• Scope and Methodology
• Packaged Estimates 2007 Retail Sales of Sustainable Apparel at
• $3 Billion
  • Table 1.1 2007 International Sustainable Apparel Market, by Sales Estimates per Fabric Type, in Millions of Dollars
  • Table 1.2 2007 International Sustainable Apparel Market, by Percentage of Fabric Type
  
  
• Defining Sustainable Apparel
• Fibers and Materials for Sustainable Apparel
  • Organic Cotton
  • Organic Trade Association Voluntary Fiber Processing Standards Give Way to GOTS
  • Organic Cotton Grows Worldwide to Meet Greater Demand
  • Historic Sales Estimates for Organic Cotton Market
  • Organic Wool
  • Other Organic: Linen, Leather
  • Hemp
  • Commercial Hemp Market for Fiber Is Growing, But Not Without Obstacles
  • Bamboo
  • Silk
  • Eco-Friendly Lyocell
  • Recycled Fibers
  
  
• Dyes, Processing and Finishing
• Social Justice and Ethical Labor Practices
• Packaging and Distribution
• Design and Life Cycle
• Categories of Sustainable Apparel
• Standards and Regulatory Framework
  • Organic Standards
  • National Organic Program Standards
  • Labor Standards
  • Oeko-Tex Standards
  
  
• The Marketers
  • Characteristics of Marketers
  • Shift Toward Sustainability for Existing Apparel Designers and Brands
  • Pioneering Organic or Sustainable Marketers
  • Twenty-First Century Sustainable Apparel Companies
  
  
• Marketing, New Products and Trends
  • Sustainable Apparel Market Now Attracting Designers
  • Sustainable Apparel Event at New York Fashion Week
  • Media Coverage Accelerating
  • Trade Magazines Focus on Industry and Supply Chain
  • E-Media Presence Via Sustainable Fashion Blogs
  
  
• New Products, Trends, and Emerging Designers and Entrepreneurs
  • Developing New Materials for Sustainable Apparel
  • New Trends in Fiber Processing, Dyes, Finishes, and Fabric Treatments
  • Environmental Awareness in Production Facilities
  • Who’s Making the Clothes, and How Are Workers Treated?
  • New and Emerging Designers, Entrepreneurs, and Collections
  
  
• Sustainable Apparel Supply and Distribution Chain
  • Organic Cotton Production Concentrated in India, Turkey
  • Hemp Production in China, Europe
  • Organic Wool Production Centered in Australia, New Zealand
  • Farm-Retailer Partnerships
  • Global Production Capacity Projected to Grow With Constraints
  • Table 1.3 Global Sustainable Fiber and Garment Production Capacity (2007-2012)
  • Mass Market Consumer Goods Retailers Become Major Players
  • in the Market
  • Department Stores Implement Sustainable Apparel or Organic
  • Cotton Programs
  • Outdoor Retailers Lead in Sustainable Apparel
  • Fashion, Baby Clothes in Specialty Boutiques and Shops
  • Marketer Websites and Online Eco-Boutiques Making Inroads
  • Market Share by Type of Retail Outlet
  • Table 1.4 Market Share by Retail Outlet of Sustainable Apparel
  
  
• The Sustainable Apparel Consumer
  • The Sustainable Apparel Consumer is a Values-Based Shopper
  • IRI Data Show Viable Market for Sustainable Products and Packaging
  • Table 1.6 Sustainability Factors Influencing Store Selection: Percent of Consumers
  • Ripening Marketing Opportunities
  
  
• Future Trends and Opportunities
  • Opportunities for Growth and Market Penetration
  • Evolving Design Concepts
  • Evolving Technologies and Practices
  • Evolving Consumer Expectations
  • Consumer Education Essential to Success
  
  
• Conclusion: The Future of Sustainable Apparel

Chapter 2 Market Definition, Size and Growth

• No Consistent Meaning for “Sustainable”
• Fibers and Materials for Sustainable Apparel
  • Organic Cotton
  • Organic Certification
  • Organic Trade Association Voluntary Fiber Processing Standards Give Way to GOTS
  • Organic Exchange Creates Blended Standard
  • Organic Cotton Grows Worldwide to Meet Greater Demand
  • Table 2.1 Leading Producers of Organic Cotton by Country
  • Organic Wool
  • Other Organic: Linen, Leather
  • Hemp
  • Commercial Hemp Market for Fiber Is Growing, But Not Without Obstacles
  • Table 2-2 Qualities of Primary Hemp Fiber
  • Bamboo
  • From Bamboo Plant to Fabric: Imperfect Technologies
  • Silk
  • Man-Made Fibers and Sustainable Apparel
  • Fabrics Made From Soy and Corn: The Biotechnology Conundrum
  • Eco-Friendly Lyocell
  • Recycled Fibers
  • Patagonia’s Common Threads
  • Recap: Fabrics for Sustainable Apparel
  
