• Kids’ Food and Beverages Broken Down Into 11 Categories
• Table 3-2 U.S. Kids’ Foods and Beverages, Dollar Sales and Percent Share by Category, 2006
• Figure 3-2 U.S. Kids’ Foods and Beverages, Dollar Sales and Percent Share by Category, 2006
• Products Also Broken Down By Healthfulness
• Figure 3-3 U.S. Kids’ Foods and Beverages, Percent Share by Better-for-You Description, 2006
• Eleven Categories Broken Down Into Sub-Categories
• Table 3-3 U.S. Kids’ Foods and Beverages: Beverages, by Dollar Sales and Percent Share, 2006
• Figure 3-4 U.S. Kids’ Foods and Beverages: Beverages, by Dollar Sales and Percent Share, 2006
• Frozen Novelties Drive Frozen Dessert Sales
• Table 3-4 U.S. Kids’ Foods and Beverages: Frozen Desserts/Ice Cream/Frozen Novelties, by Dollar Sales and Percent Share, 2006
• Figure 3-5 U.S. Kids’ Foods and Beverages: Frozen Desserts/Ice Cream/Frozen Novelties, by Dollar Sales and Percent Share, 2006
• It’s a Cold Cereal World for Kids
• Table 3-5 U.S. Kids’ Foods and Beverages: Cereal, by Dollar Sales and Percent Share, 2006
• Figure 3-6 U.S. Kids’ Foods and Beverages: Cereal, by Dollar Sales and Percent Share, 2006
• Lunch Kits Are Simply Lunch Kits
• Fake Fruit Is Really More Like Candy
• Table 3-6 U.S. Kids’ Foods and Beverages: Sweet Snack Foods, by Dollar Sales and Percent Share, 2006
• Figure 3-7 U.S. Kids’ Foods and Beverages: Sweet Snack Foods, by Dollar Sales and Percent Share, 2006
• It’s a Fifty-Fifty Toss with Cookies and Crackers
• Meal Time Is Quick and Simple
• Table 3-7 U.S. Kids’ Foods and Beverages: Meals/Entrees/Pizza, by Dollar Sales and Percent Share, 2006
• Figure 3-8 U.S. Kids’ Foods and Beverages: Meals/Entrees/Pizza, by Dollar Sales and Percent Share, 2006
• Yogurt Drives the Dairy Category
• Table 3-8 U.S. Kids’ Foods and Beverages: Dairy Products, by Dollar Sales and Percent Share, 2006
• Figure 3-9 U.S. Kids’ Foods and Beverages: Dairy Products, by Dollar Sales and Percent Share, 2006
• Salty Snack Foods Run the Gamut
• When Cereal Does Not Cut It for Breakfast
• Table 3-9 U.S. Kids’ Foods and Beverages: Non-Cereal Breakfast Foods, by Dollar Sales and Percent Share, 2006
• Figure 3-10 U.S. Kids’ Foods and Beverages: Non-Cereal Breakfast Foods, by Dollar Sales and Percent Share, 2006
• What Else Qualifies as Being “Kids?”

• Better-for-You Was Identified as Growth Driver
• The 2004 Report Was Right on Target
• The Regulatory World Is Encouraging Better-for-You Innovations
• School Rules Influence Better-for-You Kids’ Beverages
• Youngsters Crave Variety
• Nobody’s Cooking; Growing Kids Need Nutrient-Dense Foods
• Healthier Snacks Come in Many Forms and Flavors
• Kids Continue to Crave Extreme, and Often Get into Exotic
• The Classroom Melting Pot
• Parents Might Start to Embrace Alternative Sweeteners
• Better-for-You Kids’ Products Might Want to Consider Going Organic

