• Scope and Methodology
  
  • Market Scope
  • Report Methodology
  • Non-Chocolate Candy 2002: Comparison and Review
  
  
• The Competitive Situation
  
  • Overall Retail Sales at $5.3 Billion
  • Figure 1-1: Projected U.S. Retail Sales of Non-Chocolate Candy, 2004-2009 (in millions of dollars)
  • Non-Seasonal Chocolates at 82% of Mass Market
  • Factors to Market Growth
  • The Top Marketers
  • Figure 1-2: Top Seven Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2004 (percent)
  • By Brand, Altoids Lead in Dollar Gains
  • Skittles and Starbust Are Most Heavily Advertised Brands
  • 427 New Product Lines in 2004
  • The Key Trends: Kids, Novelty, and Licensed
  
  
• The Consumer
  
  • 25% of Adults Eat Non-Chocolate Candy
  • Figure 1-3: Candy Usage Rates: Overall, Chocolate Candy, and Non-Chocolate Candy, 2004 (% of U.S. adults)
  • CremeSavers the Top Brand at 5% Rate
  
  
• Spotlight on Children as Consumers
  
  • 55% of Teens Eat Non-Chocolate Candy
  • 89% of Kids Eat Non-Chocolate Candy
  • Figure 1-4: Kids’ Usage Rates for Non-Chocolate Candy: Overall and by Type, 2004 (% of U.S. children age 6-11)
  
  
• Looking Ahead
  
  • Trends and Opportunities

Chapter 2: Competitive Situation

• Market Size and Growth
  
  • Note on Information Resources, Inc. Market Share Data
  • 5.5% Annual Declines in Wholesale Dollar Shipments
  • Wholesale Per Capita Consumption at 7.7 Pounds
  • Overall Retail Sales at $5.3 Billion
  • Figure 2-1: U.S. Retail Sales of Non-Chocolate Candy, 2000-2004 (in millions of dollars)
  • IRI-Tracked Sales at $1.9 Billion
  • Non-Seasonal Chocolates at 82% of Mass Market
  • Chewy Candy at 33% of IRI-Tracked Sales
  • Chewy Candy at 31% of Wholesale Dollar Shipments
  • Figure 2-2: Share of Wholesale Dollar Value of Non-Chocolate Confectionery by Product Type, 2003 (percent)
  • Supermarkets and Grocery Stores at 29% of Market
  • Factors to Market Growth
  • Figure 2-3: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
  • Figure 2-4: Share of U.S. Population Growth for Selected Racial/Ethnic Populations, 2005-2010 (percent)
  • Figure 2-5: Share of Selected U.S. Racial/Ethnic Populations Who Frequently Eat Sweets, 2004 (percent)
  • Figure 2-6: Share of Selected U.S. Racial/Ethnic Populations Who Frequently Snack, 2004 (percent)
  • Sales Projected at $4.8 Billion in 2009
  • Figure 2-7: Projected U.S. Retail Sales of Non-Chocolate Candy, 2004-2009 (in millions of dollars)
  • Table 2-1: U.S. Manufacturers’ Pound and Dollar Shipments of Non-Chocolate Confectionery, 1999-2003 (in millions of pounds and dollars)
  • Table 2-2: U.S. Manufacturers’ Pound and Dollar Shipments of Non-Chocolate Confectionery by Product Type, 1999-2003 (in millions of pounds and dollars)
  • Table 2-3: U.S. Per Capita Consumption of Non-Chocolate Confectionery: Pounds and Wholesale Dollar Value, 1999-2003
  • Table 2-4: U.S. Retail Sales of Non-Chocolate Candy, 2000-2004 (in millions of dollars)
  • Table 2-5: IRI-Tracked Sales of Non-Chocolate Candy, 2000-2004 (in millions of dollars)
  • Table 2-6: IRI-Tracked Sales of Non-Chocolate Candy: Standard Assortment vs. Seasonal, 2000-2004 (in millions of dollars)
  • Table 2-7: Share of Non-Chocolate Candy Sales Through IRI-Tracked Outlets: By Segment, 2000 vs. 2004 (percent)
  • Table 2-8: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
  • Table 2-9: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
  • Table 2-10: Population Projections for Selected U.S. Racial/Ethnic Populations, 2000-2020 (in thousands)
  • Table 2-11: Projected U.S. Retail Sales of Non-Chocolate Candy, 2004-2009 (in millions of dollars)
  
