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International Suncare Products Market
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May 1, 1996
282 Pages - Pub ID: LA384
Attention: There is an updated edition available for this report.
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Executive Summary
- The U.S. Market For Suncare Products
The Products
- Focus of the Report
- Shunning the Sun
- Regulations
The Market
- Retail Sales Estimated at $579 Million for 1995
- Factors in Future Market Growth
- The Weather
- The UV Index
- Skin Cancer Awareness Grows
- The Media Delivers the Message
- New Product Activity Vigorous
- Suncare Sales to Reach $758 Million by Turn of the Century
- [Table] Size and Growth of the U.S. Market for Suncare
Products, 1991-2000 (retail dollars); Category: Sunscreens/
Sunblocks, Tanning Products, Self-Tanners, After Sun
Sunscreens and Sunblocks Account for Almost Two-Thirds
of Retail Sales
The Marketers
- Numerous Suncare Marketers
- Three Distinct Classes of Marketers
- Schering-Plough Is Undoubtedly the Leader
Retail and Distribution
- Distribution Channels
- Mass Market Constitutes 81% of Total Dollar Sales
- [Graphic] Share of U.S. Suncare Market: By Distribution
- Channel, 1995 (percent); Distribution Channel:
- Drugstores, Mass Merchandisers, Supermarkets,
- Alternative Distribution, Prestige Outlets
The Consumer
- Over 75 Million Users
- Suncare Consumers Are Trading Up to Higher SPFs
- Methodology
- The Market For Suncare Products In
Europe And Japan
The Products
- Background
- Higher SPFs
- Two Major Product Segments
- Regulation Different from That in U.S.
- More Liberal Framework in Europe
- Japanese Regulations Unclear
- Industry Pushes for European, Global Harmonization
The Market
- European Suncare Sales Placed at $1.4 Billion in 1995
- Suncare Sales in Japan Exceed $120 Million in 1995
- Factors in Future Market Growth
- European Market: Growing Public Awareness of Sun Dangers
- Move Toward Higher SPF Products Grows Market Dollars
- Japan's Market: Increasing Awareness of Sun
- Damage Here, Too
- Prices Expected to Rise
- Suncare Product Sales in Europe to Approach $2 Billion by 2000
- [Table] Size and Growth of the Suncare Market in
Europe and Japan, 1991-2000
- In Europe: Germany Accounts for Almost 25% of Sales
- [Graphic] Share of the European Suncare Market:
By Country, 1995 (percent); Country: France, Germany,
Italy, United Kingdom, Others
- Sunscreens/Sunblocks More than Half of Market and Growing
- In Japan: Milks/Lotions and Gels Very Popular
The Marketers
- The European Leaders
- Japanese Suncare Marketers
Distribution and Retail
- Outlet Importance Varies by Country in Europe
- Three Main Channels for Suncare in Japan
The Consumer
- Sun Risks and Protection: Awareness Levels Vary by Country
- In Europe Young Women Are the Prime Target
- Fashion-Conscious Young Women Represent
- About 60% of Suncare Purchases in Japan
- Methodology
The U.S. Suncare Market
- The Products
Background
- All Hail the Sun
- The Tan as a Symbol of Health and Beauty
- Don't Be a Paleface!
- Shunning the Sun
- The Ultraviolet Enemy
- Ozone's Disappearing Act
- The UV Index
- [Chart] Explanation of UV Index Levels
- Those at Risk
- Skin Cancer Types
- All Facts Point to a Cover-Up
- And Now, for Something Completely Different...