• Sales Surpass $26.8 Billion by 2011
• Table 3-10 Projected Total U.S. Sales of Kids’ Foods and Beverages, 2007-2011 (in millions of dollars)
• Figure 3-11 Projected Total U.S. Sales of Kids’ Foods and Beverages, 2007-2011 (in millions of dollars)
• Finally, Better-for-You Is What Drives the Kids’ Market
• Figure 3-12 U.S. Kids’ Foods and Beverages, Percent Share by Better-for-You Description, 2006

Chapter 4 The Marketers

• Key Points
• All Types of Marketers
• The Five Leading Marketers
• Table 4-1 U.S. Kids’ Foods and Beverages: Five Leading Marketers and Kids’ Brands, 2006
• It’s the Smaller Players That Are Innovators
• Where Many Marketers Are Putting Their Efforts
• Competitive Overview
  • IRI Data Is Not Available for Most Marketers
  • Juices and Fruit Drinks—Sugar Contents Negatively Impacting Sales
  • Table 4-2 U.S. Kids’ Foods and Beverages: Select Brands of Juice/Fruit Drinks, Dollar Sales, 2001-2006 (in millions of dollars)
  • Dairy’s Healthful Halo Helps Drinkable Yogurt Sales
  • Table 4-3 U.S. Kids’ Foods and Beverages: Select Brands of Drinkable Yogurt, Dollar Sales, 2001-2006 (in millions of dollars)
  • Naturally Free of Sugar and Calories, Water Sales Boom
  • Table 4-4 U.S. Kids’ Foods and Beverages: Bottled Water, Dollar Sales, 2001-2006 (in millions of dollars)
  • Lunch Kits Need a Healthful Makeover
  • Table 4-5 U.S. Kids’ Foods and Beverages: Lunch Kits, Dollar Sales, 2001-2006 (in millions of dollars)
  • Frozen Kids’ Foods Talk Convenience and Nutrition
  • Table 4-6 U.S. Kids’ Foods and Beverages: Frozen Foods, Dollar Sales, 2001-2006 (in millions of dollars)
  • Bars For Kids Is Challenging
  • Table 4-7 U.S. Kids’ Foods and Beverages: Bars, Dollar Sales, 2001-2006 (in millions of dollars)
  
  
• The Marketplace Players
  • An Overview of Some Up-and-Comers
  • Caffe D’Amore, Inc., Monrovia, California
  • Country Choice Organic, Eden Prairie, Minnesota
  • Imagination Farms, LLC, Indianapolis, Indiana
  • The Immaculate Baking Co., Flat Rock, North Carolina
  
  
• Competitive Profile: Clif Bar Inc., Berkeley, California
  • Company Overview
  • Serving the Earth
  • ZBaR Is Conceived
  • ZBaR and Project Fit Team Up
  
  
• Competitive Profile: Bravo! Foods International Corp., North Palm Beach, Florida
  • Company Overview
  • Milk with an Attitude
  • New Products on the Forefront
  
  
• Competitive Profile: ConAgra Foods, Inc., Omaha, Nebraska
  • Company Overview
  • Winning Combination of Flavor and Fun Brings Kids to the Table
  • New Grip-n-Dip Chicken Strips Bound to Be a Favorite
  
  
• Competitive Profile: CoolBrands International, Inc., Ronkonkoma, New York
  • Company Overview
  • How the Company Came to Be CoolBrands
  • Gaining Some Culture, Cultured Products That Is
  • Licensing Kids’ Brands
  • Getting Better for Kids
  • A Whole New Category: Frozen Yogurt for Breakfast
  
  
• Competitive Profile: The Dannon Co., Inc., White Plains, New York
  • Company Overview
  • Daniel Brings Dannon to America
  • Returning to France Brings Changes to U.S. Business
  • Dannon Returns to Groupe Danone
  • Dannon Is a Family Brand
  • With Many Kids’ Products
  • Dannon Water Goes to Coke
  
