• Scope and Methodology
• Market Parameters
• Report Methodology
• Simmons Market Research Bureau
• Information Resources, Inc.

The Products

• Two Broad Segments, Many Different Categories
• Evolution and Recent Growth of Private Label in the U.S.
• Innovations in Packaging

The Market and Market Dynamics

• 2002 Sales Near $119.0 Billion
• Sales to Reach $151 Billion by 2007
• Table 1-1: U.S. Retail Sales of Private Label Food and Beverages, 1998-2007
• Table 1-2: CAGR for Private Label Food and Beverages, 1998-2007
• Figure 1-1: U.S. Retail Sales of Private Label Food and Beverage Products, 1998-2002
• Market Size by Product Category
• Factors Affecting Market Growth for Private Label Food and Beverages
• Figure 1-2: U.S. Retail Sales of Private Label Food and Beverage Products, 2003-2007

Market Dynamics

• Store Brands Go Premium
• Retailers See Growth in Organic
• Courting the Hispanic Market

The Consumer

• Nutritional Value Less Crucial
• Toward Building Loyalty
• Table 1-3: A Demographic Snapshot of the Private Label Buyer
• Simmons Consumer Survey
• Table 1-4: Percent of Consumers Who Use Private Label Food and Beverage Products By Product Type

Distribution and Retail

• Evolution of the Private Label Supply Chain
• Developments in the Traditional Supply Chain
• Private Label E-procurement
• E-Commerce DSD Opportunities Provide Retailers and Manufacturers With Profit Growth
• Retail
• Store Brand, Store Loyalty

Chapter 2: The Market

• Market Size and Growth
• Total Market Size
• Table 2-1: U.S. Sales of Private Label Food and Beverage Products, 1998-2002
• Overall Market and Selected Categories Examined Separately
• Figure 2-1:U.S. Retail Sales of Private Label Food and Beverage Products, 1998-2002
• Bottled Water Up 18.8% to $959 Million
• Table 2-2: U.S. Retail Sales of Private Label Bottled Water, 1998-2002
• Carbonated Beverages Down 2.5%
• Chocolate Candy Sales Higher than 1998
• Table 2-3: U.S. Retail Sales of Private Label Carbonated Beverages by sub-category, 1998-2002
• Table 2-4: U.S. Retail Sales of Private Label Chocolate Candy, 1998-2002
• Table 2-5: U.S. Retail Sales of Private Label Seasonal Chocolate Candy, 1998-2002
• Coffee Sales See Dramatic Growth in Shrinking Overall Market
• Table 2-6(a): U.S. Sales of Private Label Coffee Products: Additives, Ground, Ground Decaffeinated, 1998-2002
• Table 2-6(b): U.S. Sales of Private Label Coffee: Instant, Whole Bean, 1998-2002
• Cold Cereal Makes Comeback
• Table 2-7: U.S. Sales of Private Label Cold Cereal, 1998-2002
• Figure 2-2: U.S. Sales of Private Label Cold Cereal, 1998-2002
• Private Label Cookie Sales Down to $577 Million
• Table 2-8: U.S. Sales of Private Label Cookies, 1998-2002
• Figure 2-3: U.S. Sales of Private Label Cookies, 1998-2002
• Cottage Cheese Sales Grow Modestly
• Fresh Bread Continues to Expand Market Share
• Table 2-9: U.S. Sales of Private Label Cottage Cheese, 1998-2002
• Figure 2-4: U.S. Sales of Private Label Cottage Cheese, 1998-2002
• Table 2-10: U.S. Sales of Private Label Fresh Bread, 1998-2002
• Frozen Dinners Sales Still Growing - Reach $169 Million in 2002
• Table 2-11: U.S. Sales of Private Label Frozen Dinners, 1998-2002 Frozen Juices
• Table 2-12(a): U.S. Sales of Private Label Frozen Juices: Apple, Blend, Cocktail Mixes, 1998-2002
• Table 2-12(b): U.S. Sales of Private Label Frozen Juices, 1998-2002
• Table 2-12(c): U.S. Sales of Private Label Frozen Juices, 1998-2002
• Hot Cereal Sales Reach $214 Million
• Table 2-13: U.S. Sales of Private Label Hot Cereal, 1998-2002
• Figure 2-5: U.S. Sales of Private Label Hot Cereal, 1998-2002
• Margarine
• Table 2-14: U.S. Sales of Private Label Margarine, 1998-2002
• Flavored Milks Only Growing Product in Milk Category
• Table 2-15(a): U.S. Sales of Private Label Milk Products by Product Type, 1998-2002
• Table 2-15(b): U.S. Sales of Private Label Milk Products by Product Type, 1998-2002
• Sales of Natural Cheese Reach $2.23 Billion
• Table 2-16(a): U.S. Sales of Private Label Natural Cheese, 1998-2002)
• Table 2-16(b): U.S. Sales of Private Label Natural Cheese, 1998-2002
• Non-Chocolate Candy
• Table 2-17(a): U.S. Sales of Private Label Non-Chocolate Candy, 1998-2002
• Table 2-17(b): U.S. Sales of Private Label Non-Chocolate Candy, 1998-2002
• Table 2-17(c): U.S. Sales of Private Label Non-Chocolate Candy, 1998-2002
• Refrigerated Breakfast and Dinner Entrees
• Table 2-18(a): U.S. Sales of Private Refrigerated Entrees, 1998-2002
• Table 2-18(b): U.S. Sales of Private Refrigerated Entrees, 1998-2002
• Refrigerated Lunch Sales Dwindling Fast
• Table 2-19: U.S. Sales of Private Label Refrigerated Lunches, 1998-2002
• Figure 2-6: U.S. Sales of Private Label Refrigerated Lunches, 1998-2002
• Modest Growth in Sour Cream Category
• Table 2-20: U.S. Sales of Private Label Sour Cream, 1998-2002
• Figure 2-7: U.S. Sales of Private Label Sour Cream, 1998-2002
• Yogurt Sales Grow Dramatically to $392 Million
• Table 2-21: U.S. Sales of Private Label Yogurt and Yogurt Drinks 1998-2002
• Factors to Market Growth
  
