Affluent Consumers in the New Economy: Food and Foodservice
Jul 1, 2009
54 Pages - Pub ID: LA2291282
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Chapter 1: Affluent Consumers in Context
Scope and Methodology of Report
The Economic Context
Figure 1-1: Quarterly Personal Consumption Expenditures on Food, 2006-2008 (billions of dollars and percent change)
Figure 1-2: Consumer Price Increases for Food, Food at Home, and Food Away From Home: May 2008 through April 2009 (percent increase)
Figure 1-3: Consumer Distribution Based on Change in Financial Situation, Q3 2008 to Q1 2009 (percent of U.S. adults)
The Affluent Consumer
Figure 1-4: Affluent Consumers: Largest Demographic Blocs, Q3 2008 to Q1 2009 (percentages, number, and index)
Figure 1-5: Affluent Consumers: Top Demographic Indicators, Q3 2008 to Q1 2009 (percentages, number, and index)
The Affluent Consumer and Financial Change
Figure 1-6: Consumer Distribution by Economic Cohort and Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
Figure 1-7: Patterns by Age Bracket: Financially Worse Off Affluent Consumers, Q3 2008 to Q1 2009 (percent and index)
Figure 1-8: Metro Area Patterns: Financially Worse Off Affluent Consumers, Q3 2008 to Q1 2009 (percent, number, and index)
Figure 1-9: Live Events Disproportionately Experienced by Worse Off Affluent Consumers, Q3 2008 to Q1 2009 (percent, number, and index)
Figure 1-10: Selected Demographic Indicators: Financially Better Off Affluent Consumers, 2008 to Q1 2009 (percent, number, and index)
Financial Change and Financial Insecurity
Figure 1-11: Consumer Distribution by Economic Cohort and Sense of Financial Security, Q3 2008 to Q1 2009 (percent)
Figure 1-12: Affluent Consumer Indexes for Agreement or Disagreement with Statement, “I Feel Financially Secure”: Selected Demographics, Q3 2008 to Q3 2009 (index)


Chapter 2: Food Psychographics & Financial Change
Grocery Spending Patterns and Skews
Figure 2-1: Average Weekly Household Grocery Expenditures: By Economic Cohort, Q3 2008 to Q1 2009 (percent)
Figure 2-2: Average Weekly Grocery Shopping Expenditures Among Affluent Consumers: By Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
Financial Changes and Organic/Natural Foods
Figure 2-3: Agreement Among Affluent Consumers with Statement, “When Shopping for Food, I Especially Look for Organic or Natural Foods”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-4: Agreement Among Affluent Consumers with Statement, “When Shopping for Food, I Especially Look for Organic or Natural Foods”: By Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
Financial Setback and Doing the Right Thing
Figure 2-5: Ethical Consumption Psychographics: Affluent Consumers by Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
Financial Changes and Health/Nutrition Consciousness
Figure 2-6: Agreement Among Affluent Consumers with Statement, “I Work at Eating a Well-Balanced Diet”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-7: Agreement Among Affluent Consumers with Statement, “I Prefer Foods Without Artificial Additives”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-8: Agreement Among Affluent Consumers with Statement, “I Think of the Calories in What I Eat”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-9: Agreement Among Affluent Consumers with Statement, “I Am Currently Dieting”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-10: Agreement Among Affluent Consumers with Statement, “I Usually Only Snack on Healthy Foods”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Financial Changes and Food Adventure
Figure 2-11: Agreement Among Affluent Consumers with Statement, “I Enjoy Eating Foreign Foods”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-12: Agreement Among Affluent Consumers with Statement, “I Prefer Foods Cooked With Lots of Spices”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-13: Agreement Among Affluent Consumers with Statement, “I Really Enjoy Cooking”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-14: Agreement Among Affluent Consumers with Statement, “I Look for the Freshest Ingredients When I Cook”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-15: Agreement Among Affluent Consumers with Statement, “I Like to Try New Recipes”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-16: Agreement Among Affluent Consumers with Statement, “I Like to Try New Drinks”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-17: Agreement Among Affluent Consumers with Statement, “I’m Usually The First to Try New Health Foods”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Monthly Usage Patterns for Foodservice
Figure 2-18: Monthly Usage Patterns for Chain Fast Food and Family Restaurants/Steakhouses: By Economic Cohort, Q3 2008 to Q1 2009 (percent)
Figure 2-19: Monthly Usage Patterns for Chain Fast Food and Family Restaurants/Steakhouses Among Affluent Consumers: By Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
Fast Food Psychographics
Figure 2-20: Agreement Among Affluent Consumers with Statement, “Fast Food Fits My Busy Lifestyle”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-21: Agreement Among Affluent Consumers with Statement, “I Like the Trend Toward Healthier Fast Food”: Overall and by Recent Change in Financial Situation, Q3 2008 to Q1 2009 (percent and index)
Figure 2-22: Agreement With Statement, “I Prefer Fast Food to Home Cooking”: By Economic Cohort, Q3 2008 to Q1 2009 (percent)
Figure 2-23: Agreement With Statement, “I Eating Fast Food Helps Me Stay Within Budget”: By Economic Cohort, Q3 2008 to Q1 2009 (percent)


Chapter 3: Competitive Implications
Demand for More, not Less, from Groceries
Figure 3-1: Weekly Household Grocery Expenditures: Affluent Consumers, 2004 to Q1 2009 (percent)
Grocery Shopping Outside of Supermarkets
Figure 3-2a: Usage Rates for Selected Grocery Retail Channels and Chains: Affluent Consumers, 2004 to Q1 2009 (percent)
Figure 3-2b: Usage Rates for Selected Grocery Retail Channels and Chains: Other Consumers, 2004 to Q1 2009 (percent)
Figure 3-3: Affluent Consumer Usage Rates for Selected Grocery Retail Channels and Chains: By Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
More Openings for Store-Bought Meals
Figure 3-4: Share of Frequent Users of Store Meals: Affluent vs. Other Consumers, 2004 to Q1 2009 (percent)
Restaurants Fight the Home Court Advantage
Figure 3-5: Use of Chain Restaurants: Affluent Consumers vs. Other Consumers, Q3 2008 to Q1 2009 (percent)
Figure 3-6: Percent Agreeing With Selected Fast Food Psychographic Statements: By Economic Cohort, Q3 2008 to Q1 2009 (percent)
Figure 3-7: Affluent Consumer Indexes for Agreement With Survey Statement, “I Like Trend Toward Healthier Fast Food”: By Selected Age and Regional Demographics, Q3 2008 to Q1 2009 (index)
Marketing in a Subprime Economy
Coupon Use on the Rise
Figure 3-8: Use of Coupons for Food Spending: Affluent vs. Other Consumers, Q3 2008 to Q1 2009 (percent)
Figure 3-9: Use of Coupons for Food Spending: Affluent Consumers by Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
Affluent Consumers Migrating to the Internet
Figure 3-10a: Shopping-Related Use of the Internet: Affluent Consumers, 2004 to Q1 2009 (percent)
Figure 3-10b: Shopping-Related Use of the Internet: Other Consumers, 2004 to Q1 2009 (percent)
Figure 3-11: Shopping-Related Use of the Internet: Affluent Consumers by Change in Financial Situation, Q3 2008 to Q1 2009 (percent)
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