  
• Competitive Profile: General Mills, Inc., Minneapolis, Minnesota
  • Company Overview
  • Cereal-to-Go—Breakfast Bars Debut
  • Healthful Kids Advertising
  • Cascadian’s Clifford Appeals to Kids
  • Yoplait Is Big with Kids of All Ages
  • Less Sugar for Young Kids
  • Always Supporting Kids, Box Tops for Education Turns 10 Years Old
  
  
• Competitive Profile: Healthy Handfuls, LLC, Grass Valley, California
  • Company Overview
  • Single-Serve Healthy Handfuls
  
  
• Competitive Profile: In-Zone Brands, Inc., Austell, Georgia
  • Company Overview
  • The Company Tickles Easily
  
  
• Competitive Profile: Kellogg Co., Battle Creek, Michigan
  • Company Overview
  • Kellogg, Always the Innovator
  • Fruit Snacking Gets Twisted
  • Cereal Gets Mighty For Growing Kids
  
  
• Competitive Profile: Kraft Foods Inc., Northfield, Illinois
  • Company Overview
  • Helping Kids Get Sensible with Lunch
  • The Sensible Solution Logo
  • Back to Nature with Sensible Snacks
  • About Back to Nature
  • A Year Earlier Mainstream Kraft-Nabisco Rolled Out Sensible Snack Packs
  • Macaroni & Cheese Goes Super
  
  
• Competitive Profile: My Family Farm, Fort Thomas, New Jersey
  • Company Overview
  • All in the Family
  • Family’s Kids’ Products
  • Really, These Snacks Are Down From the Farm
  • And if City Flavors Are Preferred . . .
  
  
• Competitive Profile: Nature’s Path Foods., Inc., Richmond, British Columbia, Canada
  • Company Overview
  • A Company Built On Whole Grains
  • Products Formulated for and Helping . . . Kids
  • Ready-to-Eat Cereals
  • Frozen Waffles
  • Cereal Bars
  • Animal Cookies
  
  
• Competitive Profile: Nestlé USA, Inc., Glendale, California
  • Company Overview
  • Getting Kid-Friendly Milk in the Right Place
  • Nestlé Invites Ice Cream Fans of All Ages to Stick Up for Kids with Cancer
  • 100% Juice, Does It Really Matter for Kids?
  
  
• Competitive Profile: Stonyfield Farm, Londonderry, New Hampshire
  • Company Overview
  • Strong Beliefs in Yogurt’s Benefits and the Environment
  • Stonyfield Says It Has Kids in Mind
  • Stonyfield Puts Parents to the Organic Lunchbox Challenge
  • Stonyfield Embraces the Famous Purple Dinosaur
  • Leaders in Vending Machine Makeover
  
  
• Company Profile: Waddajuice LLC, Westport, Connecticut
  • Company Overview
  • What’s WaddaJuice? What About WaddaBlast?

Chapter 5 Marketing Overview

• Key Points
• Food Advertising to Kids in the 21st Century
• Many Options on How to Reach Kids
• Background on Marketing to Kids
• Here’s the Problem
• Groups Take Action
• CARU Says It Will Review the Situation
• FTC and HHC Send a Message to CARU
• CSPI Reacts to FTC/HHS Report
• Clinton Helps in the Marketing of Beverages in Schools
• Before Clinton, There’s New Jersey’s Approach
• The Internet’s Role in All of This
• Online Food Advertising Studied
• Table 5-1 Web Sites of Top Kids Food Marketers, Identified by Kaiser Foundation Study, 2005
• Top Line Data from the Report
• Television Advertising Online
• Nutrition Information
• Incentive for Product Purchases
• Memberships, Registration, and Marketing Research
• Extending the Online Experience Offline
• Educational Information
• Website Protections for Children
• Sweepstakes and Promotions
• How Big Is Online Advertising?
• Two Key Categories of Advertising Claims
• Brand Benefit Claims
• Table 5-2 Brand Benefit Claims on Advergaming Internet Sites: Top-10 Benefit Claims, 2005
• Sweets Tend to Make the Most Claims
• Table 5-3 Brand Benefit Claims on Advergaming Internet Sites: Top-10 Product Categories, 2005
• Nutrition Claims
• Table 5-4 Nutrition Claims on Advergaming Internet Sites, 2005
• Nutrition Claims Vary by Product Category
• Table 5-5 Nutrition Claims on Advergaming Internet Sites: Top-10 Product Categories, 2005
• Responses to the Study
• Kraft Creates a Trail of Positive Messages
• Kraft Does Not Always Smile When It Makes Changes
• Not Everyone Sees Kraft as a Model Marketer
• Other Food Marketers Incorporate Kids’ Health into Marketing
• Skippy Peanut Butter
• Subway Restaurants
• Happy Meals
• Kids’ TV Responds to Critics
• CSPI Responds, Too
• Responses to the Threatened Law Suit
• A Bill Sitting on Capital Hill
• How to Market Your Product to Kids
• Here Are Some Marketing Guidelines
• Beverages
• Foods
• Table 5-6 Criteria for Foods Marketed to Kids
• Portion Size Limits
• Marketing Techniques
• Product Characteristics and Overall Messages
• Specific Marketing Techniques and Incentives
• Additional Guidance for Schools
• Additional Guidance for Retail Stores

