• Scope and Methodology
  • Scope of Report
  • Report Methodology
  
  
• Introduction
  • Why Private Label?
  • Store Brands Reach 100% Household Penetration
  • Balancing Quality and Value
  • Brand Loyalty vs. Store Loyalty
  
  
• The Market
  • Total Market Approaches $46 Billion
  • Table 1-1: Projected U.S. Retail Sales of Private-Label Foods and Beverages, 2004-2009 (millions of dollars)
  • IRI-Tracked Sales of Private-Label Foods and Beverages
  • Consumers More Aware Of, Satisfied With Store Brands
  
  
• Market Share Trends
  • Private-Label Foods Gaining Ground on National Brands
  • Private-Label Beverages Drop Slightly Behind
  • Best- and Worst-Performing Private-Label Food Categories
  • Best- and Worst-Performing Private-Label Beverage Categories
  
  
• Marketing and New Product Trends
  • Still Targeting “Super-Heavy” Users, Large Households
  • Premium and Multi-Tiered Product Lines
  • Trends in New Product Introductions
  • Trend-Watching in the Market at Large
  
  
• Consumer
  • The Private-Label Mindset
  • Private-Label Preference Rates
  • Figure 1-2: Percentage Who Most Often Use Private Label: Selected Food and Beverage Classifications, 2004 (U.S. adults)
  
  
• Looking Ahead: Trends and Opportunities
  • Major Health Trends Cross Classification Boundaries
  • Retail Channel Opportunities
  • Reaching Out to New Demographics

Chapter 2: Introduction

• Market Definition
• Scope of Report
• Two Segments: Foods and Beverages
• Food Classifications
• Dairy Foods
• Grain-Based Foods
• Sweets
• Condiments, Sauces, Cooking-Baking
• Meat, Poultry, Seafood
• Vegetables & Salad
• Snacks
• Meals-Breakfast, Lunch, Dinner
• Fruit
• Ethnic Foods
• Pizza
• Appetizers & Side Dishes
• Infant Formula & Baby Food
• Beverage Classifications
• Dairy Beverages
• Juices
• Soda
• Water
• Coffee & Tea
• Wine & Spirits
• Sports & Energy Drinks
• Overview: The Private-Label Continuum
• Why Private Label?
• Store Brands Reach 100% Household Penetration
• Balancing Quality and Value
• Brand Loyalty vs. Store Loyalty
• Private-Label Retailers
• Private-Label Manufacturers
• Food Brokers and Procurement Agents

