1. Executive overview
   Scope and Methodology
   • Market Parameters
   • Report Methodology
   
   Market Overview
   • Convenience Meat Basics
   • The Packaging Challenge
   • Government Regulators and Product Safety
   • "Zero-Tolerance" Policy for Ready-to-Eat Meats
   • Irradiation and Food Safety Technologies
   • Refrigerated Processed Meats Market Expected to Top $17 Billion in 2006
   • Table 1-1: U.S. Retail Sales of Refrigerated Processed Meats by Product Category, 1997-2006 (dollars): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats, Convenience Meats
   • Supermarkets Account for 80% of Total Retail Sales
   • Factors to Market Growth
   • Convenience Meats Take Off
   • Dinner Sausage Sales Boost Overall Market
   • Consumers Demand Tasty, High-Quality Products
   • Convenient Products Appeal to Busy Consumers
   • Heavy Advertising
   • Three Classes of Marketers
   • Kraft on Top
   • Figure 1-1: Marketer Shares of U.S. Supermarket Sales of Refrigerated Processed Meats, 2001 (percent): 6 Marketers, Private Label, All Others
   • Smaller Marketers Grow Through Acquisition
   • Integrated Campaigns Capitalize on Brand Strengths
   • Marketing and New Product Trends
   • Ad Expenditures at $185 Million in 2000
   • Grocery Stores Account for Lion's Share of Retail Sales
   • Consumer Overview
   • Children and Processed Meats
   
   Category Focus: Lunchmeats and Lunch Kits
   • Market Nears $5 Billion in 2001
   • Lunchmeats Make Up Larger Category
   • Billion-Dollar Food Companies in Control
   • 92 Million Households Use Cold Cuts
   
   Category Focus: Frankfurters and Dinner Sausage
   • Market at $4 Billion in 2001
   • Frankfurters Make Up Larger Category
   • Billion-Dollar Food Companies Top the List
   • 84 Million Households Use Frankfurters
   
   Category Focus: Breakfast Meats
   • Market Nears $3.5 Billion in 2001
   • Bacon Makes Up Larger Category
   • Large Food Companies Dominate the Market
   • 83 Million Households Use Bacon
2. The Products
   Product Overview
   • Scope of Report: Four Product Categories
   • Lunchmeat Basics
   • How Lunchmeats Are Made
   • Lunchmeat Packaging
   • Lunch Kits
   • Lunch Kit Packaging
   • Frankfurter Basics
   • Sausage Basics
   • How Sausage Is Made
   • Frankfurter and Dinner Sausage Packaging
   • Dinner vs. Breakfast Sausage
   • Bacon Basics
   • How Bacon Is Made
   • Bacon Packaging
   • Breakfast Sausage Packaging
   • Convenience Meat Basics
   • Convenience Meat Packaging
   • The Packaging Challenge
   • The Case-Ready Revolution
   
   Market Regulation and Product Safety
   • Regulatory Overview
   • Nutritional Labeling and Education Act Requirements
   • NLEA Definitions
   • URMIS and the Labeling of Fresh Cuts
   • The Implementation of HACCP
   • The Safe Handling Rule
   • The Role of Food Recalls
   • Public Issues in Meat Safety
   • "Zero-Tolerance" Policy for Ready-to-Eat Meats
   • January 2002 GAO Report on BSE
   • The FDA and the Irradiation of Meat Products
   • Other Emerging Food Safety Technologies
   • Debate Over Antibiotics and Fluoroquinolones
3. The Market
   • Figure 3-1: Estimated U.S. Retail Sales of Refrigerated Processed Meats, 1997-2001 (dollars)
   • Figure 3-2: Estimated U.S. Retail Sales of Refrigerated Processed Meats by Product Category, 1997-2001 (dollars): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats, Convenience Meats
   
   Market Size and Growth
   • Refrigerated Processed Meats Market Approaches $14 Billion
   • Table 3-1: U.S. Retail Sales of Refrigerated Processed Meats, 1997-2001 (dollars)
   • Lunchmeats and Lunch Kits Market Nears $5 Billion in 2001
   • Table 3-2: U.S. Retail Sales of Lunchmeats and Lunch Kits, 1997-2001 (dollars)
   • Frankfurters and Dinner Sausage Market at $4 Billion in 2001
   • Table 3-3: U.S. Retail Sales of Frankfurters and Dinner Sausage, 1997-2001 (dollars)
   • Breakfast Meats Market at $3.5 Billion in 2001
   • Table 3-4: U.S. Retail Sales of Breakfast Meats, 1997-2001 (dollars)
   • Convenience Meat Sales Hit $1.4 Billion in 2001
   • Table 3-5: U.S. Retail Sales of Convenience Meats, 1997-2001 (dollars)
   • Lunchmeats and Lunch Kits Account for 35% of Market
   • Table 3-6: Share of U. S. Retail Sales of Refrigerated Processed Meats by Product Category, 1997 vs. 2001 (percent): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats, Convenience Meats
   • Figure 3-3: Share of U.S. Refrigerated Processed Meats Market by Product Category, 2001 (percent): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats, Convenience Meats
   • Almost 90% of U.S. Households Use Lunchmeats
   • Table 3-7: Overview of Meat Product Usage, 2001 (percent): 5 Classifications
   • Supermarkets Account for 80% of Total Retail Sales
   • Figure 3-4: Share of U.S. Refrigerated Processed Meat Sales by Retail Outlet, 2001 (percent): Supermarkets, Other Grocery/Food Stores, Other
   • Supermarket Sales Approach $10 Billion in 2001
   • Table 3-8: U.S. Supermarket Sales of Refrigerated Processed Meats, 1997-2001 (dollars)
   • Lunchmeats and Lunch Kits Account for 40% of Supermarket Sales
   • Table 3-9: Share of U. S. Supermarket Sales of Refrigerated Processed Meats by Product Category, 1997 vs. 2001 (percent): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats
   • Figure 3-5: Share of U.S. Supermarket Sales of Refrigerated Processed Meats by Product Category, 2001 (percent): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats
   • Use Highest in the South
   • Table 3-10: Selected Meat Products: Consumer Usage Indices by Region, 2001 (index): 5 Classifications
   
   Factors to Market Growth
   • Convenience Meats Category Takes Off
   • Dinner Sausage Sales Also Boost Overall Market
   • Consumers Demand Tasty, High-Quality Products
   • Convenient Products Appeal to Busy Consumers
   • Refrigerated Processed Meat Products Receive Heavy Advertising
   • Figure 3-6: Projected U.S. Retail Sales of Refrigerated Processed Meats, 2001-2006 (dollars)
   • Figure 3-7: Projected U.S. Retail Sales of Refrigerated Processed Meats by Product Category, 2001-2006 (dollars): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats, Convenience Meats
   
