Difficulties
• Figure 5-4 Credit Card Industry Advertising Spending
• Brand Building Imperative to Growth
• Table 5-3 2003 U.S. Credit Card GDV by Brand, Customer Brand Recognition, and Advertising Expenditures
• Targeted Marketing Ability: American Express Takes Advantage of the “Closed Loop”
• MasterCard: Driven by Technology

Chapter 6 Debit Card Rewards

• What are Debit Cards?
• Consumer Selling Points
• Issuer Selling Points
• Debit Reward Function Differentiated from Credit Reward Function
• PIN vs. Signature
• Table 6-1 Online vs. Offline: A Tabled Synopsis
• Debit Card Market Share and Growth
  • Table 6-2 U.S. Debit Card Market Share 2004
  • Table 6-3 Number and value of US debit card transactions 2000-2003
  • Debit Transactions Outstrip Cash
  • Debit Card Users Want Rewards
  • Consumers Prefer Debit to Credit for Everyday Purchases
  
  
• Debit Rewards the New Growth Strategy: Platforms and Programs Proliferate
  • Visa Extras Debit Rewards Platform
  • Consumer Reward Debit Growing
  • Flexibility for the Issuer
  • Visa Extras Bonus Points Enhances Merchant Participation
  • Reward Debit a Customer Acquisition Tool
  • Reward Debit a Customer Retention Tool
  • MasterCard Expands Debit Rewards
  • MasterCard Debit Share on the Rise
  • Focus: Cross-Selling, the Wells Fargo Way
  • Table 6-4 New Retail Checking Customers Who Buy a Wells Fargo Pack*
  • Table 6-5 Wells Fargo Products Per Banking Household
  • Table 6-6 Wells Fargo Retail Checking Households with Debit Cards
  • Table 6-7 Wells Fargo Retail Banking Households with Credit Cards
  • Table 6-8 Wells Fargo Homeowner-Banking Customers with Mortgage Products
  • Table 6- 9 Wells Fargo Commercial/Corporate Products per Banking Customer
  • Table 6-10 Wells Fargo Homeowner-Banking Customers with Home Equity Products
  • Table 6-11 High-Value* Checking Account Who Leave Wells Fargo (%) Customers Who Leave Us
  • The Bottom Line
  • Signature-Based Debit Programs the Norm
  • Richness of Debit Rewards Lags Credit Rewards
  • Debit Card Holders Generally Earn Less Points per Dollar Spent
  • Mileage Caps Abound
  • Points Limits
  • Cash Back Rewards Minimal
  • Debit Volume Offsets Interchange Fee Reduction for Large Banks
  • Mid- and Small-Size Players Offer Debit Rewards
  
  
• Consumer Debit Cards & Consumer Debit Cards Rewards Programs
  • Table 6-12 Rewards Debit Cards: Number and Percentage of Debit Cards
  • Offered
  • Bank of America
  • Table 6-13 Bank of America GM Visa Check Card
  • Table 6-14 US Airways Dividend Miles Visa Check Card
  • Table 6-15 Alaska Airlines Visa Check Card
  • Table 6-15 America West FlightFund Visa Check Card
  • JP Morgan Chase
  • BankOne
  • Table 6-15 United Mileage Plus THE ONE Card
  • Chase
  • Table 6-16 Chase/Continental Airlines Banking Card
  • Table 6-17 Chase/Continental Airlines Banking Card Options
  • Table 6-18 Chase Banking Card with Leisure Rewards
  • Citibank
  • Citibank/ AAdvantage Debit Card
  • Table 6-19 The Basic Plan
  • Table 6-20 The Premium Plan
  • US Bank
  • Table 6-21 Cash Bonus Visa Check Card
  • WorldPerks Visa Check Card & WorldPerks Visa Gold Check Card
  • Table 6-21 U.S. Bank Check Card with Visa Extras
  • Table 6-22 Harley-Davidson Visa Check Card
  • Wells Fargo