• Projected Market Growth
  
• Table 2-22: U.S. Sales of Private Label Food and Beverage Products, 2003-2007
• Figure 2-8: U.S. Sales of Private Label Food and Beverage Products, 2003-2007
• Bottled Water
• Table 2-23: U.S. Sales of Private Label Bottled Water, 2003-2007
• Carbonated Beverages
• Table 2-24: U.S. Sales of Private Label Carbonated Beverages, 2003-2007
• Chocolate Candy
• Table 2-25: U.S. Sales of Private Label Chocolate Candy, 2003-2007
• Coffee
• Table 2-26: U.S. Sales of Private Label Coffee, 2003-2007
• Cold Cereal
• Table 2-27: U.S. Sales of Private Label Cold Cereal, 2003-2007
• Cookies
• Table 2-28: U.S. Sales of Private Label Cookies, 2003-2007
• Cottage Cheese
• Table 2-29: U.S. Sales of Private Label Cottage Cheese, 2003-2007
• Fresh Bread
• Table 2-30: U.S. Sales of Private Label Fresh Bread, 2003-2007
• Frozen Dinners
• Table 2-31: U.S. Sales of Private Label Frozen Dinners, 2003-2007
• Frozen Juices
• Table 2-32: U.S. Sales of Private Label Frozen Juices, 2003-2007
• Hot Cereals
• Table 3-33: U.S. Sales of Private Label Hot Cereals, 2003-2007
• Margarine
• Table 2-34: U.S. Sales of Private Label Margarine, 2003-2007
• Milk
• Table 2-35: U.S. Sales of Private Label Milk, 2003-2007
• Natural Cheese
• Table 2-36: U.S. Sales of Private Label Natural Cheese, 2003-2007
• Non-chocolate Candy
• Table 2-37: U.S. Sales of Private Label Non-Chocolate Candy, 2003-2007
• Refrigerated Entrees
• Table 2-38: U.S. Sales of Private Label Refrigerated Entrees, 2003-2007
• Refrigerated Lunches
• Table 2-39: U.S. Sales of Private Label Refrigerated Lunches, 2003-2007
• Sour Cream
• Table 2-40: U.S. Sales of Private Label Sour Cream, 2003-2007
• Yogurt
• Table 2-41: U.S. Sales of Private Label Yogurt, 2003-2007

Chapter 3: The Consumer

• More Consumers Turning to Private Label
• Nutritional Value Less Crucial
• Toward Building Loyalty
• Table 3-1: A Demographic Snapshot of the Private Label Buyer
• Factors That Influence Private Label Purchases
• Targeting Ethnic Shoppers
• The Products That Count
• Figure 3-1: Percentage of Shoppers Who Select Private Label or National Brand Products

