Report Methodology The Products
Types of Packaged Products Covered Frozen Desserts: Five Basic Categories Hard-Frozen and Soft-Serve Frozen Desserts Products Distinguished by Quality Products Distinguished by Various Key Ingredients The Market
Packaged Ice Cream Is Largest Category Frozen Novelties Are Second in Sales Half of All Sales through Supermarkets Table 1-1: Overall Dollar Sales of Ice Cream and Other Frozen Desserts: By Product Category, 1994-1999 (dollars): Regular Ice Cream, Frozen Novelties, Low-Fat/Non-fat Ice Cream, Frozen Yogurt, Other Table 1-2: Overall Frozen Desserts Sales: Percentage of Dollar Sales by Distribution Channel, 1999 (dollars): Supermarkets, Frozen Dessert Shops, Convenience Stores, Vending, Other At-Home vs. Away-From-Home Sales Figure 1-1: Overall Frozen Desserts Dollar Sales by Distribution Channel, 1999 Factors Affecting Market Growth The Price of Milkfat The Weather U.S. Economic Boom Globalization of Economy Globalization of Culture Health Considerations Demographics: Baby Boom Echo Projected Sales of Frozen Desserts to Almost $12.8 Billion by 2004 The Marketers
Unilever Is World and U.S. Leader Table 1-3: Frozen Dessert Market Leaders, 1999 Private Labels Frozen Dessert Chains Industry Noted For Merger & Acquisition Activity Marketing Trends: Reaching a Segmented Market Limited Editions Guerrilla Marketing Targeting Kids Industry Trends: Consolidation Licensing, Co-Branding And Joint Ventures Globalization Of The Market Foodservice Outlets Multiply Product Trends: Health and Indulgence Return of Indulgence Products Healthy Products Organic Frozen Desserts Alcoholic Beverage-Based Frozen Desserts Smoothies Kids' Novelties Mix-ins Coffee-Flavored Frozen Desserts Ethnic Flavors Distribution and Retail
Frozen Dessert Shops Top Foodservice Channel Warehouse Delivery vs. Direct-Store-Delivery Owning the Distribution Consolidation of Distribution The Consumer
Larger Households Have Greatest Tendency toward Regular Ice Cream Consumption Fat-Free/Low-Fat Ice Cream Consumers Present Upscale Profile Sherbet Use Highest among Black Consumers Women Are Main Frozen Yogurt Consumers Race a Key Factor in Superpremium Ice Cream Use
Types of Packaged Products Covered The Products: Classifications
Standards of Identity Frozen Desserts: Five Basic Categories Ice Cream Sherbet Water and Fruit Ices Water Ices Fruit Ices Sorbets Non-Dairy Frozen Desserts Frozen Yogurt Second Classification: Hard-Frozen vs. Soft-Serve Desserts Table 2-1: Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-1998 (gallons, percent of total) Third Classification: Packaged vs. Frozen Novelties "Packaged" Frozen Desserts Half-Gallons Quarts Pints Odd-Sizes Bulk Packs Frozen Novelties Bars Sandwiches Cones Cups Push-ups Freezer Pops Bite-Size Pieces Combination Products Smoothies Specialty Items Fourth Classification: Products Distinguished by Quality Superpremium Premium Plus Premium Regular Economy Fifth Classification: Products Distinguished by Various Key Ingredients Fat Content Sweeteners Natural Ingredients Organic Frozen Desserts rBGH vs. Non-rBGH Milk Alcoholic Frozen Desserts Nutraceutical Ingredients Foodservice Frozen Desserts Sundaes, Ice Cream Sodas, and Banana Splits Table 2-2: Sundae Varieties (names, ingredients) Blender Treats Smoothies Cakes and Pies Flavor Adventures History of Frozen Desserts