  
• Marketer and Brand Shares
  
  • The Top Marketers
  • Figure 2-8: Top Seven Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2004 (percent)
  • Nestlé, Private Label Lead in Dollar Gains
  • LifeSavers Brand at 10% Mass-Market Share
  • Figure 2-9: Top Seven Brands of Non-Chocolate Candy by IRI-Tracked Share, 2004 (percent)
  • By Brand, Altoids Lead in Dollar Gains
  • Wrigley on a Roll
  • Table 2-12: Top Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2000-2004 (percent)
  • Table 2-13: Top Marketers of Non-Chocolate Candy by IRI-Tracked Share: Standard Assortment, Seasonal, and Overall, 2004 (percent)
  • Table 2-14: IRI-Tracked Sales of Top Non-Chocolate Candy Mass Marketers, 2000-2004 (in millions of dollars)
  • Table 2-15: Increase/Decline in IRI-Tracked Sales of Top Non-Chocolate Candy Mass Marketers, 2000-2004 (in millions of dollars)
  • Table 2-16: Top Brands of Non-Chocolate Candy by IRI-Tracked Share, 2000-2004 (percent)
  • Table 2-17: IRI-Tracked Sales of Top Mass-Market Non-Chocolate Candy Brands, 2000-2004 (in millions of dollars)
  • Table 2-18: Top Mass-Market Non-Chocolate Candy Brands by 4-Year Dollar Growth, 2000-2004 (in millions of dollars)
  
  
• Marketing and New Product Trends
  
  • Skittles and Starbust Are Most Heavily Advertised Brands
  • 427 New Product Lines in 2004
  • The Key Trends: Kids, Novelty, and Licensed
  • Figure 2-10: Key Non-Chocolate Candy Trends by Number of New Product Introduction Package Tags, 2000 vs. 2004
  • Targeting Children: Interactive Candies
  • Long-Term Licenses
  • Extreme Treats: Eat at Your Own Risk
  • Turning Sour
  • Hispanic Candies: Border Crossings
  • Gummies Have Legs
  • Diet- and Nutrition-Related Appeals
  • Going Natural
  • Upscale and Gourmet
  • Table 2-19: Number of New Non-Chocolate Candy Introductions by Package Tags, 2000-2004
  • Table 2-20: Non-Chocolate Candy Flavor Trends by Number of New Product Introduction Package Tags, 2004
  • Table 2-21: Top Mass-Market Non-Chocolate Product Lines by 52-Week Increase in IRI-Tracked Sales, 2004 (millions of dollars)
  • Table 2-22: Selected Non-Chocolate Candy New Product Introductions, 2004

Chapter 3: The Consumer

• Consumer Overview
  
  • Note on Simmons Market Research Bureau Consumer Data
  • 25% of Adults Eat Non-Chocolate Candy
  • Figure 3-1: Candy Usage Rates: Overall, Chocolate Candy, and Non-Chocolate Candy, 2004 (% of U.S. adults)
  • Heavy Usage Index of 162 for Blacks
  • Fruit/Mint-Flavored vs. Caramel/Nut
  • Attitude Variations in Chocolate and Non-Chocolate Consumers
  • Table 3-1: Purchasing Indexes by Demographic Breakout: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate Brands, 2004 (U.S. adults)
  • Table 3-2: Purchasing Indexes by Demographic Breakout: Consumers of Non-Chocolate Candy vs. Heavy Consumers of Non-Chocolate Candy, 2004 (U.S. adults)
  • Table 3-3: Purchasing Indexes by Demographic Breakout: Consumers of Fruity/Mint Non-Chocolate Candy vs. Consumers of Caramel/Nut Non-Chocolate Candy, 2004 (U.S. adults)
  • Table 3-4: Indexes for Food- and Diet-Related Attitudes and Behaviors: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate Candy, 2004 (U.S. adults)
  