Chapter 7 Retail Rewards Cards

• The State of the Private Label Market—In Brief 167
• Retailers Focus on CRM
• Rewards an Integral Part of Building Customer Experience
• Supermarket Shoppers Prefer Lower Prices to Rewards
• Loyalty Penetration High
• Food Items Most Redeemed
• Younger Shoppers Shopping Choice More Influenced by
• Loyalty than Older Shoppers
• Retail Grocer Giant Kroger Rewards Customers with
• Groceries and Savings
• Consumer Electronics Giant Circuit City Launches Two
• Rewards Cards
• Exclusive Retailer Neiman-Marcus Fares Well with
• Reward Program
• Specialty Apparel Retailer Gap Launches Cross-Brand GapCard
• Large Retailers Offer Gas Incentives
• Private Label Gas Cards Being Retooled
• GE and Discover Shake Up Retail with the Wal-Mart Card
• Retail Cards: A Tabled Synopsis
  • Wal-Mart
  • Table 7-1 Wal-Mart Credit Card and Wal-Mart Discover
  • Kroger
  • Table 7-2 1-2-3 REWARDS MasterCard
  • Target
  • Table 7-3 Target Visa
  • Costco
  • Costco Executive Member
  • Table 7-4 Paid Costco Executive Membership 2% Reward
  • Table 7-5 The TrueEarnings Card from Costco and American Express
  • Sears
  • Table 7-6 Sears Card (all cards issued by Citibank)
  • Table 7-7 Sears Gold MasterCard
  • Table 7-8 Sears Premier Program
  • Safeway
  • Table 7-9 Safeway Club Card
  • Table 7-10 Upromise Linked to Safeway Club Card
  • CVS
  • Table 7-11 CVS ExtraCard Card*
  • Kmart
  • Table 7-12 Kmart Rewards Credit Card
  • Publix
  • Table 7-13 Publix Upromise Program* (issued by Citibank)
  • Rite Aid
  • Table 7-14 Rite Rewards Discount Card
  • Gap
  • Table 7-15 GapCard (issued by GE)
  • Federated Dept. Stores
  • Macy’s
  • Table 7-16 Macy’s Red Star Card Benefits
  • Table 7-17 Macy’s Gold Star Card Benefits
  • Table 7-18 Macy’s Platinum Star Card Benefits
  • Table 7-19 Macy’s Elite Star Card Benefits
  • May Dept. Stores
  • Table 7-20 Marshall Fields Card
  • Staples
  • Table 7-21 Staples Rewards
  • Office Depot
  • Table 7-22 Office Depot Personal Credit Account (issued by Citibank)
  • Winn-Dixie
  • Table 7-23 Winn-Dixie Customer Reward Card
  • Toys “R” Us
  • Table 7-24 Toys “R” Us Visa Card (Chase)
  • Meijer
  • Table 7-25 Meijer Platinum MasterCard
  • The Great Atlantic & Pacific Tea Company (A&P)
  • Table 7-26 A&P Baby Bonus Savings Club
  • Circuit City
  • Table 7-27 Circuit City Rewards Visa
  • Dillard’s
  • Table 7-28 Dillard’s Credit Card VIP Rewards**
  • BJ’s Wholesale Club
  • Table 7-29 BJ’s MasterCard
  • Nordstrom
  • Table 7-30 Nordstrom Platinum Visa Credit Card
  • Amazon.com
  • Table 7-31 Amazon.com Platinum Visa Card
  • Borders
  • Table 7-32 Borders and Waldenbooks Platinum Visa card
  • Neiman Marcus Group
  • Table 7-33 Incircle Membership using your Neiman Marcus Charge Card
  • Platinum Incircle Rewards:
  • Chairman’s Circle

Chapter 8 New Trends and Markets

• Soft Benefits: An Important Rewards Differentiator
• and Spend Driver
• Hard Benefits Defined
• Soft Benefits Equally Important
• Special Access
• Special Privileges
• Special Pricing
• Soft Benefits Saturate the Affluent Market
• New Trends in Using Rewards Programs: Card-Centric vs.
• Relationship Building
• New Market Opportunities Abound
• Table 8-1 New Market Opportunities
• Rewards Drive Recurring Bills Behavior
• American Express Utilizes Automated Bill Payment Platform
• Automatic Bill Pay for Small Business Owner Increases
• Automatic Bill Pay Rewards Launches
• Bonus Points Drives Recurring Bill Pay Growth
• Room Left to Convert Quick Service Restaurants
• Visa Sizes Up Government Payments
• Small Businesses Underserved by Rewards Programs
• Healthcare: HSAs Provide Huge Growth Opportunity
• Competition Foreseen Between Banks, Credit Unions and
• Healthcare Companies
• Recent Bank HSA Initiatives
• Smaller Banks Enter the Fray
• New-to-Credit Initiatives
• Growth in Everyday Spend
• Technology Enhances Reward Redemption Process
• Retail Cross-Selling Important
• Case In Point: Wells Fargo and Cross-Selling
• Table 8-2 New Retail Checking Customers Who Buy a Wells Fargo Pack*
• Table 8-3 Products Per Banking Household
• Table 8-4 Retail Checking Households with Debit Cards
• Table 8-5 Retail Banking Households with Credit Cards
• Table 8-6 Homeowner-Banking Customers with Mortgage Products
• Table 8-7 Homeowner-Banking Customers with Home Equity Products
• Table 8-8 High-Value* Checking Account Customer
• Who Leave Wells Fargo
• Chase and Citi to Expand Credit Card Reach
• New Communication Methods with Cardholders

