• Non-Dairy Frozen Desserts
• Soy Treats

• Variety of Venues
• Offerings-a-Plenty
  • Sundaes and Banana Splits
  • Soda and Floats
  • Shakes and Malts
  • Other Blended Treats
  • Smoothies
  
  
• Cold-Surface Blending

• A Brief Description
• What’s Overrun?
• Frozen Dessert Manufacturing Plants
• Table 2-4: Number of U.S. Frozen Dessert Manufacturing Plants by Category, 1970-2002
• Co-Packing is Big Business

• The Regulatory Environment
• Labeling Overview
• Flavor Labeling Categories
• Standards of Identity
• Amending the Standards
• Labeling Nomenclature
• Low-Carb Is Not a Legal Descriptor . . . Yet
• Provide the Facts: Nutritional Information Musts
• Trans Fats Are a New Addition
• Products that are Exempt
• Nutrition Regulations In Foodservice
• A Variety of Possible Claims
• Allergen Issues
• Listeria Regulations
• Are You Prepared for a Product Recall?
• Table 2-5: A Sampling of Recalls, 2003-2004

Chapter 3: The Market

• Market Size and Growth
  
  • 2003 Sales for Total Market Not Quite $21.0 Billion
  • Table 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • Figure 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • Ice Cream Leads the Market, Followed by Frozen Novelties
  • Table 3-2: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • Table 3-3: Total Compound Annual Growth Rates, Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1999-2003
  • More Than Half of Sales Come From Foodservice
  • Table 3-4: Total U.S. Retail Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
  • Retail Growth Driven by Frozen Novelties
  • Table 3-5: Total U.S. Retail Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 1999-2003
  • Foodservice Sales Pick Up a Bit After 2001’s Lows
  • Table 3-6: Total U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 1999-2003
  • Soft-Serve Is What Keeps Foodservice Ice Cream Sales High
  • Table 3-7: Total U.S. Sales of Ice Cream by Market, 1999-2003
  • Frozen Yogurt Fares Better in Foodservice
  • Table 3-8: Total U.S. Sales of Frozen Yogurt by Market, 1999-2003
  • Not Much to Say About Sherbet/Sorbet/Water Ice
  • Table 3-9: Total U.S. Sales of Sherbet/Sorbet/Water Ice by Market, 1999-2003
  • Retailers Control Almost 60% of All Frozen Novelty Sales
  • Table 3-10: Total U.S. Sales of Frozen Novelties by Market, 1999-2003

• Ice Cream Accounts for Almost 60% of the Market
• Figure 3-2: Total U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
• Better-For-You Ice Cream Resurges on the Retail Front
• Figure 3-3: Total U.S. Retail Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
• Table 3-11: Total U.S. Sales of Packaged Ice Cream by Fat Content, 1999-2003
• Figure 3-4: Total U.S. Retail Sales of Packaged Ice Cream: Share of Dollar Sales by Fat Content, 2003
• Frozen Novelty Forms Taking a Turn as More Adult Novelties Debut
• Table 3-12: Total U.S. Retail Sales of Frozen Novelties by Major Form, 1999-2003
• Figure 3-5: Total U.S. Retail Sales of Frozen Novelties: Share of Dollar Sales by Major Form, 2003
• Private Label Is About 20% of Retail Market
• Table 3-13: Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Branded vs. Private Label, 1999-2003
• Figure 3-6: Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003 (percent)
• Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice Sales
• Figure 3-7: Total U.S. Retail Sales of Packaged Ice Cream, Branded vs. Private Label: Share of Dollar Sales, 2003
• Figure 3-8: Total U.S. Retail Sales of Packaged Frozen Yogurt, Branded vs. Private Label: Share of Dollar Sales, 2003
• Figure 3-9: Total U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice, Branded vs. Private Label: Share of Dollar Sales, 2003
• Figure 3-10: Total U.S. Retail Sales of Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2003
• Ice Cream Dominates Foodservice Frozen Desserts Business
• Figure 3-11: Total U.S. Foodservice Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2003
• Hard-Frozen and Soft-Serve Ice Cream—a 50-50 Deal in Foodservice
• Figure 3-12: Total U.S. Foodservice Sales of Ice Cream, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2003
• Foodservice Frozen Yogurt a Soft-Serve Market
• Figure 3-13: Total U.S. Foodservice Sales of Frozen Yogurt, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2003
• Traditional Supermarkets Are the Primary Retail Sales Venue, but Mass Merchandisers and Club Stores Are Growing
• Figure 3-14: Total U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2003
• Regional Preferences by Product Type
• Table 3-14: Regional Distribution Indices for Consumption of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Type, 2003

