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Low- and No-Sodium Foods and Beverages in the U.S.
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May 1, 2010
173 Pages - Pub ID: LA2521461
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- Chapter 1: Executive Summary
- Scope of the Report
- Report Methodology
- Overview
- The Confusion Between Sodium and Salt
- Sodium is Essential for Health
- Recommended Sodium Intake Amounts
- Roles and Uses for Salt in Foods and Beverages
- Most Sodium in U.S. Diet Derives from Prepared, Processed and Restaurant Foods and Beverages
- The Connection Between Dietary Sodium/Salt and Hypertension
- The Other Side of the Story
- High Salt Intake Linked with Resistance to Blood Pressure-Lowering Drugs
- Will the FDA Regulate Salt Content in Food and Beverages?
- Study Shows Voluntary Salt Restrictions Are Not Enough
- Grocery Manufacturers Association Suggests Regulatory Changes on Sodium Labeling
- New York City Implements Salt Reduction Requirements
- Who Will Lead the Reduced/Low-Sodium Foods Charge-Consumers, the Government or Food Manufacturers?
- The Market
- The Low-Sodium/Salt Market is Difficult to Quantify
- Low-Sodium/Salt and No Sodium/Salt Foods and Beverages Held 2.8% of Total U.S. Food and Beverage Market in 2009
- Number of Low-Sodium/Salt and No Sodium/Salt Foods and Beverages Introduced to the U.S. Market Increases 9% from 2005 to 2009
- Low-Sodium Foods Are the Leading Category of 2009 Product Introductions in the U.S.
- U.S. Leads World in Number of Low-Sodium/Salt and No-Sodium/Salt Product Introductions for Previous Three Years
- Marketers and Suppliers
- The Leading Marketers of Low-Sodium/Salt Foods and Beverages
- The Leading Suppliers
- The Retail Environment
- Supermarket Shoppers Respond to the Recession
- The Three Stages Employed by Shoppers to Decrease Food Expenditures
- The Cost Savings and Health Advantages of Eating at Home
- The Consumer
- Limiting Sodium is Not Among the Top Five Dietary Efforts Exercised by Consumers, According to IFIC
- However, Survey by the National Grocers Association Finds Sodium Among the Top Five Food Concerns of Consumers
- If You Stock It, They Will Buy
- Product Introductions and Trends
- Technology Challenges to Salt Reduction or Replacement
- Salt is Unique
- Strategies for Salt Reduction and Replacement
- Efforts of Flavor Developers
- Umami
- Taste Enhancers
- U.S. Food Manufacturers Ramp Up Sodium Reduction Programs
- Chapter 2: Sodium Overview
- Key Points
- The Confusion Between Sodium and Salt
- Sodium is Essential for Health
- Recommended Sodium Intake Amounts
- Table 2-1: Dietary Reference Intakes for Sodium
- Calls to Reduce RDI of Salt
- Average Sodium Consumption Levels in the United States and Selected Other Countries
- Table 2-2: Recommended Daily Intake for Salt and Sodium in Selected Countries
- Roles and Uses for Salt in Foods and Beverages
- Salt is an Important Source of Iodine
- The Many Sources of Sodium in Prepared and Processes Foods
- A Note About Sea Salt
- Comparison of Sodium Content in Unprocessed Versus Processed Foods
- Table 2-3: Sodium Content in Selected Unprocessed Versus Processed Foods
- Most Sodium in U.S. Diet Derives from Prepared, Processed and Restaurant Foods and Beverages
- Lawsuit Against Denny’s Raises Restaurateurs’ Awareness About Consumers’ Sodium Concerns
- The Top 20 Individual Food Sources of Sodium in the American Diet
- Table 2-4: Top 20 Individual Food Sources of Sodium in the American Diet (determined by frequency of consumption combined with sodium content)
- Table 2-5: Leading Categories of Food Contributing to Sodium/Salt in Home-Prepared Meals
- The Connection Between Dietary Sodium/Salt and Hypertension
- The Other Side of the Story
- Who is Salt Sensitive?
- More Data on the Effect of Sodium on Blood Pressure
- High Salt Intake Linked with Resistance to Blood Pressure-Lowering Drugs
- Sodium, Blood Pressure and Children
- More Studies Cast Doubt on the Connection Between Sodium and Hypertension as well as Hypertension and Death
- Salt and Cancer
- Regulatory Issues
- Will the FDA Regulate Salt Content in Food and Beverages?
