Natural and Organic Personal Care Products in the U.S., 5th Edition : Packaged Facts

Natural and Organic Personal Care Products in the U.S., 5th Edition

Dec 1, 2011
294 Pages - Pub ID: LA6168595

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Chapter 1: Executive Summary: Report Parameters in Terms of Products, Retail Channels, and Solar Systems; Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011; Skincare Category Radiant at $5.9 Billion in 2011; Natural Haircare Bumps Up to $2.1 Billion in 2011; Makeup Category Climbs to $455.0 Million in 2011; Americans Were Still Awakening to Natural HBC in 2005-2011; “Ubiquity” Describes Natural HBC’s Explosion Across U.S. Retail Channels; Natural, Mass, Prestige, Direct Channels in “Big Blur”— A Help or Hindrance?; Let’s Not Get Sick!; At Least 40,000 Doors in Natural Food/HBC Channel; Almost 40% of Adults Read Labels on Personal Care Products; A Third Keep Trying Natural Brands Till Finding Ones That Work; High Prices a Big Drag for Some—But Others Don’t Care; Natural Skincare and Haircare User-Bases Are Nearly Equal in Size
Chapter 2: The Overall U.S. Natural Personal Care Market
Introduction: “Natural” vs. “Organic”; Report Parameters in Terms of Products, Retail Channels, and Solar Systems; Sales Through All Channels Included in Our Estimates; Methodology
Glossary: Twenty-One Useful Definitions
The Products: Three Natural HBC Categories: Skincare, Haircare, and Makeup; Typical Natural HBC Ingredients; Rare Ingredients Afford Unique Positionings; Seven Controversial Ingredients
Regulation and Safety: NSF/ANSI 305: “A Living Document”; Interview with Jaclyn Bowen, Soldier for Quality Organic Content
Overall Market Size and Growth: Natural HBC Resists Recession, Rocks on to $8.5 Billion in 2011; Americans Were Still Awakening to Natural HBC in 2005-2010; Skincare Category Radiant at $5.9 Billion; Natural Haircare Bumps Up to $2.1 Billion; Makeup Category Climbs to $455.0 Million; Market Composition: Skincare Still Dominates, But Haircare Gains Ground; Market Composition: Organic Formulations Account for a Quarter of Retail Dollars; Market Composition: Mass Gains Slightly, Natural Grocery Loses Ground, “Other” Channels Win Share
Factors in Future Overall Market Growth: Natural HBC Bucks 2008-2009 Recession, Offers Golden Potential Beyond 2011; Americans of All Ages Use Natural HBC; Devotees and Dabblers: The Greenest of Us Use Non-Natural HBC, Too; Natural, Mass, Prestige, Direct Channels in “Big Blur”— A Help or Hindrance?; Let’s Not Get Sick!; Natural/Organic Efforts of HBC Majors May Be Mistrusted; Natural Haircolor, Nail Polishes to Bolster Entire Market
Projected Overall Market Sales: Natural HBC Predicted to Reach $13.6 Billion in 2016; Natural Skincare Category to Ascend to Nearly $9.4 Billion; Haircare to Surpass $3.5 Billion; Natural Makeup in Fast-and-Slow Progress to $735.0 Million; In Longer-Range Forecast, $24.2 Billion Possible in 2022
Chapter 3: Insights and Opportunities
Insights and Opportunities: Four Issues to Address; “Organic” Is Nice, but Let’s Think “Natural”; Ubiquity and a Sharper Sword; Go International—Right Now!; Hot Spots for 2012
Chapter 4: The Natural Skincare Category
The Products: Scope of Natural Skincare Category; Natural/Organic Skincare Products Useful in Every Lifestage; Healthy = Beautiful; The Natural Skincare Category’s Seven Segments; Fragrance Classed with Various Other Natural Skincare Products; Skincare Needs of Ethnic Consumers; Skincare for Teens/Tweens/Babies