Chapter 3: The Market

• Market Size and Growth
• Methodology for Estimates
• Total Market Approaches $46 Billion
• Table 3-1: U.S. Market for Private-Label Foods and Beverages, 2000-2004 (in billions of dollars)
• IRI-Tracked Sales of Private-Label Foods and Beverages
• Table 3-2: IRI-Tracked Sales of Foods and Beverages, 2000-2004: Private-Label vs. Total (in billions of dollars)
• IRI-Tracked Sales of Food, 2000-2004
• Table 3-3: IRI-Tracked Sales of Food, 2000-2004: Private-Label vs. Total (in billions of dollars)
• IRI-Tracked Sales of Beverages, 2000-2004
• Table 3-4: IRI-Tracked Sales of Beverages, 2000-2004: Private-Label vs. Total (in billions of dollars)
• Private-Label Market Share on the Rise
• Figure 3-1: Market Share of Private-Label vs. Branded Foods and Beverages, 2000 vs. 2004 (percent)
• Trends in Private-Label Food Classifications
• Dairy Foods
• Grain-Based Foods
• Sweets
• Condiments, Sauces, Cooking-Baking
• Meat, Poultry, Seafood
• Vegetables & Salads
• Snacks
• Meals (Breakfast, Lunch, Dinner)
• Fruit
• Ethnic Foods
• Pizza
• Appetizers & Side Dishes
• Infant Formula & Baby Food
• Table 3-5: IRI-Tracked Sales of Dairy Foods Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-6: IRI-Tracked Sales of Grain-Based Foods Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-7: IRI-Tracked Sales of Sweets Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-8: IRI-Tracked Sales of Condiments & Sauces Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-9: IRI-Tracked Sales of Meat, Poultry, Seafood Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-10: IRI-Tracked Sales of Vegetables & Salads Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-11: IRI-Tracked Sales of Snacks Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-12: IRI-Tracked Sales of Meals (Breakfast, Lunch, Dinner) Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-13: IRI-Tracked Sales of Fruit Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-14: IRI-Tracked Sales of Ethnic Foods Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-15: IRI-Tracked Sales of Pizza Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-16: IRI-Tracked Sales of Appetizers & Side Dishes Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-17: IRI-Tracked Sales of Infant Formula & Baby Food Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Trends in Private-Label Beverage Classifications
• Dairy Beverages
• Juice
• Soda
• Water
• Coffee and Tea
• Wine & Spirits
• Sports & Energy Drinks
• Table 3-18: IRI-Tracked Sales of Dairy Beverages Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-19: IRI-Tracked Sales of Juice Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-20: IRI-Tracked Sales of Soda Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-21: IRI-Tracked Sales of Water Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-22: IRI-Tracked Sales of Coffee & Tea Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-23: IRI-Tracked Sales of Wine & Spirits Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Table 3-24: IRI-Tracked Sales of Sports & Energy Drinks Classification, 2000-2004: Private-Label vs. Total (in millions of dollars)
• Factors to Market Growth
• Consumers More Aware Of, Satisfied With Store Brands
• More Single and Affluent Purchasers Turn to Private Label
• Increasing Innovation Among Private-Label Manufacturers
• Supercenter Private-Label Takes Off
• Retailer Consolidation and Differentiation
• Natural Foods Specialists Expand Store Brands
• Better Health Driving Sales Across the Board
• Closer Tracking of General Market Trends
• The Ethnic Wave
• Private-Label and Economic Recovery
• Projected Market Growth
• $58.7 Billion at Retail by 2009
• Table 3-25: Projected U.S. Retail Sales of Private-Label Foods and Beverages, 2004-2009 (in millions of dollars)
• Projected Sales of Private-Label Foods
• Projected Sales of Private-Label Beverages
• Table 3-26: Projected U.S. Retail Sales of Private-Label Dairy Foods, 2004-2009 (in millions of dollars)
• Table 3-27: Projected U.S. Retail Sales of Private-Label Grain-Based Foods, 2004-2009 (in millions of dollars)
• Table 3-28: Projected U.S. Retail Sales of Private-Label Sweets, 2004-2009 (in millions of dollars)
• Table 3-29: Projected U.S. Retail Sales of Private-Label Condiments, Sauces, and Cooking-Baking Products, 2004-2009 (in millions of dollars)
• Table 3-30: Projected U.S. Retail Sales of Private-Label Meat, Poultry, and Seafood, 2004-2009 (in millions of dollars)
• Table 3-31: Projected U.S. Retail Sales of Private-Label Vegetables & Salad, 2004-2009 (in millions of dollars)
• Table 3-32: Projected U.S. Retail Sales of Private-Label Snacks, 2004-2009 (in millions of dollars)
• Table 3-33: Projected U.S. Retail Sales of Private-Label Meals, 2004-2009 (in millions of dollars)
• Table 3-34: Projected U.S. Retail Sales of Private-Label Fruit, 2004-2009 (in millions of dollars)
• Table 3-35: Projected U.S. Retail Sales of Private-Label Ethnic Foods, 2004-2009 (in millions of dollars)
• Table 3-36: Projected U.S. Retail Sales of Private-Label Pizza, 2004-2009 (in millions of dollars)
• Table 3-37: Projected U.S. Retail Sales of Private-Label Appetizers & Side Dishes, 2004-2009 (in millions of dollars)
• Table 3-38: Projected U.S. Retail Sales of Private-Label Infant Formula & Baby Food, 2004-2009 (in millions of dollars)
• Table 3-39: Projected U.S. Retail Sales of Private-Label Dairy Beverages, 2004-2009 (in millions of dollars)
• Table 3-40: Projected U.S. Retail Sales of Private-Label Juices, 2004-2009 (in millions of dollars)
• Table 3-41: Projected U.S. Retail Sales of Private-Label Soda, 2004-2009 (in millions of dollars)
• Table 3-42: Projected U.S. Retail Sales of Private-Label Water, 2004-2009 (in millions of dollars)
• Table 3-43: Projected U.S. Retail Sales of Private-Label Coffee & Tea, 2004-2009 (in millions of dollars)
• Table 3-44: Projected U.S. Retail Sales of Private-Label Wine & Spirits, 2004-2009 (in millions of dollars)
• Table 3-45: Projected U.S. Retail Sales of Private-Label Sport & Energy Drinks, 2004-2009 (in millions of dollars)

