Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition : Packaged Facts

Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition

Jan 1, 2011
192 Pages - Pub ID: LA2848314

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Chapter 1: Executive Summary
Introduction: Background; Overview of the Report
Scope and Methodology: Scope of Report; Methodology
Market Trends and Opportunities: Latino Consumers Remain More Confident; Total Spending by Latino Households Goes Up in a Down Economy; Changes in Immigration Policy Will Have Modest Impact on Growth in Hispanic Market; Hispanic Market Continues to Show Marked Regional Differences; Increasing Acculturation Will Affect Decisions of Latino Consumers; Advertisers Begin to Blur Line between “General Market” and "Hispanic Market”; Latinos Important to Both Upmarket and Discount Retailers
Market Overview: One in Six Americans Is Hispanic; Hispanics Drive U.S. Population Growth; Buying Power of Latino Consumers Will Reach $1.3 Trillion in 2015; Mexicans Dominant Economic Force in Hispanic Market
The Hispanic Population Today: Nearly Half of Latinos Found in California and Texas; Latinos Most Influential in States Bordering Mexico; Southern States Experience Fastest Hispanic Population Growth; Top Metro Areas Listed; Mexicans Dominate Most Major Hispanic Markets; Latinas Account for 22% of Women Giving Birth; Family Households with Children More Prevalent among Latinos; Household Composition Varies across National Segments; Latino Households Much Larger than Average
Language and Acculturation: Most Latinos Born in U.S; Immigration on the Decline; Immigrants Account for Minority Share of Latino Population Growth; Most Latinos Are English-Speakers; Influence of English Language Grows; Puerto Ricans Most Likely to Speak English; Acculturation Leads to Smaller Hispanic Households; Incomes Rise with Acculturation; Social Values Vary by Degree of Acculturation
Financial Profile of Hispanic Consumers: College Remains an Elusive Goal for Latinos; Recession Generates More Job Changes for Latinos; Nearly 1.5 Million Hispanic Households Have Income of $100K or More; Latinos Share in Collapse of Housing Bubble
Overview of Shopping Behavior: Latinos Like to Shop; Latinos Make More Frequent Trips to the Mall; Specialty Stores Attract Hispanic Shoppers; Latino Consumer Segment Includes Core Group Dedicated to Trying Out New Stores; Less Acculturated Latino Shoppers Loyal to Favorite Stores; Ads and Product Placements Capture Interest of Hispanic Consumers; Latino Shoppers Less Likely to Pay Attention to In-Store Promotions; Sales Can Attract New Customers from Hispanic Consumer Segment; Latinos Less Likely to Use Cents-Off Coupons; Latinos Like to Shop with Family Members; Hispanic Parents Like Shopping with Their Kids; Acculturated Latinos Turn to Online Shopping; Latinos Want to Use Cell Phones to Shop
Highlights of Latino Consumer Spending: Latinos Spend More of Their Income; Spending Patterns Differ; Low-Acculturation Hispanics More Likely to Use Cash to Make Purchases; Hispanics More Likely to Use Cash to Pay Their Bills
Latino Consumer Spending Highlights: The Home: Latinos Focus on the Home; Latino Households Spend Nearly $17 Billion Annually on Household Furnishings and Equipment; Ikea Gets Nod from Hispanic Shoppers; Latinos as Likely as Non-Hispanic Whites to Spend Heavily on Furniture; Substantial Segment of Latino Consumers Involved in Home Remodeling Projects; Latinos Are Early Adopters; Latinos Fast-Growing Segment for Home Electronics Retailers; Latinos Frequent Visitors to Home Electronics Stores
Latino Consumer Spending Highlights: Fashion: Hispanic Men Care More about Fashion; Latinos Like to Buy Clothes; Latinos Spend $12 Billion Each Year on Clothing; Clothing Purchase Patterns Analyzed; Watches More Popular among Latino Consumers; Latinos Spend $6 Billion Annually on Clothes for Their Kids; Latino Families Major Players in Children’s Apparel Market; Latino Shoppers Less Likely to Choose Store Brands When Buying Wide Range of Personal-Care Products