Natural Skincare Category Size and Growth: Skincare Category Pumps to $5.9 Billion in 2011; “Skincare Proper” Commands Share of Mass-Retail Sales by Product Segment…; …But Natural Grocery/HBC Stores Still Dominate Share of Sales by Outlet
Factors in Future Growth: Some Factors in Overall Market Growth Are Operative in Skincare Category, Too; Beware the Monster Frogs: America Fears Carcinogens, Other Toxins in Homes and Water Tables; Natural Skincare’s Bridges to Prestige and Mass Are Price, Universal Positionings on Conditions/Concerns; Rise of Ethnics to Help Natural Skincare Sales Grow for Next 30 Years; Women Re-Experience Acne During Menopause; Natural Fragrance a Tiny Niche in 2011, But Consumers Are Exploring It
Projected Sales: Natural Skincare Category to Jump to $9.4 Billion by 2016; Long-Range, Natural Skincare Could Hit $16.5 Billion in 2022
The Marketers of Natural Skincare Products: In 2011, Still More Than 1,000 Competitors; In Mass, Few Significant Natural Skincare Marketers, But Collective Power Grows; Specialists Dominate Natural Skincare; Table of Marketers and Brands
Marketer and Brand Share: Many Natural Skincare Brands on Deck for Future Glory; Clorox, Hain Celestial Lead Skincare Proper; …and Same Duo Lead in Hand & Body Lotion, Too; Top Natural Deodorant Players Are Colgate and French Transit; Soap Segment: Clorox/Burt’s Bees, Dr. Bronner’s Outpace Rivals; Suncare: California Baby Outcrawls Much Bigger Companies
International Product Trends: Notes on Use of PLA Data; In 2011, U.S. Still Hotbed for New Natural Skincare Products; “Organic” and “Natural” Lead Skincare Descriptors on Labels; Four Interesting New Natural Skincare Products
Consumer Advertising and Promotions: Traditional Natural Skincare Ad Media Give Way to New and Newer Media; Print Ad Themes for Natural Skincare Products; Showcase Ads; Our Sources of Natural Skincare Ads
Chapter 5: The Natural Haircare Category
The Products: Natural Haircare Category Defined; Same Three Product Segments as Mainstream, But Different Emphases; Cosmeceutical Functions; Haircare Needs of U.S. Ethnic Population Sectors
Category Size and Growth: Natural Haircare Blasts to $1.9 Billion in 2010; Shampoo, Conditioner Still Rule Natural Haircare Sales by Segment; Dollars Migrate From Natural Grocery Channel to Mass and Direct— Then Away from Mass
Factors in Future Growth: Overall Market Positives Hold True in Natural Haircare Category; Natural Haircare Brands Not So Easily Commoditized As Non-Natural Brands…; Where’s the Foam?!; You’ll Keep It, If You Treat It Nice; African Americans Best Ethnic Target for Natural Haircare Marketers; But It’s Getting Easier to Position to Hispanics and; Asians; Positioning to U.S. Blacks Ties in With Rising Economies in Africa; Natural Haircolor to Boom
Projected Sales: Natural Haircare to Regain Double-Digit Pace, Will Hit $3.5 Billion in 2016; Long-Range Forecast: $6.4 Billion in 2022
The Marketers of Natural Haircare Products: In 2011, Competitors in Natural Haircare May Top 1,200; In Mass, Only Nine (9) “Significados”; ... But a Collective Force of 26 Other Marketers/Brands; Lies in Wait; Specialists Dominate Natural Haircare; Table of Marketers and Brands
Marketer and Brand Share: Vogue Rules Natural Haircare Universe of Nine Key Marketers in Mass; Vogue, Estee Lauder Are Natural Shampoo Leaders; Vogue, Dabur/Namaste the Strongest in Conditioners; Estee Lauder is Sole Natural Player of Note in Shampoo-Conditioner Combo Packs; Dabur/Namaste, Vogue, Estee Lauder Dominate Hairdressings; Dabur/Namaste Has the Best-Selling Natural Relaxer; Renpure the Only Significant Marketer of Natural Hairspray in Mass; Namaste Dominates Hairdressings; Namaste Has the Best-Selling Natural Relaxer; Few or No Significant Showings in Other Product Segments