• Facts Are Facts—This Is a Mature Market
• Lowering Carbs May Bring Former Users Back to the Category
• “Healthy” Is Once Again a Buzz Word
• Staying Competitive to Keep Your Sales Up
• Innovative Inclusions Attract Consumers
• Targeting Kids or Adults . . . Lots of Room to Grow with Adults
• Licensing and Marketing Programs Lend Branding Assistance to Regional Marketers
• Co-Branding Opportunities
• Economic Influence: A Scoop of Cold Reality
• Globalization of Culture
• Improved Impulse Market Distribution Grows Novelty Business

• Sales to Approach $23.0 Billion by 2008
• Table 3-15: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2003-2008
• Figure 3-15: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2003-2008
• Frozen Novelties Will Experience Greatest Growth
• Table 3-16: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties 2003-2008
• Foodservice Sales Grow Slower Than Retail
• Table 3-17: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 2003-2008
• Growth Consistent on Retail Side
• Table 3-18: Projected Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Category, 2003-2008
• Better-For-You Retail Ice Creams Show Growth
• Table 3-19: Projected Total U.S. Retail Sales of Packaged Ice Cream by Fat Content, 2003-2008
• Foodservice Shows Greatest Increases Early On
• Table 3-20: Projected Total U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 2003-2008

• All Types of Marketers
• International and National Leaders
• Regional and Local Marketers Have Strong Following
• Some Regional Players Are Growing Through Acquisition
• Home Delivery Still Strong Business
• Manufacture or Co-Pack?
• Doing It All and Doing It Well
• Licensing and Marketing Programs
• Co-Branding Opportunities
• Foodservice Marketers
• Ice Cream Made-to-Order
• Table 4-1: U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Selected Marketers by Brand and Product Type, 2004

• The Foodservice Frozen Desserts Marketplace
• The Growth Is in Scoop Shops, Particularly Made-to-Order Businesses
• Non-Ice Cream Restaurants Want In, Too
• Other Shops Want to Grow
• Lots of Activity in Non-Chains and High-End Restaurants
• Whatever Type of Marketer, Be Careful How You Market
• The Main Players Claiming to be Better-For-You
• Leading Foodservice Chains
• Table 4-2: Select U.S. Frozen Dessert Foodservice Chains, Number of Units, 2004

• The Retail Frozen Desserts Marketplace
• Overview of Retail Marketers
• Unilever Leads as Top Retail Marketer, But Dreyer’s Close Behind
• Top Retail Marketer
• Table 4-3: Total U.S. Mainstream Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Top-10 Marketers Sales and Shares, 2003
• Unilever Is Number-One in Ice Cream and Frozen Novelties
• Table 4-4: Total U.S. Mainstream Retail Sales of Packaged Ice Cream: Top-10 Brands Sales and Shares, 2003
• Table 4-5: Total U.S. Mainstream Retail Sales of Packaged Ice Cream: Top-Five Marketers Sales and Shares, 2003
• Dreyer’s Leads in Brand and Marketer in Related Frozen Desserts
• Table 4-6: Total U.S. Mainstream Retail Sales of Packaged Frozen Yogurt: Top-10 Brands Sales and Shares, 2003
• Table 4-7: Total U.S. Mainstream Retail Sales of Packaged Frozen Yogurt: Top-Five Marketers Sales and Shares, 2003
• Table 4-8: Total U.S. Mainstream Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top-10 Brands Sales and Shares, 2003
• Table 4-9: Total U.S. Mainstream Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top-Five Marketers Sales and Shares, 2003
• Frozen Novelty Sales Are Very Branded, But Very Fragmented
• Table 4-10: Total U.S. Mainstream Retail Sales of Frozen Novelties: Top-10 Brands Sales and Shares, 2003
• Table 4-11: Total U.S. Mainstream Retail Sales of Frozen Novelties: Top-Five Marketers Sales and Shares, 2003
• Low-Carb Players Are Plentiful
• Table 4-12: Total U.S. Mainstream Retail Sales of Low-Carbohydrate Frozen Desserts: Top-Three Marketers and Brands by Sales, January-March 2004
• Table 4-13: U.S. Mainstream Retail Low-Carbohydrate Frozen Desserts: Selected Marketers by Brand (as of June 2004)