Shopping and Spending in Supermarkets: Less Acculturated Latinos More Likely to Look for Fresh and Organic Foods; In-Store Supermarket Promotions Less Likely to Sway Latinos; Latinos Shop Less Often but Spend More in Supermarkets; Hispanic Households Spend $53 Billion for Food at Home; Hispanic Consumer Budgets Place High Priority on Food; Latinos Less Likely to Choose Store Brands for Dairy Products and Most Beverages; Store Brands for Many Non-Food Supermarket Items less Likely to Get Nod from Latino Shoppers; Latinos More Likely to Avoid Store Brands When Purchasing Over-the-Counter Meds
Chapter 2: Market Trends and Opportunities
Latino Consumers Remain More Confident: Table 2-1: Economic Outlook, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Total Spending by Latino Households Goes Up in a Down Economy; Table 2-2: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2009 vs. 2008; Table 2-3: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2009 vs. 2008; Hispanic Consumers Less Afraid to Buy Big-Ticket Items in Near Future; Table 2-4: Spending Plans over Next 30 Days, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Changes in Immigration Policy Will Have Modest Impact on Growth in Hispanic Market; Table 2-5: Impact of Immigration on Hispanic Population Growth, 2010-2050; Hispanic Market Continues to Show Marked Regional Differences; Table 2-6: Percent Mexicans in Hispanic Population in Selected Regions and States, 2009; Increasing Acculturation Will Affect Decisions of Latino Consumers
Marketing Trends: Advertisers Begin to Blur Line between “General Market” and “Hispanic Market”; Ikea Campaign Integrates Hispanic and General-Market Creative; Levi Strauss Launches Reality TV Series to Reach Young Latinos; P&G Succeeds with Value Messages to Latinos; 7- Eleven Caters to Blue-Collar Hispanics; Food Companies Target Hispanic Moms
Market Opportunities: Hispanic Consumer Spending Represents Ever-Growing Marketing Opportunity; Table 2-7: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2009 vs. 2000; Latinos Prime Market for Home Electronics Retailers; Table 2-8: Selected Opportunities Related to Purchases of Home Electronics by Hispanics; Family Focus of Latino Consumers Creates Major Opportunities for Home Furnishings Retailers; Table 2-9: Selected Opportunities Related to Purchases of Home Furnishings, Appliances and Bedding, Bath & Linen by Hispanics; Table 2-10: Selected Opportunities Related to Home Improvement Projects of Hispanics; Latinos Major Segment for Food Retailers; Table 2-11: Selected Opportunities Related to Food Shopping Habits of Hispanics; Latinos Important to Fashion Industry; Table 2-12: Selected Opportunities Related to Purchases of Apparel by Hispanics; Latinos Important to Both Upmarket and Discount Retailers; Table 2-13: Selected Opportunities Related to Discount and Department Store Shopping by Hispanics
Chapter 3: Market Overview
Size and Growth of the Hispanic Population: One in Six Americans Is Hispanic; Table 3-1: U.S. Population by Race and Hispanic Origin, 2009; Two Out of Three Hispanics Are Mexicans; Table 3-2: Hispanic Population by Major National Segment, 2009; Hispanics Drive U.S. Population Growth; Table 3-3: Population Growth, Hispanics vs. Other Population Segments, 2000-2009; Table 3-4: Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2015
Size and Growth of the Hispanic Market: Buying Power Used to Measure Market Size; Hispanics Show Increasing Economic Clout; Figure 3-1: Hispanics as Percent of Total U.S. Buying Power, 1980 vs. 2009; Buying Power of Latino Consumers Will Reach $1.3 Trillion in 2015; Table 3-5: Projected Growth in Hispanic Buying Power, 2010-2015