- Sunscreen Effectiveness Called into Question
The Products
- Focus of the Report
- What's in a Name? Sunscreens versus Sunblocks
- Suntan Products
- Self-Tanners
- After-Sun Products
Regulatory Milieu
- The FDA, the SPF, and the Controversy
- SPF Is Developed to Grade Sun Protection Products
- A Firestorm Erupts Over SPF Revisions
- Major Points Of FDA Tentative Final Monograph
- Increased SPF Protection
- Warning Labels
- Manufacturing Claims
- Skin Type Classifications
- [Table] Recommended Sunscreen Product Guide
The Skin Cancer Foundation Seal of Recommendation
Ingredients
- FDA Regulates Sun Protection Ingredients
- PABA No Longer King of the Sunscreen Hill
- PABA Esters
- Other Active Ingredients
- Cinnamates
- Benzophenones
- Anthranilates
- Combination Agents
- Dihydroxyacetone
- Titanium Dioxide
- Parsol 1789
- Synthetic Melanin
- It's the Natural Thing to Do
- Speeding the Approval Process
Product Packaging
- Types and Sizes of Product Packaging
The Market
- [Graphic] Size and Growth of U.S. Market for Suncare
Products: By Category, 1991-2000 (retail dollars);
Categories: Sunscreens/Sunblocks, Tanning Products,
Self Tanners, After-sun
Market Size and Growth
- Difficulty in Arriving at Sales Estimates
- Packaged Facts Methodology
- Retail Sales Estimated at $579 Million for 1995
- Retail Dollar Sales Growth Has Slowed in Recent Years
- Suncare Categories Exhibit Varying Sales Trends
- [Table] Size and Growth of the U.S. Suncare Market:
By Product Category, 1991-1995 (retail dollars);
Categories: Sunscreens/Sunblocks, Tanning Products,
Self Tanning, and After-sun
- Sunscreens and Sunblocks Continue Growth
- Tanning Products Continue Losing Ground
- Self-Tanners Leveling Off as They Offer Some Protection
- After-Sun Products Show Little Activity
Factors in Future Market Growth
- The Rain, the UV Index, and Other Things
- Recognizing the Risks
- What's in a Name?
- Sunscreens Are Everywhere!
- The Media Delivers the Message
- New Product Activity Vigorous
- Skin Cancer Awareness Grows
- The Skin Cancer Foundation and Skin Cancer Awareness
- Information from Manufacturers
- Drugstores Join the Effort
- Manufacturers Also Get Involved
- Getting Out Is In
- Women Become a Suncare Market Force
- Senior Suncare
- Starting Youngsters Off Right
- It's the Weather, Not the Economy
- A Suncare Product in Every Bathroom Cabinet
Projected Sales
- U.S. Suncare Sales to Reach $758 Million by Turn of the Century
- High SPFs to Continue Growth
- [Table] Projected Growth of U.S. Suncare Market:
By Product Category, 1995-2000 (retail dollars);
Categories: Sunscreens/Sunblocks, Tanning Products,
Self Tanning, and After-sun
Market Composition
- Sunscreens and Sunblocks Account for Almost Two-
- Thirds of Retail Sales
- [Table] Market Composition of U.S. Suncare Market:
By Product Category, 1995 (dollars and percent);
Product: Sunscreens and Sunblocks, Tanning Products,
Self-Tanners, After-Sun
- Sunscreens/Sunblocks Share Growing
- [Graphic] Share of Retail Sales: By Product Category,
1991 vs. 1995 vs. 2000 (percent); Category: Sunscreens/
Sunblocks, Tanning Products, Self-Tanners, After-Sun
Drugstores Lead in Sales of Suncare Products
- [Graphic] Share of U.S. Suncare Sales: By Distribution
Outlet, 1995 vs. 1992 (percent); Outlet: Drugstores, Food
Stores, Mass Merchandisers, Alternative, Department Stores
Per Capita Use of Suncare Products Varies Little by
Region of Country
- [Table] Regional Use of Suncare Products, 1994 (percent
and index); Regions: Northeast, Midwest, South, and West
- Use of Sunblocks Peaks in West
- [Table] Regional Use of Suncare Products: By Category,
1994 (percent and index); Categories: Sunblocks, Sun-
screens, Tanning, and Self-Tanners; Regions: Northeast,
Midwest, South, and West
The Marketers
The Marketers
- Numerous Suncare Marketers
- Three Distinct Classes of Marketers
- Many Diverse Companies Make Up The Mix
- Most Marketers Present a Single Brand
- [Chart] Selected Marketers and Their Brands of Suncare
Products; Marketers: Avon Products, Beiersdorf, Bristol-
Myers Squibb, California Tan, Chattem, Clarins, Cosmair,
Decleor, Erno Laszlo Institute, Estee Lauder, Freeman
Cosmetic Corp., Johnson & Johnson, Lancaster Group,
Mary Kay, Orlane, Panama Jack, Pfizer, Playtex Products,
Princess Marcella Borghese, Revlon, Schering-Plough
HealthCare Products, Shiseido Cosmetics, Solar Cosmetic
Labs, Solar Sense Corporation, Tanning Research Labs, Unilever
Marketer Shares
- Overstatement of Purchases from Mass Retail Outlets
- Schering-Plough Is Undoubtedly the Leader
- Three Companies Vie for Second Place
- Playtex Wants to Be Bigger Banana
- Tanning Research Also Vies for Second Spot
- Pfizer's New Acquisition Is Bain de Soleil
- Johnson & Johnson Has Its Ups and Downs
- Solar Cosmetic New to Top Ten List
- Unilever's Tan Is Fading
- [Table] Share of U.S. Suncare Mass Market: By Marketer,
1995 (percent); Marketers: Schering-Plough, Playtex,
Tanning Research, Pfizer, Johnson & Johnson, Solar
Cosmetic, Unilever, Chattem, Panama Jack, and Bristol-
Myers Squibb
- Handful of Marketers Compete for Prestige Sales
- Avon Number One in Direct Sales
Brand Shares
- Top Four Brands Make Up More than Half of the Market
- Coppertone Still Number One
- Banana Boat and Hawaiian Tropic Tie for Second Place
- Bain de Soleil Going the Way of the Bronzed Goddess
- Water BABIES Also Slipping a Bit
- Neutrogena Perks Up
- What If Private Label Were a Brand?
