Six Mega Trends Impacting Global Food and Beverage Brands, 2009
Jan 1, 2009
23 Pages - Pub ID: LA2107762
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Abstract Table of Contents Search Inside Report Related Reports

Introduction
Definition of Mega Trends
Report Methodology
Trend 1: Consumer empowerment
Products that meet an ‘eclectic’ set of needs
Higher expectations
A louder ‘collaborative’ voice
Harder to reach and engage
Trend 2: Health and nutrition
Globesity
Child obesity
Taking action
Trend 3: Supply side issues
Looking at prices in context
Trend 4: Global shifts in consumer expenditure - rise of the BRIC economies
Difficult times in mature markets
Trend 5: Sustainability and the ‘green’ movement
Corporate impact
Consumer propensity for green and sustainable products is growing
Sustainable approaches
Trend 6: Convenience
Broader societal changes
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