Chapter 4: Market Share Trends

• Overview
• Methodology for Estimates
• Private-Label Foods Gaining Ground on National Brands
• Table 4-1: IRI-Tracked Sales of Private-Label Foods by Classification, 2002 vs. 2004 (in millions of dollars)
• Table 4-2: IRI-Tracked Sales of Total Foods by Classification, 2002 vs. 2004 (in millions of dollars)
• Private-Label Beverages Drop Slightly Behind
• Table 4-3: IRI-Tracked Sales of Private-Label Beverages by Classification, 2002 vs. 2004 (in millions of dollars)
• Table 4-4: IRI-Tracked Sales of Total Beverages by Classification, 2002 vs. 2004 (in millions of dollars)
• Market Share Trends: Private-Label Food
• Dairy Food Staples Post Big Gains But Lose Share
• Grain-Based Foods Suffer from Low-Carb Trends
• Candy Is Lone Bright Spot in Private-Label Sweets
• Condiments and Sauces Stay Strong with Staple Foods
• Fresh Is Best in Meat, Poultry, and Seafood
• Veggie Sales Decline, But Frozen Foods Looking Up
• Private-Label Snacks Go Nuts
• Soup, Breakfast Foods Drive Meals Classification
• Frozen Fruit Finds Favor with Consumers
• Ethnic Foods Holding Steady, Expecting Growth
• Private-Label Finds a Niche in Pizza
• Appetizers and Side Dishes
• Baby Foods a Hard Sell for Private Label
• Best- and Worst-Performing Private-Label Food Categories
• Table 4-5: IRI-Tracked Sales of Private-Label Dairy Foods Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-6: IRI-Tracked Sales of Private-Label Grain-Based Foods Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-7: IRI-Tracked Sales of Private-Label Sweets Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-8: IRI-Tracked Sales of Private-Label Condiments, Sauces, Cooking-Baking Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-9: IRI-Tracked Sales of Private-Label Meat, Poultry, Seafood Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-10: IRI-Tracked Sales of Private-Label Vegetables & Salads Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-11: IRI-Tracked Sales of Private-Label Snacks Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-12: IRI-Tracked Sales of Private-Label Meals (Breakfast, Lunch, Dinner) Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-13: IRI-Tracked Sales of Private-Label Fruit Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-14: IRI-Tracked Sales of Private-Label Ethnic Foods Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-15: IRI-Tracked Sales of Private-Label Pizza Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-16: IRI-Tracked Sales of Private-Label Appetizers & Side Dishes Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-17: IRI-Tracked Sales of Private-Label Infant Formula & Baby Food Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-18: Top 30 Private-Label Food Categories by Dollar Sales Gain, 2002 vs. 2004 (In millions of dollars)
• Table 4-19: Top 30 Private-Label Food Categories by Percentage Point Change in Share, 2002 vs. 2004
• Table 4-20: Bottom 20 Private-Label Food Categories by Dollar Sales Loss, 2002 vs. 2004 (in millions of dollars)
• Table 4-21: Bottom 20 Private-Label Food Categories by Percentage Point Change in Share, 2002 vs. 2004
• Market Share Trends: Private-Label Beverages
• Dairy Dominates Private-Label Beverages
• Juice Sales and Shares Hit a Slump
• Private-Label Soda Sales Bubble Up
• Other Private-Label Beverages Give Way to Water
• Coffee and Tea Out of Step with Overall Market
• Wine and Spirits Poised to Break Out
• Sports and Energy Drinks Losing Steam
• Best- and Worst-Performing Private-Label Beverage Categories
• Table 4-22: IRI-Tracked Sales of Private-Label Dairy Beverages Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-23: IRI-Tracked Sales of Private-Label Juice Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-24: IRI-Tracked Sales of Private-Label Soda Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-25: IRI-Tracked Sales of Private-Label Water Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-26: IRI-Tracked Sales of Private-Label Coffee & Tea Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-27: IRI-Tracked Sales of Private-Label Wine & Spirits Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-28: IRI-Tracked Sales of Private-Label Sports & Energy Drinks Classification by Category, 2002 vs. 2004 (in millions of dollars)
• Table 4-29: Top 25 Private-Label Beverage Categories by Dollar Sales Gain, 2002 vs. 2004 (in millions of dollars)
• Table 4-30: Top 25 Private-Label Beverage Categories by Percentage Point Change in Share, 2002 vs. 2004
• Table 4-31: Bottom 20 Private-Label Beverage Categories by Dollar Sales Loss, 2002 vs. 2004 (in millions of dollars)
• Table 4-32: Bottom 20 Private-Label Beverage Categories by Percentage Point Change in Share, 2002 vs. 2004