Chapter 6: The Marketplace

• Key Points
• Retail Distribution Methods
  • Direct Delivery Advantages
  • The Cost of Face-To-Face Business
  • Advantages of Warehouse Delivery
  • Smaller Marketers Work Through Brokers
  
  
• Where Consumers Are Shopping These Days
  • Shopping Options Are Plentiful
  • So Where Are Consumers Shopping?
  • Different Types of Retail Outlets
  • Different Formats Attract Consumers for Their Varied Needs
  • Channel Blurring Continues to Grow
  • Traditional Supermarkets Down in Number
  • Just How Much Can a Store Carry?
  • Who Are the Leading Retailers?
  • Table 6-1 Top-Five U.S. Discount-Style Food Store Chains, by Dollar Sales and Store Count, 2005
  • Table 6-2 Top-Three U.S. Niche-Style Food Store Chains, by Dollar Sales and Store Count, 2005
  • Whole Foods Market, Inc. Austin, Texas
  • Trader Joe’s Company, Inc. Monrovia, California
  • Wild Oats Markets, Inc. Boulder, Colorado
  • Where Consumers Buy Kids’ Foods and Beverages
  • Figure 6-1 U.S. Retail Sales of Kids’ Foods and Beverages by Outlet, 2006
  • Never Under Price
  • And Don’t Let Retailers Over Price Your Products
  • Table 6-3 Retail Price of Select Kids’ Foods and Beverages, by Marketer/Brand, Description/Product Size/Varieties, and Price/Retail Outlet, 2006
  • Warehouse Clubs
  • Multi-Packs and Family-Size Products
  • Table 6-4 U.S. Kids’ Foods and Beverages: Suggested Club-Store Prices of Selected Products, 2006
  • Private Label Offers Price Breaks
  • Table 6-5 U.S. Kids’ Foods and Beverages: Private Label vs. Branded (Comparative Retail Price of String Cheese), 2006
  
  
• Retailers’ Efforts in Marketing to Kids
  • Kids Have the Power to Increase Retailers’ Profits
  • Natural and Niche Retailers See Value in Kids
  • Table 6-6 Select Whole Foods Kids Organic Products, by Product, Product Size/Varieties, and Price, 2006
  • Check Out These Aisles
  • Direct Nutrition Messages to Shoppers
  • Family-Friendly Shopping at Whole Foods
  • What Other Chains Made the List?
  • 1. Wegmans Food Markets, Inc., Rochester, New York
  • 2. Giant Eagle, Inc., Pittsburgh, Pennsylvania
  • 3. Publix Super Markets, Inc., Lakeland, Florida
  • 4. Ukrop’s Super Markets, Inc., Richmond, Virginia
  • 5. Harris Teeter, Inc., Matthews, North Carolina
  • 6. Hy-Vee, Inc., West Des Moines, Iowa
  • 7. Whole Foods Market, Inc., Austin, Texas
  • 8. Farmer Jack Supermarkets, Detroit, Michigan
  • 9. Wild Oats Markets, Inc., Boulder, Colorado
  • 10. (tie) IGA (Independent Grocers Alliance), Inc., Chicago, Illinois
  • 10. (tie) Raley’s, Inc., West Sacramento, California
  
