Household and Personal Care Pretreated Wipes in the U.S.
May 1, 2006
218 Pages - Pub ID: LA1209572
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Chapter 1 Executive Summary
  • Scope
  • Methodology
  • Market Size and Growth
    • Figure 1-1 U.S. Pretreated Wipes Retail Market Sales, 2001-2005
    • (in billion $)
    • Table 1-1 IRI-Tracked Sales of Pretreated Wipes, 2001-2005 (in million $)
    • Market Composition
    • A Market for Big Players
    • Table 1-2 IRI-Tracked Sales of Top Ten Pretreated Wipes Marketers, 2001-2005 (in million $)
    • Top Brands
    • Table 1-3 IRI-Tracked Sales of Top Ten Pretreated Wipes Brands, 2001-2005 (in million $)

  • Marketing Dynamics
    • Advertising Expenditures
    • New Product Trends

  • The Wipes Consumer
    • Table 1-4 U.S. Adults Using Wipes, by Category (%)

  • Market Trends
    • Convenience
    • Portability and Single-use
    • Antibacterial Wipes and Consumer Health Concerns
    • Growth in Private Labels
    • Multi-Purpose Wipes on a Roll
    • Wipes for Specific Needs
    • Novel Applications
    • Wipes for Men
    • Artificial and Harmful Ingredients
    • Fragrances
    • Septic Safe
    • Industry Trend: Spunlace
    • Industry Trend: Soaring Raw Material Prices

Chapter 2 The Market

  • Scope of Report
  • Market Size and Growth
    • Figure 2-1 U.S. Pretreated Wipes Retail Market Sales, 2001-2005 (in billion $)
    • Table 2-1 IRI-Tracked Sales of Pretreated Wipes, 2001-2005 (in million $)

  • Market Composition
    • Figure 2-2 Market Composition by Category Share of Pretreated Wipes, 2001-2005 (%)

  • Personal Care Wipes
    • Table 2-2 IRI-Tracked Market Share of Personal Care Wipes, 2001-2005 (%)
    • Table 2-3 IRI-Tracked Sales of Personal Care Wipes, 2001-2005 (in million $)

  • Baby Wipes
  • Figure 2-3 IRI-Tracked Sales of Baby Wipes, 2001-2005 (in million $)
  • Moist Towelettes
  • Figure 2-4 IRI-Tracked Sales of Moist Towelettes, 2001-2005 (in million $)
  • Household Wipes
    • Table 2-4 IRI-Tracked Market Share of Household Wipes Categories, 2001-2005 (%)
    • Table 2-5 IRI-Tracked Sales of Household Wipes, 2001-2005 (in million $)
    • Table 2-6 Sales Growth of Household Wipes Versus Household Cleaners, 2001-2004 (%)

  • All-Purpose Wipes
  • Figure 2-5 IRI-Tracked Sales of All-Purpose Cleaner, 2001- 2005 (in million $)
  • Furniture Polish Wipes
  • Figure 2-6 IRI-Tracked Sales of Furniture Polish/Cleaner, 2001-2005 (in million $)
  • Glass Cleaner
  • Figure 2-7 IRI-Tracked Sales of Glass Cleaner, 2001-2005 (in million $)
  • Metal Cleaner
  • Figure 2-8 IRI-Tracked Sales of Metal Polish Wipes, 2001-2005 (in million $)
  • Scouring Cleaners
  • Figure 2-9 IRI-Tracked Sales of Scouring Cleaner, 2001-2005 (in thousand $)
  • Health and Beauty Care Wipes
    • Table 2-7 IRI-Tracked Sales of Health and Beauty Care Wipes, 2001-2005 (in million $)

  • Factors Affecting Market Growth
    • Less Time, More to Do
    • Wipe On, Wipe Off
    • A Wipe for Every Age
    • Universal Positioning Platforms
    • Task Specific Versus Multi-Purpose
    • Private Labels
    • Antibacterial Wipes
    • Health and Beauty Care Wipes

  • Market Outlook
    • Figure 2-10 Projected U.S. Pretreated Wipes Retail Market Sales, 2006-2010 (in billion $)