- [Table] Share of U.S. Suncare Mass Market: By Brand,
1990-1995 (percent); Brands: Coppertone, Banana Boat,
Hawaiian Tropic, Bain de Soleil, Water BABIES,
Neutrogena, NO-AD, Shade, and Vaseline Intensive Care
Competitive Situation
- Technology Drives Competitiveness
- Some Former Stars Shine Less Brightly
- Changing Competitive Positions
Competitive Profiles: Schering-Plough
- Schering-Plough: Still the Industry Leader
- Suncare American Style: How It All Began
- How Schering-Plough Continues to Dominate
- Coppertone Water Babies
- Coppertone Sport
- Coppertone Kids
- Coppertone Oil Free
- Coppertone Skin Selects
- Coppertone Protect & Tan
- Coppertone Moisturizing Self-Tanner
- Coppertone Aloe After Sun
- Coppertone General Purpose Products
- Tropical Blend
- Shade Sunblock
- Solarcaine Sunburn Relief
Competitive Profile: Playtex Products
- Playtex Posts Sales of $484 Million
- Banana Boat Is a Strong Addition
- How Banana Boat Got to Playtex
- Banana Boat Plays Second Banana
- New Products for 1996
Competitive Profile: Tanning Research Laboratories, Inc.
- Tanning Research Also Wants to Be Second Banana
- A Good Corporate Citizen
- Hawaiian Tropic: The Early Days
- Hawaiian Tropic Today
- Hawaiian Tropic Firsts
- The Hawaiian Tropic Children's Line
- The Hawaiian Tropic Sport Line
- Hawaiian Tropic Bioshield Facial Sunblock
- Hawaiian Tropic Protection Plus Line
- Hawaiian Tropic Tanning Products
- Hawaiian Tropic Sunless Tanning
- Hawaiian Tropic After Sun
Competitive Profile: Pfizer
- Pfizer Newcomer to Suncare
- Bain de Soleil's Road to Pfizer
- Bain De Soleil Today
Competitive Profile: Johnson & Johnson
- Johnson & Johnson: A Healthcare Giant
- J&J Acquires Neutrogena
- Three Suncare Brands
- Johnson & Johnson Sundown
- Johnson & Johnson Baby Sunblock
- Neutrogena
Competitive Profile: Solar Cosmetic Labs, Inc.
- Solar Cosmetic Labs Established as a Suncare Producer
- Deeptan Celebrates 45th Birthday
- NO-AD Exhibiting Strong Growth
Competitive Profile: Unilever
- Unilever: A Huge Consumer Products Company
- Unilever's Role in Suncare Is Shrinking
- What's Going On with Vaseline Intensive Care Suncare?
- Elizabeth Arden Spa for the Sun Also Sliding Downhill
Competitive Profile: Chattem, Inc.
- Chattem Competes with Bullfrog
- Bullfrog Product Line
Competitive Profile: Panama Jack
- Panama Jack Is Jacking Up Business
Competitive Profile: Bristol-Myers Squibb Corporation
- Bristol-Myers Squibb Posted Sales of Almost $14 Billion
- PreSun
- Matrix Essentials Acquisition Leads to Introduction of Biolage Sun
Competitive Profile: Avon
- Avon Is Major Force in Direct Sales
- Avon Competes with Two Suncare Lines
Competitive Profile: Estee Lauder Group
- Estee Lauder a Powerful Marketer of Prestige Products
- Estee Lauder Sun
- Clinique, Leading Department Store Brand,
- Offers Full Suncare Line
- Origins for the Environmentally Conscious
- Prescriptives Has One Suncare Product
- Aramis Lab Series Provides Suncare Specifically for Men
Competitive Profile: Cosmair, Inc.