  
• Foodservice Vendors’ Efforts in Marketing to Kids
  • Menus Get Upgraded
  • The Fast Food Milk Story
  • Even Kids’ Meals Toys Speak to Health
  • Upscale Restaurants Upgrade, Too
  • Panera Introduces Kids’ Menu with Organic and All-Natural Offerings
  • Denny’s D-Zone Ready for Takeoff!
  • Disney Loses Its Appetite for Happy Meal Tie-Ins
  • To Prove It’s Into Health . . . McD’s Opens a Kids’ Gym
  
  
• School Foodservice Efforts in Marketing to Kids
  • Schools Begin Initiatives to Improve Student’ Diets
  • ConAgra’s Ultragrain Appears in Nebraska Schools
  • Healthful School Foods Are Catching On
  • Vending Machines Go Organic
  • President Clinton Expels Soda from Public Schools
  • Nestlé Introduces Soda Alternative for 2006-2007 School Year
  • An Overview of the Child Nutrition and WIC Reauthorization Act
  • Here’s a Good One for Parents Who Need to Know All

Chapter 7 The Consumer

• Key Points
• Kids’ Population Totals 36 Million
• Table 7-1 Size of Kids’ Population by Single Year of Age, 2004 (in thousands)
• Table 7-2 Kids as Percent of Total U.S. Population, 2004 (in thousands)
• Boys Predominate in Kids’ Population
• Table 7-3 Percent of Males and Females by Selected Age Groups, 2004
• Kids’ Population to Experience Below-Average Growth
• Table 7-4 Selected Age Groups as Percent of Total Population, 2005 vs. 2010
• Table 7-5 Projected Growth in the Kids Population by Age Group, 2005 vs. 2010 (in thousands)
• Multicultural Kids Now More than 40% of Kids Population
• Table 7-6 Population of Three- to 11-Year-Olds by Race and Hispanic Origin, 2004 (in thousands)
• Table 7-7 Non-Hispanic Whites and Multicultural Population Groups as Percent of U.S. Population by Age Group, 2004
• Table 7-8 Race and Hispanic Origin of Three- to 11-Year-Olds by Age Group, 2004 (in thousands)
• Population of Multicultural Kids Will Grow in Importance
• Table 7-9 Growth of the Population of Kids Under the Age of 14, Hispanics vs. Other Population Groups, 2005 vs. 2010 (in thousands)

• What’s Going on with Today’s Kids and Their Family Unit
• America’s Kids Live in Wide Variety of Family Environments
• Family Environment of Kids Varies by Race, Education, and Income
• Kids Still Value Family
• Kids Attend School at Younger Ages
• Older Kids Lose Interest in School
• When Do “Kids” Become “Tweens”?

• African American Kids Frequent Favorite Fast Food Restaurants
• College Educated Parents Less Likely to Indulge Kids
• Affluent Kids Have More Impact on Parents’ Brand Choices
• Table 7-10 Percent of Six- to 11-Year-Olds Who Get to Choose Restaurants Most/Some of the Time by Demographic Characteristic
• Fast Food Remains Universally Popular Among Kids
• Table 7-11 Visits to Fast Food and Family Restaurants in Last 30 Days by Six- to 11-Year-Olds by Gender and Age Group
• Tween Girls Most Likely to Go to Favorite Fast Food Joint
• Table 7-12 Percent of Six- to 11-Year-Olds Visiting Favorite Fast Food Restaurant by Gender and Age Group
• Older Kids Look for Good Food, Younger Kids for Good Toys
• Table 7-13 Reasons Why Six- to 11-Year-Olds Pick Favorite Fast Food Restaurant by Gender and Age Group