Chapter 3 Marketers

  • Overview
    • A Market for Big Players
    • Figure 3-1 Market Composition of Pretreated Wipes, 2001 versus 2005 (%)
    • Kimberly-Clark and P&G Dominate the Market
    • Figure 3-2 Top Marketers of Pretreated Wipes by IRI-Tracked Shares, 2001 versus 2005 (%)
    • Table 3-1 IRI-Tracked Sales of Top Ten Pretreated Wipes Marketers, 2001-2005 (in million $)
    • Private Labels — Significant Market Presence
    • Figure 3-3 IRI-Tracked Sales of Pretreated Private Label Wipes, 2001-2005 (in million $)
    • Table 3-2 IRI-Tracked Sales of Pretreated Private Label Wipes by Segment*, 2001-2005 (in million $)
    • Table 3-3 Market Share of Pretreated Private Label Wipes by Segment*, 2001-2005 (%)
    • Major Brands Across Categories
    • Table 3-4 IRI-Tracked Sales of Top Ten Pretreated Wipes Brands, 2001-2005 (in million $)
    • Table 3-5 U.S. Pretreated Wipes Products: Selected Marketers, Brands, and Products

  • Household Wipes
    • Figure 3-4 Top Marketers of Household Wipes by IRI-Tracked Sales Shares, 2001 versus 2005 (%)
    • Table 3-6 IRI-Tracked Sales of Top Ten Household Wipes Marketers, 2001-2005 (in million $)
    • Table 3-7 IRI-Tracked Sales of Top Five Household Wipes Brands, 2001-2005 (in million $)
    • All-Purpose Cleaners
    • Figure 3-5 Top Marketers of All-Purpose Cleaner by IRI-Tracked Shares, 2004 versus 2005 (%)
    • Table 3-8 IRI-Tracked Sales of Top Ten Marketers of All-Purpose Cleaner, 2001-2005 (in million $)
    • Brands
    • Table 3-9 IRI-Tracked Sales of Top Ten All Purpose Cleaner Brands, 2001-2005 (in million $)
    • Furniture Cleaner
    • Figure 3-6 Market Composition by IRI-Tracked Top Furniture Cleaner Marketers Share, 2004 versus 2005 (%)
    • Table 3-10 IRI-Tracked Sales of Top Ten Furniture Cleaner Marketers, 2001-2005 (in million $)
    • Brands
    • Table 3-11 IRI-Tracked Sales of Top Ten Furniture Cleaner Brands, 2001-2005 (in million $)
    • Glass Cleaner
    • Figure 3-7 Market Composition by Top Glass Cleaner Marketers Share, 2004 versus 2005 (%)
    • Table 3-12 IRI-Tracked Sales of Top Ten Glass Cleaner Marketers, 2001-2005 (in million $)
    • Brands
    • Table 3-13 IRI-Tracked Sales of Top Ten Glass Cleaner Wipes Brands, 2001-2005 (in million $)
    • Metal Polish Wipes
    • Figure 3-8 Market Composition by Top Metal Cleaner Marketers Share, 2004 versus 2005(%)
    • Table 3-14 IRI-Tracked Sales of Top Ten Metal Cleaner Marketers, 2001-2005 (in million $)
    • Brands
    • Table 3-15 IRI-Tracked Sales of Top Ten Metal Cleaner Brands, 2001-2005 (in million $)
    • Scouring Cleaners
    • Table 3-16 IRI-Tracked Sales of Top Scouring Cleaner Marketers, 2001-2005 (in thousand $)
    • Table 3-17 IRI-Tracked Sales of Top Scouring Cleaner Brands, 2001-2005 (in thousand $)

  • Personal Care Wipes
    • Figure 3-9 Market Composition by Top Personal Care Wipes Marketers Share, 2001 versus 2005 (%)
    • Table 3-18 IRI-Tracked Sales of Top Ten Personal Care Wipes Marketers, 2001-2005 (in million $)
    • Table 3-19 IRI-Tracked Sales of Top Ten Personal Care Wipes Brands, 2001-2005 (in million $)
    • Baby Wipes
    • Figure 3-10 Market Composition by Top Baby Wipes Marketers Share, 2004 versus 2005 (%)
    • Table 3-20 IRI-Tracked Sales of Top Baby Wipes Marketers, 2001-2005 (in million $)
    • Brands
    • Table 3-21 IRI-Tracked Sales of Top Ten Baby Wipes Brands, 2001-2005 (in million $)
    • Kimberly-Clark
    • Table 3-22 IRI-Tracked Sales of Kimberly Clark’s Baby Wipes Brands, 2001-2005 (in million $)
    • Procter and Gamble
    • Table 3-23 IRI-Tracked Sales of P&G’s Baby Wipes Brands, 2001-2005 (in million $)
    • Moist Towelettes
    • Figure 3-11 Top Moist Towelette Marketers by IRI-Tracked Shares, 2004 versus 2005 (%)
    • Table 3-24 IRI-Tracked Sales of Top Ten Moist Towelette Marketers, 2001-2005 (in million $)
    • Brands
    • Table 3-24 IRI-Tracked Sales of Top Ten Moist Towelette Brands, 2001-2005 (in million $)

