Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends : Packaged Facts

Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends

Aug 1, 2008
66 Pages - Pub ID: LA1829722

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Natural Supermarket Pet Department Close-Up:
Multi-Category Sales, Brand Share, Retailer and
Consumer Trends
Introduction: Scope of Report; Report Methodology; Retailer Profile: Whole Foods Market, Inc; Photograph #1: Checkout Lanes and Signage at Whole Foods; Figure 1: Percentage of U.S. Adults Who Shopped at Whole Foods in Last 4 Weeks: Overall vs. Dog or Cat Owners, 2006-2008; Figure 2: Selected High-Index Pet Owner Demographics for; Shopping at Whole Foods, 2008; Photograph #2: Pet Department in Whole Foods; Photograph #3: Pegboard Display of Pet Treats in Whole Foods; Photograph #4: Whole Foods 365 Dry Dog Food Display; Figure 3: Price Comparison of Selected Dog and Cat Food Products: Manufacturer Brands vs. Whole Foods Store Brands, Summer 2008; Retailer Profile: Trader Joe’s; Photograph #5: Checkout Lanes at Trader Joe’s; Figure 4: Percentage of U.S. Adults Who Shopped at Trader Joe’s in Last 4 Weeks: Overall vs. Dog or Cat Owners, 2006-2008; Figure 5: Selected High-Index Pet Owner Demographics for Shopping at Trader Joe’s, 2008; Photograph #6: Trader Joe’s “Gondola” Pet Display; Photograph #7: Trader Joe’s Tuna for Cats; Photograph #8: Trader Joe’s Mint-a-Breath Bones; Figure 6: Pet Owner Demographics for Shopping at Whole Foods, 2008 (percent, number and index of U.S. dog or cat owners); Figure 7: Pet Owner Demographics for Shopping at Trader Joe’s, 2008 (percent, number and index of U.S. dog or cat owners)
Sales Trends: Pet Products Charting Double-Digit Growth; Figure 8: Pet Product Sales in Natural Supermarkets: 2005-2007 (in millions of dollars); Figure 9: Pet Product Sales in Natural Supermarkets: By Category, 2005-2007 (in millions of dollars); Figure 10: Pet Product Sales in Natural Supermarkets: By Category, YTD 2007 vs. 2008 (in millions of dollars); Mass-Market Sales Sluggish by Comparison; Figure 11: IRI-Tracked Sales of Pet Products: Overall and by Category, 2007 vs. 2008 (in millions of dollars); Dog Food Accounts for Largest Category Share; Figure 12: Share of Pet Product Sales in Natural Supermarkets: By Category, 2005-2007 (percent); Pet Food Is Largest Classification; Figure 13: Share of Pet Product Sales in Natural Supermarkets: By Classification, 2005-2007 (percent); Figure 14: Sales of Pet Products in Natural Supermarkets by Classification, 2005-2007 (in millions of dollars); Figure 15: Sales of Pet Products in Natural Supermarkets by Classification, YTD 2007 vs. 2008 (in millions of dollars); Dog Food Leads Pet Food Classification; Figure 16: Share of Pet Food Sales in Natural Supermarkets: By Type, 2005-2008 (percent); Pet Supplies Category Leads Nonfood Classification; Figure 17: Share of Nonfood Pet Product Sales in Natural Supermarkets: By Type, 2005-2008 (percent); Weekly Sales Trends Reflect Impact of 2007 Pet Food Recalls Happy Holidays; Figure 18: Seasonal Pattern of Pet Product Sales in the Natural Supermarket Channel: January 2005-December 2007; Figure 19: Seasonal Pattern of Pet Food Sales in the Natural Supermarket Channel: January 2005-December 2007; Figure 20: Seasonal Pattern of Nonfood Pet Product Sales in the Natural Supermarket Channel: January 2005-December 2007; Figure 21: Seasonal Pattern of Pet Treats & Snacks Sales in the Natural Supermarket Channel: January 2005-December 2007
Brand Shares and Sales Performance: Overview; Top Five Brands Taking Bigger Bite of Sales; Figure 22: Combined Market Shares of Pet Product Brands in the Natural Supermarket Channel: Top Five vs. All Other, 2005-2008 (percent); Pet Promise the No. 1 Natural Brand; Figure 23: Share of Sales of Pet Products in Natural Supermarkets by Marketer/Brand: YTD 2007 vs. 2008 (percent); Figure 24: Share of Sales of Pet Products in Natural Supermarkets by Marketer/Brand: 2005-2007 (percent); Top Brands Post Double-Digit Percentage Growth; Figure 25: Sales of Pet Products in Natural Supermarkets by Marketer/Brand: YTD 2007 vs. 2008 (in millions of dollars); Figure 26: Sales of Pet Products in Natural Supermarkets by Marketer/Brand: 2005-2007 (in millions of dollars); Figure 27: Sales of Pet Products in Natural Supermarkets by Marketer/Brand: YTD 2007 vs. 2008 (in millions of dollars); Pet Promise (Natural Pet Products); Figure 28: Pet Promise Sales in Natural Supermarkets, 2005-2008 (in millions of dollars); Photograph #9: Pet Promise “Product Purity” Comparison Chart; Pet Guard (Pet Guard Co.); Figure 29: Retail Sales Growth Rates in Natural Supermarkets: Pet Guard vs. Pet Department Overall, 2005-2008 (percent); Photograph #10: Pet Guard Mr. Barky’s Vegetarian Dog Biscuits; Newman’s Own Organics; Figure 30: Newman’s Own Organics Sales in Natural Supermarkets, 2005-2008 (in millions of dollars); Photograph #11: Newman’s Own Organics 95% Organic Wet Pet Food; Wellness (Old Mother Hubbard); Figure 31: Wellness (Old Mother Hubbard) Market Share in Natural Supermarkets, 2005-2008 (in millions of dollars); Castor & Pollux; Figure 32: Castor & Pollux Sales in Natural Supermarkets, 2005- 2008 (in millions of dollars); Photograph #12: Castor & Pollux’s Organix Dog Kit; Other Natural Channel Brands; Figure 33: Retail Sales Growth Rates in Natural Supermarkets: Combined Other Brands vs. Pet Department Overall, 2005-2008 (percent) Halo, Purely for Pets; Photograph #13: Halo, Purely for Pets New Packaging Dogswell; Photograph #14: Dogswell All Natural Chicken Jerky Treats CANZ (Country Pet); Photograph #15: Country Pet Freezer Case in Whole Foods Other Brands
Market Summary: Natural Supermarket Channel Advantages; Figure 34: U.S. Retail Sales of Natural Pet Products, 2003-2012 (in millions of dollars); Figure 35: Percentage of Pet Owners Shopping at Whole Foods and/or Trader Joe’s, 2008 (percent of U.S. dog or cat owners); Figure 36: Where Organic Groceries Are Most Often Purchased by Selected Retailer Type: Organic Product Shoppers Overall vs. Organic Pet Food Purchasers, 2008 (percentage of U.S. adults); Figure 37: Where Organic Groceries Are Most Often Purchased by Selected Retail Chain: Organic Grocery Shoppers Overall vs. Organic Pet Food Purchasers, 2008 (percentage of U.S. adults)

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