International Product Trends: About PLA Data…; New Natural Haircare Product Activity Centers on United States; “Natural,” “Upscale,” “Organic” Are Top Claims/Tags on Natural Haircare Intros; Budding Natural Haircare Product Trends: Dry Shampoo, Haircolor
Consumer Advertising and Promotions: Digital Media Level the Natural Haircare Playing Field; In Mags, Natural Haircare Products Relegated to Ad Showcases; Sources of Natural Haircare Ad Examples
Chapter 6: The Natural Makeup Category
The Products: Parameters of the Natural Makeup Category; Four Natural Makeup Segments Are Face, Eye, Lip, Nail; Special Note: Expect Lots of Action in Natural Nail Polish Segment; Natural Makeup Is Increasingly Cosmeceutical
Category Size and Growth: Natural Makeup Category Reaching $455.0 Million in 2011; A Category with Strong Drivers and Limiters; Lipcolor Is Dominator of Natural Makeup Sales in Mass Channels; Natural Grocery Channel Moves the Most Natural Makeup, But Is Leaking Share of Sell-Through
Factors in Future Growth: Natural Makeup’s Recession-Resistance; Calling All Girls… of All Ages; Makeup Choice a Very Personal Matter; Vanity Overrules Wellness—So “Natural” Will Continue to Outsell “Organic”; This Could Be Major: Non-Toxic Nail Polishes
Projected Sales: Natural Makeup to Hit $735 Million in 2016; Natural Makeup’s Long-Range Forecast: $1.3 Billion in 2022
The Marketers: As of 2011, Still 300-Plus Natural Makeup Marketers; ... But a Mere Four Are Significant in Mass; Most Natural Makeup Firms Are Privately Held Specialists; Table of Marketers and Brands
Marketer and Brand Share: Four Natural Makeup Stars in Mass: Shiseido/Bare Escentuals, Clorox/Burt’s Bees, Physicians Formula, Yes To Carrots; Eye Makeup: Physicians Formula Still the Lone Natural Standout; Face Makeup: Physicians Formula Rules Here, Too; Lip Makeup: Clorox/Burt’s Bees Remains Dominant; Nail Polish/Treatments: Clorox/Burt’s Bees the Only Real Player/Brand in Mass; International Product Trends
Interpreting PLA Data on Natural Makeup Rollouts…: U.S. Accounts for Half of New Natural Makeup Launches; Top Three Claims on New Natural Makeup SKUs: “Natural,” “Upscale,” “Organic”
Consumer Advertising and Promotions: Print, Broadcast Complemented by Lower-Budget Media—Small Natural Makeup Marketers Empowered; Natural Makeup Print Ads; Beauty Blogs, Facebook Pages, and Consumers’ Own Reviews; Viral and Promo Videos; Majors Fight Back with Own Ad Strategies; Our Sources for Natural Makeup Ads
Chapter 7: The Competitive Situation
The Competitive Situation: Brief Overview; Deals: Acquisitions, Divestments, and a Bankruptcy; Eight Competitive Profiles Follow…
Competitive Profile: Dabur India Ltd./Namaste Laboratories: Turnover of R41.1 Billion in 2011; Namaste Empowered on International Scene
Competitive Profile: The Estee Lauder Cos., Inc./Aveda Corp.: Net Sales Leap to $8.8 Billion in FY2011; Estee’s Brand Stable Keyed to Reflect Real-Life Natural-to-Synthetic HBC Ratio; Four Natural Brands Out of 30; Estee’s New Retail Model: High Touch; Other Estee Lauder Brands
Competitive Profile: The Hain Celestial Group, Inc.: Net Sales Hit $1.1 Billion (Again) in Fiscal 2011; Hain Actively Works Both Sides of Atlantic—and Pacific, Too; Hain as Serial Acquirer; Many Hain Celestial Brands Are Household Words