   Projected Market Growth
   • Sales Hit $17 Billion in 2006
   • Table 3-11: Projected U.S. Retail Sales of Refrigerated Processed Meats, 2001-2006 (dollars)
   • Lunchmeat and Lunch Kit Sales to Reach $5.8 Billion in 2006
   • Table 3-12: Projected U.S. Retail Sales of Lunchmeats and Lunch Kits, 2001-2006 (dollars)
   • Frankfurter and Dinner Sausage Sales to Reach $5 Billion in 2006
   • Table 3-13: Projected U.S. Retail Sales of Frankfurters and Dinner Sausage, 2001-2006 (dollars)
   • Breakfast Meat Sales to Reach $4.4 Billion in 2006
   • Table 3-14: Projected U.S. Retail Sales of Breakfast Meats, 2001-2006 (dollars)
   • Convenience Meat Sales Exceed $2 Billion in 2006
   • Table 3-15: Projected U.S. Retail Sales of Convenience Meats, 2001-2006 (dollars)
4. The Marketers
   The Marketers
   • Hundreds of Marketers
   • Table 4-1: U.S. Market for Refrigerated Processed Meats: Selected Marketers and Brands
   
   Marketer and Brand Shares
   • Methodology for Market Share Estimates
   • Kraft Controls One-Fourth of Mass-Market
   • Sara Lee Places Second
   • ConAgra Captures Third Place
   • Smithfield and Hormel Tie for Fourth Place
   • Bar-S Ranks Sixth
   • Three Marketers Earn a 2% Share Each
   • Four Marketers Earn a 1% Share Each
   • Figure 4-1: Marketer Shares of U.S. Supermarket Sales of Refrigerated Processed Meats, 2001 (percent): 6 Marketers, Private Label, All Others
   • Private Label Controls 11% of Supermarket Sales
   • Oscar Mayer Is #1 Brand of Refrigerated Processed Meat
   • Figure 4-2: Brand Shares of U.S. Supermarket Sales of Refrigerated Processed Meats, 2001 (percent): 6 Brands, Private Label, All Others
   • Table 4-2: Marketer/Brand Shares of U.S. Supermarket Sales of Refrigerated Processed Meats, 1999-2001 (percent): 13 Marketers/23 Brands, Private Label, All Others
   • Table 4-3: Brand Shares of U.S. Supermarket Sales of Refrigerated Processed Meats, 1999-2001 (percent): 10 Brands, Private Label, All Others
   
   Competitive Overview
   • Billion-Dollar Food Companies Control Meat Products Market
   • Smaller Marketers Grow Through Acquisition
   • Marketers Offer Convenient Products
   • Marketers Heavily Promote Their Products
   
   Competitive Profile: Bar-S Foods Co.
   • Largest U.S. Jumbo Franks Processor
   • Bar-S Is #3 Brand of Frankfurters
   • Bar-S Favors Internal Growth Over Acquisition
   • Food Safety Is #1 at Bar-S
   • Better Barbeque Meal Solutions Debuts in 2000
   
   Competitive Profile: Bob Evans Farms, Inc.
   • 2001 Sales Exceed $1 Billion
   • #2 Marketer of Breakfast Sausage
   • Bob Evans Builds New Distribution Center
   
   Competitive Profile: ConAgra Foods, Inc.
   • #1 U.S. Meat Processor
   • ConAgra to Concentrates on Its Foods Business
   • ConAgra Lunchmeats Provide "Deli Experience"
   • ConAgra Revives Ailing Healthy Choice Line
   • Lunch Makers Is #2 Brand of Lunch Kit
   • Successful Baseball Tie-In for Armour Hot Dogs
   • Hebrew National Hot Dogs Appeal to Discriminating Consumers
   • ConAgra Fields "Guaranteed Tender" Entries
   • KC Masterpiece BBQ
   • A Major Player in the Convenience Meats Category
   • ConAgra Beef and Pork Operations on the Block?
   
   Competitive Profile: Farmland Industries, Inc.
   • #1 U.S. Agricultural Cooperative
   • Farmland Focuses on Case-Ready Market
   • Ribbits Barbecue Pork Tips Debut in August 2001
   • Farmland Extra Tender Fresh Pork Debuts in June 2001
   • Convenience Ground Beef Product Debuts in May 2001
   • Family Entrees Target Families of Four
   • Food-Safety Partnership with DMV
   
   Competitive Profile: Hormel Foods Corp.
   • #1 U.S. Turkey Processor
   • Hormel Acquires The Turkey Store in 2001
   • Jennie-O Foods Aims to Boost U.S. Turkey Consumption
   • Hormel Adheres to Six-Point Strategic Plan
   • "Today's Flavor" Campaign Debuts in April 2001
   • Hormel Cracker Add-Ons Target Adult Snackers
   • Hormel's Black Label Is #2 Brand of Bacon
   • Hormel Leads Branded Convenience Meats Category
   • Always Tender Line Consists of Juicy Pork Products
   • Hormel Fully Cooked Entrees
   
   Competitive Profile: Johnsonville Sausage Co.
   • #1 U.S. Marketer of Fresh Sausage
   • A Family-Owned Business
   • #2 in Dinner Sausage Market
   • Bratwurst Is Johnsonville's Specialty
   • Official Bratwurst of Lambeau Field
   • #4 Brand of Breakfast Sausage
   
   Competitive Profile: Kraft Foods, Inc.
   • #1 U.S. Food Company
   • Spun Off by Philip Morris in 2001
   • Oscar Mayer Is Ninth-Largest Meat Processor
   • Kraft Capitalizes on Deli Trend
   • Oscar Mayer Launches Ham Advertising Campaign in 2000
   • #1 in the Lunch Kits Market
   • Kraft Successfully Extends Lunchables Line
   • Lunchables Raises Nutritional Concerns
   • Lunchables Internet Promotion Targets Children
   • Oscar Mayer Develops Optiform Listeria Control Model
   • Louis Rich Carving Board Is Kraft's Convenience Brand
   • Louis Rich Carving Board Now Offers Beef
   