Chapter 5: Marketing and New Product Trends

• Marketing Trends
• Still Targeting “Super-Heavy” Users, Large Households
• Premium and Multi-Tiered Product Lines
• Private-Label Packaging Goes Upscale
• Value-Added Products
• Focusing on Local Markets
• New Product Trends
• Trends in New Product Introductions
• Figure 5-1: Number of New Private-Label Food and Beverage Product Introductions, 2001-2004
• Trend-Watching in the Market at Large
• Organic and Natural Foods
• Functional and Fortified “Phoods”
• Whole Grains and High Fiber
• Targeting Women and Children
• Ethnic, Exotic Flavors on the Rise
• Convenience Foods: Portable Private-Label
• Table 5-1: Number of New Private-Label Food and Beverage Product Introductions by Package Tag, 2002-2004
• Table 5-2: The U.S. Private-Label Market: Selected New Food Product Introductions, 2003-2004
• Table 5-3: The U.S. Private-Label Market: Selected New Beverage Product Introductions, 2003-2004
• Advertising and Promotion
• Consumer Adspends by Major Chains
• Store Circulars Are Primary Private-Label Tool
• Store Brands Get National Media Muscle
• Seasonal, Cross-Promotional Initiatives
• Retail Trends
• Supercenters Stealing Retail Channel Market Share
• Figure 5-2: Share of U.S. Private-Label Food and Beverage Sales by Retail Outlet Type, 2000 vs. 2004 (percent)
• Retail Channels Possess Unique Strengths, Weaknesses
• Retooling Private-Label Retail

Chapter 6: Company Profiles

• Retailer Profiles
• Albertson’s, Inc. (Boise, Idaho)
• Private-Label Innovation and Diversity
• Developing Ethnic Private Label
• Costco Wholesale Corporation (Issaquah, Washington)
• Costco Private Label
• Kroger Co. (Cincinnati, Ohio)
• Increasing Reliance on Private Label
• Publix Super Markets, Inc. (Lakeland, Florida)
• Private Label and Publix Sabor
• Safeway, Inc. (Pleasanton, California)
• Well-Established in Private Label
• Target Corp. (Minneapolis, Minnesota)
• Private-Label Food Takes Off
• Trader Joe’s (Monrovia, California)
• One-of-a-Kind Private Label
• Walgreen Co. (Deerfield, Illinois)
• Deerfield Farm Expanding
• Wal-Mart Stores, Inc. (Bentonville, Arkansas)
• A Reputation Based on National Brands
• Whole Foods Market, Inc. (Austin, Texas)
• All-Natural Private Label
• Manufacturer Profiles
• American Beverage Depot (Miami, Florida)
• The Next Step in Ethnic Private-Label?
• ConAgra Foods, Inc. (Omaha, Nebraska)
• Major Presence in Private Label
• Cott Corp. (Toronto, Canada)
• Unique Capabilities
• Malt-O-Meal Company (Minneapolis, Minnesota)
• Private-Label Price Wars
• Ralcorp Holdings (St. Louis, Missouri)
• Growing Through Acquisitions
• Schreiber Foods, Inc. (Green Bay, Wisconsin)
• Continuing Strategy for Growth

