• Americans are a Cheese-loving Population
• Flavor over Nutrition
• Ricotta Popular With Dieters
• Low-carb Harmless to Natural Cheese
  • Table 5-7 Sales of Select High-Carb vs. Low-Carb Foods, 2003
  
  
• Specialty Cheese Boost Sales

Chapter 6 The Market for Spaghetti and Italian Sauce

• Market Structure
  • Figure 6-1 Market Share by Sauce Sub-Categories, 2003
  
  
• Market Size and Growth
  • Table 6-1 IRI-Tracked Sales for Italian Sauce, 2000-2004, (in million $)
  
  
• Top Marketers
  • Table 6-2 IRI-Tracked Share of Top 10 Spaghetti/Italian Sauce Marketers, 2000-2004 (%)
  
  
• Performance Analysis
  • Table 6-3 IRI-Tracked Sales of Top 10 Italian Sauce Marketers, 2000-2004 (in million $)
  • Ragu
  • Campbell Soup Company (Prego)
  • Heinz Company (Classico)
  • Cantisano Foods
  • Private Label
  • Figure 6-2 U.S. Mass-market Share of Top 10 Spaghetti/ Italian Sauce Brands, 2004 (%)
  • Table 6-4 U.S. Mass-market Sales of Top 10 Spaghetti/Italian Sauce Brands, 2000-2004 (in million $)
  
  
• Trends and Factors to Growth
  • Healthier Sauces May Revive Sales
  • Opportunities in Regional Inspirations
  • Opportunities in Organic
    • Table 6-5 Italian/Spaghetti Sauce Sales: Conventional and Organic Overall versus Organic Brands, 2004
    
    
  • Lifestyle Sauces
  • Adaptable for Other Food Uses
  • Innovations in Sauce Chemistry
  • High End Sauces

Chapter 7 The Market for Private Label Italian Products

• Figure 7-1 IRI-Tracked Sales of Private Label Italian Food Products, 2000-2004 (in million $)
• Figure 7-2 IRI-Tracked Share of Private Label Italian Food Product Categories, 2000-2004 (%)

• Figure 7-3 IRI-Tracked Share of Private Label Pasta Products, 2000-2004 (%)
• Table 7-1 IRI-Tracked Sales of Private Label Pasta Products, 2000-2004 (in million $)

• Figure 7-4 IRI-Tracked Share of Private Label Pizza Products, 2000-2004 (%)

• Table 7-2 IRI-Tracked Sales of Private Label Pizza Products, 2000-2004, (in million $)

• Figure 7-5 IRI-Tracked Share of Private Label Parmesan and Ricotta Cheese, 2000-2004 (%)
• Table 7-3 IRI-Tracked Sales of Private Label Parmesan and Ricotta Cheese, 2000-2004, (in million $)
• Pricing Wars Help National Brands Gain Ground

• Figure 7-6 IRI-Tracked Share of Private Label Spaghetti/Italian Sauces, 2000-2004 (%)
• Table 7-4 IRI-Tracked Sales of Private Label Spaghetti/ Italian Sauces, 2000-2004, (in million $)

Chapter 8 Marketing Dynamics

• Advertising Spends
• Kraft: Top Spender
  • Table 8-1 Leading Italian Food Brands’ Advertisement Spends, 2004 (in million $)
  
  
• Ad Spends Help Revive Chef Boyardee Sales
• Barilla Banks on its Italian Origin
• Campbell Repositions Prego
• Marketing and Advertising Initiatives
  • Cross-merchandising
  • Marketing Initiatives Targeted Towards Kids
    • Table 8-2 How Children Make Their Eating Choices
    
    
  • Kraft Adopts Automated Food Service System
  • Kraft Part of a $12-Million Youth Health & Wellness Initiative
  • Schwan Partnered with Sony/Columbia Tri-Star
  • Kraft and DiGiorno Scholarship
  • Ragu Co-sponsors Hungry Drivers 2005
  • National Dairy Council Promotes Cheese Consumption
  
  
• New Product Introductions
  • Table 8-3 New Product Introductions Tagged “Italian,” by Product Type, 2004
  • Top Marketer by Number of Products Introduced
  • Table 8-4 Top Product Marketers, by Number of “Italian” Products Introduced, 2004
  • New Product Introductions by Innovation
  • Table 8-6 The U.S. Italian Food Market: Selected New Product Introductions, by Innovation
  • Positioning New Products by Package Tags
  • Table 8-7 Italian Food Product Introductions, by Packaged Tags, 2004
  
  
• The “Natural” Package Tag
  • Table 8-8 New Pasta and Pasta Side Dishes Brand Introductions with “Natural” Package Tag, 2004
  • Table 8-9 New Sauces, Pizza & Pasta Brand Introductions with “Natural” Package Tag, 2004
  • Table 8-10 New Cheese Brand Introductions with “Natural” Package Tag, 2004
  