Buying Power of Key Hispanic Market Segments: Mexicans Dominant Economic Force in Hispanic Market; Table 3-6: Hispanic Buying Power by National Segment, 2010; Los Angeles, New York and Miami Markets Generate Nearly 30% of Aggregate Income of Latinos; Table 3-7: Top 30 Hispanic Markets Ranked by Aggregate Income, 2009; Latinos in Washington, D.C., San Francisco Bay Area and Miami Boast Highest Per Capita Incomes; Table 3-8: Top 30 Hispanic Markets Ranked by Per Capita Income, 2009
Chapter 4: The Latino Population Today
Where Latinos Live: Nearly Half of Latinos Found in California and Texas; Table 4-1: States with Largest Hispanic Populations, 2009; Latinos Most Influential in States Bordering Mexico; Table 4-2: States with Largest Percentage of Hispanics, 2009; Southern States Experience Fastest Hispanic Population Growth; Table 4-3: States with the Fastest-Growing Hispanic Populations, 2006-2009; Top Metro Areas Listed; Table 4-4: Metro Areas with Largest Hispanic Populations, 2009; Mexicans Dominate Most Major Hispanic Markets; Table 4-5: Leading Hispanic Markets by Top 3 Hispanic Segments, 2009
Age and Gender: Latinos Youngest U.S. Population Segment; Table 4-6: Population by Selected Age Group, Hispanics vs. Other Population Groups, 2009; Mexicans Youngest Hispanic Group, Cubans Are the Oldest; Table 4-7: Median Age of Selected Hispanic National Segments, 2009; Latino Population Includes More Males; Table 4-8: Population by Gender, Hispanics vs. Other Population Groups, 2009
Households and Families: Latinos Less Likely to Be Married; Table 4-9: Marital Status of People 15 Years Old and Over, Hispanics vs. Others, 2009; Table 4-10: Marital Status of Males 15 Years Old and Over, Hispanics vs. Others, 2009; Table 4-11: Marital Status of Females 15 Years Old and Over, Hispanics vs. Others, 2009; Table 4-12: Marital Status of Hispanic Men 15 Years Old and Over by National Segment,; Table 4-13: Marital Status of Hispanic Women 15 Years Old and Over by National Segment,; Latinas Account for 22% of Women Giving Birth; Table 4-14: Women 15 to 50 Years Who Had a Birth in the Last 12 Months, Hispanics by National Segment vs. Others, 2009; Family Households with Children More Prevalent among Latinos; Table 4-15: Household Profile, Hispanics vs. Others, 2009; Household Composition Varies across National Segments; Table 4-16: Profile of Hispanic Households by Selected National Segment, 2009; Latino Households Much Larger than Average; Table 4-17: Average Household and Family Size, Hispanics by National Segment vs. Others, 2009
Chapter 5: Language and Acculturation
Native vs. Foreign-Born Latinos: Most Latinos Born in U.S; Table 5-1: Percent of Hispanic Population Foreign-Born; Table 5-2: Percent of Hispanic Population Foreign-Born by Age Group; Mexicans Most Likely to Be U.S.-Born; Table 5-3: Percent of Hispanic Population Foreign-Born by National Segment, 2009; Length of Time in U.S. Varies across National Segments; Table 5-4: Hispanic Immigrants by National Segment and Year of Entry, 2009
Immigration Trends: Mexico Main Source of Immigration; Table 5-5: Country of Birth of Legal Permanent Resident Population, 2008; Immigration on the Decline; Table 5-6: Average Annual Number of Hispanics Obtaining Legal Permanent Resident Status, 1980-1989, 1990-1999, 2000-2009; Table 5-7: Country of Birth of the Unauthorized Immigrant Population, 2009 vs. 2000; Immigrants Account for Minority Share of Latino Population Growth; Table 5-8: Components of Population Increase April 1, 2000-July 1, 2009, Hispanics vs Others.; Figure 5-1: Components of Change in the Hispanic Population, 2000-2001 vs. 2008-2009; English vs. Spanish
Most Latinos Are English-Speakers: Table 5-9: English-Language Capabilities of Hispanics 5 Years Old and Over, 2009; Influence of English Language Grows; Table 5-10: English-Language Capabilities of Hispanics 5 Years Old and Over, 2009 vs. 2000; Puerto Ricans Most Likely to Speak English; Table 5-11: Number and Percent of Hispanics 5 Years Old and Over Proficient in English Language by National Segment, 2009; Wide Variations in English-Language Capabilities across Major Hispanic Markets; Table 5-12: Major Hispanic Markets Ranked by Percent of Linguistically Isolated Spanish-Speaking Households, 2009