Chapter 7: The Consumer

• Consumer Overview
• Note on Simmons Market Research Bureau Consumer Data
• The Private-Label Mindset
• Private-Label Preference Rates
• Figure 7-1: Percentage Who Most Often Use Private Label: Selected Food and Beverage Classifications, 2004 (U.S. adults)
• Table 7-1: Indices Among Private-Label Shoppers for Selected Attitudes/Opinions, 2004 (U.S. adults)
• Table 7-2: Overview of Private-Label Usage: Selected Food and Beverage Classifications, 2004 (U.S. adults)
• Consumer Focus: Dairy Case Products
• Fertile Ground for Private Label
• Demographics by Product Classification
• Table 7-3: Percentage Who Most Often Use Private Label: Dairy Case Products, 2004 (U.S. adults)
• Table 7-4: Private-Label User Demographics: Butter, 2004 (U.S. adults)
• Table 7-5: Private-Label User Demographics: American Processed Cheese, 2004 (U.S. adults)
• Table 7-6: Private-Label User Demographics: Grated Cheese, 2004 (U.S. adults)
• Table 7-7: Private-Label User Demographics: Natural/Imported Cheese, 2004 (U.S. adults)
• Table 7-8: Private-Label User Demographics: Cottage Cheese, 2004 (U.S. adults)
• Table 7-9: Private-Label User Demographics: Cream Cheese, 2004 (U.S. adults)
• Table 7-10: Private-Label User Demographics: Eggs, 2004 (U.S. adults)
• Table 7-11: Private-Label User Demographics: Ice Cream/Sorbet, 2004 (U.S. adults)
• Table 7-12: Private-Label User Demographics: Margarine/Margarine Spread, 2004 (U.S. adults)
• Table 7-13: Private-Label User Demographics: Sour Cream, 2004 (U.S. adults)
• Consumer Focus: Condiments and Cooking Ingredients
• Lower Rates for Processed Products
• Demographics by Product Classification
• Table 7-14: Percentage Who Most Often Use Private Label: Condiments and Cooking Ingredients, 2004 (U.S. adults)
• Table 7-15: Private-Label User Demographics: Catsup, 2004 (U.S. adults)
• Table 7-16: Private-Label User Demographics: Jams, Jellies, & Preserves, 2004 (U.S. adults)
• Table 7-17: Private-Label User Demographics: Mayonnaise/Mayonnaise-Type Salad Dressing, 2004 (U.S. adults)
• Table 7-18: Private-Label User Demographics: Peanut Butter, 2004 (U.S. adults)
• Table 7-19: Private-Label User Demographics: Pickles, 2004 (U.S. adults)
• Table 7-20: Private-Label User Demographics: Prepared Salad Dressing, 2004 (U.S. adults)
• Table 7-21: Private-Label User Demographics: Salad or Cooking Oil, 2004 (U.S. adults)
• Table 7-22: Private-Label User Demographics: Sugar Substitutes, 2004 (U.S. adults)
• Table 7-23: Private-Label User Demographics: White Granulated Sugar, 2004 (U.S. adults)
• Consumer Focus: Meal Products
• Vegetables Are Private-Label Stronghold
• Demographics by Product Classification
• Table 7-24: Percentage Who Most Often Use Private Label: Meal Products, 2004 (U.S. adults)
• Table 7-25: Private-Label User Demographics: Complete Packaged Dinner Mixes, 2004 (U.S. adults)
• Table 7-26: Private-Label User Demographics: Dry Packaged Pasta, 2004 (U.S. adults)
• Table 7-27: Private-Label User Demographics: Rice/Rice Dishes, 2004 (U.S. adults)
• Table 7-28: Private-Label User Demographics: Soup/Broth in Cans or Jars, 2004 (U.S. adults)
• Table 7-29: Private-Label User Demographics: Canned Tomatoes, Tomato Sauce, or Tomato Paste, 2004 (U.S. adults)
• Table 7-30: Private-Label User Demographics: Tuna in Can or Pouch, 2004 (U.S. adults)
• Table 7-31: Private-Label User Demographics: Canned or Jarred Vegetables, 2004 (U.S. adults)
• Table 7-32: Private-Label User Demographics: Frozen Vegetables, 2004 (U.S. adults)
• Consumer Focus: Breakfast and Bakery Products
• Bagels as Standouts
• Demographics by Product Classification
• Table 7-33: Percentage Who Most Often Use Private Label: Breakfast and Bakery Products, 2004 (U.S. adults)