  
• The “Upscale” Package Tag
  • Table 8-11 New Pasta and Pasta Side Dishes Brand Introductions with “Upscale” Package Tag, 2004
  • Table 8-12 New Sauces, Pizza & Pasta Brand Introductions with “Upscale” Package Tag, 2004
  • Table 8-13 New Cheese Brand Introductions with “Upscale” Package Tag, 2004
  
  
• The “Low Carb” Tag
  • Table 8-14 New Pasta and Pasta Side Dishes Brand Introductions with “Low-carb” Package Tag, 2004
  • Table 8-15 New Sauces, Pizza & Pasta Brand Introductions with “Low-Carb” Package Tag, 2004
  • Table 8-16 New Sauces, Cheese Brand Introductions with “Low-Carb” Package Tag, 2004
  
  
• The “Quick” Package Tag
  • Table 8-17 New Pasta and Pasta Side Dishes Brand Introductions with “Quick” Package Tag, 2004
  • Table 8-18 New Sauces, Pizza & Pasta Brand Introductions with “Quick” Package Tag, 2004

Chapter 9 Competitive Briefs

• Kraft Foods Inc.
• Overview
• Kraft Foods Inc. Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-1 Kraft Foods Inc. U.S. Mass-market Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• Tony’s Pizza Services Top Italian Food Brand Portfolio
• Performance
• Figure 9-2 Tony’s Pizza Company U.S. Mass-market Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• Ragu Foods Co. Top Italian Foods Brand Portfolio
• Performance
• Figure 9-3 Ragu Foods Company IRI-Tracked Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• ConAgra Co. Top Italian Food Brand Portfolio
• Gilardi Foods. Top Italian Food Brand Portfolio
• Performance
• Figure 9-4 IRI-Tracked Italian Food Product Sales of ConAgra Inc., 2000-2004 (in $ million)

• Overview
• Campbell Soup Co. Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-5 Campbell Soup Co. IRI-Tracked Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• New World Pasta Co. Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-6 IRI-Tracked Italian Food Product Sales of New World Pasta Co., 2000-2004 (in $ million)

• Overview
• Nestle USA Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-7 Nestle USA Inc. IRI-Tracked Italian Food Product Sales, 2000-2004 (in $ million)
• Overview
• General Mills Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-8
• General Mills U.S. Mass-market Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• Barilla Top Italian Foods Brand Portfolio
• Performance
• Figure 9-9 Barilla IRI-Tracked Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• American Italian Pasta CompanyBrand Portfolio
• Performance
• Figure 9-10 American Italian Pasta Company IRI-Tracked Sales, 2000-2004 (in $ million)

• Overview
• Heinz Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-11
• Heinz Co. IRI-Tracked Italian Food Product Sales, 2000-2004
• (in $ million)

• Overview
• Lactalis USA Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-12
• Lactalis USA IRI-Tracked Italian Food Product Sales, 2000-2004
• (in $ million)

• Overview
• Aurora Foods Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-13 Aurora Foods Inc. IRI-Tracked Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• Del Monte Foods Top Italian Food Brand Portfolio
• Performance
• Figure 9-14
• Del Monte Foods IRI-Tracked Italian Food Product Sales, 2000-2004
• (in $ million)

• Overview
• Performance
• Figure 9-15
• Newman’s Own Inc. IRI-Tracked Italian Food Product Sales, 2000-2004 (in $ million)

• Overview
• Cantisano Foods Top Italian Foods’ Brand Portfolio
• Performance
• Figure 9-16
• Cantisano Foods IRI-Tracked Italian Food Product Sales, 2000-2004
• (in $ million)

• Overview
• Performance
• Figure 9-17
• McCain Ellio’s IRI-Tracked Italian Food Product Sales, 2000-2004
• (in $ million)

• Overview
• Sargento Foods Top Italian Foods’ Brand Portfolio
• Performance
• Figure 3-30
• Sargento Foods Inc. IRI-Tracked Italian Food Product Sales, 2000-2004 (in $ million)

Chapter 10 The Consumer

• Simmons Survey
• Overview
  • Table 10-1 U.S. Consumers Favoring Italian Food Products, 2004 (%)
    
  • Pasta Products
    • Dry Packaged Pasta
    • Table 10-2 Demographic Profile of Dry Packaged Pasta Consumers, 2004
    • Table 5-2 Demographic Profile of Dry Packaged Pasta Consumers, 2004 [Cont.}
    
