The New Recession Consumer in the U.S. : Packaged Facts

The New Recession Consumer in the U.S.

May 1, 2010
176 Pages - Pub ID: LA2604926

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Chapter 1 Executive Summary
Background: Introduction; Overview of the Report
Scope and Methodology: Scope of the Market; Methodology
Trends and Opportunities: Confident Consumers Begin to Return to the Marketplace; The “New Frugality”: A Temporary Fad or a Permanent Condition?; Post-Recession Consumers Remain Sensitive to Price; Brand Names Continue to Appeal to Confident Consumers; Increasing Reliance on Online Shopping Likely to Endure; Hyperpartisan Political Environment Affects Confidence; Marketers Try to Redefine Meaning of Value in Unpredictable Post-Recession Environment; Confident Consumers Offer the Best Way Forward for Marketers
Personal Profile of Anxious and Confident Consumers: Nearly 48 Million Consumers Categorized as Confident; Younger Consumers Maintain Confidence, Older Consumers More Anxious; Men in 45+ Age Group Most Likely to Be Anxious Consumers; Multicultural Consumers More Confident; Regional and Urban Differences Seen; Marital Status Impacts Consumer Confidence; Larger Households More Confident; Education Creates Confident Consumers; Job Switching Part of Confident Consumer Profile; Managers and Professionals Dominate Confident Consumers; Multiple Earners in Household Make for Confident Consumers; Views of Life Mirror Level of Economic Confidence; Political Orientation Affects Consumer Views
Managing Personal Finances: Confident Consumers Are Careful with Their Money; Anxious Consumers More Worried about Banks; Confident Consumers Are Informed Buyers of Financial Services; Anxious Consumers More Likely to Use Credit Cards; Paying Bills Online Favored by Confident Consumers; Confident Consumers Less Averse to Risk; Anxious and Confident Consumers Equally Likely to Own Investments; Savings Accounts More Popular with Confident Consumers; Confident Consumers Have More Debt; Confident Consumers Have More High-Value Life Insurance Policies
Overview of Shopping Behavior: Anxious Consumers Shop Less Often; Confident Consumers See Shopping as Experience, Not a Chore; New Stores Entice Confident Consumers; Confident Consumers Look for Good Deals; Brand Awareness Higher among Confident Consumers; Confident Consumers Are Influencers; Environmentally Friendly Companies Favored by Confident Consumers; Anxious Consumers Prefer to Buy American; Anxious Consumers Don’t Like Advertising; Product Placement Works with Confident Consumers; Anxious Consumers Like Cents-Off Coupons; Manufacturers’ Incentive Offers Draw Attention from Confident Consumers; Confident Consumers More Alert to In-Store Promotions and Advertising; Confident Consumers Are Big Online Spenders; Confident Consumers More Inclined to Buy Automobiles and Consumer Electronics
Shopping in Supermarkets and Drug Stores: New Foods Entice Confident Consumers; Frozen Dinners Get Nod from Anxious Consumers; Anxious Consumers Less Interested in Grocery Shopping; Little Difference in Use of Cents-Off Coupons in Supermarkets; Confident Consumers More Alert to In-Store Promotions and Advertising; Anxious Consumers Lean toward Store Brands in Supermarkets; Confident Consumers Shop More Often in Drug Stores; Store Brands More Popular with Anxious Consumers When in Drug Stores
Shopping for the Home: New Consumer Electronics Products Lure Tech-Savvy Confident Consumers; Confident Consumers More Likely to Shop in Consumer Electronics Stores; Homes of Confident Consumers Filled with Electronics; Big TVs Found in Confident Consumer Households; Confident Consumers Spend More on Home Furnishings and Bed, Bath & Linens; Household Appliance Purchases Similar; Confident Consumers More Likely to Plan Home Remodeling Projects; Similar Patterns in Shopping in Home Improvement Stores