The Demographics of Acculturation: Acculturation Leads to Smaller Hispanic Households; Table 5-13: Household Structure, Hispanics by Degree of Acculturation vs. non-Hispanic Whites; Incomes Rise with Acculturation; Table 5-14: Economic Profile, Hispanics by Degree of Acculturation vs. non-Hispanic Whites; Social Values Vary by Degree of Acculturation; Table 5-15: Social and Religious Values, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Political Engagement Grows with Acculturation; Figure 5-2: Percent Registered to Vote, Hispanics by Degree of Acculturation vs. non-Hispanic Whites
Chapter 6: Financial Profile of Latino Consumers
Educational Attainment: College Remains an Elusive Goal for Latinos; Table 6-1: Percent Enrolled in College or Graduate School, Hispanics vs. Others by Gender, 2009; Table 6-2: Educational Attainment of People 25 Years Old and Over, Hispanics vs. Others by Gender, 2009; Educational Attainment Highest for Cubans and Colombians; Table 6-3: Educational Attainment of Hispanics 25 Years Old and Over by National Segment and Gender, 2009
Employment Patterns: Recession Generates More Job Changes for Latinos; Table 6-4: Job Changes Experienced in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Occupational Patterns Analyzed; Table 6-5: Occupations of Men 16 Years Old and Over, Hispanics vs. Others, 2009; Table 6-6: Occupations of Women 16 Years Old and Over, Hispanics vs. Others, 2009; Wide Range of Occupational Patterns among Hispanic National Segments; Table 6-7: Occupations of Male Hispanics 16 Years Old and Over by National Segment, 2009; Table 6-8: Occupations of Female Hispanics 16 Years Old and Over by National Segment, 2009
Income Levels: Income and Earnings of Hispanics Analyzed; Table 6-9: Income Profile, Hispanics by National Segment vs. Others, 2009; Nearly 1.5 Million Hispanic Households Have Income of $100K or More; Table 6-10: Distribution of Household Income, Hispanics vs. Others, 2009; Table 6-11: Distribution of Family Income, Hispanics vs. Others, 2009; Table 6-12: Higher-Income Hispanic Households, 2009; Latinos Share in Collapse of Housing Bubble; Table 6-13: Percent Owner-Occupied Housing Units by Population Segment, 2006 vs. 2009; Table 6-14: Percent Owner-Occupied Housing Units, Hispanics by National Segment, 2009
Use of Financial Services: Latino Consumers Less Likely to Trust Banks; Figure 6-1: Percent Agreeing They Are Uncomfortable Trusting Money to a Bank, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Bank Accounts Less Common; Table 6-15: Ownership of Bank Accounts, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Small Minority Own Investments; Figure 6-2: Percent Owning Any Investment, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Figure 6-3: Percent Owning Mutual Funds or Brokerage Accounts, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 6-16: Types of Investments Owned, Hispanics vs. Non-Hispanic Whites; High-Acculturation Latinos Likely to Have New Car Loan; Figure 6-4: Percent with Any Loans, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 6-17: Type of Loans, Hispanics by Level of Acculturation vs. Non- Hispanic Whites; Ownership of Insurance Tied to Level of Acculturation; Table 6-18: Ownership of Health and Life Insurance, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Allstate and State Farm Popular among Latinos; Table 6-19: Property and Vehicle Insurance, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 6-20: Homeowner’s and Automotive Insurance Companies, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latinos Turn to Professionals to Prepare Taxes; Figure 6-5: Percent of Adult Consumers Who Prefer to Let ProfessionalsDo Their Taxes, Hispanics by Level of Acculturation vs. Non-Hispanic Whites
Chapter 7: Overview of Latino Shopping Behavior