- Cosmair Competes with Lancome
Competitive Profile: Clarins Paris
- Clarins Paris Is a Relative Newcomer to America
- A Suncare Pioneer
Competitive Profiles: Selected Other Marketers
- Freeman Cosmetic Company
- Revlon
Marketing Trends
- Suncare Shift from Fun Focus to Serious Skincare
- Existing Lines Extended to Include Niche Products
- SPFs Over 15 Are the Best-Sellers
- Education and Publicity Broaden Customer Base
- Mass Brands Going More Upscale Route
- Suncare Season Swells
- Dedicated Suncare Sections Expanding in Retailers
- Mass Brands Expand Distribution
Product Trends
- Products Designed for the Face Expected to Sizzle
- in Summer of 1996
- Products Sell Benefits; Multifunction Products Are Hot
- Products for Teens Could Be Next Hot Category
- Move to Higher SPFs and More Broad-Spectrum Products
- [Chart] Selected Suncare New Product Introductions and
- Line Extensions (1995-1996); Marketers: Avon, Bristol-
- Myers Squibb, Chattem, Clarins Paris, Estee Lauder,
- Freeman Cosmetics, Johnson & Johnson, Mary Kay,
- Panama Jack, Pfizer, Playtex Products, Schering-Plough,
- Tanning Research Labs
Consumer Advertising Expenditures
- Advertising Expenditures Down to $20 Million
- Magazines Are Favored Medium
- Top Spender Was Schering-Plough
- Johnson & Johnson a Distant Second in Suncare Ad Spending
- Estee Lauder Ranked Third on a Company Basis
- Cosmair Reduces Its Support of Lancome
- Second Place Marketers—Tanning Research and
- Playtex—Have Limited Advertising Budgets
- Procter & Gamble Drastically Reduced Spending for
- Bain de Soleil Before Selling Brand
- [Table] Suncare Traceable Advertising Expenditures:
By Marketer and Brand, 1993-1995 (dollars); Marketer:
Schering-Plough, Johnson & Johnson, Estee Lauder,
California Tan, Cosmair, Tanning Research Labs,
Panama Jack, Chattem, Clarins, Malibu Tropic, Playtex
Products, Shiseido Cosmetics, Pfizer, Chanel
Advertising Positioning
- Protection Theme Still Dominates
- Most Suncare Advertising Still Targeted to Women
- Children Featured in Suncare Ads
Consumer Promotions
- Promotions Very Important
- Mass Market Promotions: Use of Coupons Declining
- Suncare Mass Marketers: Point-of-Purchase Displays
- Mass Marketers: Sponsorships of Events
- Prestige Product Promotions: Emphasis on
- Education and Protection
- Prestige Product Promotions: PWPs and GWPs
Trade Advertising and Promotion
- Promotions Are Standard
- In-Store Display Materials
- Prestige Marketers Have Employee Training,
- Uniforms, and Testers
- Co-Op Advertising Is Popular
- Trade Shows
- Trade Advertising
Distribution And Retail
Distribution
- Distribution Channels
- Direct Sales
At the Retail Level
- The Major Outlets
- [Graphic] Share of U.S. Suncare Market: By Outlet
Type, 1995 (percent); Outlet Type: Drugstores, Mass
Merchandisers, Food Stores, Alternative Outlets,
Department Stores
- Selections and Locations Vary with the Season
- Suncare Markup and Price Vary by Type of Retailer
- [Table] Markup on Mass Market Suncare Products:
By Outlet Type, 1996 (percent); Outlet Type: Deep
Discount Drugstores, Chain Drugstores, Independent
Drugstores, Supermarkets, and Mass Merchandisers
- Growth of Private Label Brands
Suncare Products in Drugstores
- Drugstores Account for Lion's Share of Suncare Sales
- Competition in Chain Drugstores Increasing for Suncare Products
- Chain Drugstores Have the Greatest Assortments
- Suncare Pricing in Drugstores
- Drugstore Suncare Promotions