   Competitive Profile: Sara Lee Corp.
   • Diversified Company Enjoys Sales of $18 Billion in 2001
   • Sara Lee Acquires FHS in 2001
   • Sara Promotes Lunchmeats in Supermarket Deli Departments
   • Bryan Foods Introduces Classic Deli Lunchmeat Line
   • New Ball Park Varieties Appeal to Kids and Kosher Aficionados
   • Ball Park Targets Hispanics in 2000
   • Hillshire Farm Is #1 Dinner Sausage
   • Integrated Marketing Campaign Debuts for Hillshire Farm
   • Jimmy Dean Also Banks on Integrated Marketing Campaign
   • Jimmy Dean Is #1 Brand of Breakfast Sausage/Ham
   • Jimmy Dean Launches Dinner Sausage
   • Sara Lee Buys Share of Johnsonville Sausage in 2000
   • Sara Lee Fields Bryan Convenience Meats
   
   Competitive Profiles: Smithfield Foods, Inc.
   • #1 Hog Producer
   • Aggressive Acquisitions Strategy Characterizes Smithfield
   • Smithfield Expands into Beef Industry
   • Smithfield Actively Pursues "Case-Ready" Agenda
   • Lean Generation Line Competes in Heat-and-Serve Segment
   • John Morrell Fields Wide Range of Convenience Products
   • Smithfield Foods Wants Brand-Name Recognition for Its Products
   • Smithfield Faces Local Friends and National Foes
   
   Competitive Profile: Tyson Foods, Inc.
   • World's #1 Meat Processor
   • Tyson's IBP Subsidiary Is World's #1 Fresh Beef Producer
   • IBP's Foodbrands Division Fields Convenience Products
   • IBP Acquisition Allows Tyson Foods to Grow
   • Thomas E. Wilson Poised to Become Leading Convenience Meat Brand
   • Beyond Case-Ready
   • New Thomas E. Wilson Heat-and-Serve Entrees
   • IBP Pays EPA Penalties in 2001
5. Marketing and Retail Trends
   Marketing and New Product Trends
   • Premium Lunchmeats
   • Dinner Sausage Line Extensions
   • Gourmet, Ethnic, and Poultry Dinner Sausages
   • Precooked Bacon
   • Flavored Breakfast Sausages
   • Pre-Marinated Meat Products
   • Heat-and-Serve Entrees
   • Heat-and-Serve Barbecue
   • Table 5-1: U.S. Market for Refrigerated Processed Meats: Selected New Product Introductions, 2000-January 2002
   
   Advertising Expenditures
   • Ad Expenditures at $185 Million in 2000
   • First-Place Sara Lee Foods Spends $50 Million
   • Kraft Foods Places Second with $33 Million
   • Third-Place Hormel Spends $24 Million
   • Two Poultry Producers Place Fourth and Fifth
   • ConAgra Spends $13 Million
   • Six Marketers Spend Approximately $3 Million-$8 Million
   
   Advertising Positioning
   • Integrated Campaigns Capitalize on Brand Strengths
   • Individual Promotions for Line Extensions
   • Summertime Is Grilltime
   • Tailgating and Halloween
   • Back-to-School Campaigns
   • Sports Links
   • Breakfast Meat Marketers Stress Versatility
   • Joint Promotions
   • Speed and Ease Figure Prominently in Convenience Meat Ads
   
   Consumer Promotions
   • Coupons
   • Sweepstakes and Gift Offers
   • Recipes and In-Store Sampling
   • Corporate Citizenship
   • Examples of Consumer Promotions
   
   At the Retail Level
   • Grocery Stores Account for Lion's Share of Retail Sales
   • Supermarket Display of Refrigerated Processed Meat Products
   • Supermarket Display of Convenience Meats
   • Supermarket Selection Proliferates
   • Premium Products Available Through Catalog and Internet
6. The Consumer
   Overview of Consumer Demographics
   • The Simmons Survey System
   • 87% of Households Use Cold Cuts
   • Penetration Rates in the 70s for Frankfurters and Sausage
   • Household Levels of Heavy Usage
   • Children and Processed Meats
   • A Blue-Collar Streak
   • Minorities as Prime Consumers
   • Favorites Are All-Beef Frankfurters and Ham Cold Cuts
   • Upscale and Student Consumers for Turkey Cuts
   • Table 6-1: Overview of Meat Product Usage, 2001 (percent): 31 Classifications
   • Table 6-2: Usage Levels for Selected Processed Meat Segments, 2001 (percent): 9 Classifications
   • Table 6-3: Household Usage Levels for Selected Processed Meat Segments, 2001 (percent): 12 Classifications
   • Table 6-4: Top Demographics for Heavy Use of Processed Meats, 2001 (percent): 30 Classifications
   • Table 6-5: Consumer Preferences by Variety of Meat: Selected Processed Meat Segments, 2001 (percent): 12 Segments
   • Table 6-6: Top Demographics for Processed Meats: By Variety of Meat, 2001 (percent): 26 Classifications
   
   Overview of Brand Demographics
   • 27% of Households Use Oscar Mayer Cold Cuts, Ball Park Frankfurters
   • Patterns and Variations
   • Table 6-7: Consumer Preferences by Brand: Selected Processed Meat Segments, 2001 (percent): 39 Classifications
   • Table 6-8: Prime Demographics for Use of Processed Meats: By Brand, 2001 (percent): 31 Classifications
   
   Appendix I: examples of consumer advertising and promotions
   Appendix II addresses of selected marketers

Volume II

1. Executive overview
   Scope and Methodology
   • Market Parameters
   • Report Methodology
   
   Market Overview
   • Convenience Meat Basics
   • The Packaging Challenge
   • Government Regulators and Product Safety
   • "Zero-Tolerance" Policy for Ready-to-Eat Meats
   • Irradiation and Food Safety Technologies
   • Refrigerated Processed Meats Market Expected to Top $17 Billion in 2006
   • Table 1-1: U.S. Retail Sales of Refrigerated Processed Meats by Product Category, 1997-2006 (dollars): Lunchmeats/Lunch Kits, Frankfurters/Dinner Sausage, Breakfast Meats, Convenience Meats
   • Supermarkets Account for 80% of Total Retail Sales
   • Factors to Market Growth
   • Convenience Meats Take Off
   • Dinner Sausage Sales Boost Overall Market
   • Consumers Demand Tasty, High-Quality Products
   • Convenient Products Appeal to Busy Consumers
   • Heavy Advertising
   • Three Classes of Marketers
   • Kraft on Top
   • Figure 1-1: Marketer Shares of U.S. Supermarket Sales of Refrigerated Processed Meats, 2001 (percent): 6 Marketers, Private Label, All Others
   • Smaller Marketers Grow Through Acquisition
   • Integrated Campaigns Capitalize on Brand Strengths
   • Marketing and New Product Trends
   • Ad Expenditures at $185 Million in 2000
   • Grocery Stores Account for Lion's Share of Retail Sales
   • Consumer Overview
   • Children and Processed Meats
   