  
• Brand Demographics
  
  • CremeSavers the Top Brand at 5% Rate
  • 35% of Werther’s Original, Brach’s Fans Are Heavy Users
  • Women Index Highest for Brach’s, Tootsie Roll Brands
  • Blacks Post Index of 267 for Laffy Taffy
  • The Kid Factor
  • SweeTarts, Twizzlers Relatively Strong in Higher-Income Households
  • Table 3-5: Preference Rates for Selected Non-Chocolate Candy Brands, 2004 (% of U.S. adults)
  • Table 3-6: Percentage of Users Who Are Heavy Users by Non-Chocolate Candy Brand, 2004 (% of U.S. adults)
  • Table 3-7: Purchasing Indexes for Selected Chocolate Candy Brands: By Gender, 2004 (U.S. adults)
  • Table 3-8: Purchasing Indexes for Selected Chocolate Candy Brands: By Race/Ethnicity, 2004 (U.S. adults)
  • Table 3-9: Purchasing Indexes for Selected Chocolate Candy Brands: Households With Children vs. Households Without Children, 2004 (U.S. adults)
  • Table 3-10: Purchasing Indexes for Selected Chocolate Candy Brands: By Age of Children in Household, 2004 (U.S. adults)
  • Table 3-11: Purchasing Indexes for Selected Chocolate Candy Brands: Households With Income Under $50,000 vs. Households With Income of $50,000 or More, 2004 (U.S. adults)

Chapter 4: Spotlight on Children as Consumers

• Note on Simmons Market Research Bureau Consumer Data
• 55% of Teens Eat Non-Chocolate Candy
• Figure 4-1: Teen Usage Rates for Non-Chocolate Candy: Overall and by Type, 2004 (% of U.S. children age 12-17)
• Black Teenagers Represent 19% of Market
• Skittles Is Top Teen Brand at 23% Usage Rate
• 89% of Kids Eat Non-Chocolate Candy
• Figure 4-2: Kids’ Usage Rates for Non-Chocolate Candy: Overall and by Type, 2004 (% of U.S. children age 6-11)
• Index of 108 for Asian-American Children
• Topps Among Top Marketers
• Non-Chocolates Gain Traction Among 9- to 11-Year-Olds
• Table 4-1: Teen Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (% of U.S. children age 12-17)
• Table 4-2: Teen Usage Rates by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (% of U.S. children age 12-17)
• Table 4-3: Teen Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (U.S. children age 12-17)
• Table 4-4: Teen Usage Indexes by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (U.S. children age 12-17)
• Table 4-5: Teen Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (% of U.S. children age 12-17)
• Table 4-6: Teen Market Composition by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (% of U.S. children age 12-17)
• Table 4-7: Teen Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (U.S. children age 12-17 in thousands)
• Table 4-8: Teen Market Population by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (U.S. children age 12-17 in thousands)
• Table 4-9: Teen Usage Rates for Selected Non-Chocolate Candy Brands, 2004 (% of U.S. children age 12-17)
• Table 4-10: Teen Usage Indexes for Selected Non-Chocolate Candy Brands: By Gender, 2004 (U.S. children age 12-17)
• Table 4-11: Teen Usage Indexes for Selected Non-Chocolate Candy Brands: By Age Bracket, 2004 (U.S. children age 12-17)
• Table 4-12: Teen Usage Indexes for Selected Non-Chocolate Candy Brands: By Race/Ethnicity, 2004 (U.S. children age 12-17)
• Table 4-13: Kids’ Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (% of U.S. children age 6-11)
• Table 4-14: Kids’ Usage Rates by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (% of U.S. children age 6-11)
• Table 4-15: Kids’ Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (U.S. children age 6-11)
• Table 4-16: Kids’ Usage Indexes by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (U.S. children age 6-11)
• Table 4-17: Kids’ Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (% of U.S. children age 6-11)
• Table 4-18: Kids’ Market Composition by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (% of U.S. children age 6-11)
• Table 4-19: Kids’ Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2004 (U.S. children age 6-11 in thousands)
• Table 4-20: Kids’ Market Population by Demographic Breakout: Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2004 (U.S. children age 6-11 in thousands)
• Table 4-21: Kids’ Preference Rates for Selected Non-Chocolate Candy Brands, 2004 (% of U.S. children age 6-11)
• Table 4-22: Kids’ Preference Indexes for Selected Chocolate Candy Brands: By Gender, 2004 (U.S. children age 6-11)
• Table 4-23: Kids’ Preference Indexes for Selected Chocolate Candy Brands: By Age Bracket, 2004 (U.S. children age 6-11)
• Table 4-24: Kids’ Preference Indexes for Selected Chocolate Candy Brands: By Race/Ethnicity, 2004 (U.S. children age 6-11)

Chapter 5: Looking Ahead

• Facing the Stats
• Passing the Brand
• The Elephant in the Room: Nutritional Concerns
• Taming the Wolf: Nutritious Candy
• Table 5-1: Marketers of Diet Candy by IRI-Tracked Sales, 2000-2004 (in millions of dollars)
• Figure 5-1: Number of Selected Nutrition-Related Package Tags Among Non-Chocolate New Product Introductions, 2000 vs. 2004
• Cutting the Sugar and Scaling Up