Suncare Products in Mass Merchandisers
- Merchandising of Suncare Products in Mass Merchandisers
- Brands Available
- Pricing in Mass Merchandisers
Suncare Sales in Supermarkets
- Supermarket Suncare Sales
- Brands Available
- Supermarket Merchandising
Suncare Products in Department Stores
- Department Stores Are Major Prestige Outlets
- Product Displays
- Selection
- Promotions
- Department Stores Face Increasing Competition
- from Other Retailers
- Pricing
The Consumer
Suncare Users
- Over 75 Million Users
- SPF 15+ Most Popular Suncare Type
- [Table] Suncare Product Use: By Product Type, 1994
(number and percent); Type: Sunblocks, Sunscreens,
Suntanners, and Sunless Tanners
- Suncare Consumers Are Trading Up to Higher SPFs
- [Table] Type of Suncare Products Used: 1994 vs. 1992
vs. 1989 (percent); Types: Sunblocks, Sunscreens,
Suntanning and Sunless Tanning
- Women Are More Likely than Men to Use Suncare Products
- [Table] Suncare Product Use: By Sex, 1994 (number
and index); Products: Any Suncare, Sunblocks, Sun-
screens, Suntanning and Sunless Tanning
- Tanning Products Still Popular with Younger Crowd
- [Table] Suncare Product Use: By Age, 1994 (percent
and index); Products: Any Suncare, Sunblocks, Sun-
screen, Suntanning and Sunless Tanning
- Better Educated Adults Seek Sun Protection
- [Table] Suncare Product Use: By Level of Education,
1994 (percent and index); Products: Any Suncare,
Sunblock, Sunscreen, Suntanning, Sunless Tanning
- Use of Suncare Products Skews Upscale by Occupation
- [Table] Suncare Product Use: By Employment Status,
1994 (percent and index); Products: Any Suncare,
Sunblock, Sunscreen, Suntanning, Sunless Tanning
- Suncare Products Most Likely to Be Used by More Affluent
- [Table] Suncare Product Use: By Household Income,
1994 (percent and index); Products: Any Suncare,
Sunblock, Sunscreen, Suntanning, Sunless Tanning
Married People Want Protection, While Singles Want to Tan
- [Table] Suncare Product Use: By Marital Status, 1994
(percent and index); Products: Any Suncare, Sunblock,
Sunscreen, Suntanning and Sunless Tanning
- Caucasians Account for Over 93% of Users
- [Chart] Demographic Characteristics Favoring Use of
Suncare Products, 1994; Factors: Age, Education,
Employment, Occupation, Family Status, Race, Region,
Locality, Household Income, Household Size, Children
in Household; Products: Any Suncare, Sunblocks,
Sunscreens, Suntan, Sunless Tanning
Use By Brand
- Coppertone Leads by a Wide Margin
- [Table] Brand Preference for Suncare Products, 1994
(percent); Brands: Coppertone, Hawaiian Tropic, Bain
de Soleil, Banana Boat, Water BABIES, Tropical Blend
Vaseline Intensive Care, Coppertone Sport
- Use by Brand Differs Mainly by Age
- [Chart] Demographic Characteristics Favoring Use of
Suncare Products: By Brand, 1994; Factors: Age,
Education, Employment, Occupation, Family Status,
Race, Region, Locality, Household Income, Household
Size, Children in Household; Brand: Bain de Soleil,
Banana Boat, Coppertone, Hawaiian Tropic, Tropical
Blend, Vaseline Intensive Care, Water Babies
The International Suncare Market
- The Products
Background
- Fair Skins and Tans
- The Ozone Hole
- The Growth of Skin Cancer
- UVA as Well as UVB Contributes to Skin Cancer
- Daily UV Forecast
- Industry Capitalizes on Cancer Concerns
- Pragmatic Approach to Skin Cancer Prevention
The Products
- Higher SPFs
- Two Major Product Segments
Regulatory Milieu
- Regulation Different from That in U.S.
