Personal Therapy in the U.S.: Electronic Massagers and Other Sensory Devices

Aug 1, 2007
112 Pages - Pub ID: LA1432870
Abstract Table of Contents Search Inside Report Related Reports

Chapter 1 Executive Summary
  • Scope
  • Methodology
  • Market Size and Growth
    • Personal Therapy Sensory Device Sales Top $1 Billion
    • Figure 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2002-2006 (in million $)
    • Massagers Flatten Out
    • Air Quality Clearing Up
    • Other Segments Hot, But Heat Therapy Cool
    • Table 1-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2002-2006 (in million $)
    • Figure 1-2 U.S. Market Share of Personal Therapy Sensory Devices by Category, 2006
    • Market to Reach $1.2 Billion by 2011
    • Figure 1-3 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2006-2011 (in million $)

  • Marketplace Trends
    • Increase in Stress-related Ailments
    • Rise in Exurbanization
    • Increased Medical Costs
    • Complementary and Alternative Medicine Now Mainstream
    • Trend Toward Self-medicating
    • The Indulgent Spa Influence

  • Marketing Dynamics
    • Personal Therapy Sensory Device Product Trends
    • Direct Response TV Opportunities
    • Major Marketers Innovating
    • Major Retailers Already Prepared
    • Slow Sales Growth, Rising Costs Prompt Industry Consolidation

  • Key Demographic Groups
    • Baby Boomers: Attitude and Income
    • By the Numbers: Retiring and Affluent
    • Personal Therapy Sensory Devices Promise Continued Relief
    • Gays Are Trendsetters
    • Gays/Lesbians/Bisexuals: A Population with Power
    • Particularly Concerned about Stress
    • Gay Marketing Campaigns Critical
    • Single Women: Independence and Indulgence
    • Singles Concentrated in Major Metropolitan Areas
    • What Is Important to Women
    • Table 1-2 What Is Important to Women

Chapter 2 The Market

  • Scope
  • Methodology
  • Product Segment Overview
  • Complementary and Alternative Medicine Roots
    • East Meets West in Personal Therapy Sensory Devices
    • Massage Therapy
    • Table 2-1 Selected Bliss Spa Massage Therapies and Their Healing Benefits
    • Table 2-2 Selected Massage Therapies and Their Healing Benefits
    • Aromatherapy
    • Table 2-3 Selected Aromatherapy Essential Oils and Their Healing Benefits
    • Color Therapy
    • Table 2-4 Selected Colors and Their Healing Benefits
    • Hydrotherapy
    • Table 2-5 Selected Hydrotherapies and Their Healing Benefits
    • Sound Therapy
    • Table 2-6 Selected Sound Therapies and Their Healing Benefits
    • Emerging CAM Treatments

  • Market Size and Growth
  • Note About Market Segmentation Data
  • Personal Therapy Sensory Device Sales Top $1 Billion
  • Figure 2-1 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2002-2006 (in million $)
  • Figure 2-2 Estimated U.S. Retail Sales of Small Household Appliances, 2002-2006 (in billion $)
  • Figure 2-3 U.S. Market Share of Personal Therapy Sensory Devices Within the Small Household Appliance Market, 2006
  • Massagers Flatten Out
  • Air Quality Clearing Up
  • People Can You Hear Me?
  • Ooh, Ooh That Smell
  • Heat Therapy Not So Hot
  • Light and Color Therapy Are Glowing
  • Table 2-7 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2002-2006 (in million $)
  • Figure 2-4 U.S. Market Share of Personal Therapy Sensory Devices by Category, 2006
  • Imports Show Mixed “Massage”
  • Figure 2-5 U.S. Imports of Electric Massagers by Total Value (in million $) and Units (in millions), 2002-2006
  • Figure 2-6 Unit Share of Electric Massager U.S. Imports by Country, 2006
  • Figure 2-7 Value Share of Electric Massager U.S. Imports by Country, 2006

  • Forecast
  • Market to Reach $1.2 Billion by 2011
  • Figure 2-8 Estimated U.S. Retail Sales of Personal Therapy Sensory Devices, 2006-2011 (in million $)
  • Massage Devices Top Half-Billion Dollar Mark; Light and Color Devices Lead in Growth
  • Table 2-8 Forecasted U.S. Retail Sales of Personal Therapy Sensory Devices by Category, 2006-2011 (in million $)
  • Figure 2-9 U.S. Market Share Forecast of Personal Therapy Sensory Devices by Category, 2011