How Confident and Anxious Consumers Spend Leisure Time: Anxious and Confident Consumers Share Many Leisure Activities; Anxious Consumers Less Involved with the Internet; Confident Consumers Tied to the Internet; Primetime Viewing Habits Differ; Confident Consumers Turn Away from CDs to Downloads; Bookstores Still Important; Many Differences in Magazine Choices of Men in Anxious and Confident Consumer Segments; Cellphones Vital Part of Lifestyle of Confident Consumers; Confident Consumers Go Out More; Anxious and Confident Consumers Choose Same Family and Fast Food Restaurants; Anxious Consumers Would Rather Stay in the U.S.; Cruises Attract Anxious Consumers
Consumer Profiles: Fashion and Automotive: Even Confident Consumers Cautious about Spending on Clothes; Walmart and Target Top Choices for Anxious and Confident Consumers; Store Brands of Women’s Lingerie More Popular among Anxious Consumers; Multiple Vehicles Common in Both Anxious and Confident Consumer Households; American Cars Get More Respect from Confident Consumers; Anxious Consumers Dial Back Expectations; Confident Consumers More Likely to Spend $30,000 or More for Cars; New Car Purchases Planned by Confident Consumers
Chapter 2 Trends and Opportunities
The Return of the Confident Consumer: Confident Consumers Begin to Return to the Marketplace; Figure 2-1: Number of Anxious and Confident Consumers, Selected Time Periods 2005-2009; Figure 2-2: Anxious and Confident Consumers as Percentages of the Adult Population, Selected Time Periods 2005-2009; Higher-Income Consumers Start to Regain Confidence; Table 2-1: Percent of Individuals with Employment Income and Household Income of $100,000 or More Classified as Anxious and Confident Consumers, Selected Time Periods 2005-2009
Trends in Post-Recession Consumer Attitudes: The “New Frugality”: A Temporary Fad or a Permanent Condition?; Post-Recession Consumers Remain Sensitive to Price; Table 2-2: Attitudes toward Sales and Bargains, Anxious vs. Confident Consumers by Selected Time Periods 2005-2009; Coupon Use on the Rise; Figure 2-3: Percent Agreeing “Coupons Draw Me to Stores I Don’t Normally Shop,” Anxious vs. Confident Consumers by Selected Time Periods 2005-2009; Brand Names Continue to Appeal to Confident Consumers; Table 2-3: Attitudes toward Brand Names, Anxious vs. Confident Consumers by Selected Time Periods 2005-2009; Table 2-4: Purchase of Store Brands for Items Tracked by Experian Simmons NCS, Anxious vs. Confident Consumers; Consumers Express Mixed Feelings about Pursuing Quality; Table 2-5: Attitudes toward Quality, Anxious vs. Confident Consumers by Selected Time Periods 2005-2009; Increasing Reliance on Online Shopping Likely to Endure among Post-Recession Consumers; Table 2-6: Trends in Shopping on the Internet, Anxious vs. Confident Consumers by Selected Time Periods 2005-2009
Shifts in Consumer Demographics during the Great Recession: Consumer Confidence a Dynamic Phenomenon; Many Changes in Demographic Profile of Anxious and Confident Consumers; Figure 2-4: Percent of U.S. Adults Identifying as Conservative Christian Evangelicals Who Are Anxious or Confident Consumers; Table 2-7: Profile of Confident Consumers by Selected Demographic Characteristics, Selected Time Periods 2005-2009; Table 2-8: Profile of Anxious Consumers by Selected Demographic Characteristics, Selected Time Periods 2005-2009; Hyperpartisan Political Environment Affects Consumer Confidence; Table 2-9: Percent Classified as Anxious Consumers by Party Identification, Selected Time Periods 2005-2009; Table 2-10: Percent Classified as Confident Consumers by Party Identification, Selected Time Periods 2005-2009; Table 2-11: Percent Classified as Anxious Consumers by Political Orientation, Selected Time Periods 2005-2009; Figure 2-5: Percent Classified as Anxious Consumers, “Very Conservative” vs. All Adults by Selected Time Periods 2005-2009; Table 2-12: Percent Classified as Anxious Consumers by Race and Hispanic Origin, Selected Time Periods 2005-2009; Table 2-13: Percent Classified as Confident Consumers by Race and Hispanic Origin, Selected Time Periods 2005-2009