   Category Focus: Lunchmeats and Lunch Kits
   • Market Nears $5 Billion in 2001
   • Lunchmeats Make Up Larger Category
   • Billion-Dollar Food Companies in Control
   • 92 Million Households Use Cold Cuts
   
   Category Focus: Frankfurters and Dinner Sausage
   • Market at $4 Billion in 2001
   • Frankfurters Make Up Larger Category
   • Billion-Dollar Food Companies Top the List
   • 84 Million Households Use Frankfurters
   
   Category Focus: Breakfast Meats
   • Market Nears $3.5 Billion in 2001
   • Bacon Makes Up Larger Category
   • Large Food Companies Dominate the Market
   • 83 Million Households Use Bacon
2. The Lunchmeats and lunch kits Market
   • Figure 2-1: Estimated U.S. Retail Sales of Lunchmeats and Lunch Kits, 1997-2001 (dollars)
   
   Market Size and Composition
   • Methodology for Sales Estimates
   • Lunchmeats and Lunch Kits Market Nears $5 Billion in 2001
   • Table 2-1: U.S. Retail Sales of Lunchmeats and Lunch Kits, 1997-2001 (dollars)
   • Supermarkets Account for 81% of Total Retail Sales
   • Figure 2-2: Share of U.S. Retail Sales of Lunchmeats and Lunch Kits by Class of Trade, 2001 (percent): Supermarkets, Other Grocery/Food Stores, Other
   • Supermarket Sales Approach $4 Billion in 2001
   • Table 2-2: U.S. Supermarket Sales of Lunchmeats and Lunch Kits, 1997-2001 (dollars)
   • Lunchmeats Make Up Larger Segment
   • Table 2-3: Share of U. S. Supermarket Sales of Lunchmeats and Lunch Kits by Product Segment, 1997 vs. 2001 (percent)
   • Lunchmeat Sales Rebound and Exceed $3 Billion in 2001
   • Table 2-4: U.S. Supermarket Sales of Lunchmeats, 1997-2001 (dollars)
   • Sliced Refrigerated Lunchmeats Make Up Larger Segment
   • Table 2-5: Share of U. S. Supermarket Sales of Lunchmeats by Product Type, 1997 vs. 2001 (percent): Sliced Refrigerated, Unsliced Refrigerated
   • Sliced Refrigerated Lunchmeats Hit $3.0 Billion in 2001
   • Table 2-6: U.S. Supermarket Sales of Sliced Refrigerated Lunchmeats, 1997-2001 (dollars)
   • Supermarket Sales of Unsliced Refrigerated Lunchmeats at $2 Million
   • Table 2-7: U.S. Supermarket Sales of Unsliced Refrigerated Lunchmeats, 1997-2001 (dollars)
   • Lunch Kit Supermarket Sales Reach $683 Million in 2001
   • Table 2-8: U.S. Supermarket Sales of Lunch Kits, 1997-2001 (dollars)
   • Figure 2-3: Projected U.S. Retail Sales of Lunchmeats and Lunch Kits, 2001-2006 (dollars)
   
   Projected Market Growth
   • Sales to Reach $5.8 Billion in 2006
   • Table 2-9: Projected U.S. Retail Sales of Lunchmeats and Lunch Kits, 2001-2006 (dollars)
   • Supermarket Sales to Reach $4.6 Billion in 2006
   • Table 2-10: Projected U.S. Supermarket Sales of Lunchmeats and Lunch Kits, 2001-2006 (dollars)
   • Supermarket Sales of Lunchmeats to Near $4 Billion by 2006
   • Table 2-11: Projected U.S. Supermarket Sales of Lunchmeats, 2001-2006 (dollars)
   • Lunch Kit Sales to Near $900 Million in 2006
   • Table 2-12: Projected U.S. Supermarket Sales of Lunch Kits, 2001-2006 (dollars)
   • Factors to Market Growth
   
   Marketer Shares
   • Methodology for Market Share Estimates
   • Kraft Controls Two-Fifths of Mass-Market
   • ConAgra Captures Second Place
   • Sara Lee Places Third
   • Six Marketers Earn a 2%-3% Share Each
   • Private Label Controls 12% of Supermarket Sales of Lunchmeats/Kits
   • Oscar Mayer Is #1 Brand in Lunchmeats and Lunch Kits Category
   • Figure 2-4: Brand Shares of U.S. Supermarket Sales of Lunchmeats and Lunch Kits, 2001 (percent): 7 Brands, Private Label, All Others
   • Kraft Leads Lunchmeats Segment
   • Oscar Mayer Is #1 Brand of Lunchmeat
   • Figure 2-5: Brand Shares of U.S. Supermarket Sales of Lunchmeats, 2001 (percent): 9 Brands, Private Label, All Others
   • Kraft Is #1 Marketer of Sliced Lunchmeats
   • Oscar Mayer Is #1 Brand of Sliced Lunchmeat
   • Figure 2-6: Brand Shares of U.S. Supermarket Sales of Sliced Lunchmeats, 2001 (percent): 9 Brands, Private Label, All Others
   • Sara Lee Is #1 in Unsliced Lunchmeat Sales
   • Hillshire Farm and Hickory Farms Are #1 Unsliced Lunchmeats
   • Figure 2-7: Brand Shares of U.S. Supermarket Sales of Unsliced Lunchmeats, 2001 (percent): 9 Brands, Private Label, All Others
   • Kraft Dominates Lunch Kits Segment
   • Table 2-13: Marketer/Brand Shares of U.S. Supermarket Sales of Lunchmeats and Lunch Kits, 1999-2001 (percent): 11 Marketers/18 Brands, Private Label, All Others
   • Table 2-14: Brand Shares of U.S. Supermarket Sales of Lunchmeats and Lunch Kits, 1999-2001 (percent): 10 Brands, Private Label, All Others
   • Table 2-15: Marketer/Brand Shares of U.S. Supermarket Sales of Lunchmeats, 1999-2001 (percent): 11 Marketers/19 Brands, Private Label, All Others
   • Table 2-16: Brand Shares of U.S. Supermarket Sales of Lunchmeats, 1999-2001 (percent): 9 Brands, Private Label, All Others
   • Table 2-17: Marketer/Brand Shares of U.S. Supermarket Sales of Sliced Lunchmeats, 1999-2001 (percent): 11 Marketers/19 Brands, Private Label, All Others
   • Table 2-18: Brand Shares of U.S. Supermarket Sales of Sliced Lunchmeats, 1999-2001 (percent): 9 Brands, Private Label, All Others
   • Table 2-19: Marketer/Brand Shares of U.S. Supermarket Sales of Unsliced Lunchmeats, 1999-2001 (percent): 13 Marketers/27 Brands, Private Label, All Others
   • Table 2-20: Brand Shares of U.S. Supermarket Sales of Unsliced Lunchmeats, 1999-2001 (percent): 11 Brands, Private Label, All Others
   • Table 2-21: Marketer/Brand Shares of U.S. Supermarket Sales of Lunch Kits, 1999-2001 (percent): 2 Marketers/2 Brands, Private Label, All Others
   
