Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices : Packaged Facts

Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices

Aug 1, 2007
112 Pages - Pub ID: LA1432870

Ask a question about this report

Email a colleague

Printer format

Order by fax

Abstract

Table of Contents

Search Inside Report

Related Reports

Chapter 1 Executive Summary

Scope
Methodology
Market Size and Growth
- Personal Therapy Sensory Device Sales Top $1 Billion
- Figure 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2002-2006 (in million $)
- Massagers Flatten Out
- Air Quality Clearing Up
- Other Segments Hot, But Heat Therapy Cool
- Table 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2002-2006 (in million $)
- Figure 1-2 U.S. Market Share of Personal Therapy Sensory Devices by Category, 2006
- Market to Reach $1.2 Billion by 2011
- Figure 1-3 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2006-2011 (in million $)
Marketplace Trends
- Increase in Stress-related Ailments
- Rise in Exurbanization
- Increased Medical Costs
- Complementary and Alternative Medicine Now Mainstream
- Trend Toward Self-medicating
- The Indulgent Spa Influence
Marketing Dynamics
- Personal Therapy Sensory Device Product Trends
- Direct Response TV Opportunities
- Major Marketers Innovating
- Major Retailers Already Prepared
- Slow Sales Growth, Rising Costs Prompt Industry Consolidation
Key Demographic Groups
- Baby Boomers: Attitude and Income
- By the Numbers: Retiring and Affluent
- Personal Therapy Sensory Devices Promise Continued Relief
- Gays Are Trendsetters
- Gays/Lesbians/Bisexuals: A Population with Power
- Particularly Concerned about Stress
- Gay Marketing Campaigns Critical
- Single Women: Independence and Indulgence
- Singles Concentrated in Major Metropolitan Areas
- What Is Important to Women
- Table 1-2 What Is Important to Women

Chapter 2 The Market

Scope
Methodology
Product Segment Overview
Complementary and Alternative Medicine Roots
- East Meets West in Personal Therapy Sensory Devices
- Massage Therapy
- Table 2-1 Selected Bliss Spa Massage Therapies and Their Healing Benefits
- Table 2-2 Selected Massage Therapies and Their Healing Benefits
- Aromatherapy
- Table 2-3 Selected Aromatherapy Essential Oils and Their Healing Benefits
- Color Therapy
- Table 2-4 Selected Colors and Their Healing Benefits
- Hydrotherapy
- Table 2-5 Selected Hydrotherapies and Their Healing Benefits
- Sound Therapy
- Table 2-6 Selected Sound Therapies and Their Healing Benefits
- Emerging CAM Treatments
Market Size and Growth
Note About Market Segmentation Data
Personal Therapy Sensory Device Sales Top $1 Billion
Figure 2-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2002-2006 (in million $)
Figure 2-2 Estimated U.S. Retail Sales of Small Household Appliances, 2002-2006 (in billion $)
Figure 2-3 U.S. Market Share of Personal Therapy Sensory Devices Within the Small Household Appliance Market, 2006
Massagers Flatten Out
Air Quality Clearing Up
People Can You Hear Me?
Ooh, Ooh That Smell
Heat Therapy Not So Hot
Light and Color Therapy Are Glowing
Table 2-7 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2002-2006 (in million $)
Figure 2-4 U.S. Market Share of Personal Therapy Sensory Devices by Category, 2006
Imports Show Mixed “Massage”
Figure 2-5 U.S. Imports of Electric Massagers by Total Value (in million $) and Units (in millions), 2002-2006
Figure 2-6 Unit Share of Electric Massager U.S. Imports by Country, 2006
Figure 2-7 Value Share of Electric Massager U.S. Imports by Country, 2006

Forecast

Market to Reach $1.2 Billion by 2011

Figure 2-8 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2006-2011 (in million $)

Massage Devices Top Half-Billion Dollar Mark; Light and Color Devices Lead in Growth

Table 2-8 Forecasted U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2006-2011 (in million $)

Figure 2-9 U.S. Market Share Forecast of Personal Therapy Sensory Devices by Category, 2011