• Table 7-34: Private-Label User Demographics: Bagels, 2004 (U.S. adults)
• Table 7-35: Private-Label User Demographics: Cold Breakfast Cereal, 2004 (U.S. adults)
• Table 7-36: Private-Label User Demographics: Hot Breakfast Cereal, 2004 (U.S. adults)
• Table 7-37: Private-Label User Demographics: Refrigerated/Frozen Dough Products, 2004 (U.S. adults)
• Table 7-38: Private-Label User Demographics: English Muffins, 2004 (U.S. adults)
• Table 7-39: Private-Label User Demographics: Ready-to-Eat Muffins, 2004 (U.S. adults)
• Table 7-40: Private-Label User Demographics: Breakfast Pastries, 2004 (U.S. adults)
• Consumer Focus: Snacks
• Uniform Range for Purchasing Rates
• Demographics by Product Classification
• Table 7-41: Percentage Who Most Often Use Private Label: Snacks, 2004 (U.S. adults)
• Table 7-42: Private-Label User Demographics: Ready-to-Eat Cookies, 2004 (U.S. adults)
• Table 7-43: Private-Label User Demographics: Corn/Tortilla Chips and Cheese Snacks, 2004 (U.S. adults)
• Table 7-44: Private-Label User Demographics: Snack/Saltine/Graham Crackers, 2004 (U.S. adults)
• Table 7-45: Private-Label User Demographics: Popcorn Products, 2004 (U.S. adults)
• Table 7-46: Private-Label User Demographics: Potato Chips, 2004 (U.S. adults)
• Table 7-47: Private-Label User Demographics: Pretzels, 2004 (U.S. adults)
• Consumer Focus: Beverage Products
• Preference Rate Tiers for Juices, Coffee/Tea, and Colas
• Demographics by Product Classification
• Table 7-48: Percentage Who Most Often Use Private Label: Beverage Products, 2004 (U.S. adults)
• Table 7-49: Private-Label User Demographics: Instant Hot Cocoa Mix, 2004 (U.S. adults)
• Table 7-50: Private-Label User Demographics: Ground Coffee, 2004 (U.S. adults)
• Table 7-51: Private-Label User Demographics: Instant Coffee, 2004 (U.S. adults)
• Table 7-52: Private-Label User Demographics: Orange Juice in Bottles/Cans/Cartons, 2004 (U.S. adults)
• Table 7-53: Private-Label User Demographics: Fruit Juices/Drinks Other Than Orange, 2004 (U.S. adults)
• Table 7-54: Private-Label User Demographics: Frozen Orange Juice, 2004 (U.S. adults)
• Table 7-55: Private-Label User Demographics: Milk Flavorings, 2004 (U.S. adults)
• Table 7-56: Private-Label User Demographics: Liquid Nutritional Supplements/Breakfasts, 2004 (U.S. adults)
• Table 7-57: Private-Label User Demographics: Diet Cola Soft Drinks, 2004 (U.S. adults)
• Table 7-58: Private-Label User Demographics: Diet Non-Cola Carbonated Soft Drinks, 2004 (U.S. adults)
• Table 7-59: Private-Label User Demographics: Powdered Soft Drinks, 2004 (U.S. adults)
• Table 7-60: Private-Label User Demographics: Regular Cola Soft Drinks, 2004 (U.S. adults)
• Table 7-61: Private-Label User Demographics: Regular Non-Cola Carbonated Soft Drinks, 2004 (U.S. adults)
• Table 7-62: Private-Label User Demographics: Instant Iced Tea, 2004 (U.S. adults)
• Table 7-63: Private-Label User Demographics: Ready-to-Drink Iced Tea, 2004 (U.S. adults)
• Table 7-64: Private-Label User Demographics: Regular Tea in Bags/Packages, 2004 (U.S. adults)
• Table 7-65: Private-Label User Demographics: Non-Carbonated Bottled Water, 2004 (U.S. adults)
• Table 7-66: Private-Label User Demographics: Sparkling Water/Seltzer, 2004 (U.S. adults)

Chapter 8: Looking Ahead

• Trends and Opportunities
• Major Health Trends Cross Classification Boundaries
• Retail Channel Opportunities
• Reaching Out to New Demographics
• Categories to Watch
• Dairy Foods and Beverages
• Grain-Based Foods
• Sweets
• Condiments, Sauces, Cooking-Baking
• Meat, Poultry, Seafood
• Vegetables, Salads, and Fruit
• Snacks
• Meals, Appetizers, and Pizza
• Juice
• Soda
• Water
• Coffee and Tea
• Wine and Spirits

Appendix: Addresses of Selected Marketers