  • Health and Beauty Care Wipes
    • Acne Treatment
    • Figure 3-12 Market Composition by Top Acne Treatment Wipes Marketers Shares, 2004 versus 2005 (%)
    • Table 3-25 IRI-Tracked Sales of Top Acne Treatment Wipes Marketers, 2001-2005 (in million $)
    • Brands
    • Table 3-26 IRI-Tracked Sales of Top Acne Treatment Wipes Brands, 2001-2005 (in million $)
    • Facial Cleansers
    • Figure 3-13 Market Composition by Top Facial Cleanser Wipes Marketers Shares, 2004 versus 2005 (%)
    • Table 3-27 IRI-Tracked Sales of Top Facial Cleanser Wipes Marketers, 2001-2005 (in million $)
    • Brands
    • Table 3-28 IRI-Tracked Sales of Top Facial Cleanser Wipes Brands , 2001-2005 (in million $)
    • Other Growth Segments of Health and Beauty Wipes
    • Table 3-29 IRI-Tracked Sales of Selected Health and Beauty Care Wipes Marketers and Brands, 2001-2005 (in thousand $)

Chapter 4 Competitive Profiles

  • Kimberly-Clark Corporation
    • Overview
    • Brand Portfolio
    • Table 4-1 Selected Kimberly-Clark Corporation’s Pretreated Wipes Brands
    • New Kleenex Moist Cloth: A Gentle Touch
    • New Cottonelle for Kids
    • Price Hike on U.S. Consumer Tissue Products
    • Performance
    • Figure 4-1 IRI-Tracked Sales of Kimberly-Clark’s Pretreated Wipes, 2001-2005 (in million $)

  • Procter & Gamble
    • Table 4-2 Selected Procter & Gamble’s Pretreated Wipes Brands
    • Kandoo, the New Line Extension for Kids
    • Mr. Clean Joins Hands On Network
    • Figure 4-2 IRI-Tracked Sales of Procter & Gamble’s Pretreated Wipes, 2001-2005 (in million $)

  • The Clorox Company
    • Table 4-3 Selected Clorox Company’s Pretreated Wipes Brands
    • Clorox Still Dominates Household Wipes
    • Figure 4-3 IRI-Tracked Sales of Clorox Company’s Pretreated Wipes, 2001-2005 (in million $)

  • Reckitt Benckiser Inc.
    • Overview
    • Table 4-4 Selected Reckitt Benckiser Inc.’s Pretreated Wipes Brands
    • New Product Introductions: The Company’s Lifeline
    • Figure 4-4 IRI-Tracked Sales of Reckitt Benckiser’s Pretreated Wipes, 2001-2005 (in million $)

  • S. C. Johnson & Son Inc.
    • Overview
    • Table 4-5 Selected S.C. Johnson & Son Inc.’s Pretreated Wipes Brands
    • Environmental Assistance
    • Figure 4-5 IRI-Tracked Sales of S.C. Johnson and Son Inc.’s Pretreated Wipes, 2001-2005 (in million $)

  • Playtex Products Inc.
    • Table 4-6 Selected Playtex Products Inc.’s Pretreated Wipes Brands
    • Playtex Streamlines
    • Figure 4-6 IRI-Tracked Sales of Playtex Products Inc.’s Pretreated Wipes, 2001-2005 (in million $)

  • Johnson & Johnson
    • Revenue (2005): $50.5 billion
    • Overview
    • Table 4-7 Selected Johnson & Johnson’s Pretreated Wipes Brands
    • Figure 4-7 IRI-Tracked Sales of Johnson & Johnson’s Pretreated Wipes, 2003-2005 (in million $)

  • Unilever NV
    • Revenue (2004): $54.4 billion
    • Overview
    • Table 4-8 Selected Unilever Pretreated Wipes Brands
    • Figure 4-8 IRI-Tracked Sales of Unilever’s Pretreated Wipes, 2003-2005 (in million $)

  • Orange Glo International
    • Table 4-9 Selected Orange Glo International’s Pretreated Wipes Brands, 2004-2005
    • Figure 4-9 IRI-Tracked Sales of Orange Glo’s Pretreated Wipes, 2001-2005 (in million $)

  • Georgia-Pacific Corporation
    • Overview
    • Table 4-10 Selected Georgia-Pacific Corporation’s Pretreated Wipes Brands
    • Koch Industries Acquires Georgia-Pacific for $21 Billion
    • Figure 4-10 IRI-Tracked Sales of Georgia Pacific Corporation’s Pretreated Wipes, 2001-2005 (in million $)