   Competitive Overview
   • Billion-Dollar Food Companies Control Lunchmeats and Lunch Kits Market
   • Private Label Offers Competition
   • Premium Lunchmeats Appeal to Gourmet-Minded Consumers
   • Marketers Woo Consumers with Convenient Products
   • Marketers Step Up Advertising and Promotions
   • Marketers Promote Products with Back-to-School Campaigns
   
   Consumer Overview
   • The Simmons Survey System
   • Data on Cold Cuts and Lunch Kits
   • 92 Million Households Use Cold Cuts
   • Table 2-22: Overview of Cold Cut and Lunch Kit Product Use, 2001 (percent): 12 Classifications
   
   Consumer Focus: Cold Cuts
   • 21% of Households Are Heavy Users
   • 40% of Larger Households Are Heavy Users
   • Downscale Skew for Packaged Cold Cuts
   • Silver Lining to Turkey Cuts
   • Demographic Patterns by Brand
   • Table 2-23: Household Consumption of Cold Cuts by Usage Level, 2001 (percent): 10 Classifications
   • Table 2-24: Prime Demographics for Heavy Use of Cold Cuts, 2001 (percent): 17 Classifications
   • Table 2-25: Demographic Characteristics Favoring Heavy Use of Cold Cuts, 2001 (U.S. Households)
   • Table 2-26: Prime Demographics for Use of Packaged Cold Cuts, 2001 (percent): 8 Classifications
   • Table 2-27: Demographic Characteristics Favoring Use of Packaged Cold Cuts, 2001 (U.S. Households)
   • Table 2-28: Prime Demographics for Use of Cold Cuts: By Red Meat Type, 2001 (percent): 34 Classifications
   • Table 2-29: Prime Demographics for Usage of Cold Cuts: By Poultry Type, 2001 (percent): 21 Classifications
   • Table 2-30: Demographic Characteristics Favoring Use of Cold Cuts by Type: Ham, 2001 (U.S. Households)
   • Table 2-31: Demographic Characteristics Favoring Use of Cold Cuts by Type: Turkey, 2001 (U.S. Households)
   • Table 2-32: Demographic Characteristics Favoring Use of Cold Cuts by Type: Bologna, 2001 (U.S. Households)
   • Table 2-33: Demographic Characteristics Favoring Use of Cold Cuts by Type: Salami, 2001 (U.S. Households)
   • Table 2-34: Demographic Characteristics Favoring Use of Cold Cuts by Type: Chicken, 2001 (U.S. Households)
   • Table 2-35: Demographic Characteristics Favoring Use of Cold Cuts by Type: Liver Sausage, 2001 (U.S. Households)
   • Table 2-36: Household Consumption of Cold Cuts by Brand Most Often Used, 2001 (percent): 5 Classifications
   • Table 2-37: Prime Demographics for Use of Cold Cuts: By Brand, 2001 (percent): 42 Classifications
   • Table 2-38: Demographic Characteristics Favoring Use of Cold Cuts by Brand: Oscar Mayer, 2001 (U.S. Households)
   • Table 2-39: Demographic Characteristics Favoring Use of Cold Cuts by Brand: Butterball, 2001 (U.S. Households)
   • Table 2-40: Demographic Characteristics Favoring Use of Cold Cuts by Brand: Louis Rich, 2001 (U.S. Households)
   • Table 2-41: Demographic Characteristics Favoring Use of Cold Cuts by Brand: Healthy Choice, 2001 (U.S. Households)
   • Table 2-42: Demographic Characteristics Favoring Use of Cold Cuts by Brand: Hillshire Farm, 2001 (U.S. Households)
   
   Consumer Focus: Lunch Kits
   • 60% of Households with Children Age 6-9 Use Lunch Kits
   • Oscar Mayer Defines Demographics
   • Table 2-43: Prime Demographics for Use of Lunch Kits, 2001 (percent): 23 Classifications
   • Table 2-44: Demographic Characteristics Favoring Use of Lunch Kits, 2001 (U.S. Households)
   • Table 2-45: Prime Demographics for Use of Lunch Kits by Brand: Oscar Mayer vs. Eckrich, 2001 (percent): 30 Classifications
   • Table 2-46: Demographic Characteristics Favoring Use of Oscar Mayer Lunchables, 2001 (U.S. Households)
   • Table 2-47: Demographic Characteristics Favoring Use of Eckrich Lunch Kits, 2001 (U.S. Households)
3. The Frankfurters and Dinner Sausage Market
   • Figure 3-1: Estimated U.S. Retail Sales of Frankfurters and Dinner Sausage, 1997-2001 (dollars)
   
   Market Size and Composition
   • Methodology for Sales Estimates
   • Frankfurters and Dinner Sausage Market at $4 Billion in 2001
   • Table 3-1: U.S. Retail Sales of Frankfurters and Dinner Sausage, 1997-2001 (dollars)
   • Supermarkets Account for 80% of Total Retail Sales
   • Figure 3-2: Share of U.S. Retail Sales of Frankfurters and Dinner Sausage by Class of Trade, 2001 (percent): Supermarkets, Other Grocery/Food Stores, Other
   • Supermarket Sales Exceed $3 Billion in 2001
   • Table 3-2: U.S. Supermarket Sales of Frankfurters and Dinner Sausage, 1997-2001 (dollars)
   • Frankfurters Make Up Larger Segment
   • Table 3-3: Share of U. S. Supermarket Sales of Frankfurters and Dinner Sausage by Product Segment, 1997 vs. 2001 (percent)
   • Figure 3-3: Share of U.S. Supermarket Sales of Frankfurters and Dinner Sausage by Product Segment, 2001 (percent)
   • Frankfurter Sales Hit $1.7 Billion in 2001
   • Table 3-4: U.S. Supermarket Sales of Frankfurters, 1997-2001 (dollars)
   • Dinner Sausage Supermarket Sales Increase Steadily
   • Table 3-5: U.S. Supermarket Sales of Dinner Sausage, 1997-2001 (dollars)
   • Figure 3-4: Projected U.S. Retail Sales of Frankfurters and Dinner Sausage, 2001-2006 (dollars)
   