- The Importance of Iodine
- FDA Holds Hearing on Regulating Salt Content in Food
- Study Shows Voluntary Salt Restrictions Are Not Enough
- The Feasibility of Regulating Sodium Intake Through Public Policy
- The United Kingdom Sets Deadlines for Salt Restrictions
- UK Manufacturers Respond to Government Salt Restrictions
- UK Subway Stores Reduce Salt Levels
- AMA Says Government Intervention May Be Necessary to Reduce Sodium Intake
- The Salt Institute's Position
- Grocery Manufacturers Association Suggests Regulatory Changes on Sodium Labeling
- New York City Implements Salt Reduction Requirements
- Reaction to New York City's Salt Reduction Plan
- Labeling Overview and Nomenclature
- Provide the Facts: Nutritional Information Requirements
- FDA Regulations for Sodium Content Claims
- Table 2-6: FDA Regulations for Sodium and Salt Nutrient Content Claims
- Products That Are Exempt
- What Is the Definition of “Healthy” When Used on a Food Label?
- Health, Nutrient Content and Structure/Function Claims
- Significant Scientific Agreement Health Claims
- Qualified Health Claims
- Nutrient Content Claims
- Structure/Function Claims
- AHA’s Heart-Check Mark
- Table 2-7: American Heart Association Heart-Check Mark Usage Criteria
- Sodium and Salt Replacement Strategies
- Who Will Lead the Reduced/Low-Sodium Foods Charge-Consumers, the Government or Food Manufacturers?
- Chapter 3: The Market
- Key Points
- The Low-Sodium/Salt Market is Difficult to Quantify
- A Note About "Low" and "No" in Product Claims
- Low-Sodium/Salt and No Sodium/Salt Foods and Beverages Held 2.8% of Total U.S. Food and Beverage Market in 2009
- Figure 3-1: U.S. Low-Sodium/Salt and No Sodium/Salt Foods and Beverages, Share of Total Market, 2009
- Leading Low-Sodium Content Product Categories
- Number of Low-Sodium/Salt and No Sodium/Salt Foods and Beverages Introduced to the U.S. Market Increases 9% from 2005 to 2009
- Table 3-1: U.S. Product Reports with Low-Sodium/Salt or No Sodium/Salt Content Claims, 2005-2009
- Figure 3-2: U.S. Product Reports with Low-Sodium/Salt or No Sodium/Salt Content Claims, 2005-2009
- Table 3-2: U.S. Product Reports with Low-Sodium/Salt Content Claims, 2005-2009
- Figure 3-3: U.S. Product Reports with Low Sodium/Salt Content Claims, 2005-2009
- Table 3-3: U.S. Product Reports with No Sodium/Salt Content Claims, 2005-2009
- Figure 3-4: U.S. Product Introductions with No Sodium/Salt Content Claims, 2005-2009
- No/Low-Sodium/Salt Tags/Claims Double from 2002 to 2007 then Decrease from 2007 to 2009
- Table 3-4: U.S. Product Introductions with Low-Sodium/Salt or No Sodium/Salt Content Claims, 2002-2007
- Low-Sodium Foods Are the Leading Category of 2009 Product Introductions in the U.S
- Reshuffling of Leading Categories in the Low-Sodium/Salt Sector from 2007 to 2009
- U.S. Product Introductions with Low-Sodium/Salt Content Claims, by Category, 2007
- Table 3-5: U.S. Product Introductions with Low-Sodium/Salt Content Claims, by Category, 2007
- U.S. Product Introductions with Low-Sodium/Salt Content Claims, by Category, 2008
- Table 3-6: U.S. Product Introductions with Low-Sodium/Salt Content Claims, by Category, 2008
- U.S. Product Introductions with Low-Sodium/Salt Content Claims, by Category, 2009
- Table 3-7: U.S. Product Introductions with Low-Sodium/Salt Content Claims, by Category, 2009
- Functional Drinks Are the Leading Category Among U.S. No-Sodium/Salt Products in 2009
- Table 3-8: U.S. Product Introductions with No sodium/Salt Content Claims, by Category, 2009
- The Low-Sodium Soup Success Story
- U.S. Low-Sodium Soup Market Levels Off After Spate of New Product Introductions
- Table 3-9: U.S. Sales Data for Select Brands of Low-Sodium Soup, Year-end 2008 and Year-end 2009 (in millions of dollars)
- Breakfast Foods Lead the Low-Sodium/Salt Baked Goods Sector
- U.S. Leads World in Number of Low-Sodium/Salt and No Sodium/Salt Product Introductions for Previous Three Years