• Simmons’ Data on Advertising Attitudes
• Table 7-14 Attitudes Toward Advertising to Six- to 11-Year-Olds by Gender and Age Group
• Kids in More Affluent Households Less Susceptible to Ads
• Table 7-15 Percent of Six- to 11-Year-Olds with Select Ad Receptivity by Demographic Characteristic
• Parental Attitudes Toward Advertising to Kids Vary Widely
• Table 7-16 Attitudes of Parents Toward Advertising to Children by Demographic Characteristic
• Parents of Preschoolers More Negative Toward Advertising
• Table 7-17 Attitudes of Parents Toward Advertising to Children by Age and Gender of Children
• Even Preschoolers Have Impact on Parents’ Choice of Brands
• Figure 7-1 Percent of Parents Saying Their Kids Have a Significant Impact on Brands by Age of Children

• More Family Dollars Spent on Food for Older Kids
• Table 7-18 Total Annual Family Expenditures on Food for Three- to 11-Year-Olds by Age Group, 2004
• Changing Food Patterns in America
• Concerns about Child Obesity Affect Kids’ Market
• Figure 7-2 Prevalence of Overweight Children, Ages 6 to 11
• Prevalence of Overweight Children on the Rise

• Today’s Nutrition Savvy Consumer
• Don’t Underestimate Kids; Many Get It
• Table 7-19 Foods Kids Love and Hate
• Kids and Snacking: What Pleases Parents?
• Methodology
• Responses
• Table 7-20 Parental Values When Choosing Their Child’s Snack
• Table 7-21 Parents Rate Snack Healthfulness
• Kids and Snacking: What Works with Kids?
• Responses
• Table 7-22 Rating a Snack’s Healthfulness, Parents vs. Kids
• Prepared Foods’ Tips on What Manufacturers Can Do
• Kids Have Opinions on Healthful Foods
• Table 7-23 Kids’ Opinions on Healthful Foods

• What Motivates Kids When It Comes to Food
• Kids Want Fun Ingredients Added to Their Foods
• How Appearance Appeals to Kids
• Gender Preferences with Graphics

• What the Numbers Say
• Households with Tweens Like to Bake
• Table 7-24 Percent of U.S. Households Using Select Baking Products, 2005
• Beverage Use Varies by Age of Kids
• Table 7-25 Percent of U.S. Households Using Select Beverages, 2005
• Condiment Use High Overall
• Table 7-26 Percent of U.S. Households Using Select Condiments, 2005
• Kids Use Dairy
• Table 7-27 Percent of U.S. Households Using Select Dairy Products, 2005
• Freezer Foods Equate to Convenience
• Table 7-28 Percent of U.S. Households Using Select Frozen Foods, 2005
• Sweet, Grain-Based Foods Are Popular with Tweens
• Table 7-29 Percent of U.S. Households Using Select Grain-Based Products, 2005
• Lunch Kits Come Into Play with Age
• Table 7-30 Percent of U.S. Households Using Select Refrigerated Meats, 2005
• Sloppy Fiesta Time
• Table 7-31 Percent of U.S. Households Using Select Shelf-Stable Grocery Items, 2005
• Snack Foods Rule with Tweens
• Table 7-32 Percent of U.S. Households Using Select Snack Foods, 2005