   Projected Market Growth
   • Sales to Top $5 Billion in 2006
   • Table 3-6: Projected U.S. Retail Sales of Frankfurters and Dinner Sausage, 2001-2006 (dollars)
   • Supermarket Sales to Reach $4 Billion in 2006
   • Table 3-7: Projected U.S. Supermarket Sales of Frankfurters and Dinner Sausage, 2001-2006 (dollars)
   • Frankfurter Sales to Near $2 Billion in 2006
   • Table 3-8: Projected U.S. Supermarket Sales of Frankfurters, 2001-2006 (dollars)
   • Dinner Sausage Sales to Pass $2 Billion in 2006
   • Table 3-9: Projected U.S. Supermarket Sales of Dinner Sausage, 2001-2006 (dollars)
   • Factors to Market Growth
   
   Marketer and Brand Shares
   • Methodology for Market Share Estimates
   • Sara Lee Controls Almost One-Third of Mass-Market
   • ConAgra and Kraft Tie for Second Place
   • Three Marketers Have a 4%-5% Share Each
   • Figure 3-5: Marketer Shares of U.S. Supermarket Sales of Frankfurters and Dinner Sausage, 2001 (percent): 6 Marketers, Private Label, All Others
   • Private Label Controls 7% of Frankfurter/Dinner Sausage Sales
   • Hillshire Farm Is #1 Brand in Frankfurter/Dinner Sausage Market
   • Figure 3-6: Brand Shares of U.S. Supermarket Sales of Frankfurters and Dinner Sausage, 2001 (percent): 7 Brands, Private Label, All Others
   • Sara Lee and Kraft Compete for #1 Spot in Frankfurters Market
   • Figure 3-7: Marketer Shares of U.S. Supermarket Sales of Frankfurters, 2001 (percent): 7 Marketers, Private Label, All Others
   • Oscar Mayer Is #1 Brand of Frankfurters
   • Figure 3-8: Brand Shares of U.S. Supermarket Sales of Frankfurters, 2001 (percent): 7 Brands, Private Label, All Others
   • Sara Lee Is #1 Marketer of Dinner Sausage
   • Figure 3-9: Marketer Shares of U.S. Supermarket Sales of Dinner Sausage, 2001 (percent): 5 Marketers, Private Label, All Others
   • Hillshire Farm Is #1 Brand in Dinner Sausages
   • Figure 3-10: Brand Shares of U.S. Supermarket Sales of Dinner Sausage, 2001 (percent): 4 Brands, Private Label, All Others
   • Table 3-10: Marketer/Brand Shares of U.S. Supermarket Sales of Frankfurters and Dinner Sausage, 1999-2001 (percent): 8 Marketers/20 Brands, Private Label, All Others
   • Table 3-11: Brand Shares of U.S. Supermarket Sales of Frankfurters and Dinner Sausage, 1999-2001 (percent): 10 Brands, Private Label, All Others
   • Table 3-12: Marketer/Brand Shares of U.S. Supermarket Sales of Frankfurters, 1999-2001 (percent): 7 Marketers/19 Brands, Private Label, All Others
   • Table 3-13: Brand Shares of U.S. Supermarket Sales of Frankfurters, 1999-2001 (percent): 10 Brands, Private Label, All Others
   • Table 3-14: Marketer/Brand Shares of U.S. Supermarket Sales of Dinner Sausage, 1999-2001 (percent): 10 Marketers/22 Brands, Private Label, All Others
   • Table 3-15: Brand Shares of U.S. Supermarket Sales of Dinner Sausage, 1999-2001 (percent): 9 Brands, Private Label, All Others
   
   Competitive Overview
   • Billion-Dollar Food Companies Control Frankfurters and Dinner Sausage
   • Private Label Provides Limited Competition
   • Marketers Tout Convenience to Appeal to Busy Consumers
   • Competition Heats Up in Dinner Sausage
   • Marketers Launch Gourmet Sausages
   • Poultry-Based Sausage Caters to Health-Conscious Consumers
   • Marketers Step Up Advertising and Promotions
   • Frankfurter Marketers Go After Sports Enthusiasts
   
   Consumer Overview
   • The Simmons Survey System
   • Data on Frankfurters/Wieners and Sausage
   • 84 Million Households Use Frankfurters
   • 77 Million Households Use Sausage
   • Table 3-16: Overview of Frankfurter/Wiener and Sausage Product Use, 2001 (percent): 25 Classifications
   
   Consumer Focus: Frankfurters
   • 42% of Households Are Light Users
   • 37% of Larger Households Are Heavy Users
   • Upscale Tilt for All Turkey Frankfurters
   • Ball Park and Beyond
   • Table 3-17: Household Consumption of Frankfurters by Usage Level, 2001 (percent): 10 Classifications
   • Table 3-18: Prime Demographics for Heavy Use of Frankfurters, 2001 (percent): 17 Classifications
   • Table 3-19: Demographic Characteristics Favoring Heavy Use of Frankfurters, 2001 (U.S. Households)
   • Table 3-20: Prime Demographics for Use of Frankfurters: By Type Used Most Often, 2001 (percent): 63 Classifications
   • Table 3-21: Demographic Characteristics Favoring Use of Frankfurters by Type Used Most Often: All Beef, 2001 (U.S. Households)
   • Table 3-22: Demographic Characteristics Favoring Use of Frankfurters by Type Used Most Often: All Meat, 2001 (U.S. Households)
   • Table 3-23: Demographic Characteristics Favoring Use of Frankfurters by Type Used Most Often: All Turkey, 2001 (U.S. Households)
   • Table 3-24: Demographic Characteristics Favoring Use of Frankfurters by Type Used Most Often: All Chicken, 2001 (U.S. Households)
   • Table 3-25: Demographic Characteristics Favoring Use of Frankfurters by Type Used Most Often: With Cheese, 2001 (U.S. Households)
   • Table 3-26: Household Consumption of Frankfurters by Brand Used Most Often, 2001 (percent): 17 Classifications
   • Table 3-27: Prime Demographics for Use of Frankfurters: By Brand Used Most Often, 2001 (percent): 169 Classifications
   • Table 3-28: Demographic Characteristics Favoring Use of Frankfurters by Brand Used Most Often: Ball Park, 2001 (U.S. Households)
   • Table 3-29: Demographic Characteristics Favoring Use of Frankfurters by Brand Used Most Often: Oscar Mayer Regular, 2001 (U.S. Households)
   • Table 3-30: Demographic Characteristics Favoring Use of Frankfurters by Brand Used Most Often: Armour Star, 2001 (U.S. Households)
   • Table 3-31: Demographic Characteristics Favoring Use of Frankfurters by Brand Used Most Often: Bryan, 2001 (U.S. Households)
   • Table 3-32: Demographic Characteristics Favoring Use of Frankfurters by Brand Used Most Often: Eckrich, 2001 (U.S. Households)
   • Table 3-33: Demographic Characteristics Favoring Use of Frankfurters by Brand Used Most Often: Hebrew National, 2001 (U.S. Households)
   