Market Opportunities in the Post-Recession Era: Marketers Try to Redefine Meaning of Value in Unpredictable Post-Recession Environment; Competing across Categories Seen as Vital after the Recession; Marketers Need to Acknowledge that Not All Post-Recession Consumers Are the Same; Even Confident Consumers Remain Cautious; Confident Consumers Still Offer the Best Way Forward for Marketers; Table 2-14: Aggregate Income of Confident Consumer Households; Table 2-15: Aggregate Income of Anxious Consumer Households
Chapter 3 Personal Profile of Anxious and Confident Consumers
Demographic Highlights: Nearly 48 Million Consumers Categorized as Confident; Table 3-1: Number of Anxious and Confident Consumers; Younger Consumers Maintain Confidence, Older Consumers More Anxious; Table 3-2: Anxious and Confident Consumers by Age Group; Men in 45+ Age Group Most Likely to Be Anxious Consumers; Figure 3-1: Percent Categorized as Anxious Consumers, Under-45 vs. 45-and-Over Age Groups; Figure 3-2: Percent Categorized as Anxious Consumers by Gender and Detailed Age Groups; Table 3-3: Anxious and Confident Consumers by Gender and Age Group; Older Men More Likely to Face Long-Term Unemployment; Table 3-4: Unemployment Rate and Duration of Unemployment among Men by Age Group, 2009; Multicultural Consumers More Confident; Table 3-5: Race and Hispanic Origin, Anxious vs. Confident Consumers; Regional and Urban Differences Seen; Table 3-6: Region of Residence, Anxious vs. Confident Consumers; Table 3-7: Percent Living in Metro Markets by Size and Region of Market, Anxious vs. Confident Consumers; Marital Status Impacts Consumer Confidence; Table 3-8: Marital Status, Anxious vs. Confident Consumers; Larger Households More Confident; Table 3-9: Size of Household and Presence of Children, Anxious vs. Confident Consumers
Employment and Income: Education Creates Confident Consumers; Table 3-10: Educational Achievement, Anxious vs. Confident Consumers; Job Switching Part of Confident Consumer Profile; Table 3-11: Job Experience in Last 12 Months, Anxious vs. Confident Consumers; Managers and Professionals Dominate Confident Consumers; Table 3-12: Employment Profile, Anxious vs. Confident Consumers; Multiple Earners in Household Make for Confident Consumers; Table 3-13: Number of Employed Adults in Household, Anxious vs. Confident Consumers; Table 3-14: Household Income, Anxious vs. Confident Consumers; Table 3-15: Employment Income, Anxious vs. Confident Consumers; Homeownership Generates Anxiety; Table 3-16: Homeownership Status, Anxious vs. Confident Consumers
Life Views of Anxious and Confident Consumers: Views of Life Mirror Level of Economic Confidence; Table 3-17: Attitudes toward Life, Anxious vs. Confident Consumers; Political Orientation Affects Consumer Views; Table 3-18: Political Profile, Anxious vs. Confident Consumers; Table 3-19: Social and Religious Values, Anxious vs. Confident Consumers; Memberships Highlight Differences between Anxious and Confident Consumers; Figure 3-3: Percent Belonging to Any Membership Group, Anxious vs. Confident Consumers; Table 3-20: Memberships, Anxious vs. Confident Consumers
Chapter 4 Managing Personal Finances
