• Retail Sales Top $20 Billion in 2007
• Table 1-1: Total U.S. Retail Sales of Fresh Convenience Foods, 2003-2007 (in millions of dollars)
• Deli Foods Account for Over Half of Market
• Figure 1-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Type, 2003 vs. 2007 (percent)
• Entrees Top Prepared Deli Foods Chart
• Packaged Sales Slip Despite Gains in Some Categories
• Food Retailers Realigning Around Fresh Prepared Foods
• Consumers Balancing Convenience and Health
• Competition from Restaurants, Fast Food and Take-Out

• Food Retailers Challenging Restaurants Head-On
• Range of Retailer-Prepared Foods Rapidly Proliferating
• Convenience Focus Spurs Shift to Smaller Stores
• Demographic and Regional Market Targeting
• Warehouse Clubs Ramping Up in Prepared Foods
• Drugstores: Underdeveloped in Fresh Foods But Likely to Expand
• C-Stores Also Getting Fresh
• Online Grocery Retailers Staging a Comeback

• Hundreds of Marketers
• Major Consumer Packaged Goods Marketers
• Produce Growers/Distributors and Meat Processors
• Key Niche Marketers
• Deli Prepared Foods Pose Growing Competitive Threat
• Advertising Trends
• Number of Entries Steady Across Most Categories
• Top Marketing Claims: Convenience, Fresh, Upscale and Natural
• Customize It!
• Adding Ethnic Flare
• Adding Gourmet Flare
• Innovative Packaging

Chapter 2: Market Trends

• Introduction
• Market Definition: Fresh Prepared Convenience Foods
• Exclusions

• Retail Sales Top $20 Billion in 2007
• Table 2-1: Total U.S. Retail Sales of Fresh Convenience Foods, 2003-2007 (in millions of dollars)
• Deli Foods Account for Over Half of Market
• Figure 2-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Type, 2003 vs. 2007 (percent)
• Figure 2-2: Compound Annual Growth Rates in U.S. Retail Sales of Fresh Convenience Foods: By Type and Overall, 2003-2007 (percent)
• Entrees Top Prepared Deli Foods Chart
• Figure 2-3: Prepared Deli Foods: Share of Total U.S. Retail Sales by Type, 2006 (percent)
• Self-Service Deli Foods: Fruit, Sandwiches, Pasta and Entrees Make Healthy Gains
• Entrees and Sandwiches Account for Three-Fifths of Sales
• Table 2-2: Supermarket Sales of Self-Service Deli Prepared Foods: By Category, 2002-2006 (in millions of dollars)
• Table 2-3: Share of Supermarket Self-Service Deli Prepared Food Sales: By Category, 2002-2006 (percent)
• Packaged Sales Slip Despite Gains in Some Categories
• Table 2-4: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods, 2003-2007 (in millions of dollars)
• Table 2-5: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods: By Category, 2006 vs. 2007 (in millions of dollars)
• Table 2-6: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Food: By Category, 2002-2006 (in millions of dollars)
• Figure 2-4: Share of IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods: By Category, 2006 vs. 2007
• Supermarkets the Primary Retail Channel
• Figure 2-5: Share of U.S. Retail Sales of Fresh Convenience Foods by Channel, 2007 (percent)

• Food Retailers Realigning Around Fresh Prepared Foods
• Figure 2-6: Supermarket Shopper Interest in Ready-to-Eat Meal Solutions, 2007 (percent)
• Growth of In-Store Foodservice
• Consumers Balancing Convenience and Health
• Figure 2-7: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
• Blurring Between Meals and Snacks
• Consumer Demand for Fresh Foods at an All-Time High
• What Is Fresh?
• Freshness + Convenience = Affluent Appeal
• Revised Food Pyramid Favors Fresh Foods
• The Global Palate
• Food Safety in the Spotlight
• Packaged Goods Manufacturers Fighting Back with Customizable Fare
• Competition from Restaurants, Fast Food and Take-Out
• Fast Food Meets Consumers’ Convenience Food Needs
• Restaurant Take-Out: All Systems Go