    
  • Users by Product Type
    • Figure 10-1 Percentage of U.S. Consumers Favoring Dry Packaged Pasta, by Type, 2004
    • Table 10-3 Preferences for Types of Dry Packaged Pasta by Profile, 2004
    • Dry Packaged Pasta Usage Rate
    • Table 10-4 U.S. Dry Packaged Pasta Usage Rate, 2004
    • Table 10-5 Demographic Profile of Dry Packaged Pasta Heavy-Users*, 2004
    • Dry Packaged Pasta Brand Preference
    • Figure 10-2 Percentage of U.S. Consumers Favoring Dry Packaged Pasta, by Brand, 2004
    • Table 10-6 Preferences for Dry Packaged Pasta Brands by Profile, 2004
    • Canned or Jarred Spaghetti and Macaroni
    • Table 10-7 Demographic Profile of Canned or Jarred Spaghetti and Macaroni Consumers, 2004
    • Canned or Jarred Spaghetti and Macaroni Usage Rate
    • Table 10-8 U.S. Canned or Jarred Spaghetti and Macaroni Usage Rate, 2004
    • Canned or Jarred Spaghetti and Macaroni Brand Preference
    • Table 10-9 U.S. Preferences for Canned or Jarred Spaghetti and Macaroni Brands by Profile, 2004
    • Table 10-10 Preferences for Canned or Jarred Spaghetti and Macaroni Brands Based on Age of Children in Household, 2004
    • Figure 10-3 Percentage of Consumers Favoring Canned or Jarred Spaghetti and Macaroni, by Brand, 2004
    • Spaghetti/Pasta Sauce
    • Spaghetti/Pasta Sauce Usage Rate
    • Table 10-11 U.S. Spaghetti/Pasta Sauce Usage Rate, 2004
    • Spaghetti/Pasta Sauce Brand Preference
    • Figure 10-4 Percentage of Consumers Favoring Spaghetti/Pasta Sauces, by Brand, 2004
    • Table 10-12 Consumer Preferences for Spaghetti/Pasta Sauce Brands by Profile, 2004
    
    
  • Pizza and Pizza Products
    • Frozen Pizza (Bought Frozen)
    • Table 10-13 Demographic Profile of Frozen Pizza Consumers, 2004
    • Frozen Pizza (Bought Frozen) Usage Rate
    • Table 10-14 U.S. Frozen Pizza Usage Rate, 2004
    • Frozen Pizza (Bought Frozen) Brand Preference
    • Figure 10-5 Percentage of Consumers Favoring Frozen Pizza,
    • by Brand, 2004
    • Table 10-15 Consumer Preferences for Frozen Pizza Brands by Profile, 2004
    • Table 10-16 African Americans Preferences for Frozen Pizza Brands, 2004
    • Pizza Sauce
    • Table 10-17 Demographic Profile of Pizza Sauce Consumers, 2004
    • Pizza Sauce Brand Preference
    • Figure 10-6 Percentage of Consumers Favoring Pizza Sauce, by Brand, 2004
    • Table 10-18 Consumer Preferences for Pizza Sauce Brands by Profile, 2004
    • Pizza Crust (Packaged Ready Made)
    • Table 10-19 Demographic Profile of Pizza Crust Consumers, 2004
    • Pizza Crust (Packaged Ready Made) Brand Preference
    • Figure 10-7 Percentage of Consumers Favoring Pizza Crusts, by Brand, 2004
    
    
  • Packaged Italian Dinners
    • Complete Packaged Prepared Dishes/Dinner
    • Table 10-20 Demographic Profile of Complete Packaged Prepared Dishes/Dinner Consumers, 2004
    • Users by Product Type
    • Figure 10-8 Percentage of Consumers Favoring Complete Packaged Prepared Dishes/Dinners, by Type, 2004
    • Table 10-21 Preference for Complete Packaged Prepared Dishes/Dinner Types by Profile, 2004
    • Complete Packaged Prepared Dishes/Dinner Usage Rate
    • Table 10-22 Complete Packaged Prepared Dishes/Dinner Usage Rate, 2004
    • Packaged Prepared Dishes/Dinner Brand Preference
    • Figure 10-9 Percentage of Consumers Favoring Complete Packaged Prepared Dishes/Dinner, by Brand, 2004
    • Table 10-23 Consumer Preferences for Complete Packaged Prepared Dishes/Dinner Brands by Profile, 2004
    • Parmesan and Romano
    • Table 10-24 Consumer Preference for Types of Grated Cheese (Parmesan & Romano) by Profile, 2004

Chapter 11 Key Market Trends

• Slowdown of the Low-carb Trend
• Dietary Guidelines for Americans
• The Glycemic Index
• Whole Grains Better for People
• Opportunities in Organic
  • Table 11-1 Categories of Organic Foods Purchases by Those Who Buy Organic
  • Table 11-2 Italian/Spaghetti Sauce Sales: Conventional and Organic Overall versus Organic Brands
  
  
• Health Claims Fill Store Shelves
• Regional Authenticity
• Gourmet Foods
• Licensing Restaurant and Chefs’ Names
• The Mediterranean Diet
• Convenience of Italian Foods
• Popularity of Italian Cuisine
  • Table 11-3 Consumers’ Most Ordered Ethnic Cuisines Cuisine
  • Table 11-4 Ethnic Cuisines Highlighted by Consumer Media, Dec-04
    
  • New Product Introductions
  • Popularity of Italian Influenced Products
  • Retailers Embracing Private Label Programs