  
• Dyes, Processing, and Finishing
  • Natural and Fiber-Reactive Dyes
  • Using Undyed Fabrics
  • Finishes and Treatments
  • Water and Energy Use
  
  
• Social Justice and Ethical Labor Practices
  • Fair Trade Cotton
  • Anti-Sweatshop Initiatives
  
  
• Packaging and Distribution
• Design and Life Cycle
  • “Slow Fashion” and New Design Approaches
  • The Nau Experiment
  • Categories of Sustainable Apparel
  • Clothing for Infants and Children
  • Women’s and Men’s Yoga Clothes and Casual Wear
  • Socks, T-shirts, Underwear, Jeans
  • Outdoor and Athletic Apparel
  • Women’s High-End or Boutique Fashion Apparel
  • Menswear
  
  
• Standards and Regulatory Framework
  • Organic Standards
  • Organic Resources
  • Global Organic Textile Standard (GOTS)
  • Organic Certification
  • Sustainable Textile Standards
  • Labor Standards
  • ISO Standards for Production Facilities
  • Oeko-Tex Standards
  • Cradle to Cradle Certification
  
  
• Organic Exchange Blended Standard
  • Anticipate Additional Standards Models and Regulations
  
  
• Size and Characteristics of the Sustainable Apparel Market
  • Sales Estimate Methodology
  • Sustainable Apparel Within the Global Apparel Market
  • Comparisons to Growth and Mainstreaming of Organic Foods Movement
  • Size of Organic Cotton Sector
  • Organic Cotton Sales Increase at Runaway Pace
  • Hemp Market Growing at 10 Percent Annually
  • Use of Other Sustainable Fibers Also Growing
  
  
• 2007 International Sustainable Apparel Market Estimated at US$3.04 Billion
  • Table 2.3 2007 International Sustainable Apparel Market, by Percentage
  • of Fabric Type
  • Table 2.4 2007 International Sustainable Apparel Market, by Sales
  • Estimates per Fabric Type, in Millions of Dollars
  • Packaged Facts Projects Strong Growth Through 2012
  • Table 2.5 Projections of Retails Sales for International Sustainable Apparel Market, in Billions of Dollars 2007 - 2012
  • Sustainable Apparel Small Fraction of Global Apparel Market
  • Mass Market Retailers Have Greatest Share of Market at 30%
  • Table 2.6 Market Share of Sustainable Apparel by Retail Market

Chapter 3 Sustainable Apparel Marketers

• Chapter Highlights
• A Highly Fragmented Young Industry
• Characteristics of Marketers
  • Pioneering Organic or Sustainable Marketers
  • Twenty-First Century Sustainable Apparel Companies
  • Shift Toward Sustainability for Existing Apparel Designers and Brands
  
  
• Marketer Profiles: Women’s Fashion Clothing
  • Linda Loudermilk
  • Bahar Shahpar
  • John Patrick Organic
  • Stella McCartney
  • Katherine Hamnett
  • Under The Canopy
  • Stewart + Brown
  • Seasalt
  • Earth Speaks
  • Eileen Fisher
  
  
• Marketer Profiles: Women’s and Men’s Yoga and Workout Wear, Denim and Casual Wear
  • Blue Canoe
  • Gaiam
  • prAna
  • Loomstate
  • Levi Strauss
  • Rawganique
  • Edun Apparel and Edun LIVE
  • Hanes
  • Coca-Cola
  • Wal-Mart/Sam’s Club
  • Hess Natur
  
  
• Marketer Profiles: Outdoor Wear
  • Patagonia
  • Nike
  • Nau
  
  
• Marketer Profiles: Clothing for Infants and Children
  • Hanna Andersson
  • Kate Quinn Organics
  • Go Natural Baby

Chapter 4: Marketing, New Products and Trends

• Chapter Highlights
• Fluid and Not Well Developed
• Marketing Sustainable Apparel
  • FutureFashion Show Puts Focus on Green
  • Other Fashion Events Target Sustainability
  • Celebrity Participation and Presence
  • Reaching Fashion Magazine Readers
  • Trade Magazines Focus on Industry and Supply Chain
  • Niche/Specialty Magazines Focus on the Art of Sustainability
  • E-Media Presence Via Sustainable Fashion Blogs
  • Advertising Sustainable Apparel
  • Car/Fashion Connections
  
  
• New Products, Trends, and Emerging Designers and
• Entrepreneurs
  • Developing New Materials for Sustainable Apparel
  • New Fiber: Lenpur
  • Regulatory Trends
  • New Trends in Fiber Processing, Dyes, Finishes, and Fabric Treatments
  • Environmental Awareness in Production Facilities
  • Who’s Making the Clothes and How Are They Treated?
  