Competitive Profile: L’Oreal S.A./The Body Shop International PLC: Sales of €19.5 Billion in 2010; Very Good Outlook for 2011; Founded in 1976, the Body Shop Is Age 5 in L’Oreal Years; L’Oreal’s Stable of Other Beauty Brands
Competitive Profile: Natural Products Group LLC/Arbonne and Nature’s Gate: Sales Estimated at About $500.0 Million; Arbonne International LLC Gets a High-Powered CEO; Levlad, Inc., and Its Blue Chip, Alterno Nature’s Gate Brand
Three Natural Soap Marketers to Watch: British Hipster Soap, Soap Nuts, and Soap That Sells Itself
Marketer to Watch: Lush Handmade Cosmetics, Ltd.: Sales Estimated at $350-$400 Million in 2011; Lush Vertically Integrates/The Power of Lush; Out-of-the-Box Thinking Creates a Co-Positioning for Every Customer
Marketer to Watch: NaturOli Beautiful LLC: Naturoli Built Upon Ethics and a Sense of Adventure; Soap Nuts Bolster NaturOli’s Sales Base
Marketer to Watch: Sappo Hill Soapworks: Skyrocketing Sales of Soap, Just Soap
Chapter 8: Distribution and Retail
Distribution: Product Paths for Natural HBC: Traditional Four-Step, DSD, and Direct Sales
At the Retail Level: At Least 40,000 Doors in Natural Food/HBC Channel
Focus on Green Retail Trends: Zero Waste, Precycling, and Homemade HBC: Albertson’s Pledged to Zero Waste in 2012; Precycling: Where Are the Zero-Packaging Stores?; Crafting Natural HBC at Home May Spawn Small-Batch Firms
Distributor Profile: United Natural Foods, Inc. (UNFI): Net Sales Top $4.5 Billion in Fiscal 2011; UNFI, Largest Natural Grocery/HBC Distributor, Moves 60,000 Products; UNFI Unloads Non-Natural HBC, Sticks With Natural Versions
Retailer Profile: Kokua Country Foods, Inc./Kokua Market
Chapter 9: The Natural HBC Consumer
The Packaged Facts Online Consumer Survey 2011: Packaged Facts Interviews 2,000 Adults; How to Read the Index; The Overall Gauge
Use of Natural Personal Care Products: Psychographics and Attitudes: Almost 40% of Adults Read Labels on Personal Care Products; A Third Keep Trying Natural Brands Till Finding Ones That Work; High Prices a Big Drag for Some—But Others Don’t Care; Lingering Concerns Regarding Natural HBC Safety and Efficacy; Consumers Define "Natural," "Organic," and "Green"; America Strives to Be Well; Packaging; Social Media and E-Tail: A Nation Going, Going—Gone!—Digital
Overview of the Natural HBC Consumer: A Thriving Market, Driven by Few Users?! That Spells Big Potential; Natural Skincare and Haircare User-Bases Are Nearly Equal in Size; Natural HBC User-Base Features Women, Relative Youth, Kids, College; Natural HBC Use Skews to Hispanics, African Americans
The Consumer of Natural Skincare Products: One in 10 Adults Uses Natural Skincare Products; Moisturizer, Deodorant Most Widely Used Natural Skincare Items; Boomers, College Grads, Both Genders, Are Stars in Natural Skincare Base
The Consumer of Natural Haircare Products: In Natural Haircare Category, Too, One in 10 Adults Are Users; Haircare Products the Best Accepted of Natural HBC Categories; Only Suburbanites Stand Out in Natural Haircare User-Base
The Consumer of Natural Makeup Products: One in Eight Women Use Natural Makeup; Foundation the Most Popular Natural Makeup Type; Twentysomethings, Presence of Kids, Affluence, All Point to Novelty Factor
Use of Selected Natural HBC Brands: Burt’s Bees the Most Widely Used Natural HBC Brand
Appendix: Addresses of Selected Marketers

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