• Retailer-Prepared Deli Foods: Healthy Gains at Expense of Other Convenience Food Options
• Figure 2-8: Factors That Would Make Customers More Likely to Purchase from Supermarket Delis/Hot Food Stations, 2006
• Better Deli Packaging
• American Consumers: Busier and Busier
• Growing Health Awareness, Ongoing Trends
• Wealthy, Healthy Gourmets and the Obese Poor
• Meals Blurring, Snacks Rising
• Tesco’s U.S. Entry Heralds Seismic Market Shifts
• Channel Blurring
• Natural and Organic Foods Going Mainstream
• Growth of the Green
• Technological Advances
• The Return of the Automat?
• Projected Market Growth: Retail Sales to Top Sales to Top $28 Billion by 2012
• Table 2-7: Projected U.S. Retail Sales of Fresh Convenience Foods, 2007-2012 (in millions of dollars)

Chapter 3: Retailing Trends

• Competitive Overview
  • Food Retailers Challenging Restaurants Head-On
  • Range of Retailer-Prepared Foods Rapidly Proliferating
  • Convenience Focus Spurs Shift to Smaller Stores
  • Demographic and Regional Market Targeting
  • Hispanic Market Targeting
  • Warehouse Clubs Ramping Up in Prepared Foods
  • Drugstores: Underdeveloped in Fresh Foods But Likely to Expand
  
  
• Supermarkets and Supercenters
  • Supermarkets Leading Food Retailers’ Push into Fresh Prepared Foods
  • Fresh Format and Lifestyle Stores
  • Table 3-1: Percentage of Traditional Supermarkets Offering Meal Solutions: By Type, 2007 (percent)
  • Emphasizing Health
  • Eating On-Site
  • Supermarket Take-Out Poised to Explode
  • Emphasizing Dinner and Hot Foods
  • New Product Trends
  • Going Ethnic
  • Natural Foods Retailers Moving Mainstream
  • Supercenters Freshening Up
  
  
• Company Profile: Publix Super Markets, Inc.
  • Corporate Background
  • Driving Through, Eating In
  • Expanding on Deli
  • Customizing the Future
  
  
• Company Profile: Safeway, Inc.
  • Corporate Background
  • The Lifestyle Format
  • A New Sit-Down Experience: Citrine
  
  
• Company Profile: Whole Foods Market, Inc.
  • Corporate Background
  • Company Acquires Wild Oats
  • A Natural Leader
  • The Whole Foods “Experience”
  • Bigger and Bigger, and Smaller
  • Adrift Toward the Mainstream?
  
  
• Convenience Stores
  • C-Stores Also Getting Fresh
  • Emerging C-Store Competition
  
  
• Company Profile: 7-Eleven, Inc.
  • Corporate Overview
  • Focusing on Fresh
  • Company Acquires White Hen Pantry
  
  
• Company Profile: Tesco PLC
  • Corporate Overview
  • U.S. Expansion
  • Shopping Fresh, the Tesco Way
  • Filling the Ready-to-Eat Gap
  • Tesco’s Market Entry “A Wakeup Call”
  
  
• Online Grocery Retailers
  • Staging a Comeback
  • Amazon.Com Launches Grocery Delivery Service
  • Safeway and Other “Bricks-and-Clicks” Retailers
  
  
• Company Profile: FreshDirect LLC
  • Corporate Overview
  • Focus on Fresh
  • Vertical Expansion
  
  
• Vending
  • Sales Sluggish Despite Inherent Convenience Appeal
  • Vending Nutrition
  • School and Corporate Vending Leading Healthy Push
  • Get & Go Express
  
  
• Consumer Attitudes by Retail Channel
  • Methodology
  • Most Americans, Though Time-Pressed, Are Trying to Eat Healthier
  • Figure 3-1: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
  • Supermarket Shoppers Middle of the Road in Food Health, Convenience Trends
  • Natural Food Store, Warehouse Club Shoppers Embracing Healthy Foods
  • Wal-Mart Clientele into Fast Food
  • Convenience Store Shoppers in a Rush
  • Drugstores and Dollar Stores at the Norm
  • Table 3-2a: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
  • Table 3-2b: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
  • Table 3-2c: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
  • Table 3-3: Shopper Indices by Retail Channel for Agreement with Statement: Try to Eat Healthier Foods These Days, 2007 (U.S. adults)
  • Table 3-4: Shopper Indices by Retail Channel for Agreement with Statement: Like Trend Toward Healthier Fast Food, 2007 (U.S. adults)
  • Table 3-5: Shopper Indices by Retail Channel for Agreement with Statement: Don’t Have Time to Prepare/Eat Healthy Meals, 2007 (U.S. adults)
  • Table 3-6: Shopper Indices by Retail Channel for Agreement with Statement: Fast Food Fits My Busy Lifestyle, 2007 (U.S. adults)
  • Table 3-7: Shopper Indices by Retail Channel for Agreement with Statement: Rarely Sit Down to a Meal Together at Home, 2007 (U.S. adults)
  • Table 3-8: Shopper Indices by Retail Channel for Agreement with Statement: Often Eat Store-Made, Pre-Cooked Meals, 2007 (U.S. adults)