- Chapter 4: Marketers and Suppliers
- Key Points
- The Leading Marketers of Low-Sodium/Salt Foods and Beverages
- Table 4-1: Reports for Low-Sodium/Salt and No Sodium/Salt Products, by Company, January 1, 2007 through December 31, 2009
- Table 4-2: Reports for Low-Sodium/Salt and No Sodium/Salt Products, by Company, 2009
- Table 4-3: Reports for Low-Sodium/Salt Products, by Company, January 1, 2007 to December 31, 2009
- Table 4-4: Reports for No Sodium/Salt Products, by Company, January 1, 2007 to December 31, 2009
- Table 4-5: U.S. Low-Sodium/Salt and No Sodium/Salt Foods and Beverages: Leading Marketers and Selected Brands, 2009
- Competitive Profile: ALDI, Essen Germany
- Company Overview
- Financial Information
- Sodium-Content Products
- Business Strategy
- Competitive Profile: Campbell Soup Co., Camden, New Jersey
- Company Overview
- Financial Information
- Low-Sodium/Salt and No Sodium/Salt Products
- Business Strategy
- Competitive Profile: ConAgra Foods, Inc., Omaha, Nebraska
- Company Overview
- Financial Information
- Low-Sodium/Salt and No Sodium/Salt Products
- Business Strategy
- Competitive Profile: D'oni Enterprises LLC, San Juan Capistrano, California
- Company Overview
- Low-Sodium/Salt Products
- Competitive Profile: General Mills, Inc., Minneapolis, Minnesota
- Company Overview
- Financial Information
- Low-Sodium/Salt and No Sodium-Salt Products
- Business Strategy
- Competitive Profile: The Hain Celestial Group, Inc., Melville, New York
- Company Overview
- Financial Information
- Low-Sodium/Salt and No-Sodium/Salt Products
- Business Strategy
- Competitive Profile: H-E-B, San Antonio, Texas
- Company Overview
- Financial Information
- Low-Sodium/Salt and No Sodium/Salt Products
- Business Strategy
- Competitive Profile: Mom Made Foods LLC, Washington, DC
- Company Overview
- Low-Sodium/Salt and No Sodium/Salt Products
- Business Strategy
- Competitive Profile: Sara Lee Corporation, Downers Grove, Illinois
- Company Overview
- Financial Information
- Low-Sodium/Salt Products
- Business Strategy
- Competitive Profile: Skinny Nutritional Corp., Bala Cynwyd, Pennsylvania
- Company Overview
- Financial Information
- No Sodium/Salt Products
- Business Strategy
- Competitive Profile: Supervalu, Inc., Eden Prairie, Minnesota
- Company Overview
- Financial Information
- Low-Sodium/Salt and No Sodium/Salt Foods and Beverages
- Business Strategy
- Competitive Profile: Texas Sassy Foods, Pawley's Island, South Carolina
- Company Overview
- Low-Sodium/Salt Products
- The Leading Suppliers
- Selected Salt and Salt Alternative/Substitute Suppliers
- Competitive Profile: Cargill Salt, Minneapolis, Minnesota
- Company Profile
- Financial Information
- Products
- Competitive Profile: Clabber Girl Corp., Terre Haute, Indiana
- Company Profile
- Products
- Competitive Profile: Diana Naturals, Antrain, France
- Company Profile
- Products
- Business Strategy
- Competitive Profile: Innophos Holdings, Inc., Cranbury, New Jersey
- Company Profile
- Financial Information
- Products
- Table 4-6: Innophos' Products and Their Applications
- Competitive Profile: Norgrow International Ltd., Kings Lynn, United Kingdom
- Company Profile
- Products
- Competitive Profile: Solbar Industries Ltd., Ashdod, Israel
- Company Profile
- Products
- Competitive Profile: Wixon Inc., St. Francis, Wisconsin
- Company Profile
- Products
- Chapter 5: The Retail Environment
- Key Points
- Many Shopping Options
- Supermarket Shoppers Respond to the Recession
- The Three Stages Employed by Shoppers to Decrease Food Expenditures
- The Cost Savings and Health Advantages of Eating at Home
- Consumers Have Concerns About Food Safety
- Consumer Interest Remains Strong in Locally Grown Products and Sustainability
- Chapter 6: The Consumer
- Key Points
- Most Consumers Recognize the Health Benefits of Foods and Beverages Beyond Basic Nutrition
- Consumer Attitudes About Health
- But Really, How Concerned Are Consumers About Their Sodium Intake?