The Private Label Consumer

• Simmons Data on Private Label Foods and Beverages
• Table 3-2: Percent of Consumers Who Use Private Label Food and Beverage Products by Product Type, January 2002-September 2002
• Dairy (Cream Cheese, Sour Cream and Cheeses)
• Table 3-3: Demographic Characteristics Favoring Purchase of Cheeses: Cream Cheese, Sour Cream
• Table 3-4: Demographic Characteristics Favoring Purchase of Cheeses: American Cheese, Other Cheeses
• Cookies
• Table 3-5: Demographic Characteristics Favoring Purchase of Cookies
• Cereals
• Table 3-6: Demographic Characteristics Favoring Purchase of Cereals: Cold Cereals v. Hot Cereals
• Margarine and Butter
• Table 3-7: Demographic Characteristics Favoring Purchase of Margarine and Butter:
• Carbonated Beverages
• Table 3-8: Demographic Characteristics Favoring Purchase Carbonated Beverages: Cola vs. Other Regular Carbonated Beverages
• Table 3-9: Demographic Characteristics Favoring Purchase of Carbonated Beverages: Diet Cola vs. Other Diet or Sugar Free Carbonated Beverages
• Juices
• Table 3-10: Demographic Characteristics Favoring Purchase of Orange Juice and Other Fruit Juices

Chapter 4: Market Dynamics

• Retailers and Manufacturers
• Challenging the Big Names
• Behaving Like the Big Names
• Store Brands Go Premium
• Retailers See Growth in Organic
• Courting the Hispanic Market
• Table 4-1: U.S. Retail Sales/Market Shares of Select Products; Leaders and Private Label, 2002

Competitive Profiles: Retailers

• Albertson’s, Inc. (Boise, Idaho)
• Company Overview
• Streamlining Operations and Opening New Markets
• Albertson’s Private Labels
• A New Premium Line
• BJ’s Wholesale Club (Natick, Massachusetts)
• Company Overview
• Private Label at BJ’s
• Costco Companies (Issaquab, Washington)
• Company Overview
• Costco Private Label
• Harris-Teeter (Charlotte, North Carolina)
• Company Overview
• Private Label Dynamism
• Kmart (Troy, Michigan)
• Company Overview
• Kmart History of Private Label Goods
• Kroger Co. (Cincinnati, Ohio)
• Company Overview
• A Leader in Private Label
• Safeway Stores (Pleasanton, California)
• Company Overview
• Integration of group through Private Label
• A Role Model for Private Label Retail
• Target Corporation (Minneapolis, Minnesota)
• Company Overview
• Private Label at Target
• Boosting Food Sales
• Trader Joe’s (Monrovia, California)
• Company Overview
• Gourmet Goods at Low Prices
• Wal-Mart (Bentonville, Arkansas)
• Company Overview
• Wal-Mart: Brand of Brands?

Competitive Profiles: Private Label Manufacturers

• Bake-Line Group LLC (Oakbrook Terrace, Illinois)
• Company Overview
• George Soros Backs Bake-Line’s expansion
• Cliffstar Corporation (Dunkirk, New York)
• Company Overview
• Disappointing Acquisition of Northland’s Private Label Wing
• ConAgra Foods (Omaha, Nebraska)
• Company Overview
• Year-on-Year Success
• ConAgra Brands
• Cott Corporation (Toronto, Canada)
• Company Overview
• Malt-O-Meals (Minneapolis, Minneapolis)
• Company Overview
• Private Label at Malt-o-Meals
• Ralcorp Holdings (St. Louis, Missouri)
• Company Overview
• Growing Through Acquisitions
• Schreiber Foods, Inc. (Green Bay, Wisconsin)
• The World of Cheese
• Growth Through Acquisition

Chapter 5: New Products and Product Trends

• Consumer Products Segment
• Different Private Label Markets
• Evolution of the Market
• Why The Change?
• Product Breakouts and Failures
• Food
• Bakery
• Candy
• Seasonal Candies Fall Short
• Cereal
• Dairy
• Eggs Show Promise
• Sour Cream A Highlight
• Frozen Meals Heat Up Private Label
• Refrigerated Meals
• Beverage Categories
• Bottled Juices
• Bottled Water
• Carbonated Beverages
• Coffee
• Milk

Chapter 6: Distribution and Retail Overview

• Two Distinct Supply Chains in Private Label
• Conventional Retail Distribution
• Developments in the Traditional Supply Chain
• Private Label E-procurement
• E-Commerce DSD Opportunities Provide Retailers and Manufacturers With Profit Growth
• Distribution Refinements Could Bring Increased Profits
• Larger Retailers Demand More From Manufacturers
• Food Brokers
• Many Different Kinds of Private Label Retailers
• Store Brand, Store Loyalty
• New Customers for Private Labelers
• Retailers Know More About Consumers

Chapter 7: Trends and Opportunities

• General Growth Trends
• Diversify Product Lines
• Offer a Variety
• Give It Away (or at Least a Taste)
• Rethink The “Typical” Customer
• Take Private Label Competition Seriously