Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice : Packaged Facts

Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice

Jul 1, 2010
208 Pages - Pub ID: LA2694891

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Abstract

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Scope and Methodology; Scope; Methodology; Prepared foods macroeconomic summary; Relevant facts and figures; Prepared Foods: Food Retail Usage & Outlook Tracker; Relevant facts and figures; Share of Stomach: Sales Analysis; Relevant facts and figures; Trends, Innovations & Strategies; Relevant facts and figures; Consumer Prepared Foods Selection Analysis; Relevant facts and figures; Prepared Foods: Grocery vs. Convenience Stores: Consumer Use & Selection Differentiators; Prepared Foods: Food Retail vs. Restaurants: Consumer Use & Selection Differentiators; Relevant facts and figures; RTE Food Retail HH Income & Gender Drill Downs; Psychographic Profile Analysis; RTE food retail brand analysis: selected insights; Casey’s General Stores, Inc; Costco Wholesale Corporation; The Kroger Co; Publix; Safeway Inc.; SUPERVALU INC.; Whole Foods Market; Winn-Dixie Stores, Inc.; Additional store audits: The Fresh Market, Super Target and Sweetbay
The Big Picture: consumers remain under pressure: Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007-2010; Unemployment rate not one-size-fits-all; Graph 2-2: Unemployment Rate, Selected Demographics, 2007-2010; Graph 2-3: Unemployment Rate, by Race/Ethnicity, 2007-2010; Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012; Graph 2-4: Unemployment and GDP Forecast, 2010-12; Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off; Graph 2-5: Household Net Worth, 2005-09; Graph 2-6: Wealth Effect: Wilshire 5000 and Case Shiller Index: 2007-2010
The Food Retail Picture: grocery maintains upper hand: Restaurant Performance Index suggests growth—at last!; Graph 2-7: Restaurant Performance Index, 2006-2010; Graph 2-8: Non-Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010; Graph 2-9: Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010; Momentum lies with grocery; Packaged Facts’ Consumer Restaurant Tracker: home meal use gains ground; Graph 2-10: Consumer Restaurant Tracker: Current Behavior: A Top Line View; Graph 2-11: Consumer Restaurant Tracker: Next 3 Months: A Top Line View; Food at home gains pricing edge; Graph 2-12: CPI: Food at Home vs. Food Away from Home, 2005-2010; Graph 2-13: CPI: Food at Home vs. Food Away from Home, July 2008 - March 2010; Graph 2-14: Market Basket of Farm Foods, Annual % Change, 2006-2010; Slight uptick in food inflation expected for 2010
Food retail traffic and migration trends: Trading down in food; Graph 2-15: % of Consumers Shopping in 5+ Channels; Graph 2-16: Average Purchase Occasions per Household, All Channels, % Change vs. Prior Year; Graph 2-17: 2009 Average Purchase Occasions per Household, by Channel, % Change vs. Prior Year; Graph 2-18: Average CPG Dollars per Purchase, All Channels, % Change vs. Prior Year; Graph 2-19: 2009 Average CPG Dollar Sales per Purchase, by Channel, % Change vs. Prior Year; Graph 2-20: 2009 CPG Dollar Share, by Channel: Share & % Change vs. Prior Year; Graph 2-21: Dollar Share Point Change, by Department, by Channel, 2009 vs. 2008; Graph 2-22: Convenience Meals: Dollar Share Shift, Grocery vs. Supercenters, Point Change, 2009 vs. 2008; Graph 2-23: Convenience Store Sales & Margins: Top Five In-Store Categories, 2009; Note on reading charts; Growing prepared foods use based on consumer need; Current and intended behavior favors food retail; Graph 3-1: Consumer Restaurant Tracker: Current Behavior; Graph 3-2: Consumer Restaurant Tracker: Future Behavior; Graph 3-3: Consumer Restaurant Tracker: Event Occurrence Likelihood; Prepared foods substitute for restaurant meals; Graph 3-4: Consumer Restaurant Tracker: Current Behavior, RTE Food Retail Users; Graph 3-5: Consumer Restaurant Tracker: Current Behavior, Restaurant Usage Frequency, by Type; Graph 3-6: Consumer Restaurant Tracker: Future Behavior, RTE Food Retail Users; Graph 3-7: Consumer Restaurant