Development in Europe Frozen Desserts in America The 1800s: First Period of Innovation Early 1900s: Second Period of Innovation Development of Packaged Ice Cream The Modern Era A Return to Quality Products Healthy Frozen Desserts Frozen Dessert Manufacturing
Production Equipment Quality Control Frozen Dessert Manufacturing Plants Table 2-3: Number of Ice Cream Plants, 1970-1998 (year, number, types) Co-Packing The Regulatory Environment
Nutrition Labeling & Education Act Nutritional Information Requirements Exemptions Nutrition Regulations In Foodservice Health Claims Table 2-4: Nutrients with Authorized Health Claims (types, conditions) New Health Claim For Soy Protein Product Recalls Easing of Listeria Regulations
Overall Market Size and Growth Table 3-1: Overall Dollar Sales of Ice Cream and Other Frozen Desserts: By Product Category, 1994-1999 (dollars): Regular Ice Cream, Frozen Novelties, Low-Fat/Non-fat Ice Cream, Frozen Yogurt, Other Figure 3-1: Overall Frozen Dessert Sales, 1995-1999 (dollars): Regular Ice Cream, Low-Fat/Nonfat Ice Cream, Frozen Novelties, Frozen Yogurt, Other Packaged Ice Cream Is Largest Category Table 3-2: Overall Percentage of Dollar Sales of Ice Cream and Other Frozen Desserts: By Product Category, 1994-1999 (percent): Regular Ice Cream, Frozen Novelties, Low-Fat/Nonfat Ice Cream, Frozen Yogurt, Other Frozen Novelties Are Second In Sales Frozen Yogurt Sales Declining Half of All Sales Through Supermarkets Table 3-3: Overall Frozen Desserts Sales: Percentage of Dollar Sales by Distribution Channel, 1999 (dollars): Supermarkets, Frozen Dessert Shops, Convenience Stores, Vending, Other Most Supermarket Frozen Dessert Sales Are of Packaged Ice Cream Figure 3-2: Overall Frozen Desserts Dollar Share by Distribution Channel, 1999 (percent): Supermarkets, Frozen Dessert Stores, Convenience Stores, Vending, Other Table 3-4: Supermarket Dollar Sales of Frozen Desserts: By Category, 1999 (dollars): Ice Cream, Frozen Yogurt/Tofu, Sherbet/Sorbet/Ices, All Packaged Frozen Desserts, Frozen Novelties Almost Three-Quarters of Unit Sales from Ice Cream Table 3-5: Supermarket Unit Sales of Frozen Desserts: By Category,1999 (dollars): Ice Cream, Frozen Yogurt/Tofu, Sherbet/Sorbet/Ices, All Packaged Frozen Desserts, Frozen Novelties Packaged Frozen Desserts: Ice Cream Dominates in Share of Sales Frozen Yogurt: The Other Major Packaged Category Minor Packaged Categories: Sherbet Stable Table 3-6: Share of Dollar Sales: By Packaged Frozen Dessert Category, 1994-1999 (percent): Regular Ice Cream, Lowfat/Nonfat Ice Cream, Frozen Yogurt, Sherbet, Water/Fruit Ice/Sorbet, Non-Dairy Sorbet: Skyrocketing Water/Fruit Ices: Tiny, Declining Non-Dairy Frozen Desserts: Minuscule, Falling Frozen Novelties Sales Increasing Sales by Quality Categories Figure 3-3: Share of Dollar Sales: By Packaged Frozen Dessert Category, 1999 (type, percent share) Superpremium Premium Regular Economy Branded vs. Private Label Sales Table 3-7: Private Label Share of Frozen Dessert Sales in Supermarkets and Drugstores, 1998-1999 (Packaged Frozen Desserts, Frozen Novelties) Frozen Dessert Production, 1994-1998 Table 3-8: Production of Ice Cream and Other Frozen Desserts: By Product Category, 1994-1998 (gallons, quarts per capita) Regional Production of Frozen Desserts Table 3-9: Production of Ice Cream and Other Frozen Desserts: By Region, 1998 (gallons, quarts per capita) Seasonality of Sales Table 3-10: Production of Frozen Desserts: By Month, 1998 (gallons, percent total) Factors in Future Market Growth
