The U.S. Moms Market 2010, 3rd Edition : Packaged Facts

The U.S. Moms Market 2010, 3rd Edition

Nov 1, 2010
97 Pages - Pub ID: LA2615899

Ask a question about this report

Email a colleague

Printer format

Order by fax

Abstract

Table of Contents

Search Inside Report

Related Reports

CHAPTER 1: EXECUTIVE SUMMARY
PART 1:THE MARKET STRUCTURE
CHAPTER 2: THE FOUNDATION FACTS
POPULATION TRENDS
FIGURE 2.1: US POPULATION BY AGE & PROJECTION 1980-2050
OVERALL POPULATION:
FIGURE 2.2: US POPULATION BY AGE 1980 - 2050
FEMALES:
TABLE 2.1: US POPULATION BY GENDER
GENERATIONS COLLIDE:
FIGURE 2.3: GENERATION SIZES
MOM MARKET SIZE
TABLE 2.2: GENERATIONAL CHARACTERISTICS
MARRIAGE:
TABLE 2.3: AVERAGE AGE OF MARRIAGE, 1950-2007
TABLE 2.4: UNMARRIED POPULATION 1970, 2000, 2008
HOUSEHOLDS:
TABLE 2.5: FAMILY HOUSEHOLDS AND SIZE 1950-2007
FIGURE 2.4: SHARE OF U.S. POPULATION LIVING IN MULTI-GENERATIONAL HOUSEHOLDS, 1940-2008
TABLE 2.6: US FAMILY HOUSEHOLDS 2008
TABLE 2.7: PERCENT OF US HOUSEHOLDS BY TYPE
RACE & ETHNICITY
TABLE 2.8: RACIAL & ETHNIC DIFFERENCE IN FAMILY, 2008
FIGURE 2.5: US RACE & ETHNIC PROJECTIONS 1970-2050
EDUCATION
FIGURE 2.6: DEGREES MALES VS. FEMALE 1969-2016
FIGURE 2.7: PERCENT OF ADULTS 25+ WITH DEGREES BY RACE/ETHNICITY 2007
CHILDREN:
FIGURE 2.8: CHILD POPULATION BY AGE AND PROJECTIONS
HIGHLIGHT FROM:
AMERICA’S CHILDREN: KEY NATIONAL INDICATORS OF WELL-BEING, 2009
FROM THE FEDERAL INTERAGENCY FORUM ON CHILD AND FAMILY STATISTICS
CHAPTER 3: BIRTHS & FERTILITY
TABLE 3.1 RECASTING MOTHERHOOD 1990-2008
FACTS ABOUT BIRTH IN THE US:
FIGURE 3.1: BIRTH RATES OF MOM 1990-2008
TABLE 3.2: TOTAL BIRTHS & FERTILITY BY RACE AND HISPANIC ORIGIN
FIGURE 3.2: TOTAL FERTILITY RATES BY STATE 2003
FIGURE 3.3: FERTILITY BY AGE OF WOMEN 1970-2007
FIGURE 3.4: US TOTAL FERTILITY RATES 1917-2008
BABY NAMING TRENDS REVEAL MORE THAN A NAME!
FIGURE 3.5: POPULATION PERCENTAGES BY RACE AND HISPANIC ORIGIN 2010-2050
FIGURE 3.6: HISPANIC/LATINO POPULATION AND PERCENTAGE BY KEY STATE FIGURE 3.7: HISPANIC AMERICAN POPULATION COUNTRY OF ORIGIN
FIGURE 3.8: HISPANIC AMERICAN HOUSE HOLD INCOME VS. OVERALL US
FIGURE 3.9: FERTILITY RATE CHANGES BY AGE
FIGURE 3.10: ADOPTION TOTALS 2002