Tracker: Future Behavior, Restaurant Usage Frequency, by Type; Use of restaurants & prepared foods at food retail; Graph 3-8: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree vs. Strongly Agree; Graph 3-9: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree, By HH Income; Graph 3-10: Adults Who Often Eat Store-Made, Precooked Meals, Strongly Agree, By HH Income; Graph 3-11: Foodservice Use in Last Month, by Foodservice Type, 2010; Graph 3-12: Foodservice Mean Usage in Last Month, by Foodservice Type, 2010; Graph 3-13: Foodservice Use Occasions in Last Month, by Foodservice Type, 2010; Prepared foods at food retail: usage and mean use: key demographics; Graph 3-14: Prepared Foods Usage and Mean Use in Last Month, Gender, by Foodservice Type, 2010; Graph 3-15: Prepared Foods Usage and Mean Use in Last Month, Age, by Foodservice Type, 2010; Graph 3-16: Prepared Foods Usage and Mean Use in Last Month, HH Income, by Foodservice Type, 2010; Graph 3-17: Prepared Foods Usage and Mean Use in Last Month, Presence/Age of Children, by Foodservice Type, 2010; Graph 3-18: Prepared Foods Usage and Mean Use in Last Month, Rural, Suburban & Urban, by Foodservice Type, 2010; Appendix: Consumer Survey
Growth is on the side of grocery: Graph 4-1: Prepared Foods, Deli Section, Supermarkets and Other Grocery Stores: 2005-2012; Deli sales at grocery stores and supermarkets; Graph 4-2: Deli Estimated Sales for Top 75 Supermarket and Grocery Chains, 2008; Supermarket and supercenter service deli sales; Graph 4-3: Supermarket and Supercenter Service Deli Sales, 2001-08; Deli-prepared foods; Graph 4-4: Total Deli Department and Deli-prepared Foods Sales, Dollars per $MM ACV, 2004-09 & Deli Department Food Share, by Food Type, 2009; Deli-prepared foods share, by food type; Graph 4-5: Deli-prepared Foods Share, by Food Type, 2009; Graph 4-6: Deli-prepared Foods Salad Share, by Salad Type, 2009; Graph 4-7: Deli-prepared Foods Sandwich Share, by Sandwich Type, 2009; Graph 4-8: Deli-prepared Food Entree Share, by Entree Type, 2009; Graph 4-9: Deli-prepared Foods Sides Share, by Sides Type, 2009; Convenience store foodservice sales: thank God for foodservice; Graph 4-10: Convenience Store Foodservice Sales & % of In-Store Sales, 2005-2009
Beyond mainstream: prepared foods net widens and deepens: Walmart’s MarketSide prepared foods line cements prepared foods ascension; SuperTarget creates springboard for prepared foods; Target borrows from SuperTarget playbook; Warehouse clubs to push prepared foods envelope; New food retail concepts continue to grow store footprints
Growth watchwords: value, convenience, quality, education, and atmosphere: Convenience is King; Value for the money; Neighborhood cornerstone: entertainment, socialization, and education
Private label progress holds keys to prepared foods success: Note on reading charts; Convenience and ease most prevalent prepared foods selection factors; Graph 6-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010; Grocery/supermarket prepared foods selection factors; Graph 6-2: Prepared Foods Selection Factors, Grocery/Supermarkets, 2010; Grocery/supermarket prepared foods selection factors: selected demographics; Graph 6-3: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Age; Graph 6-4: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by HH Income; Graph 6-5: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Presence/Age of Children; Graph 6-6: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by Age; Graph 6-7: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by HH Income; Graph 6-8: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Age; Graph 6-9: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by HH Income; Graph 6-10: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Rural/Urban/Suburban; Convenience store prepared foods selection factors; Graph 6-12: Prepared Foods Selection Factors, Convenience Stores/Gas Stations, 2010; Convenience store prepared foods selection factors: selected demographics; Graph 6-13: Convenience Store Prepared Foods Convenience Selection Factors, by Age; Graph 6-14: Convenience Store Prepared Foods Taste, Quality and Cost Selection Factors, by Age; Graph 6-15: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Gender; Graph 6-16: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Age; Graph 6-17: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Presence/Age of Children; Appendix: Consumer Survey; Note on reading charts