Chapter 8 New Products and Trends

• Key Points
• Kids’ Foods and Beverages Are Booming
• Table 8-1 Total Number of SKUs Introduced to the U.S. Marketplace Targeted to Kids, 2001-2005
• Table 8-1 [Cont.] Total Number of SKUs Introduced to the U.S. Marketplace Targeted to Kids, 2001-2005
• Top-10 Categories Typically Are Very Popular Among Kids
• Figure 8-1 Top-10 Categories of Total Number of SKUs Introduced to the U.S. Marketplace Targeted to Kids, 2001-2005
• Products Sport Many Tags and Claims
• Table 8-2 Total Number of Product Lines Introduced to the U.S. Marketplace Targeted to Kids, by Tag or Claim on Packages, 2001-2005
• Table 8-3 Top-10 Tags or Claims on U.S. Foods and Beverages Targeted to Kids, 2001-2005
• Strawberry Is the Most Frequently Cited Flavor in the Kids’ Market
• Table 8-4 Total Number of SKUs Introduced to the U.S. Marketplace Targeted to Kids, by Flavor, 2001-2005
• Table 8-4 [Cont.] Total Number of SKUs Introduced to the U.S. Marketplace Targeted to Kids, by Flavor, 2001-2005
• Table 8-5 Top-10 Flavors on U.S. Foods and Beverages Targeted to Kids, 2001-2005

• Fewer Ads and Promos Encourages Innovation in Formulations
• Industry Is Urged to Innovate More Nutritious Foods for Kids
• Thanks to Bill, Numerous Healthful Kids’ Drinks Are Rolling Out
• Water and Milk Make Moms Happy
• Youngsters Crave Variety
• Kids Like to Play with Their Food
• Packaging Plays a Critical Role in Kids’ Products
• Getting Kids to Eat Their Veggies
• On-the-Go Kids Drive Portable Nutrition
• Nobody’s Cooking, Growing Kids Need Nutrient-Dense Foods
• Healthier Snacks Come in Many Forms and Flavors
• Kids Continue to Crave Extreme, and Often Get into Exotic
• Talk About a Melting Pot—Just Look Inside a Classroom
• Kids Like Lots of Color, Too
• Parents Might Start to Embrace Alternative Sweeteners
• Will These Sweeteners Show Up at Bake Sales?
• Better-for-You Kids’ Products Might Want to Consider Going Organic
• Key to Success
• What Are We Seeing in 2006
• Table 8-6 Total Number of Product Lines and SKUs Introduced to the U.S. Marketplace Targeted to Kids, January to July 2006
• 2006 Is All About Extra Vitamins
• Table 8-7 Total Number of Product Lines Introduced to the U.S. Marketplace Targeted to Kids, by Tag or Claim on Packages, January to July 2006
• Strawberry Remains Number-One Flavor
• Table 8-8 Top-10 Flavors on U.S. Foods and Beverages Targeted to Kids, January to July, 2006
• New Products Reviewed

• Once a Kids’ Favorite, Always a Favorite
• Kraft Expands Sensible Solutions for Kids’ Meals
• The Kids’ Beverage Aisle Undergoes a Transformation
• Plop, Plop, Fizz, Fizz
• Milk Beverage Innovations Are at an All-Time High
• First There Was Eatertainment, Now There’s Drinkertainment
• More Kids’ Juices Become 100% and Boosted with Healthful Extras
• Snack Foods-a-Plenty
• Fruit Snacks, Once For Kids, Always For Kids
• Surgeon Creates Revolutionary Snack to Fight Childhood Obesity
• Back to Breakfast—The Most Important Meal of the Day
• Zoe Foods Is First to Offer Nut-Free Zoe’s O’s Cereal
• More Medical Intervention
• What About a Mid-Morning Snack?
• Puddings and Ice Cream Are Made with Milk, Too
• Speaking of Crayola . . .
• That’s Right, Kids Like Fun
• And They Will Always Like Cookies
• Of Course, There’s the Inevitable, Kids Love Candy
• Back to Reality, Good Nutrition Is the Trend in 2006 and Beyond
• Getting Kids to Eat Their Fruits and Veggies
• A Closing Note on Meals
• Beverages to Build Kids’ Immunity
• Better-For-You Foodservice Beverages
• Table 8-9 Select New Kids’ Foods and Beverages, 2006