    Chapter 3 Marketplace Trends

    • Increase in Stress-related Ailments
    • Women More Stressed
    • Rise in Exurbanization Contributes to Stress
    • Increased Medical Costs
    • Complementary and Alternative Medicine Now Mainstream
    • Comprehensive Surveys Find More Than One in Three Use CAM
    • Figure 3-2 Complementary and Alternative Medicine Use by U.S. Adults, 2002
    • The Prayer Principle
    • Figure 3-3 Most Commonly Used CAM Practices, 2002
    • Figure 3-4 Ten Most Common CAM Therapies, 2002
    • Use of CAM for Specific Conditions
    • Figure 3-5 Conditions Most Commonly Treated by CAM*, 2002
    • Reasons for Using CAM
    • Figure 3-6 Reasons People Use CAM, 2002
    • CAM and Age 50+ Use in 2006
    • Trend Toward Self-medicating
    • Easy Access Health Information
    • Table 3-1 Top 10 Online Health Portals, Q1 2006 vs. Q1 2007
    • Table 3-2 Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007
    • The Indulgent Spa Influence

    Chapter 4 Marketing Dynamics

    • Personal Therapy Sensory Device Product Trends
    • Listen Up
    • Sensory Overload
    • Medical Crossover
    • Beauty Crossover
    • Overseas Inspiration: Japan
    • The High Price of Feeling Good
    • The Ultimate Personal Sensory Therapy
    • Selected Personal Care Appliance Introductions, 2006-2007
    • Table 4-1 Selected Personal Care Appliance Introductions, 2006-2007
    • Direct Response TV Opportunities
    • Table 4-2 Total New Infomercials by Category, 2006
    • Consumer Direct Marketing Concerns
    • PTSDs Currently On-Air
    • Major Marketers Innovating
    • Major Retailers Already Prepared
    • Slow Sales Growth, Rising Costs Prompt Industry Consolidation
    • Diversification or Liquidation
    • Competition Is Therapeutic
    • Going Mainstream
    • Top Marketers
    • Marketer Profile: HoMedics, Inc.
    • Overview
    • Performance
    • Product Portfolio
    • Current Activity
    • Marketer Profile: Helen of Troy Ltd.
    • Overview
    • Performance
    • Figure 4-1 Helen of Troy Net Sales, Fiscal Years 2003-2007 (in million $)
    • Figure 4-2 Helen of Troy Estimated Net Sales of Personal Therapy Sensory Devices, Fiscal Years 2003-2007 (in million $)
    • Product Portfolio
    • Current Activity

    Chapter 5 Key Demographic Groups
    • Baby Boomers: Attitude and Income
      • The Perfect Storm
      • Age Happens
      • Stress Happens
      • By the Numbers: Retiring and Affluent
      • Table 5-1 U.S. Population by Age Group, 2000-2010 (in millions)
      • Looking at Consumers Age 45+
      • A Closer Look at Baby Boomer Women and Singles
      • Personal Therapy Sensory Devices Promise Continued Relief

    • Gays and Lesbians: Trendsetters
      • Gay/Lesbian/Bisexual Population Tops 15 Million
      • Table 5-2 Projected Growth of U.S. Adult Gay/Lesbian/Bisexual Population, 2006-2011 (in thousands)
      • Table 5-3 Age Segmentation of U.S. Adult Gay/Lesbian/Bisexual Population
      • Gay and Lesbian Population Most Significant in Core Cities
      • Table 5-4 Metropolitan Areas with Largest Gay and Lesbian Populations, 2005
      • Gay/Lesbian/Bisexual Buying Power Tops $660 Billion in 2006
      • Table 5-5 Projected Growth in U.S. Adult Gay and Lesbian Buying Power, 2006-2011
      • Personal Health Concerns Differ
      • Table 5-6 Leading Personal Health Concerns, Gay/Lesbian/Bisexual vs. Heterosexual Consumers
      • Gays Are Trendsetters
      • Table 5-7 Attitudes Toward Trendsetting, Gay/Lesbian/Bisexual vs. Heterosexual Consumers
      • Gay Consumers More Likely to Frequent Trendy Retailers
      • Gay Marketing Campaigns Critical

    • Single Women: Independence and Indulgence
      • Figure 5-1 Americans’ Age at First Marriage by Gender: 1950-2005
      • Figure 5-2 Percentage of U.S. Adults (Age 15+) Who are Unmarried, by Gender, 1950-2005
      • Figure 5-3 Percentage of U.S. Adults (Age 15+) Who Have Never Married, by Gender, 1950-2005
      • Older Singles Skew Female
      • Table 5-8 Percentage of U.S. Men and Women Who are Unmarried, Segmented by Age, 2006
      • Figure 5-4 Single Women in the U.S. by Age, 2006
      • Singles Concentrated in Major Metropolitan Areas
      • Table 5-9 Geographic Distribution of Singles by Market Area
      • What Is Important to Women
      • Table 5-10 What Is Important to Women

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