• Frozen Dessert Advertising and Promotion Trends
• Spending on Frozen Dessert Advertising
• What’s Different at Dairy Queen? The Company Is Advertising
• Another Old-Timer Comes Out in 2003
• Friendly's Invites Creative Kids to Whip Up a Unique Hometown Treat
• Celebrating the Century-Old Ice Cream Cone
• The Best in Frozen Desserts Merchandising From Summer 2003

• Company Overview
• Complementary Day-Part Branding
• Almost 1,000 Flavors and Counting
• Holiday Tie-Ins
• The Green Thing Returns
• Scoop Night Continues to Make Readers Out of Kids

• Company Overview
• Growing Blue Bell’s Flavor and Package Portfolio
• Going Low-Carb, Too.
• Becoming Politically Connected

• Company Overview
• Expanding Product Lines Through Acquisition
• New Products for Brigham’s—Retail and Foodservice
• Reversing the Curse

• Company Overview
• Philanthropic and Promotional Endeavors
• Unique Combination Always Developed
• Better-For-You Options
• Cold Stone Sets Out to Secure Premier Locations for Franchisees.
• Competitive Profile: CoolBrands International, Inc., Ronkonkoma, New York
  
  • Company Overview
  • Other Businesses
  • So Many Acquisitions in So Little Time
  • Acquisition Translates to Increased Profitability
  • Other Acquisitions to Note
  • And a New Distribution Deal
  • The Tropicana Relationship
  • Growing Its Better-For-You Business
  • A Whole New Category: Frozen Yogurt for Breakfast
  • New Products for Dogs, Too
  
  
• Competitive Profile: Dean Foods Co., Dallas, Texas
  • Company Overview
  • Structure of the Company
  • The Frozen Desserts Business
  • Mayfield Dairy Is Dean Food’s Frozen Dessert Star
  • Summer of 2004 Brings Out Favorites From the South
  • 2004 Acquisition of Horizon Does Not Impact Frozen Desserts, Yet
  
  
• Competitive Profile: Dreyer’s Grand Ice Cream Holdings, Inc., Oakland, California
• Company Overview
• The New Dreyer’s Holdings
• Financial Results Not Comparable
• Brand Leaders at Retail
• Growing in Foodservice
• A Brief Background on Häagen-Dazs
• Back to Dreyer’s and Nestlé, Consolidation Was Inevitable
• Dreyer’s Acknowledged for Outstanding Worker Safety at Its Plants
• Direct-Store-Delivery Program
• The Big Thing for 2004 is Slow Churned, not Low Carb
• Frozen Novelty or Frozen Snack?