Overview: Confident Consumers Are Careful with Their Money; Table 4-1: Managing Personal Finances, Anxious vs. Confident Consumers; Anxious Consumers More Worried about Banks; Figure 4-1: Percent Uncomfortable Trusting Money to a Bank, Anxious vs. Confident Consumers; Confident Consumers Are Informed Buyers of Financial Services; Table 4-2: Attitudes toward Financial Services, Anxious vs. Confident Consumers; Anxious Consumers More Likely to Hire Tax Preparation Service; Figure 4-2: Percent Preferring to Have Professional Prepare Taxes, Anxious vs. Confident Consumers
Use of Credit Cards: Anxious Consumers More Likely to Use Credit Cards; Table 4-3: Use of Credit Cards, Anxious vs. Confident Consumers; ATM Cards More Popular with Confident Consumers; Figure 4-3: Percent with ATM/Debit Card, Anxious vs. Confident Consumers; Confident Consumers Pay Bills Online; Table 4-4: Method Used to Pay Bills, Anxious vs. Confident Consumers
Banking and Investing: Confident Consumers Less Averse to Risk; Figure 4-4: Percent Agreeing that Investing in the Stock Market Is Too Risky, Anxious vs. Confident Consumers; Anxious and Confident Consumers Equally Likely to Own Investments; Table 4-5: Investments Owned, Anxious vs. Confident Consumers; Confident Consumers More Likely to Have Savings Accounts; Table 4-6: Banking and Investments, Anxious vs. Confident Consumers; Confident Consumers Have More Debt; Figure 4-5: Percent with Loans of Any Type, Anxious vs. Confident Consumers; Table 4-7: Type of Loans, Anxious vs. Confident Consumers
Insurance: Life Insurance Important to Confident Consumers; Table 4-8: Attitudes toward Insurance, Anxious vs. Confident Consumers; Confident Consumers Have More High-Value Life Insurance Policies; Table 4-9: Ownership of Life Insurance, Anxious vs. Confident Consumers; Homeowners Insurance More Common in Anxious Consumer Segment; Table 4-10: Property and Vehicle Insurance, Anxious vs. Confident Consumers; Health Insurance Varies; Table 4-11: Ownership of Health Insurance, Anxious vs. Confident Consumers
Chapter 5 Overview of Shopping Behavior
Importance of Shopping: Confident Consumers Like to Shop; Table 5-1: Attitudes toward Shopping, Anxious vs. Confident Consumers; Anxious Consumers Shop Less Often; Figure 5-1: Percent Shopping in Department or Discount Store at least Seven Times in Last Four Weeks, Anxious vs. Confident Consumers; Figure 5-2: Percent Visiting Shopping Mall in Last Four Weeks, Anxious vs. Confident Consumers; Convenience Stores Attract Confident Consumers; Table 5-2: Shopping in Convenience Stores in Last Four Weeks, Anxious vs. Confident Consumers; Confident Consumers See Shopping as Experience, Not a Chore; Table 5-3: Shopping Behavior, Anxious vs. Confident Consumers; New Stores Entice Confident Consumers; Table 5-4: Shopping in New Stores, Anxious vs. Confident Consumers; Confident Consumers on Quest for Quality; Table 5-5: Attitudes toward Buying Quality, Anxious vs. Confident Consumers; Confident Consumers Look for Good Deals; Table 5-6: Attitudes toward Sales and Bargains, Anxious vs. Confident Consumers; Brand Awareness Higher among Confident Consumers; Table 5-7: Brand Awareness, Anxious vs. Confident Consumers; Confident Consumers Are Influencers; Table 5-8: Impact on Others’ Buying Decisions, Anxious vs. Confident Consumers; Environmentally Friendly Companies Favored by Confident Consumers; Table 5-9: Attitudes toward Going Green, Anxious vs. Confident Consumers; Anxious Consumers Prefer to Buy American; Figure 5-3: Percent Agreeing that They Buy Goods Produced by Own Country When They Can, Anxious vs. Confident Consumers