Shopping Patterns: Latinos Like to Shop; Table 7-1: Attitudes toward Shopping, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 7-2: Attitudes toward Shopping, Hispanic vs. Non-Hispanic White Men by Age Group; Table 7-3: Attitudes toward Shopping, Hispanic vs. Non-Hispanic White Women by Age Group; Latinos Make More Frequent Trips to the Mall; Table 7-4: Visits to Malls in Last 4 Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 7-5: Shopping at Convenience Stores in Last 4 Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 7-6: Number of Times Shopped at Department/Discount Stores in Last Four Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Top Department Stores Listed; Table 7-7: Department/Discount Stores Shopped in Last Three Months by Men, Hispanic vs. Non-Hispanic White; Table 7-8: Department/Discount Stores Shopped in Last Three Months by Women, Hispanic vs. Non-Hispanic White
Choosing Where to Shop: Specialty Stores Attract Hispanic Shoppers; Table 7-9: Shopping at Specialty Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latino Consumer Segment Includes Core Group Dedicated to Trying Out New Stores; Table 7-10: Trying out New Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Less Acculturated Latino Shoppers Loyal to Favorite Stores; Table 7-11: Reasons for Choosing Favorite Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latino Shoppers Have Different Mindset When Choosing Stores
Receptivity to Advertising and Promotions: Ads Capture Interest of Hispanic Consumers; Table 7-12: Receptivity to Advertising, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Product Placement an Effective Strategy among Latino Consumers; Table 7-13: Receptivity to Product Placement, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latino Shoppers Less Likely to Pay Attention to In-Store Promotions; Table 7-14: Receptivity to In-Store Advertising and Promotions (excluding food), Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Sales Can Attract New Customers from Hispanic Consumer Segment; Table 7-15: Receptivity to Specials and Sales, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latinos Less Likely to Use Cents-Off Coupons; Figure 7-1: Percent of Households Using Cents-Off Coupons, Hispanic vs. Non-Hispanic Whites; Figure 7-2: Percent Responding to Incentive Offers from Product Manufacturers, Hispanics by Level of Acculturation vs. Non-Hispanic Whites
Shopping as a Family Event: Latinos Like to Shop with Family Members; Table 7-16: Shopping as a Social Experience, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 7-17: Shopping as a Social Experience, Hispanic vs. Non-Hispanic White Men by Age Group; Table 7-18: Shopping as a Social Experience, Hispanic vs. Non-Hispanic White Women by Age Group; Hispanic Parents Like Shopping with Their Kids; Table 7-19: Shopping with Kids, Hispanics vs. Non-Hispanic Whites by Gender; Latino Parents More Strict about Buying for Kids; Table 7-20: Attitudes toward Buying for Kids, Hispanics vs. Non-Hispanic Whites by Gender; Research Suggests Latino Shoppers More Attuned to Satisfying Family Preferences
Online and Catalog Shopping: Internet Has Less Impact on Latino Shopping Habits; Table 7-21: Impact of the Internet on Shopping Behavior, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Acculturated Latinos Turn to Online Shopping; Figure 7-3: Percent Placing Internet Order in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 7-22: Purchasing on the Internet in Last 12 Months, Hispanics vs. Non-Hispanic Whites; Latinos Want to Use Cell Phones to Shop; Table 7-23: Using Cell Phones for Shopping, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Catalog Shopping Less Popular; Figure 7-4: Percent Purchasing an Item from a Catalog in the Past 12 Months, Hispanics by Degree of Acculturation vs. Non-Hispanic Whites
Chapter 8: Highlights of Latino Consumer Spending