Chapter 3 Marketplace Trends

Increase in Stress-related Ailments
Women More Stressed
Rise in Exurbanization Contributes to Stress
Increased Medical Costs
Complementary and Alternative Medicine Now Mainstream
Comprehensive Surveys Find More Than One in Three Use CAM
Figure 3-2 Complementary and Alternative Medicine Use by U.S. Adults, 2002
The Prayer Principle
Figure 3-3 Most Commonly Used CAM Practices, 2002
Figure 3-4 Ten Most Common CAM Therapies, 2002
Use of CAM for Specific Conditions
Figure 3-5 Conditions Most Commonly Treated by CAM*, 2002
Reasons for Using CAM
Figure 3-6 Reasons People Use CAM, 2002
CAM and Age 50+ Use in 2006
Trend Toward Self-medicating
Easy Access Health Information
Table 3-1 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007
Table 3-2 Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007
The Indulgent Spa Influence

Chapter 4 Marketing Dynamics

Personal Therapy Sensory Device Product Trends
Listen Up
Sensory Overload
Medical Crossover
Beauty Crossover
Overseas Inspiration: Japan
The High Price of Feeling Good
The Ultimate Personal Sensory Therapy
Selected Personal Care Appliance Introductions, 2006-2007
Table 4-1 Selected Personal Care Appliance Introductions, 2006-2007
Direct Response TV Opportunities
Table 4-2 Total New Infomercials by Category, 2006
Consumer Direct Marketing Concerns
PTSDs Currently On-Air
Major Marketers Innovating
Major Retailers Already Prepared
Slow Sales Growth, Rising Costs Prompt Industry Consolidation
Diversification or Liquidation
Competition Is Therapeutic
Going Mainstream
Top Marketers
Marketer Profile: HoMedics, Inc.
Overview
Performance
Product Portfolio
Current Activity
Marketer Profile: Helen of Troy Ltd.
Overview
Performance
Figure 4-1 Helen of Troy Net Sales, Fiscal Years 2003-2007 (in million $)
Figure 4-2 Helen of Troy Estimated Net Sales of Personal Therapy Sensory Devices, Fiscal Years 2003-2007 (in million $)
Product Portfolio
Current Activity

Chapter 5 Key Demographic Groups

Baby Boomers: Attitude and Income
- The Perfect Storm
- Age Happens
- Stress Happens
- By the Numbers: Retiring and Affluent
- Table 5-1 U.S. Population by Age Group, 2000-2010 (in millions)
- Looking at Consumers Age 45+
- A Closer Look at Baby Boomer Women and Singles
- Personal Therapy Sensory Devices Promise Continued Relief
Gays and Lesbians: Trendsetters
- Gay/Lesbian/Bisexual Population Tops 15 Million
- Table 5-2 Projected Growth of U.S. Adult Gay/Lesbian/Bisexual Population, 2006-2011 (in thousands)
- Table 5-3 Age Segmentation of U.S. Adult Gay/Lesbian/Bisexual Population
- Gay and Lesbian Population Most Significant in Core Cities
- Table 5-4 Metropolitan Areas with Largest Gay and Lesbian Populations, 2005
- Gay/Lesbian/Bisexual Buying Power Tops $660 Billion in 2006
- Table 5-5 Projected Growth in U.S. Adult Gay and Lesbian Buying Power, 2006-2011
- Personal Health Concerns Differ
- Table 5-6 Leading Personal Health Concerns, Gay/Lesbian/Bisexual vs. Heterosexual Consumers
- Gays Are Trendsetters
- Table 5-7 Attitudes Toward Trendsetting, Gay/Lesbian/Bisexual vs. Heterosexual Consumers
- Gay Consumers More Likely to Frequent Trendy Retailers
- Gay Marketing Campaigns Critical
Single Women: Independence and Indulgence
- Figure 5-1 Americans’ Age at First Marriage by Gender: 1950-2005
- Figure 5-2 Percentage of U.S. Adults (Age 15+) Who are Unmarried, by Gender, 1950-2005
- Figure 5-3 Percentage of U.S. Adults (Age 15+) Who Have Never Married, by Gender, 1950-2005
- Older Singles Skew Female
- Table 5-8 Percentage of U.S. Men and Women Who are Unmarried, Segmented by Age, 2006
- Figure 5-4 Single Women in the U.S. by Age, 2006
- Singles Concentrated in Major Metropolitan Areas
- Table 5-9 Geographic Distribution of Singles by Market Area
- What Is Important to Women
- Table 5-10 What Is Important to Women

800.298.5294

Int'l: +1.240.747.3095

Questions?

Contact a research specialist >