Chapter 9 Reward Types

• Rewards Growth by Category
• Table 9-1 Type of Reward Card Held by Reward Card Holder: 2004 (%)
• Airline Rewards Programs
• Table 9-2 2003 Bank One Rewards Card Account Numbers
• Industry Risk
• Major Airlines Bailed Out by Card Companies
• Airline Rewards Programs Adapt
• Delta SkyMiles Program
• Flexible Rewards Programs Add to the Mix
• Table 9-3 ATA Monthly Passenger Traffic Report: Scheduled Mainline Service: ATA U.S. Member Airlines*
• Passenger Traffic Trends
• Table 9-4 ATA Monthly Passenger Traffic Report
• Table 9-5 ATA Monthly Passenger Traffic Report
• Table 9-6 ATA Monthly Passenger Traffic Report
• Table 9-7 ATA Monthly Passenger Traffic Report
• Table 9-8 ATA Monthly Passenger Traffic Report
• Home Equity
• Tuition Rewards Programs Tap Concerns Over Rising Tuition
• BabyMint
• Upromise
• The Value of a Point
• Restaurants Utilize Dining Rewards Cards
• Credit Cards Organized by Reward Type Airline Cards
  • Bank of America
  • Table 9-9 U.S. Airways Visa Signature Card
  • Table 9-10 U.S. Airways Visa Platinum
  • Table 9-11 U.S. Airways Visa Gold
  • Table 9-12 U.S. Airways Visa Classic
  • Table 9-13 Alaska Airlines Visa Signature
  • Table 9-14 Alaska Airlines Visa Platinum
  • Table 9-15 Alaska Airlines Visa Gold
  • Table 9-16 Alaska Airlines Visa Classic
  • Table 9-17 America West FlightFund Platinum Visa
  • Table 9-18 America West FlightFund Visa
  • Bank One
  • Table 9-19 Southwest Airlines Rapid Rewards Visa Signature Card
  • Table 9-20 Value Miles Platinum Visa Card
  • Table 9-21 United Mileage Plus Visa Signature Card
  • Chase
  • Table 9-22 Continental Airlines World MasterCard
  • Table 9-23 Continental Airlines Platinum Card
  • Discover
  • Table 9-24 The Miles Card from Discover Card
  • US Bank
  • Table 9-25 ATA Visa Platinum card
  • Table 9-26 The SKYPASS Visa Platinum card
  • Table 9-27 SKYPASS Visa Classic card
  • Table 9-28 SKYPASS Visa Secured card
  • Table 9-29 SkyBlue SKYPASS Visa card
  • Table 9-30 WorldPerks Visa Platinum Card
  • Table 9-31 WorldPerks Visa Signature Card
  
  
• Automotive Reward Cards
  • Bank of America
  • Table 9-32 Chrysler Rewards Visa
  • Table 9-33 Jeep Rewards Visa
  • Table 9-34 Dodge Rewards Visa
  • Bank One
  • Table 9-35 Audi Visa Signature Card
  • Table 9-36 Volkswagen Platinum Visa Card
  • Chase
  • Table 9-37 Subaru MasterCard
  • Citibank
  • Table 9-38 Citi Driver's Edge Platinum Select Card (MasterCard)
  • HSBC
  • Table 9-39 GM Card
  • Table 9-40 GM Extended Family Card
  