Impact of Advertising and Promotions: Anxious Consumers Don’t Like Advertising; Table 5-10: Attitudes toward Advertising, Anxious vs. Confident Consumers; Out-of-Home Ads Work with Confident Consumers; Table 5-11: Impact of Out-of-Home Advertising, Anxious vs. Confident Consumers; Product Placement Works with Confident Consumers; Table 5-12: Impact of Product Placement, Anxious vs. Confident Consumers; Anxious Consumers Like Cents-Off Coupons; Table 5-13: Use of Cents-Off Coupons, Anxious vs. Confident Consumers; Manufacturers’ Incentive Offers Draw Attention from Confident Consumers; Table 5-14: Use of Incentive Offers from Product Manufacturers, Anxious vs. Confident Consumers; Confident Consumers More Alert to In-Store Promotions and Advertising; Table 5-15: Impact of In-Store Promotions and Advertising, Anxious vs. Confident Consumers
Online and Catalog Shopping: Confident Consumers Geared toward Online Shopping; Table 5-16: Attitudes toward Online Shopping, Anxious vs. Confident Consumers; Table 5-17: Online Activities in Last Seven Days (excluding email), Anxious vs. Confident Consumers; Confident Consumers Are Big Online Spenders; Table 5-18: Amount Spent on Internet in Last 12 Months, Anxious vs. Confident Consumers; Confident Consumers See Cellphones as Shopping Tool; Figure 5-4: Percent Interested in Using Cellphones for Store Purchases, Anxious vs. Confident Consumers; Catalog Shopping Appeals to Both Segments; Figure 5-5: Percent Buying Merchandise from Catalog in Last 12 Months, Anxious vs. Confident Consumers; Table 5-19: Catalog Shopping in Last 12 Months, Anxious vs. Confident Consumers
Purchasing Patterns: Women More Likely to Be Primary Shoppers in Confident Consumer Households; Table 5-20: Gender of Primary Shopper, Anxious vs. Confident Consumers; Confident Consumers More Inclined to Buy Automobiles and Consumer Electronics; Table 5-21: Products Bought in Last 12 Months, Anxious vs. Confident Consumers
Chapter 6 Shopping in Supermarkets and Drug Stores
Supermarkets and Food Stores: New Foods Entice Confident Consumers; Table 6-1: Attitudes toward Cooking at Home, Anxious vs. Confident Consumers; Table 6-2: Attitudes toward Trying New Foods, Anxious vs. Confident Consumers; Frozen Dinners Get Nod from Anxious Consumers; Table 6-3: Attitudes toward Eating Store-Made Meals and Frozen Dinners, Anxious vs. Confident Consumers; Anxious Consumers Less Interested in Grocery Shopping; Figure 6-1: Percent Agreeing that “Shopping for Groceries Is a Bore,” Anxious vs. Confident Consumers; Table 6-4: Number of times Shopped in Supermarkets and Food Stores in Last Four Weeks, Anxious vs. Confident Consumers; Table 6-5: Average Amount Spent per Week in Supermarkets and Food Stores in Last Four Weeks, Anxious vs. Confident Consumers; Little Difference in Use of Cents-Off Coupons in Supermarkets; Table 6-6: Use of Cents-Off Coupons, Anxious vs. Confident Consumers; Confident Consumers More Alert to In-Store Promotions and Advertising; Table 6-7: Impact of In-Store Promotions and Advertising When Food Shopping, Anxious vs. Confident Consumers; Anxious Consumers Lean toward Store Brands in Supermarkets; Table 6-8: Overview of Purchase of Store Brands in Supermarkets, Anxious vs. Confident Consumers; Table 6-9: Percent of Food Product Users Using Store Brands, Anxious vs. Confident Consumers; Table 6-10: Percent Using Store Brands for Non-Food Items in Supermarkets, Anxious vs. Confident Consumers
Drug Stores: Confident Consumers Shop More Often in Drug Stores; Table 6-11: Drug Stores Shopped in Last Four Weeks, Anxious vs. Confident Consumers; Confident Consumers Believe in Vitamins; Table 6-12: Attitudes toward Vitamins, Anxious vs. Confident Consumers; Store Brands More Popular with Anxious Consumers When in Drug Stores; Figure 6-2: Percent Agreeing that Over-the-Counter Store Brands Work Just as Well as Advertised Brands, Anxious vs. Confident Consumers; Table 6-13: Percent Using Store Brands in Drug Stores, Anxious vs. Confident Consumers