   Consumer Focus: Sausage
   • 15% of Households Are Heavy Users
   • 30% of Larger Households Are Heavy Users
   • Sharper Profile for Pre-Cooked Sausage
   • Upscale Profile for Turkey and Light Sausage
   • Patty Form Fits Smaller, Older Households
   • Broad Minority Appeal for Hot/Spicy Sausage
   • 20% of Households Use Hillshire Farm
   • Table 3-34: Household Consumption of Sausage by Usage Level, 2001 (percent): 8 Classifications
   • Table 3-35: Prime Demographics for Heavy Use of Sausage, 2001 (percent): 14 Classifications
   • Table 3-36: Demographic Characteristics Favoring Heavy Use of Sausage, 2001 (U.S. Households)
   • Table 3-37: Prime Demographics for Use of Sausage by Type Used Most Often: Not Pre-Cooked vs. Pre-Cooked, 2001 (percent): 7 Classifications
   • Table 3-38: Demographic Characteristics Favoring Use of Sausage by Type Used Most Often: Not Pre-Cooked, 2001 (U.S. Households)
   • Table 3-39: Demographic Characteristics Favoring Use of Sausage by Type Used Most Often: Pre-Cooked, 2001 (U.S. Households)
   • Table 3-40: Prime Demographics for Use of Sausage: By Kind Used Most Often, 2001 (percent): 39 Classifications
   • Table 3-41: Demographic Characteristics Favoring Use of Sausage by Kind Used Most Often: Pork/Breakfast, 2001 (U.S. Households)
   • Table 3-42: Demographic Characteristics Favoring Use of Sausage by Kind Used Most Often: Smoked, 2001 (U.S. Households)
   • Table 3-43: Demographic Characteristics Favoring Use of Sausage by Kind Used Most Often: Turkey, 2001 (U.S. Households)
   • Table 3-44: Demographic Characteristics Favoring Use of Sausage by Kind Used Most Often: Light, 2001 (U.S. Households)
   • Table 3-45: Prime Demographics for Use of Sausage: By Form Used Most Often, 2001 (percent): 25 Classifications
   • Table 3-46: Demographic Characteristics Favoring Use of Sausage by Form Used Most Often: Link, 2001 (U.S. Households)
   • Table 3-47: Demographic Characteristics Favoring Use of Sausage by Form Used Most Often: Patties, 2001 (U.S. Households)
   • Table 3-48: Demographic Characteristics Favoring Use of Sausage by Form Used Most Often: Roll, 2001 (U.S. Households)
   • Table 3-49: Demographic Characteristics Favoring Use of Sausage by Form Used Most Often: Smoked/Rope or Arc, 2001 (U.S. Households)
   • Table 3-50: Prime Demographics for Use of Sausage: By Flavor Used Most Often, 2001 (percent): 25 Classifications
   • Table 3-51: Demographic Characteristics Favoring Use of Sausage by Flavor Used Most Often: Mild/Regular, 2001 (U.S. Households)
   • Table 3-52: Demographic Characteristics Favoring Use of Sausage by Flavor Used Most Often: Polska Kielbasa, 2001 (U.S. Households)
   • Table 3-53: Demographic Characteristics Favoring Use of Sausage by Flavor Used Most Often: Hot/Spicy, 2001 (U.S. Households)
   • Table 3-54: Demographic Characteristics Favoring Use of Sausage by Flavor Used Most Often: Beef, 2001 (U.S. Households)
   • Table 3-55: Household Consumption of Dinner Sausage Brands, 2001 (percent): 4 Classifications
   • Table 3-56: Prime Demographics for Use of Dinner Sausage Brands, 2001 (percent): 33 Classifications
   • Table 3-57: Demographic Characteristics Favoring Use of Dinner Sausage by Brand: Hillshire Farm, 2001 (U.S. Households)
   • Table 3-58: Demographic Characteristics Favoring Use of Dinner Sausage by Brand: Eckrich, 2001 (U.S. Households)
   • Table 3-59: Demographic Characteristics Favoring Use of Dinner Sausage by Brand: Bryan, 2001 (U.S. Households)
   • Table 3-60: Demographic Characteristics Favoring Use of Dinner Sausage by Brand: Thorn Apple Valley, 2001 (U.S. Households)
4. The Breakfast Meats Market
   • Figure 4-1: Estimated U.S. Retail Sales of Breakfast Meats, 1997-2001 (dollars)
   
   Market Size and Composition
   • Methodology for Sales Estimates
   • Breakfast Meats Market Nears $3.5 Billion in 2001
   • Table 4-1: U.S. Retail Sales of Breakfast Meats, 1997-2001 (dollars)
   • Supermarkets Account for 80% of Total Retail Sales
   • Figure 4-2: Share of U.S. Retail Sales of Breakfast Meats by Class of Trade, 2001 (percent): Supermarkets, Other Grocery/Food Stores, Other
   • Supermarket Sales Approach $2.8 Billion in 2001
   • Table 4-2: U.S. Supermarket Sales of Breakfast Meats, 1997-2001 (dollars)
   • Bacon Makes Up Larger Segment
   • Table 4-3: Share of U. S. Supermarket Sales of Breakfast Meats by Product Segment, 1997 vs. 2001 (percent): Bacon, Breakfast Sausage/Ham
   • Figure 4-3: Share of U.S. Supermarket Sales of Breakfast Meats by Product Segment, 2001 (percent): Bacon, Breakfast Sausage/Ham
   • Bacon Sales Near $2 Billion in 2001
   • Table 4-4: U.S. Supermarket Sales of Bacon, 1997-2001 (dollars)
   • Breakfast Sausage Sales Reach $845 Million
   • Table 4-5: U.S. Supermarket Sales of Breakfast Sausage, 1997-2001 (dollars)
   • Figure 4-4: Projected U.S. Retail Sales of Breakfast Meats, 2001-2006 (dollars)
   
   Projected Market Growth
   • Sales to Reach $4.4 Billion in 2006
   • Table 4-6: Projected U.S. Retail Sales of Breakfast Meats, 2001-2006 (dollars)
   • Supermarket Sales to Reach $3.5 Billion in 2006
   • Table 4-7: Projected U.S. Supermarket Sales of Breakfast Meats, 2001-2006 (dollars)
   • Bacon Sales to Reach $2.4 Billion in 2006
   • Table 4-8: Projected U.S. Supermarket Sales of Bacon, 2001-2006 (dollars)
   • Breakfast Sausage/Ham Sales to Exceed $1 Billion by 2006
   • Table 4-9: Projected U.S. Supermarket Sales of Breakfast Sausage, 2001-2006 (dollars)
   • Factors to Market Growth
   