  
• Cash Rebate Cards
  • Bank of America
  • Table 9-41 Money Return Visa
  • Bank One
  • Table 9-42 The AARP Rewards Platinum Visa Card
  • Table 9-43 Free Cash Rewards Platinum Visa Card
  • Chase
  • Table 9-44 Chase Cash Builder
  • Citibank
  • Table 9-45 Citi Dividend Platinum Select Card
  • Discover Card
  • Table 9-46 The Discover Card
  • US Bank
  • Table 9-47 US Bank Cash Rewards Visa Card
  • Table 9-48 US Bank Cash Rewards Visa Cash Reward Ratio
  • Wells Fargo
  • Table 9-49 Wells Fargo Cash Back Card
  
  
• Charity and Association Cards
  • Bank One
  • Table 9-50 Anne Geddes Visa Gold
  • Table 9-51 AKC Rewards Visa Card
  • Table 9-52 AACN Visa Card
  
  
• Financial/Banking Fees Cards
  • Bank One
  • Table 9-53 ShareBuilder Platinum Visa Card
  • Citibank
  • Table 9-54 Citi Home Rebate Platinum Select MasterCard (MasterCard)
  • Table 9-55 Citi Upromise Platinum Select MasterCard
  • US Bank
  • Table 9-56 US Bank College Rewards Visa Card
  
  
• Flexible Rewards
  • American Express Membership Rewards
  • 22 Hotel Rewards Programs
  • 17 Total Hotel Rewards Programs
  • Hundreds of Travel-Related Rewards
  • Shopping and Entertainment Rewards
  • Bank of America
  • Table 9-57 Power Rewards Visa Platinum
  • Bank One
  • Table 9-58 Flexible Rewards Visa Signature Card
  • Table 9-59 Extraordinary Rewards Platinum Visa Card
  • Citibank
  • Table 9-60 Citi Diamond Preferred Rewards Card (MasterCard)
  • Table 9-61 Citi PremierPass Cards - Elite Level Rewards (MasterCard)
  • Table 9-62 Citi PremierPass Card (MasterCard)
  • MBNA
  • Table 9-63 MBNA WorldPoints Program
  • Table 9-64 MBNA Rewards American Express Card
  • US Bank
  • Table 9-65 U.S. Bank Visa Signature Card
  
  
• Gas Cards
  • Bank One
  • Table 9-66 Platinum BP Visa Card
  • Chase
  • Table 9-67 Chase PerfectCard
  • Table 9-68 Marathon Platinum MasterCard
  • Table 9-69 Speedway SuperAmerica Platinum MasterCard
  
  
• Retailers, Merchandise and Services Rewards Cards
  • Bank One
  • Table 9-70 Amazon.com Platinum Visa Card
  • Table 9-71 Ann Taylor Visa Card
  • Table 9-72 AOL Platinum Visa Card
  • Table 9-73 The Avon Platinum Visa Credit Card
  • Table 9-74 The BellSouth Rewards MasterCard
  • Table 9-75 BJ's Platinum MasterCard
  • Table 9-76 Borders and Waldenbooks Platinum Visa Card
  • Table 9-77 Buy.com Platinum Visa Card
  • Table 9-78 Classic Industries Platinum Visa Card
  • Table 9-79 EAS Rewards Platinum Visa Card
  • Table 9-80 Irving Platinum Visa Card
  • Table 9-81 Mack's Prairie Wings Platinum Visa Card
  • Table 9-82 Orvis Conservation Platinum Visa Card
  • Table 9-83 Philips Platinum Visa Card
  • Table 9-84 Reader's Digest Platinum MasterCard
  • Table 9-85 The Sprint Rewards Visa Card
  • Table 9-86 Starbucks Card Duetto Visa
  • Table 9-87 YAHOO! Titanium Visa Card
  • Table 9-88 Sony Card
  • Chase
  • Table 9-89 Chase Platinum
  • Table 9-90 Chase Platinum for Students
  • Table 9-91 Chase Ultimate Rewards Platinum MasterCard
  • Table 9-92 Hess Visa Platinum from Chase
  • Table 9-93 Toys “R” Us Visa Card
  • Discover
  • Table 9-94 Wal-Mart Discover
  