• Company Overview
• Expanding Beyond the Original DQ Store
• The Original Blended Treat
• Innovative Products and Promotions, It Never Ends
• Tween Treats
• Something Is Different at Dairy Queen
• National Advertising Campaign
• Celebrating the Ice Cream Cone’s 100th Anniversary
• Minnesota DQs Sponsor Baseball Classic

• Company Overview
• Growing Scoop Shops and Retail Distribution
• Getting Its Name Out

• Company Overview
• HP Hood LLC Forms in 2004
• Hood Buys LeCarb Brand From Low-Carb Frozen Forerunners
• A Leader in Ice Cream and Other Frozen Desserts
• Acquisitions Bring Strong Frozen Dessert Brands to HP Hood
• Hood Still Home Delivers

• Company Overview
• Pierre’s Grows Product Line From Its Namesake French Vanilla
• Competitive Profile: Prairie Farms Dairy, Inc., Carlinville, Illinois
• Company Overview
• Growth Through Various Business Deals
• Leader Retires, What’s Ahead?

• Company Overview
• Good Humor-Breyers’ Beginnings
• Smart Eating
• First to Launch Zero Grams Net Carbs Ice Cream and Frozen Novelties
• Co-Branding Is an Indulgent Business
• Good Humor-Breyers’ Distribution Channels
• Ben & Jerry Team Up
• The Ben & Jerry’s Acquisition
• Staying Socially Conscious Even Through Consolidation
• Always with a Political Agenda
• Ben & Jerry’s Search for a Better Way to Chill Out
• The Scoop Shop Business
• New Products for Health-Conscious Consumers

• Company Overview
• State-of-the-Art Facilities
• Co-Packing is Big Business for Wells’ Dairy
• Wells’ Stays in Iowa Thanks to Fast-Passed Bill
• Friazos for Foodservice
• Freedom for the Carbohydrate-Conscious

Chapter 5: Distribution and Sales Outlets

• Foodservice Is Largest Distribution Channel
• Figure 5-1: Total U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties:
• Share of Total Sales by Distribution Channel, 2003
• Distribution Methods
• Direct Delivery Advantages
• The Cost of Face-To-Face Business
• How DSD Helped Dreyer’s Grow
• The New Dreyer’s Resulted in Ice Cream Distribution Changes
• CoolBrands Lands Distribution Contract with Unilever
• CoolBrands Continues to Grow with 7-Eleven Deal
• World’s Largest Freezer Assists with Distribution Efficiencies
• Local Marketers Invest in Distribution, Too
• Distributing Refrigerated and Frozen on the Same Truck
• Warehouse Distribution
• Smaller Marketers Work Through Brokers
• Electronic Data Aids in Restocking
• Distribution Is Second Highest Cost Next to Production
• Retail Outlets
  
• Traditional Supermarkets Account for 73.4% of Retail Sales
• Figure 5-2: Total U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2003
• Traditional Supermarkets Are Losing Share to Large Retail Outlets
• Leading Retail Chains
• Drug Stores Suffer Because of Stocking Issues
• A New Retail Player Is Entering the Scene
• For All Stores, Out-of-Stock Product Limits Growth
• Slotting Allowances at Supermarkets
• Receiving Product
• Freezer Types
• Freezer Arrangements
• Heavily Discounted Category
• Table 5-1: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Retail Price of Selected Products, 2004
• Private Label Pricing
• Table 5-2: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Premium Ice Cream), 2004
• Table 5-3: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream), 2004
• Table 5-4: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Sundae Cone Novelties), 2004
• Table 5-5: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Vanilla Ice Cream Sandwich Novelties), 2004
• Table 5-6: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Ice Cream Bar Novelties), 2004
• Table 5-7: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream Bar Novelties), 2004
• Table 5-8: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Fruit Juice Bar Novelties), 2004
• Table 5-9: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Water Ice Stick Bar Novelties), 2004
• Table 5-10: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Push Tube Novelties), 2004
• Table 5-11: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Healthful Round Sandwich Novelties), 2004
• The Club Store Price Advantage
• Multi-Packs and Family-Size Products
• Table 5-12: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Club-Store Prices of Selected Products
• Other Retail Outlets<
• Foodservice Outlets
  
• Many Places to Enjoy Ice Cream
• Some Restaurants Revolve Around Ice Cream Being on the Menu
• Kiosks Make Frozen Desserts Available Anywhere
• Mobile Vending Includes Pushcarts and Trucks
• Fast-Food Outlets Sell a Lot of Product Made From Mix
• Vended Frozen Novelties Hit Billion Dollar Mark in 2004
• Ice Cream Vending Background
• Modern Frozen Novelty Vending Machines
• Increasing Vending Profits