- More Liberal Framework in Europe
- The EU Cosmetics Directive
- Product Packaging and Labeling in Europe
- Product Dossiers: A New EU Requirement
- Cosmetics Directive Embraced by Industry
- Japanese Regulations Unclear
- UV Filters
- Labeling Rules
- A Ban on Cosmetics Imported into Japan
- Industry Pushes for European, Global Harmonization
- The Market
Definitions and Methodology
Market Size and Growth
- European Suncare Sales Placed at $1.4 Billion in 1995
- Sunscreens and Sunblocks Largest and Fastest Growing
- Category in Europe
- [Table] Retail Sales and Growth of the European Suncare
Market: By Category, 1991-1995 (U.S. dollars); Category:
Sunscreens and Sunblocks, Tanning Products, and
Bronzers and After-Sun Products
- Suncare Sales in Japan Exceed $120 Million in 1995
- [Table] Retail Dollar Sales and Growth of the Japanese
Suncare Market, 1991-1995 (U.S. dollars)
Factors in Future Market Growth
- European Market: Growing Public Awareness of Sun Dangers
- Move Toward Higher SPF Products Grows Market Dollars
- [Table] Indicative Prices for Suncare Products in Europe: 1996
Product Upgrades
- Pricing Will Affect Market Growth
- Japan's Market: Increasing Awareness of Sun Damage Here Also
- Prices Expected to Rise
- New Product Developments Should Improve Market Outlook
Projected Sales
- Suncare Product Sales in Europe to Approach $2 Billion by 2000
- [Table] Projected Sales of the European Suncare Market:
By Category, 1995-2000 (U.S. dollars); Category: Sun-
screens and Sunblocks, Tanning Products, and Bronzers
and After-Sun Products
- Suncare Sales in Japan to Pass $160 Million by Turn of Century
- [Table] Projected Retail Sales of the Japanese Suncare
Market, 1995-2000 (U.S. dollars)
Market Composition
- In Europe: Germany Accounts for Almost 25% of Sales
- [Graphic] Share of European Market for Suncare Products:
By Country, 1995 (percent); Country: Germany, France,
United Kingdom, Italy, Others
- Sunscreens/Sunblocks More than Half of Market and Growing
- [Graphic] Share of Suncare Sales in Europe: By Category,
1991 vs. 1995 vs. 2000 (percent); Category: Sunscreens
and Sunblocks, Tanning Products, Bronzers and After-Sun
Milks/Lotions Favored Product Forms in Europe
In Japan Milks/Lotions and Gels Are Very Popular
- The Marketers
The Marketers
- The European Leaders
- Drug Companies Important in the Pharmacy Segment
- Benckiser a Leader in Premium Segment
- Japanese Suncare Marketers
- [Chart] Leading International Suncare Marketers and
Their Brands, 1996; Marketers: AMP/Strada, Armstrong,
Avon, Bayer, Beiersdorf, Benckiser, Biochemici PSN,
Body Shop, Boots, Cadey, Chefaro, Clarins, Dado-
Cosmed, Estee Lauder, L'Oreal, Hoechst, Johnson &
Johnson, Merck, Myrurgia, Pierre Fabre, Pola, Procter
& Gamble, Reckitt & Colman, Schering-Plough, Shiseido,
Sisley, Taylor Kosmetik, Yves Rocer, Warner-Lambert,
Windsor Healthcare
Brands and Brand Shares
- Ambre Solaire and Nivea Sun Brand Leaders in Europe
- Ambre Solaire and Nivea Sun Leaders in Mass Market
- L'Oreal's Vichy Only Major Pan-European Brand in
- Pharmacy Segment
- L'Oreal's Lancome Leader in Premium Arena
- In Japan, Anessa and Vacancy Are Leaders
Competitive Issues
- New Product Development in Premium Segment
- Products Are Being Upgraded
- More Niche Marketing
- Beiersdorf Promotes High Protection of Nivea Sun
- L'Oreal Also Boasts Efficacy
- Economic Slowdown Fosters Stiffer Competition in Japan
- New Competition in Mass Market
- Changes in Market Structure
- Distribution And Retail
Distribution Channels
- Outlet Importance Varies by Country in Europe
- Three Main Channels for Suncare in Japan
- Japan: Men's Health Clubs a New Distribution Point
- The Consumer
Sun Risks and Protection: Awareness
- Awareness Levels Vary by Country
- Confusion Between SPFs and UV Star Ratings
- Use of Tanning Beds Grows
Demography
- In Europe Young Women Are the Prime Target
- Fashion-Conscious Young Women Represent About
- 60% of Suncare Purchases in Japan
Appendix I: Skin Cancer Foundation Seal
Of Recommendation
Appendix II: Consumer And Trade Advertising
And Promotion
- Consumer Ads
- Consumer Promotions
- Trade Ads
Appendix III: The European Cosmetics Directive
Appendix IV: Exchange Rates
Appendix V: Addresses Of Selected Suncare
Marketers
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