  
• Sports, Entertainment and Hobbies Cards
  • Bank One
  • Table 9-95 The Edge Platinum Visa Card
  • Table 9-96 Universal Golf Ticket Platinum Visa Card
  • Table 9-97 Disney's Visa Card
  • Table 9-98 The Grand Ole Opry Platinum Visa Card
  • Table 9-99 Live Broadway Platinum Visa Card
  • Table 9-100 The MGM MIRAGE Rewards Visa Card
  • Table 9-101 Trump Rewards Visa
  • Chase
  • Table 9-102 Universal Entertainment MasterCard
  • Table 9-103 Universal Entertainment Student MasterCard from Chase
  
  
• Travel Cards
  • Bank of America
  • Table 9-104 MilesEdge Card
  • Table 9-105 Choice Privileges Visa Platinum Card
  • BankOne
  • Table 9-106 AAA of Northern California, Nevada, and Utah (Visa)
  • Table 9-107 British Airways Visa Signature Card
  • Table 9-108 KOA Kamper Rewards Platinum Visa Card
  • Table 9-109 Marriott Rewards Visa Signature Card
  • Table 9-110 Priority Club Rewards Platinum Visa Card
  • Chase
  • Table 9-111 Chase Travel Rewards Platinum MasterCard
  • Citibank
  • Table 9-112 Citi Platinum Select / AAdvantage World MasterCard
  • Table 9-113 Citi Gold / AAdvantage World MasterCard
  • US Bank
  • Table 9-114 U.S. Bank Visa Travel Rewards Card

Chapter 10 The Consumer

• Youth Market Drives Migration Away from Cash and Check
• It’s All About Choice
• Enhancing the Customer Experience
• Engaging the Customer at Various Points in the Lifecycle
• Experiential Rewards
• Affluent Rewards Space Intensifies
• Visa Signature Affluent Card Segment Grows 30 Percent
• Affluent Love Luxury Rewards
• Luxury Tie-Ins
• The Wealthy Like Cash . . .
• . . . And Will Pay a Premium
• Ownership and Use of Credit Cards
  • Note on Simmons Market Research Bureau Data
  • Data Presented for 12 Co-Branded Cards
  • Approximately Seven in Ten Adults Have/Use Credit Cards
  • Table 10-1 Consumer Ownership and Use of Co-Branded Credit Cards by Type, 2004
  • Co-Branded Visa Credit Card Holders
  • Airline/Hotel Co-Branded Cardholders: Older, More Upscale, Homeowners
  • Automotive Visa Skews to Middle Income,
  • Oldest Age Group, Midwest
  • Automotive Co-Branded Cardholders: Male and Middle-Income -
  • with a Larger Family
  • Younger Consumers Well Represented Among Automotive and Affinity Card Holders
  • Asian American and Black American Usage
  • The Marital Factor
  • Table 10-2 Demographic Characteristics Favoring Ownership and Use of Co-Branded Visa Cards (U.S. Adult Population)
  • Co-Branded Mastercard Credit Card Holders
  • Factors Differentiating Co-Branded Mastercard Users from Average
  • MasterCard Users
  • Airline/Hotel Mastercard Holders: Condo-owning Males
  • Automotive Mastercard Skews to Middle Income, Oldest Age Group,
  • Midwest
  • Mastercard Affinity Card: Diffused Geographical Coverage
  • Other Factors
  • Table 10-3 Demographic Characteristics Favoring Ownership and Use of
  • Co-Branded MasterCard Cards (U.S. Adult Population)
  • Co-Branded Discover Credit Card Holders
  • Factors Differentiating Co-Branded Discover Users from Average Discover Users
  • Airline/Hotel Discover Holders: Divorced Asian Americans with Five or More Children and Minimal Education
  • Automotive Discover Skews to Middle Income Asian Americans
  • Discover Affinity Card—Younger and More Affluent
  • Other Factors
  • Table 10-4 Demographic Characteristics Favoring Ownership and Use of Co-Branded Discover Cards (U.S. Adult Population)
  • Co-Branded American Express Credit Card Holders
  • Factors Differentiating Co-Branded American Express Users from Average American Express Users
  • Airline/Hotel American Express Holders: Affluent Asians and Whites with Young Children
  • Automotive American Express Skews to Asian and Black Americans, Singles, and Midwest
  • American Express Affinity Card—Younger/Middle Aged, West
  • Table 10-5 Demographic Characteristics Favoring Ownership and Use of o-Branded American Express Club Cards (U.S. Adult Population)