Chapter 6: The Consumer

• Economy Slowly Rising
• Traditional Supermarkets No Longer Primary Store
• Shopper Differences
• The Role of Convenience and Nutrition
• Focusing on Obesity, which Includes Type-Two Diabetes
• Today’s Nutrition Savvy Consumer
• Ice Cream Is Consumed by All Types of Consumers
• Your Customer Is Anyone with a Mouth
• Gender Differences
• What’s Your Ice Cream Indiscretion?
• Why Low-Carb Ice Cream?
• Who Is the Low-Carb Consumer?
• Consumers Are in an Overall Wellness Revolution
• When Are Consumers Brand Loyal?
• And Then There’s the C-Store Shopper
• Opportunities with the Hispanic Consumer
• Consumer Demographics
  
• Eating Occasions
• Usually as a Snack or Dessert
• The Teen-Aged Consumer
• U.S. Per Capita Production
• Table 6-1: U.S. Total and Per Capita Production of Frozen Desserts, 1920-2002
• Simmons Consumer Survey
• Simmons Data on Frozen Desserts
• Table 6-2: Percent of U.S. Adult Consumers Who Use Ice Cream, Related Frozen Desserts, and Frozen Novelties by Product Type and Brand, 2003
• Regional Brands Dominate Certain Parts of the Country
• Table 6-3: Percent of U.S. Adult Consumers Who Use Ice Cream and Sherbet by Brand and Region, 2003
• Who Is Eating What Type of Ice Cream?
• Table 6-4: Demographic Characteristics Favoring Purchase of Ice Cream: Full-Fat/Regular vs. Reduced-Calorie/Light vs. Fat-Free/Low-Fat, 2003
• Not Too Many Folks Interested in Sherbet
• Demographic Characteristics Favoring Purchase of Sherbet, 2003
• Frozen Novelties Are Not Just for Homes with Kids Anymore
• Demographic Characteristics Favoring Purchase of Frozen Novelties, 2003
• The Power of a National Brand
• Table 6-7: Demographic Characteristics Favoring Purchase of Ice Cream: National Branded Ice Cream vs. Store Brand/Private Label Ice Cream, 2003
• Purchasers of Superpremium Ice Cream
• Table 6-8: Demographic Characteristics Favoring Purchase of Superpremium Ice Cream by Brand, 2003
• Foodservice Frozen Dessert Purchasers Are Varied
• Table 6-9: Demographic Characteristics Favoring Purchase of Foodservice Frozen Desserts by Brand, 2003
• Ice Cream Bars Are Popular Among Ethnic Groups
• Table 6-10: Demographic Characteristics Favoring Purchase of Frozen Novelties (Ice Cream Bars) by Brand, 2003
• All Kids Are Big with Other Frozen Novelties
• Table 6-11: Demographic Characteristics Favoring Purchase of Frozen Novelties (Fruit Bars, Cones, Push Tubes, and Water Ices) by Brand, 2003

Chapter 7: New Product Trends

• Health Claim Ice Cream Rebounds
• Sherbet and Frozen Yogurt Are Naturally Healthful
• Low-Carb Enters the Scene
• A Possible Convergence of No-Sugar-Added with Low-Net -Carbs
• Kids Have Been a Bit Neglected
• Novelties for Adults, Too
• Indulgence Still Strong
• Co-branding with Inclusions
• A Move Away From Vanilla Extract
• Fruits and Nuts for Health, Too
• Hispanic Flavors Showing Up in Ice Cream
• Authentic Italian Gelato Gets Packaged
• Limited Edition Flavors
• Holiday Flavors
• A Divided Freezer Case
• Strictly Foodservice
• The Future for Health- and Diet-Focused Frozen Desserts

Appendix: Addresses of Selected Marketers