  
• New and Emerging Designers, Entrepreneurs, and Collections
  • New Mass Market Collections
  • New and Emerging Designers and Entrepreneurs

Chapter 5: Sustainable Apparel Supply and Distribution Chain

• Chapter Highlights
• A Complex Network Spanning the Globe
• Textile Industry Relationships and Structure
  • Industry Organization
  • Organic Cotton Production Concentrated in India, Turkey
  • Hemp Production in China, Europe
  • Organic Wool Production Centered in Australia, New Zealand
  • Farm-Retailer Partnerships
  • Sustainable Fabric Producers and Wholesalers
  • Model of Fiber Pools Developing for Organic Cotton
  • Global Production Capacity Projected to Grow With Constraints
  • Table 5.1 Global Sustainable Fiber and Garment Production Capacity (2007-2012)
  • The Bluesign Standard and Software for a Sustainable Textile Supply Chain
  
  
• Distribution and Sales of Sustainable Apparel
  • Mass Market Consumer Goods Retailers Become Major Players in
  • the Market
  • Department Stores Implement Sustainable Apparel or Organic Cotton
  • Programs
  • Outdoor Retailers Lead in Sustainable Apparel
  • Can Groceries and Fashion Sell Side By Side?
  • Fashion, Baby Clothes in Specialty Boutiques and Shops
  • Spas, Yoga Studios in Sync With Sustainable Apparel
  • Marketer Websites and Online Eco-Boutiques Making Inroads
  • Eco-Retailing Supported By Green Blogs
  • Market Share by Type of Retail Outlet
  • Table 5.3 Market Share by Retail Outlet of Sustainable Apparel

Chapter 6: The Sustainable Apparel Consumer

• Chapter Highlights
• The Sustainable Apparel Consumer is a Values-Based Shopper
  • The Evolution of the Values-Based Shopper
  • Stated Values and Actual Consumer Behavior
  • IRI Data Show Viable Market for Sustainable Products and Packaging
  • Table 6.1 Sustainability Factors Influencing Brand Selection: Percent of Consumers
  • Table 6.2 Sustainability Factors Influencing Store Selection: Percent of Consumers
  • IRI Recommendations for CPG Manufacturers
  • IRI Recommendations for CPG Retailers
  • Consumer Education Has Room for Improvement
  • Table 6.3 Attitudes Toward Sustainability: Percent of Consumers
  • Water Issues Top of Mind Among Environmental Concerns
  • BBMG Conscious Consumer Report Warns Against Greenwashing
  • Magazines, Newspapers, and Certifications Inform Shoppers
  • Table 6.4 Conscious Consumer Sources for Information About Marketers
  • Drinking Water, Air Pollution Top Concerns
  • Table 6.5 Conscious Consumer Top Environmental Issues
  • High Expectations for Sustainable Companies
  • Table 6.6 Desired Company Practices by Conscious Consumers
  • Marketer Lessons: Trust, Personal Benefits, Works in Progress
  • Generation Y: Will They Buy?
  • Iconoculture Identifies Gen Y Groups as Driving Force in Market
  • Natural Marketing Institute Segments Consumers
  • Conclusion: Ripening Marketing Opportunities

Chapter 7: Future Trends and Opportunities

• Chapter Highlights
• Unlimited Growth Potential
• Trends in the Global Market
• Opportunities for Growth and Market Penetration
  • Gateway Basics
  • Statement Clothing
  • Office-Appropriate Clothing
  • Specialty Garments
  • Designer Brands
  • Evolving Technologies and Practices
  • Sustainable Practices May Shift Fashion Cycles and Design Paradigms to Slow Fashion
  • Evolving Consumer Expectations
  • Changing Strategies for Messaging
  
  
• Challenges to Sustainable Apparel Industry Growth
• Economic Outlook May Mean Decreased Spending
• Supply of Certified Organic Fibers Must Continue to Grow
• Regulatory Scrutiny May Increase
• Consumer Education Essential to Success