The Weather U.S. Economic Boom Globalization of Economy Globalization of Culture Health Considerations Demographics: Baby Boom Echo Projected Market Growth
Greatest Growth For Regular Ice Cream Likely Stop To Frozen Yogurt Sales Slide Table 3-11: Projected Overall Dollar Sales of Ice Cream and Other Frozen Desserts: By Product Category, 1999-2004 (dollars): Regular Ice Cream, Frozen Novelties, Lowfat/Nonfat Ice Cream, Frozen Yogurt, Other Figure 3-4: Overall Frozen Dessert Sales, 2000-2004 (dollars): Regular Ice Cream, Low-Fat/Nonfat Ice Cream, Frozen Novelties, Frozen Yogurt, Other
International Conglomerates National Marketers Regional and Local Marketers Private Labels and Private Brands Overview: Frozen Dessert Foodservice Operations
Co-Branding Location Expansion Foodservice Trends Marketer and Brand Shares
Overall: Top Ten Marketers Table 4-1: Overall Marketer Share of Sales: Frozen Desserts, 1999 (percent): Top Ten Marketers, private label, other Top Ten Packaged Frozen Dessert Marketers Table 4-2: Marketer Share of Sales: Packaged Frozen Desserts, 1999 (percent): Top Ten Marketers, private label, others Top Ten Frozen Novelties Marketers Table 4-3: Marketer Share of Sales: Frozen Novelties, 1999 (percent): Top Ten Marketers, private label, others Top Fifteen Foodservice Chains Table 4-4: Sales and Units: Leading Frozen Dessert Foodservice Chains, 1998 Top fifteen chains Brand Shares: Overall Frozen Desserts Table 4-5: Brand Share: Overall Frozen Desserts, 1999 (Top ten brands, private label, others) Brand Shares: Packaged Frozen Desserts Table 4-6: Brand Share: Packaged Frozen Desserts, 1999 (Top ten brands, private label, others) Brand Shares: Frozen Novelties Table 4-7: Brand Share: Frozen Novelties, 1999 (Top ten brands, private label, others) The Competitive Situation
Nestlé and Häagen-Dazs Joint Venture: Ice Cream Partners Yogen Früz Wins Eskimo Pie Yogen Früz Moves Up Ben & Jerry's Goes to Unilever The Dreyer's and M&M/MARS Partnership Mrs. Fields Acquires TCBY The Rise to Dairy Dominance of Suiza Foods Dean Foods Continues on Acquisition Binge Secondary Mergers and Acquisitions in 1998-1999 Secondary Licensing, Joint Ventures, and Co-Branding Deals in 1998-1999 Competitive Profiles: Good Humor-Breyers
Several Top Brands Owned by Good Humor-Breyers Magnum Launched in United States Popcicle Zone Created for Kids Significant Packaging and Production Changes Made Ice Cream Parlor Line Leads New Products For 2000 Competitive Profile: Dreyer's
Direct-Store-Delivery a Key to Growth Quick Reactions to Changing Circumstances another Key Partnership with M&M/MARS One of Several New Agreements Competitive Profile: Ice Cream Partners
New Products to Be Developed Nestlé Launches New Products around the Globe Häagen-Dazs Scores Big with Dulce de Leche Competitive Profile: Ben & Jerry's
Both Parties Benefit Pressure from Dreyer's Led to the Deal A Return to Co-Packing Competitive Profile: ConAgra
Leading Regional Marketers
Dean Foods H.P. Hood Marigold Prairie Farms Suiza Foods Turkey Hill Wells' Dairy Frozen Novelties Leaders
Eskimo Pie M&M/MARS Leading Frozen Dessert Shop Chains
Carvel Cool Brands (Yogen Früz World-Wide) International Dairy Queen Friendly Ice Cream TCBY Significant Minor Marketers
Culver's Frozen Custard Delicious Alternative Desserts Fieldbrook Farms Jeremy's MicroBatch Rita's SMS Brands YOCREAM International Marketing Trends
Targeting Kids Microbatch and Limited Editions Guerrilla Marketing Footprints Industry Trends