Chapter 7 Shopping for the Home
Consumer Electronics: New Consumer Electronics Products Lure Tech-Savvy Confident Consumers; Table 7-1: Attitudes toward Consumer Electronics, Anxious vs. Confident Consumers; Figure 7-1: Percent Buying Consumer Electronics Products in Last 12 Months, Anxious vs. Confident Consumers; Figure 7-2: Percent Planning to Buy New Personal Computer in Future, Anxious vs. Confident Consumers; Confident Consumers More Likely to Shop in Consumer Electronics Stores; Table 7-2: Shopping in Consumer Electronics Stores, Anxious vs. Confident Consumers; Table 7-3: Shopping in Office Supply/Computer Stores, Anxious vs. Confident Consumers; Table 7-4: Place of Purchase of Selected Consumer Electronics Products, Anxious vs. Confident Consumers; Homes of Confident Consumers Filled with Electronics; Table 7-5: Ownership of Selected Consumer Electronics Products, Anxious vs. Confident Consumers; Big TVs Found in Confident Consumer Households; Table 7-6: Ownership of Television Sets, DVD Players and VCRs, Anxious vs. Confident Consumers
Home Furnishings: Home Furnishings Shopping Habits Similar; Table 7-7: Shopping in Home Furnishings Stores, Anxious vs. Confident Consumers; Confident Consumers Spend More on Home Furnishings and Bed, Bath & Linens; Table 7-8: Expenditures on Household Furnishings and Bed, Bath & Linens in Last 12 Months, Anxious vs. Confident Consumers; Household Appliance Purchases Similar; Figure 7-3: Percent Buying Major Household Appliance in Last 12 Months, Anxious vs. Confident Consumers; Figure 7-4: Percent Buying Small/Countertop Appliance in Last 12 Months, Anxious vs. Confident Consumers
Home Improvement: Major Home Remodeling Projects More Common among Confident Consumers; Figure 7-5: Percent Carrying Out Any Home Remodeling Project, Anxious vs. Confident Consumers; Table 7-9: Remodeling Kitchens and Bathrooms, Anxious vs. Confident Consumers; Similar Patterns in Shopping in Home Improvement Stores; Table 7-10: Shopping in Home Improvement Stores, Anxious vs. Confident Consumers
Chapter 8 How Confident and Anxious Consumers Spend Leisure Time
Overview: Confident Consumers More Physically Fit; Table 8-1: Physical Fitness Programs, Anxious vs. Confident Consumers; Anxious and Confident Consumers Share Many Leisure Activities; Table 8-2: Hobbies and Leisure Activities in Last 12 Months, Anxious vs. Confident Male Consumers; Table 8-3: Hobbies and Leisure Activities in Last 12 Months, Anxious vs. Confident Female Consumers
Home Entertainment: Anxious Consumers less Involved with the Internet; Table 8-4: Impact of the Internet, Anxious vs. Confident Consumers; Many Confident Consumers Tied to the Internet; Table 8-5: Internet Usage at Home in Last Seven Days (excluding email), Anxious vs. Confident Consumers; Table 8-6: Online Activities in Last Seven Days (excluding email), Anxious vs. Confident Consumers; Video-on-Demand More Popular among Confident Consumers; Table 8-7: Access to Cable Television, Anxious vs. Confident Consumers; Table 8-8: Video-On-Demand Services, Anxious vs. Confident Consumers; Primetime Viewing Habits Differ; Table 8-9: Primetime Viewing, Anxious vs. Confident Consumers; Confident Consumers Turn Away from CDs to Downloads; Table 8-10: Purchase of Music in Last 12 Months, Anxious vs. Confident Consumers; Bookstores Still Important; Table 8-11: Purchase of Books in Last 12 Months, Anxious vs. Confident Consumers; Women in Anxious Consumer Segment More Likely to Read Magazines; Table 8-12: Most Popular Magazines, Anxious vs. Confident Female Consumers; Many Differences in Magazine Choices of Men in Anxious and Confident Consumer Segments; Table 8-13: Differences in Magazine Reading Habits, Anxious vs. Confident Male Consumers; Table 8-14: Most Popular Magazines, Anxious vs. Confident Male Consumers