Convenience versus grocery, prepared foods selection factors: Graph 7-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010; Grocery by convenience, prepared foods usage and frequency cross-comparison; Graph 7-2: Usage Frequency Comparison: Grocery by Convenience; Convenience by grocery, prepared foods usage and frequency cross-comparison; Graph 7-3: Usage Frequency Comparison: Convenience by Grocery
Food retail needs to better compete with restaurants: Grocery prepared foods vs. restaurants: gender, age & HH income; Graph 8-1: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Gender; Graph 8-2: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Age; Graph 8-3: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by HH Income; Graph 8-4: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Age; Graph 8-5: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by HH Income; Urban dwellers are more likely to view prepared food at convenience stores as more nutritious than similarly priced restaurant fare.; Graph 8-6: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Rural/Urban/Suburban; Why do low-, medium- and high-frequency fast food users get grocery store prepared foods?; Graph 8-7: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Convenience Selection Factors; Graph 8-8: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Taste, Quality and Cost Selection Factors; Graph 8-9: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Shopping Selection Factors; Usage frequency cross-comparisons; Graph 8-10: Usage Frequency Cross-Comparison: RTE Grocery by Restaurant Type; Graph 8-11: Usage Frequency Cross-Comparison: RTE Convenience Store by Restaurant Type; Graph 8-12: Usage Frequency Cross-Comparison: Limited-Service Restaurant Types by RTE Food Retail Type; Graph 8-13: Usage Frequency Cross-Comparison: Full-Service Restaurant Types by RTE Food Retail Type; Note on reading charts
HH Income Demographic DrillDowns: Grocery store and convenience store prepared foods use and usage frequency in last month; Graph 9-1: RTE Food Retail Usage in Past Month:; Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home; Graph 9-2: RTE Food Retail Mean Use in Past Month:; Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home; Grocery store prepared foods selections factors; Graph 9-3: RTE Grocery/Supermarket Convenience Selection Factors:; Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home; Graph 9-4: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:; Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home; Graph 9-5: RTE Grocery/Supermarket Shopping Selection Factors:; Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
Gender Demographic Drilldowns: Grocery store and convenience store prepared foods use and usage frequency in last month; Graph 9-6: RTE Food Retail Mean Usage: Male and Females Employed Full Time, by Children in Home; Graph 9-7: RTE Food Retail Use: Male and Females Employed Full Time, by Children in Home; Grocery store prepared foods selections factors; Graph 9-8: RTE Grocery/Supermarket Convenience Selection Factors:; Male and Females Employed Full Time, by Children in Home; Graph 9-9: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:; Male and Females Employed Full Time, by Children in Home; Graph 9-10: RTE Grocery/Supermarket Shopping Selection Factors:; Male and Females Employed Full Time, by Children in Home; Note on reading charts
Meet the psychographic groups: Deal Seekers and Healthy Eaters heavier prepared foods users; Graph 10-1: RTE Food Retail Mean Use, by Psychographic Group; Graph 10-2: RTE Food Retail Use, by Psychographic Group; Graph 10-3: RTE Grocery/Supermarket Convenience-Related Selection Factors, by Psychographic Group; Graph 10-4: RTE Grocery/Supermarket Taste, Quality and Cost Selection Factors, by Psychographic Group; Graph 10-5: RTE Grocery/Supermarket Restaurant-Related Selection Factors, by Psychographic Group; Note on food lifestyle segmentation charts