Licensing, Co-Branding, and Joint Ventures Globalization of the Market Foodservice Developments Product Trends
Return of Indulgence Products Healthy Products Organic Frozen Desserts Alcoholic Beverage-Based Frozen Desserts Smoothies Kids' Novelties Flavor Developments Mix-ins Stay Popular Coffee Trend Kids' Flavors Ethnic Flavors Dulce de Leche International Innovations Packaging/Labeling Trends
Packaging Materials Remain Fairly Consistent The ECO-Pint Labeling Challenges, Opportunities Graphic Packaging Redesigns and Upscaling Examples of U.S. and International New Product Introductions Table 4-8: New Product Introductions: U.S. Market, 1998-2000 (list): marketers, brands, description Table 4-9: New Product Introductions: International Market, 1998-2000 (list): marketers, brands, description Consumer Advertising Expenditures
Large Swings in Frozen Dessert Ad Spending Frozen Dessert Chain Operators Are Biggest Ad Spenders Häagen-Dazs Tops in Packaged Frozen Dessert Advertising in 1999 Good Humor-Breyers Has Highest Average Ad Spending Spot Television Most Often Used by Frozen Dessert Advertisers Advertising Positioning and Promotions
Flavors and Ingredients Packaging Indulgence Celebration and Reward Consumer Promotions: Tie-Ins Games and Contests Trade Advertising
Warehouse Distribution Food Brokers Direct Store Delivery Electronic Data Processing And Transmission Business-To-Business E-Commerce Owning The Distribution Gaining Distribution Consolidation of Distribution Distribution Wars Retail Outlets
Table 5-1: Overall Frozen Desserts Sales by Distribution Channel, 1999 (dollars): Supermarkets, Frozen Dessert Shops, Convenience Stores, Vending, Other Supermarkets Table 5-2: Percent Share by Category of Frozen Dessert Sales through Supermarkets, 1999 (percent): Packaged Frozen, Frozen Novelties Slotting Allowances Smaller Groceries Convenience Stores Warehouse Clubs Health Food Distribution Catalogs Internet Distribution Foodservice Distribution
Frozen Dessert Shops Co-Branded Shops Restaurants Kiosks Carts and Trucks Vending Other Foodservice Outlets
Frozen Desserts as Snacks Frozen Desserts as Desserts At-Home Consumption Away-From-Home Consumption The Impulse Buy U.S. per Capita Consumption Table 6-1: Total and Per Capita Production of Frozen Desserts, 1919-1998 (gallons, quarts) U.S. Per Capita Consumption Second Highest in World Consumer Use
Demographic Characteristics of Regular Ice Cream Consumers 35-44-Year-Olds More Likely to Be Heavy Users Upscale Consumers Indicated For Fat-Free/Low-Fat Ice Cream Consumption Asian-Americans Are Fat-Free/Low-Fat Resisters Sherbet Use Highest Among Black Consumers Asian-Americans Are Sherbet Resisters Women Are Main Frozen Yogurt Consumers Seniors Are Heavy Users Of Frozen Yogurt Frozen Yogurt Resisters Superpremium Ice Cream Users Table 6-2: U.S. Demographic Characteristics Favoring Use of Regular Ice Cream, 1999 (total users, heavy users) Table 6-3: U.S. Demographic Characteristics Favoring Use of Fat-Free/ Low-Fat Ice Cream, 1999 (users, resisters) Table 6-4: U.S. Demographic Characteristics Favoring Use of Sherbet, 1999 (users, resisters) Table 6-5: Demographic Characteristics Favoring Use of Frozen Yogurt, 1999 (users, resisters) Table 6-6: U.S. Demographic Characteristics Favoring Use of Superpremium Ice Cream, 1999 (Häagen-Dazs, Ben & Jerry's) |
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