FIGURE 3.11: US ADOPTIONS BY TYPE
FIGURE 3.12: FACTS FROM THE ASSISTANT SECRETARY OF PLANNING ON US ADOPTIONS
CHAPTER 4: WHO IS MOM?
TABLE 4.1: SELF CONCEPT RATINGS
TABLE 4.2: LIFESTYLE CONNECTIONS 2005 & 2010
TABLE 4.3: LIFESTYLE DIFFERENCES BY ETHNICITY
FIGURE 4.1: CHARACTERISTICS MOMS ADMIRE WORD CLOUD
TABLE 4.4: ATTRIBUTES MOMS VS. FEMALES OVERALL
FIGURE 4.2: ISSUES OF CONCERN 2005 - 2010
TABLE: 4.5: CAUSE PURCHASING BY ETHNICITY
FIGURE 4.3: CAUSES MOMS PAY ATTENTION TO WORD CLOUD
SHOPPING BEHAVIOR:
MOM SHOPPING DO’S & DON’TS
FIGURE 4.4: SHOPPING BEHAVIORS
FIGURE 4.5: MOMS CONSUMER SELF PERCEPTIONS
FIGURE 4.6: SHOPPER PROFILES
SPENDING:
FIGURE 4.7: CATEGORY SPENDING INDEX - KEY SEGMENTS
TABLE 4.6: AVERAGE SPENDING IN HOUSEHOLDS WITH CHILDREN
FIGURE 4.8: CONSUMER PRIORITIES FOR MOMS ACROSS THE AGES
AGE OF CHILD
SPENDING & CONSUMING PRIORITIES
AGE OF CHILD
SPENDING & CONSUMING PRIORITIES
AGE OF CHILD
SPENDING & CONSUMING PRIORITIES
HOW CHILDREN GROW
FIGURE 4.9: GROWTH PATTERNS OF CHILDREN
CHAPTER 5: THE STAGES OF MOTHERHOOD
LIFESTAGE #1. FIRST PREGNANCY
TABLE 5.1: PREGNANT MOM INSIGHTS
LIFESTAGE #2. NEW MOM: FIRST-TIME MOM OF ONE CHILD (ALL AGES)
TABLE 5.2: NEW MOM INSIGHTS
LIFESTAGE #3. MULTI-MOM: MOM OF 2+ CHILDREN
TABLE 5.3: MULTI-MOM INSIGHTS
LIFESTAGE 4: BEST SUPPORTING MOM
CHAPER 6: THE NEW ECONOMY MOM:
TABLE 6.1: CONSUMER CONFIDENCE 2008
TABLE 6.2: ECONOMIC OUTLOOK
TABLE 6.3: ECONOMIC OUTLOOK NEXT 12 MONTHS
FIGURE 6.1: PAST AND FUTURE HOUSEHOLD CHANGES DUE TO ECONOMY
FIGURE 6.2: HOUSEHOLD CHANGES FROM RECESSION
FIGURE 6.3: PRODUCTS OF THE RECESSION THAT MOMS LOVE
CONSUMERISM
CONVERSATIONS WITH MOMS:
BRANDS MOMS CONNECT WITH TODAY:
BRANDS MOMS CONNECTED WITH YESTERDAY
PART 2: THE MARKET OPPORTUNITY
CHAPTER 7: FUTURE TRENDS
MACRO TRENDS:
TECHNOLOGY:
TABLE 7.1: TECHNOLOGY MICRO TREND EXPLORATION
NATURAL & GOOD EARTH
TABLE 7.2: NATURAL & GOOD EARTH MICRO TRENDS
PRODUCTS ENABLING SELF-SUFFICIENCY:
WORKING MOMS
TABLE 7.3: WORKING MOM MICRO TRENDS
NEW FRUGALITY:
TABLE 7.4: NEW FRUGALITY MICRO TRENDS
CULTURAL DIVERSITY
TABLE 7.5: CULTURAL DIVERSITY MICRO TRENDS

800.298.5294

Int'l: +1.240.747.3095

Questions?

Contact a research specialist >