Chapter 11 Developing Card Litigation and Regulation Issues

• New Venture with MBNA Results from Visa/MasterCard Settlement
• November 2004 Launch
• Wal-Mart Discover Follows
• American Express and Discover File Subsequent Lawsuits
• Minimum Payments Changes Required by FFIEC Begin to
• Go into Effect
• Interstate Card Taxation Issues Emerge
• Credit Card Disclosure Legislation on the Hill
• Sarbanes-Oxley Act Compliance Still an Issue
• Currency Conversion Litigation against Visa and MasterCard
• Additional Conversion Fee Litigation
• American Express Repays U.S. Cardholders on Foreign Currency Purchases
• MBNA Slapped with Investor Class-Action Suit
• J.P. Morgan Chase Settles 5-Year-Old Bank One Class Action Suit
• Illinois Attorney General Sues Two Card Companies for Allegedly Preying on Hispanics

Chapter 12 Credit Cards Organized by Issuer

• American Express Membership Rewards
• 22 Hotel Rewards Programs
• 17 Total Hotel Rewards Programs
• Hundreds of Travel-Related Rewards
• Shopping and Entertainment Rewards
• Bank of America
  • Airlines Cards
  • Table 12-1 US Airways Visa Signature Card
  • Table 12-2 US Airways Visa Platinum
  • Table 12-3 US Airways Visa Gold
  • Table 12-4 US Airways Visa Classic
  • Alaska Airlines Visa Cards
  • Table 12-5 Alaska Airlines Visa Signature
  • Table 12-6 Alaska Airlines Visa Platinum
  • Table 12-7 Alaska Airlines Visa Gold
  • Table 12-8 Alaska Airlines Visa Classic
  • America West FlightFund Visa Cards
  • Table 12-9 America West FlightFund Platinum Visa
  • Table 12-10 America West FlightFund Visa
  • Travel Reward Cards
  • Table 12-11 MilesEdge Card
  • Table 12-12 Power Rewards Visa Platinum
  • Table 12-13 Choice Privileges Visa Platinum Card
  • Automotive Reward Cards
  • Table 12-14 Chrysler Rewards Visa
  • Table 12-15 Jeep Rewards Visa
  • Table 12-16 Dodge Rewards Visa
  • Cash Rebate Cards
  • Table 12-17 Money Return Visa
  • Special Interest Cards
  • Table 12-18 Anne Geddes Visa Gold
  • Table 12-19 Student Visa Platinum
  