Casey’s General Stores, Inc: Casey’s by the numbers; Graph 11-1: Casey’s by the numbers; Graph 11-2: Casey’s Same-Store Sales Trends; Graph 11-3: Casey’s Locations
Costco Wholesale Corporation: Prepared foods audits & observations: Costco; Graph 11-4: Costco: Snack Bar, Snack Bar Items & Prices, May 2010; Graph 11-5: Costco Refrigerated Section: Menu Items & Prices, May 2010; Graph 11-6: Costco net sales; Graph 11-7: Costco by the numbers
The Kroger Co: Prepared foods audits & observations: Ralph’s; Graph 11-8: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010; Prepared foods audits & observations: Food 4 Less; Kroger by the numbers; Graph 11-10: Kroger by the numbers
Publix Super Markets, Inc: Graph 11-11: Publix Retail Food Locations; Prepared foods audits & observations: Publix; Graph 11-12: Publix: Deli Section, Items & Prices, May 2010; Graph 11-13: Publix: Refrigerated Casings, Items & Prices, May 2010; Graph 11-14: Publix: Hot Bar, Items & Prices, May 2010; Publix prepared foods user analysis; Graph 11-15: Publix Store-Made, Precooked Meals Demographic Analysis; Graph 11-16: Publix Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend; Publix by the numbers; Graph 11-17: Publix by the numbers
Safeway Inc.: Macro moves; Prepared foods initiatives; Going forward; Prepared foods audits & observations: Dominick’s; Graph 11-18: Dominick’s: Prepared Food Counter, Items & Prices, May 2010; Graph 11-19: Dominick’s: Soup Bar, Items & Prices, May 2010; Graph 11-20: Dominick’s: Refrigerated Casings, Items & Prices, May 2010; Graph 11-21: Dominick’s: Ambient Temperature Casings, Items & Prices, May 2010; Graph 11-22: Dominick’s: Hot Casings, Items & Prices, May 2010; Graph 11-23: Dominick’s: Deli Counter, Items & Prices, May 2010; Safeway prepared foods usage analysis; Graph 11-24: Safeway Store-Made, Precooked Meals Demographic Analysis; Graph 11-25: Safeway Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend; Safeway by the numbers; Graph 11-26: Safeway by the numbers
SUPERVALU INC.: Prepared foods audits & observations: Albertson’s; Sarasota location; Graph 11-27: Albertson’s: Hot Bar, Items & Prices, May 2010; Graph 11-28: Albertson’s: Other Prepared Food Offerings, Items & Prices, May 2010; Los Angeles location; Graph 11-29: Albertson’s: Kiosks, May 2010; Graph 11-30: Albertson’s: Hot Foods & Deli, May 2010; SUPERVALU by the numbers; Graph 11-31: SUPERVALU Retail Food Locations; Graph 11-32: SUPERVALU by the numbers
Whole Foods Market: Prepared foods audits & observations: Whole Foods; Graph 11-33: Whole Foods: Restaurants/Kiosks, Items & Prices, May 2010; Graph 11-34: Whole Foods: Soup Bar, Items & Prices, May 2010; Whole Foods prepared foods usage analysis; Graph 11-35: Whole Foods Store-Made, Precooked Meals Demographic Analysis; Graph 11-36: Whole Foods Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend; Whole Foods by the numbers; Graph 11-37: Whole Foods by the numbers; Graph 11-38: Whole Foods comparable sales trends; Graph 11-39: Whole Foods Retail Food Locations
WinnDixie Stores, Inc.: Prepared foods audits & observations: Winn Dixie; Graph 11-40: Winn Dixie: Deli Section, Items & Prices, May 2010; Graph 11-41: Winn Dixie: Hot Bar, Items & Prices, May 2010; Winn-Dixie by the numbers; Graph 11-42: Winn-Dixie by the numbers
Additional prepared foods audits & observations: The Fresh Market; Graph 11-44: Fresh Market: Deli Section, Items & Prices, May 2010; Graph 11-45: Fresh Market: Refrigerated Casings, Items & Prices, May 2010; Graph 11-46: Fresh Market: Hot Bar, Items & Prices, May 2010; Super Target; Graph 11-47: Super Target: Deli Section Items & Prices, May 2010; Sweetbay; Graph 11-48: Sweetbay: Deli Counter, Items & Prices, May 2010; Graph 11-49: Sweetbay: Refrigerated Casings, Items & Prices, May 2010
Appendix on food lifestyle segmentation charts

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