Spending Patterns of Hispanic Consumers: Consumer Units Defined; Latinos Spend More of Their Income; Table 8-1: Expenditures of Hispanic Consumer Units as Percent of Before-Tax Income; Hispanic Consumer Units Profiled; Table 8-2: Characteristics of Consumer Units, Hispanic vs. Non-Hispanic Consumer Units; Spending Patterns Differ; Table 8-3: Consumer Expenditure Categories for Which Hispanics Spend a Higher Percentage of Their Total Budget than Non-Hispanics; Table 8-4: Consumer Expenditures Categories for Which Hispanics Spenda Lower Percentage of Their Total Budget than All Consumer Units
How Latinos Pay For What They Buy: Latino Consumers Have Mixed Feelings about Spending Money; Table 8-5: Attitudes toward Spending and Saving, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Low-Acculturation Hispanics More Likely to Use Cash to Make Purchases; Figure 8-1: Percent Who Say They Often Prefer to Pay Cash for theThings They Buy, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Debit and Credit Cards Less Common Among Latino Consumers; Table 8-6: Ownership and Use of Debit Cards, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 8-7: Ownership and Use of Credit Cards, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Hispanics More Likely to Use Cash to Pay Their Bills; Figure 8-2: Percent Who Always Use Cash to Pay Their Bills, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 8-8: Paying Bills, Hispanics by Level of Acculturation vs. Non-Hispanic Whites
Chapter 9: Latino Consumer Spending Highlights: The Home
Home Furnishings and Home Improvements: Latinos Focus on the Home; Table 9-1: Attitudes toward Home, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latino Households Spend Nearly $17 Billion Annually on Household Furnishings and Equipment; Table 9-2: Aggregate Annual Expenditures by Hispanic Consumer Units for Household Furnishings and Equipment, 2009; Table 9-3: Amounts and Share of Budget Spent on Household Furnishings and Equipment by Hispanic and Non-Hispanic Consumer Units, 2009; Ikea Gets Nod from Hispanic Shoppers; Table 9-4: Shopping in Home Furnishing Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latinos as Likely as Non-Hispanic Whites to Spend Heavily on Furniture; Table 9-5: Household Furnishings Bought in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 9-6: Appliances/Durables Bought in Last 12 Months, Hispanics vs. Non-Hispanic Whites; Bedding and Linen Retailers Attract Hispanics; Table 9-7: Bedding, Bath and Linen Products Bought in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Substantial Segment of Latino Consumers Involved in Home Remodeling Projects; Table 9-8: Interior and Exterior Remodeling, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 9-9: Amount Spent on Home Improvements in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Home Depot Popular among Hispanic DIYers; Table 9-10: Shopping in Home Improvement Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites
Home Electronics: Latinos Are Early Adopters; Table 9-11: Attitudes toward Consumer Electronics, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Latinos Fast-Growing Segment for Home Electronics Retailers; Table 9-12: Aggregate Expenditures for Television, Radio and Sound Equipment by Hispanic and Non-Hispanic Consumer Units, 2000 vs. 2009; Latinos Frequent Visitors to Home Electronics Stores; Table 9-13: Shopping in Home Electronics Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Table 9-14: Shopping in Office Supply/Computer Stores, Hispanics by Level of Acculturation vs. Non-Hispanic Whites
Chapter 10: Latino Consumer Spending Highlights: Fashion