  
• BankOne
  • Travel Rewards Cards
  • Table 12-20 AAA of Northern California, Nevada, and Utah (Visa)
  • Table 12-21 Audi Visa Signature Card
  • Table 12-30 British Airways Visa Signature Card
  • Table 12-30 Flexible Rewards Visa Signature Card
  • Table 12-31 KOA Kamper Rewards Platinum Visa Card
  • Table 12-32 Marriott Rewards Visa Signature Card
  • Table 12-33 Priority Club Rewards Platinum Visa Card
  • Airline Rewards Cards
  • Table 12-34 Southwest Airlines Rapid Rewards Visa Signature card.
  • Table 12-35 United Mileage Plus Visa Signature Card
  • Table 12-36 Value Miles Platinum Visa Card
  • Automobile Rewards Cards
  • Table 12-40 Volkswagen Platinum Visa Card
  • Cash Rewards Cards
  • Table 12-41 The AARP Rewards Platinum Visa Card
  • Table 12-42 Free Cash Rewards Platinum Visa Card
  • Retailers, Merchandise and Services Rewards Cards
  • Table 12-43 Amazon.com Platinum Visa Card
  • Table 12-44 Ann Taylor Visa Card
  • Table 12-45 AOL Platinum Visa Card
  • Table 12-46 The Avon Platinum Visa Credit Card
  • Table 12-47 The BellSouth Rewards MasterCard
  • Table 12-48 BJ's Platinum MasterCard
  • Table 12-49 Borders and Waldenbooks Platinum Visa Card
  • Table 12-50 Platinum BP Visa Card
  • Table 12-51 Buy.com Platinum Visa Card
  • Table 12-51 Classic Industries Platinum Visa Card
  • Table 12-52 EAS Rewards Platinum Visa Card
  • Table 12-53 Extraordinary Rewards Platinum Visa Card
  • Table 12-54 Irving Platinum Visa Card
  • Table 12-55 Mack's Prairie Wings Platinum Visa Card
  • Table 12-56 Orvis Conservation Platinum Visa Card
  • Table 12-57 Philips Platinum Visa Card
  • Table 12-58 Reader's Digest Platinum MasterCard
  • Table 12-60 ShareBuilder Platinum Visa Card
  • Table 12-61 The Sprint Rewards Visa Card
  • Table 12-62 Starbucks Card Duetto Visa
  • Table 12-63 YAHOO! Titanium Visa Card
  • Sports Rewards Cards
  • Table 12-64 The Edge Platinum Visa Card
  • Table 12-65 Universal Golf Ticket Platinum Visa Card
  • Charities and Special Interest Groups Rewards Cards
  • Table 12-66 AKC Rewards Visa Card
  • Entertainment and Hobbies Rewards Cards
  • Table 12-67 Disney's Visa Card
  • Table 12-68 The Grand Ole Opry Platinum Visa Card
  • Table 12-69 Live Broadway Platinum Visa Card
  • Table 12-70 The MGM MIRAGE Rewards Visa Card
  • Table 12-72 Sony Card
  • Table 12-73 Trump Rewards Visa
  • Professional Associations Rewards Cards
  • Table 12-74 AACN Visa Card
  • Table 12-75 Chase Cash Builder
  • Table 12-76 Chase PerfectCard
  • Table 12-77 Chase Platinum
  • Table 12-78 Chase Platinum for Students
  • Table 12-79 Chase Travel Rewards Platinum MasterCard
  • Table 12-80 Chase Ultimate Rewards Platinum MasterCard
  • Table 12-81 Continental Airlines World MasterCard
  • Table 12-82 Continental Airlines Platinum Card
  • Table 12-83 Hess Visa Platinum from Chase
  • Table 12-84 Marathon Platinum MasterCard
  • Table 12-85 Speedway SuperAmerica Platinum MasterCard
  • Table 12-86 Subaru MasterCard
  • Table 12-87 Toys “R” Us Visa Card
  • Table 12-88 Universal Entertainment MasterCard
  • Table 12-89 Universal Entertainment Student MasterCard from Chase
  
  
• Citibank
  • Rewards Cards
  • Table 12-90 Citi Dividend Platinum Select Card
  • Table 12-91 Citi Platinum Select / AAdvantage World MasterCard
  • Table 12-92 Citi Gold / AAdvantage World MasterCard
  • Table 12-93 Citi Diamond Preferred Rewards Card (MasterCard)
  • Table 12-94 Citi Driver's Edge Platinum Select Card (MasterCard)
  • Table 12-95 Citi Home Rebate Platinum Select MasterCard (MasterCard)
  • Table 12-96 Citi PremierPass Cards - Elite Level Rewards (MasterCard)
  • Table 12-97 Citi PremierPass Card (MasterCard)
  • Table 12-98 Citi Upromise Platinum Select MasterCard
  
  
• Discover Card
  • Table 12-99 The Discover Card
  • Table 12-100 The Miles Card from Discover Card
  • Table 12-101 Wal-Mart Discover
  
  
• HSBC
  • Automotive Cards
  • Table 12-102 GM Card
  • Table 12-103 GM Extended Family Card
  
  
• MBNA
  • Table 12-104 MBNA WorldPoints Program
  • Table 12-105 MBNA Rewards American Express Card
  
  
• US Bank
  • Table 12-106 U.S. Bank College Rewards Visa Card
  
  
• Airlines Cards
  • Table 12-107 ATA Visa Platinum card
  • SKYPASS Visa Cards
  • Table 12-108 The SKYPASS Visa Platinum card
  • Table 12-109 SKYPASS Visa Classic card
  • Table 12-110 SKYPASS Visa Secured card
  • Table 12-111 SkyBlue SKYPASS Visa card
  • Table 12-112 U.S. Bank Cash Rewards Visa Card
  • Table 12-113 U.S. Bank Cash Rewards Visa Cash Reward Ratio
  • Table 12-114 U.S. Bank Visa Signature Card
  • Table 12-115 U.S. Bank Visa Travel Rewards Card
  • Table 12-116 WorldPerks Visa Platinum Card
  • Table 12-117 WorldPerks Visa Signature Card
  • Wells Fargo
  • Table 12-118 Wells Fargo Cash Back Card