- Limiting Sodium is Not Among the Top Five Dietary Efforts Exercised by Consumers, According to IFIC
- However, Survey by the National Grocers Association Finds Sodium Among the Top Five Food Concerns of Consumers
- If You Stock It, They Will Buy
- Number of People Concerned About Salt Intake Depends of the Demographic
- Table 6-1: Trend 2007 to 2009: Consumer Concern About Salt Intake and Usage of Low-Sodium Versions of Crackers, Potato Chips and Tuna
- Sodium Intake Watchers Skew Older, African American and Female
- Table 6-2: Number and Percentage of Consumers on a Diet and Watching Their Salt Intake and Buying Low-Sodium Foods, 2009
- Chapter 7: Product Introductions and Trends
- Key Points
- Beverages
- Ardea Beverage Co. Introduces Sodium-Free Sodas
- Hydro One LLC Introduces Diabetic Nutritional Beverage With No Sodium
- Skinny Nutritional Corp. Introduces Skinny Water Sport Beverage
- Breads/Cereals/Crackers
- Blue Diamond Growers Introduces New Hint of Sea Salt Natural Almond Nut-Thins
- Manna Organics LLC Launches New Varieties of Its Manna Bread
- Organic Milling Co. Introduces Three New Sodium-Free Nutritious Living Cereals
- Condiments/Dressings/Seasonings
- Compass Minerals Debuts New Line of Specialty Food Salts to U.S. Market
- D'oni Enterprises LLC Launches New Line of Low-Sodium Sauces, Salad Dressings and Mustard
- Drew's All Natural Introduces Line of Organic Dressings Including a Low-Sodium Variety
- Ken's Foods Introduces New Varieties of Ken's Healthy Options Dressing
- Rick's Picks Adds Garlic Dill Pickle Slices to its Line of All Natural Low Sodium the People's Pickle
- Texas Sassy Foods Introduces Low-Sodium Relish
- Meat/Entrees
- Redneck Pepper Inc. Introduces No-Sodium Country Smoked Sausage
- Sara Lee Launches First of Lower Sodium Deli Meats
- Sea Star Seafood Corp. Introduces Beacon Light No-Salt Steam Series Frozen Seafood Fillets
- Tyson Foods Launches Low-Sodium Frozen Entrees
- Wild Planet Foods Launches Salt-Free Sustainably Caught Wild Albacore, Including Salt-Free Variety
- Side Dishes
- Batchelors Launches Heartwise Baked Beans
- Snacks
- New England Herbal Foods LLC Introduces Low-Sodium Danielle Market Crispy Rolls
- Inka Crops S.A. Launches Inka Snack Chips from Peru
- Unique Food Group Ltd. Introduces Joseph Banks Cassava Root Vegetable Chips
- Vermont Smoke and Cure Introduces Beef and Beef & Pork Sticks Made with Sea Salt
- Wai Lana Productions Introduces Sodium-Free Yogi Raw Fruit & Nut Bars
- Wegman's Food Markets Adds No Sodium Snack to Trail Mix Line
- Sauces/Soups
- B. Manischewitz Introduces Line of All Natural Kosher Broth Including Reduced-Sodium Variety
- Campbell Continues Roll-Out of Low Sodium Soups
- Colavita USA LLC Introduces Traditional and Italian Soups with Low Sodium
- Ethnic Cottage Foods Introduces Traditional East Indian Sauces with Low Sodium
- Wan Ja Shan Launches Low-Sodium Sauces
- Vegetables
- Libby's Naturals Introduces Canned Corn with No Salt
- Peas of Mind LLC Introduces Fun Hand-held Vegetable "Fries" for Kids
- Technology Challenges to Salt Reduction or Replacement
- Salt is Unique
- Strategies for Salt Reduction and Replacement
- Potassium Chloride
- Efforts of Flavor Developers
- Umami
- Taste Enhancers
- Hydrolyzed Vegetable Protein
- Monosodium Glutamate
- Soy Sauce
- Yeast Extracts
- Reducing Sodium in Baked Goods
- Table 7-1: Sodium and Calcium Content of Leavening Ingredients
- Manufacturers Develop Strategies for Salt Reduction in Cheese in Response to Salt Restrictions in the United Kingdom
- U.S. Food Manufacturers Ramp Up Sodium Reduction Programs
- Salt/Sodium Reduction Innovation at Selected Suppliers and Research Organizations
- Ajinomoto Food Ingredients
- Blue Pacific Flavors
- Cargill Salt
- ConAgra Food Ingredients
- DSM Food Specialties USA Inc
- Givaudan Flavors
- Griffith Laboratories Co.
- ICL Performance Products LP
- Innophos Inc
- Jungbunzlauer, Inc.
- Mastertaste
- Ninben Co. Ltd./Doshisha Women's College of Liberal Arts
- Prime Favorites
- Purac America Inc.
- Savoury Systems International, Inc
- Senomyx Inc
- Spectrum Foods, Inc.
- Synergy Flavors, Inc
- Top Institute Food and Nutrition
- University College, Cork, Ireland
- Wild Flavors, Inc
- Wixon, Inc
- Appendix: Company Names and Addresses
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