Apparel for Adults: Hispanic Men Care More about Fashion; Table 10-1: Attitudes toward Fashion, Hispanic vs. Non-Hispanic White Men by Age Group; Table 10-2: Attitudes toward Fashion, Hispanic vs. Non-Hispanic White Women by Age Group; Latinos Like to Buy Clothes; Table 10-3: Attitudes toward Buying Clothes, Hispanic vs. Non-Hispanic White Men by Age Group; Table 10-4: Attitudes toward Buying Clothes, Hispanic vs. Non-Hispanic White Women by Age Group; Latinos Spend $12 Billion Each Year on Clothing; Table 10-5: Aggregate Annual Expenditures by Hispanic Consumer Units for Apparel and Footwear, 2009; Table 10-6: Amounts and Share of Budget Spent on Apparel for Adults and Footwear by Hispanic and Non-Hispanic Consumer Units, 2009; Top Department Stores for Hispanics Listed; Table 10-7: Department/Discount Stores Where Apparel/Accessories and Footwear Purchased in Last Three Months, Hispanics vs. Non-Hispanic Whites; Clothing Purchase Patterns Analyzed; Table 10-8: Men’s Apparel and Accessories Purchased by Men in Last 12 Months, Hispanic vs. Non-Hispanic White; Table 10-9: Women’s Apparel and Accessories Purchased by Women in Last 12 Months, Hispanic vs. Non-Hispanic White; Watches More Popular among Latino Consumers; Figure 10-1: Percent Buying Watch for Self or Someone Else in Last 12 Months, Hispanics vs. Non-Hispanic Whites
Children’s Apparel: Latinos Spend $6 Billion Annually on Clothes for Their Kids; Table 10-10: Aggregate Annual Expenditures by Hispanic Consumer Units for Children’s Apparel, 2009; Table 10-11: Amounts and Share of Budget Spent on Children’s Apparel by Hispanic and Non-Hispanic Consumer Units, 2009; Latino Families Major Players in Children’s Apparel Market; Table 10-12: Purchase of Children’s Clothing in Last 12 Months, Hispanics by Level of Acculturation vs. Non-Hispanic Whites
Personal-Care Products: Hispanic Consumers Spend $7.5 Billion Annually on Personal-Care Products; Significant Differences in Use of Personal-Care Products; Table 10-13: Use of Personal-Care Products, Hispanic vs. Non-Hispanic White Men; Table 10-14: Use of Personal-Care Products, Hispanic vs. Non-Hispanic White Women; Latino Shoppers Less Likely to Choose Store Brands When Buying Personal-Care Products; Table 10-15: Percent of Users of Personal-Care Products Buying Store Brands by Product Category, Hispanics vs. Non-Hispanic Whites
Chapter 11: Shopping and Spending in Supermarkets
Shopping in Supermarkets: Kitchen at the Heart of Latino Homes; Figure 11-1: Attitudes toward Cooking at Home, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Less Acculturated Latinos More Likely to Look for Fresh and Organic Foods; Table 11-1: Attitudes toward Cooking at Home, Hispanics by Level of Acculturation vs. Non Hispanic Whites; In-Store Supermarket Promotions Less Likely to Sway Latino Food Shoppers; Table 11-2: Receptivity to In-Store Advertising and Promotions in Supermarkets, Hispanics by Level of Acculturation vs. Non-Hispanic Whites
Spending in Supermarkets: Latinos Shop Less Often but Spend More in Supermarkets; Table 11-3: Shopping in Supermarkets in Last 4 Weeks, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Figure 11-2: Percent Spending Average of $150 or More per Week, Hispanics by Level of Acculturation vs. Non-Hispanic Whites; Hispanic Households Spend $53 Billion for Food at Home; Table 11-4: Aggregate Annual Expenditures by Hispanic Consumer Units for Food at Home, 2009; Hispanic Consumer Budgets Place High Priority on Food; Table 11-5: Amounts and Share of Budget Spent on Food at Home by Hispanic and Non-Hispanic Consumer Units, 2009; Latinos Less Likely to Buy Food at Walmart; Table 11-6: Department/Discount Stores Where Food/Drugs Purchased in Last Three Months, Hispanics vs. Non-Hispanic Whites; Latinos Less Likely to Choose Store Brands for Dairy Products and Beverages; Table 11-7: Choosing Store Brands for Selected Food Products, Hispanics vs. non-Hispanic Whites; Store Brands for Many Non-Food Supermarket Products less Likely to Get Nod from Latino Shoppers; Table 11-8: Percent Choosing Store Brands for Non-Food Items in Supermarkets, Hispanics vs. non-Hispanic Whites; Latinos More Likely to Avoid Store Brands When Purchasing Over-the-Counter Meds; Table 11-9: Percent Choosing Store Brands for Over-The-Counter Medications, Hispanics vs. non-Hispanic Whites
Appendix: Addresses of Selected U.S. Latino Market Resources

800.298.5294

Int'l: +1.240.747.3095

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