Staying in Touch with Family and Friends: Cellphones Vital Part of Lifestyle of Confident Consumers; Table 8-15: Attitudes toward Cellphones, Anxious vs. Confident Consumers; Extra Features Important to Confident Consumers; Table 8-16: Ownership and Use of Cellphones , Anxious vs. Confident Consumers
Going Out: Confident Consumers Go Out More; Table 8-17: Attendance at Live Entertainment Events in Last 12 Months, Anxious vs. Confident Consumers; Movies Major Part of Entertainment Agenda for Confident Consumers; Table 8-18: Movie Attendance, Anxious vs. Confident Consumers; Confident Consumers Frequent Users of Fast Food Outlets; Table 8-19: Use of Family and Fast Food Restaurants in Last 30 Days, Anxious vs. Confident Consumers; Anxious and Confident Consumers Choose Same Family and Fast Food Restaurants; Table 8-20: Family Restaurants Visited Most, Anxious vs. Confident Consumers; Table 8-21: Fast Food Restaurants Visited Most, Anxious vs. Confident Consumers
Travel: Anxious Consumers Would Rather Stay in the U.S.; Table 8-22: Attitudes toward Travel, Anxious vs. Confident Consumers; Table 8-23: Foreign Travel, Anxious vs. Confident Consumers; Anxious Consumers Travel Less Frequently; Table 8-24: Domestic Travel, Anxious vs. Confident Consumers; Confident Consumers Good Customers for Travel Service Providers; Table 8-25: Use of Travel Services, Anxious vs. Confident Consumers; Cruises Attract Anxious Consumers; Table 8-26: Cruise Ship Vacations, Anxious vs. Confident Consumers
Chapter 9 Consumer Profiles: Fashion and Automotive
Fashion: Confident Consumers Follow Fashion; Table 9-1: Attitudes toward Fashion, Anxious vs. Confident Consumers; Even Confident Consumers Cautious about Spending on Clothes; Table 9-2: Attitudes toward Buying Clothes, Anxious vs. Confident Consumers; Walmart and Target Top Choices for Anxious and Confident Consumers; Table 9-3: Department/Discount Stores Shopped in Last Three Months, Anxious vs. Confident Consumers; Store Brands of Women’s Lingerie More Popular among Anxious Consumers; Table 9-4: Percent Buying Store Brands for Women’s Lingerie, Anxious vs. Confident Women Consumers; Clothing Choices Analyzed; Table 9-5: Men’s Apparel and Accessories Purchased in Last 12 Months by Anxious and Confident Male Consumers; Table 9-6: Women’s Apparel and Accessories Purchased in Last 12 Months by Anxious and Confident Female Consumers; Confident Consumers More Likely to Buy Watches; Figure 9-1: Percent Buying Watch for Self or Others in Past 12 Months, Anxious vs. Confident Consumers
Automotive: Multiple Vehicles Common in Both Anxious and Confident Consumer Households; Table 9-7: Profile of Auto Owners, Anxious vs. Confident Consumers; Confident Consumers Drive Fast; Table 9-8: Attitudes toward Cars and Driving, Anxious vs. Confident Consumers; Options Catch Eye of Confident Consumers; Table 9-9: Reasons for Buying Cars, Anxious vs. Confident Consumers; American Cars Get More Respect from Confident Consumers; Table 9-10: Attitudes toward Foreign and Domestic Cars, Anxious vs. Confident Consumers; Anxious Consumers Dial Back Expectations; Table 9-11: New and Used Cars, Anxious vs. Confident Consumers; Confident Consumers More Likely to Spend $30,000 or More for Cars; Table 9-12: Amount Spent and Method of Financing Most Recent Vehicle, Anxious vs. Confident Consumers; Confident Consumers Plan New Car Purchases in Near Future; Table 9-13: Next Vehicle Purchase, Anxious vs. Confident Consumers

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