   Marketer Shares
   • Methodology for Market Share Estimates
   • Kraft Leads Mass-Market
   • Sara Lee Places Second
   • Hormel Is Third
   • Smithfield Captures Fourth Place
   • Bob Evans Is Fifth
   • Four Marketers Each Earn a 3% Share
   • Private Label Controls 15% of Breakfast Meat Sales
   • Figure 4-5: Marketer Shares of U.S. Supermarket Sales of Breakfast Meats, 2001 (percent): 5 Marketers, Private Label, All Others
   • Oscar Mayer Is #1 Brand in Breakfast Meats Market
   • Figure 4-6: Brand Shares of U.S. Supermarket Sales of Breakfast Meats, 2001 (percent): 7 Brands, Private Label, All Others
   • Kraft Foods Is #1 in Bacon
   • Figure 4-7: Marketer Shares of U.S. Supermarket Sales of Bacon, 2001 (percent): 6 Marketers, Private Label, All Others
   • Oscar Mayer Is #1 Brand of Bacon
   • Figure 4-8: Brand Shares of U.S. Supermarket Sales of Bacon, 2001 (percent): 8 Brands, Private Label, All Others
   • Sara Lee Is #1 Marketer of Breakfast Sausage/Ham
   • Figure 4-9: Marketer Shares of U.S. Supermarket Sales of Breakfast Sausage/Ham, 2001 (percent): 5 Marketers, Private Label, All Others
   • Jimmy Dean Is #1 Brand of Breakfast Sausage/Ham
   • Figure 4-10: Brand Shares of U.S. Supermarket Sales of Breakfast Sausage/Ham, 2001 (percent): 7 Brands, Private Label, All Others
   • Table 4-10: Marketer/Brand Shares of U.S. Supermarket Sales of Breakfast Meats, 1999-2001 (percent): 12 Marketers/24 Brands, Private Label, All Others
   • Table 4-11: Brand Shares of U.S. Supermarket Sales of Breakfast Meats, 1999-2001 (percent): 13 Brands, Private Label, All Others
   • Table 4-12: Marketer/Brand Shares of U.S. Supermarket Sales of Bacon, 1999-2001 (percent): 10 Marketers/21 Brands, Private Label, All Others
   • Table 4-13: Brand Shares of U.S. Supermarket Sales of Bacon, 1999-2001 (percent): 10 Brands, Private Label, All Others
   • Table 4-14: Marketer/Brand Shares of U.S. Supermarket Sales of Breakfast Sausage/Ham, 1999-2001 (percent): 8 Marketers/16 Brands, Private Label, All Others
   • Table 4-15: Brand Shares of U.S. Supermarket Sales of Breakfast Sausage/Ham, 1999-2001 (percent): 9 Brands, Private Label, All Others
   
   Competitive Overview
   • Large Food Companies Control Breakfast Meats Market
   • Private Label Provides Formidable Competition
   • Marketers Introduce Specialty Bacons
   • Flavored Breakfast Sausages Appeal to Adventurous Consumers
   • Breakfast Meat Marketers Stress Versatility
   • Breakfast Meats Marketers Increase Advertising
   
   Consumer Overview
   • The Simmons Survey System
   • Data on Bacon and Breakfast Sausage Brands
   • 83 Million Households Use Bacon
   • 19% Penetration Rate for Oscar Mayer Bacon and Jimmy Dean Sausage
   • Table 4-16: Overview of Bacon and Breakfast Sausage Product Use, 2001 (percent): 3 Classifications
   
   Consumer Focus: Bacon
   • 44% of Households Are Light Users
   • 24% of African-American Households Are Heavy Users
   • Diversity by Brand
   • Table 4-17: Household Consumption of Bacon by Usage Level, 2001 (percent): 8 Classifications
   • Table 4-18: Prime Demographics for Heavy Use of Bacon, 2001 (percent): 16 Classifications
   • Table 4-19: Demographic Characteristics Favoring Heavy Use of Bacon, 2001 (U.S. Households)
   • Table 4-20: Household Consumption of Bacon by Brand Used Most Often, 2001 (U.S. Households): 5 Brands
   • Table 4-21: Prime Demographics for Use of Bacon: By Brand Used Most Often, 2001 (percent): 40 Classifications
   • Table 4-22: Demographic Characteristics Favoring Use of Bacon by Brand Used Most Often: Oscar Mayer, 2001 (U.S. Households)
   • Table 4-23: Demographic Characteristics Favoring Use of Bacon by Brand Used Most Often: Armour, 2001 (U.S. Households)
   • Table 4-24: Demographic Characteristics Favoring Use of Bacon by Brand Used Most Often: Hormel, 2001 (U.S. Households)
   • Table 4-25: Demographic Characteristics Favoring Use of Bacon by Brand Used Most Often: Bryan, 2001 (U.S. Households)
   • Table 4-26: Demographic Characteristics Favoring Use of Bacon by Brand Used Most Often: Louis Rich Turkey Bacon, 2001 (U.S. Households)
   
   Consumer Focus: Breakfast Sausage Brands
   • Indices of 129-219 for African-American Households
   • A Mixed Bag for Hormel Little Sizzlers
   • Table 4-27: Household Consumption of Breakfast Sausage by Brand, 2001 (percent): 6 Brands
   • Table 4-28: Prime Demographics for Use of Breakfast Sausage by Brand (percent): 46 Classifications
   • Table 4-29: Demographic Characteristics Favoring Use of Breakfast Sausage by Brand: Jimmy Dean, 2001 (U.S. Households)
   • Table 4-30: Demographic Characteristics Favoring Use of Breakfast Sausage by Brand: Bob Evans, 2001 (U.S. Households)
   • Table 4-31: Demographic Characteristics Favoring Use of Breakfast Sausage by Brand: Hormel Little Sizzlers, 2001 (U.S. Households)
   • Table 4-32: Demographic Characteristics Favoring Use of Breakfast Sausage by Brand: Tennessee Pride, 2001 (U.S. Households)
   • Table 4-33: Demographic Characteristics Favoring Use of Breakfast Sausage by Brand: Jones, 2001 (U.S. Households)
   • Table 4-34: Demographic Characteristics Favoring Use of Breakfast Sausage by Brand: Owens, 2001 (U.S. Households)
   
   Appendix I: examples of consumer advertising and promotions
   Appendix II: addresses of selected marketers