Chapter 4: Trends in Packaged Fresh Convenience Foods

• Competitive Overview
• Market Definition
• Hundreds of Marketers
• Major Consumer Packaged Goods Marketers
• Produce Growers/Distributors and Meat Processors
• Key Niche Marketers
• Mergers and Acquisitions
• Deli Prepared Foods Pose Growing Competitive Threat
• Fresh Convenience Foods Add Value and Brand Cachet to Commodity Products
• Tapping Non-Supermarket Channels
• Advertising Trends
• Table 4-1: Selected U.S. Marketers of Packaged Fresh Convenience Foods

• Methodology
• Fresh Express Gains Amidst Fresh-Cut Salad Losses
• Hormel Leads in Refrigerated Dinner Entrees
• Oscar Mayer Lunchables Dominate Refrigerated Lunch Kits Business
• Refrigerated Salad/Fruit/Coleslaw Primarily Private Label
• Unilever, Northern Star Lead Refrigerated Side Dishes
• Asian Favorites Rule in Refrigerated Appetizers/Snack Rolls
• Private Label Almost Half of Refrigerated Hand-Held Entrees
• Fresh Soup Also a Private-Label Affair
• ConAgra’s Gilardi Is Top Brand of Refrigerated Pizza
• Bob Evans Farms Leads in Refrigerated Breakfast Entrees
• Table 4-2: Top Marketers of Fresh-Cut Salad by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-3: Top Marketers of Refrigerated Dinner Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-4: Top Marketers of Refrigerated Lunch Kits by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-5: Top Marketers of Refrigerated Salad/Fruit/Coleslaw by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-6: Top Marketers of Refrigerated Side Dishes by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-7: Top Marketers of Refrigerated Appetizers/Snacks by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-8: Top Marketers of Refrigerated Hand-Held Non-Breakfast Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-9: Top Marketers of Refrigerated Fresh Soup by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-10: Top Marketers of Refrigerated Pizza by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-11: Top Marketers of Refrigerated Breakfast Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)

• Number of Entries Steady Across Most Categories
• Table 4-12: Number of Fresh Packaged Convenience Food Product Reports, 2005-2007
• Table 4-13: Number of Fresh Packaged Convenience Food Product SKUs, 2005-2007
• Top Marketing Claims: Convenience, Fresh, Upscale and Natural
• Table 4-14: Number of Fresh Packaged Convenience Food Introductions by Package Tag/Claim, 2005-2007
• Stagnito Survey of Manufacturers Documents Key Trends in Prepared Foods
• Customize It!
• Adding Ethnic Flare
• Figure 4-1: Trended Number of Foreign Food Enthusiasts, 2005-2007 (in millions)
• Adding Gourmet Flare
• Figure 4-2: Trended Number of U.S. Gourmet Food Enthusiasts, 2005-2007 (in millions of U.S. adults)
• Salad Category Expanding with New Varieties, Kits
• Ready-to-Cook Vegetables Use Advanced Packaging Technologies
• Produce Getting More Exotic
• Pre-Cut Fruit in Personal and Party Sizes
• Adding Value to Meat and Poultry
• Prepared Dinners and Entrees See New Ethnic Entries
• Lunch Kits Go Natural
• Refrigerated Sushi Is Hot
• Innovative Packaging
• Package Labels and Shelf Tags Facilitate Healthy Choices

• Corporate Overview
• Not Just Bananas
• Expanding in Fresh-Cut Fruits
• Growing Fresh Express

• Corporate Overview
• Fresh Salads a Fresh Focus
• Oscar Mayer Extending Lunch Kit Equity to Adults

Appendix: Addresses of Selected Marketers and Retailers