  • Rockline Industries Inc.
    • Table 4-11 Selected Rockline Industries Inc.’s Pretreated Wipes Brands
    • Mopping up New Ideas
    • Figure 4-11 IRI-Tracked Sales of Rockline Industries Inc.’s Pretreated Wipes, 2001-2005 (in million $)

  • Nice-Pak Products Inc.
    • Table 4-12 Selected Nice-Pak Products Inc.’s Pretreated Wipes Brands, 2004-2005
    • Innovation Spree
    • Figure 4-12 IRI-Tracked Sales of Nice-Pak Products Inc.’s Pretreated Wipes, 2001-2005 (in million $)

  • Sage Products Inc.
    • Table 4-13 Selected Sage Products Inc.’s Pretreated Wipes Brands
    • Figure 4-13 IRI-Tracked Sales of Sage Products Inc.’s Pretreated Wipes, 2001-2005 (in million $)

Chapter 5 Consumer

  • Note on Simmons Survey Data and Figures
  • Two Major Wipes Categories
  • Table 5-1 U.S. Adults Using Wipes, by Category (%)
  • Pre-Moistened Wipes
    • Heavy Use By Households With Young Children, Homemakers
    • Table 5-2 Demographic Profile of U.S. Pre-Moistened Wipes Users, 2005
    • Frequency of Use
    • Table 5-3 Frequency of Use of Pre-Moistened Wipes, 2003-2005 (%)
    • Table 5-4 Demographic Profile of U.S. Pre-Moistened Wipes Users by Usage Frequency, Light vs. Heavy Use, 2005
    • Pre-Moistened Wipes Brands
    • Huggies — A Growing Consumer Base
    • Pampers Losing Ground
    • Figure 5-2 Brand Preferences of Pre-Moistened Wipes Users, 2005, (%)
    • Brand Patterns by Demographic Factors
    • Age, Gender
    • Race, Region
    • Employment, Marital Status, Household Size
    • Popular With Households With Children
    • Huggies
    • Figure 5-3 Percentage of U.S. Consumers Using Huggies Pre-Moistened Wipes, 2003-2005 (%)
    • Table 5-7 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Huggies, 2005
    • Wet Ones
    • Figure 5-4 Percentage of U.S. Consumers Using Wet Ones Pre-Moistened Wipes, 2003-2005 (%)
    • Table 5-8 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Wet Ones, 2005
    • Pampers
    • Figure 5-5 Percentage of U.S. Consumers Using Pampers Pre-Moistened Wipes, 2003-2005 (%)
    • Table 5-9 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Pampers, 2005
    • Kleenex Cottonelle
    • Figure 5-6 Percentage of U.S. Consumers Using Kleenex Cottonelle Pre-Moistened Wipes, 2003-2005 (%)
    • Table 5-10 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Kleenex Cottonelle, 2005
    • Luvs
    • Figure 5-7 Percentage of U.S. Consumers Using Luvs Pre-Moistened Wipes, 2003-2005 (%)
    • Table 5-11 Demographic Characteristics of U.S. Users of Pre-Moistened Wipes by Brand: Luvs, 2005
    • Johnson & Johnson
    • Figure 5-8 Percentage of U.S. Consumers Using Johnson & Johnson Pre-Moistened Wipes, 2003-2005 (%)
    • Table 5-12 Demographic Characteristics of U.S. Users of Pre-Moistened Wipes by Brand: Johnson & Johnson, 2005

  • Facial Cleansing Cloths
  • Figure 5-9 Percentage of U.S. Facial Cleansing Cloth Users, 2003-2005 (%)
  • Table 5-13 Demographic Profile of U.S. Facial Cleansing Cloth Users, 2005

  • Cleaning Mops/Disposable Wipes
    • Used By 60% of U.S Adults
    • Figure 5-10 Percentage of U.S. Cleaning Mops/Disposable Wipes Users, 2003-2005 (%)
    • Table 5-14 Demographic Profile of U.S. Cleaning Mops/Disposable Wipes Users, 2005
    • Frequency of Use
    • Increased Usage of Wipes
    • Table 5-15 Frequency of Use of Cleaning mops/disposable wipes, 2003-2005 (%)
    • Table 5-16 Demographic Profile of U.S. Cleaning mops/disposable wipes Users by Usage Frequency, Six+ Versus One Pack, 2005
    • Cleaning Mops/Disposable Wipes Brands
    • Swiffer Appeals to High-End Consumers
    • Clorox Moving up the Growth Ladder
    • Windex & Lysol Attract Ethnic Groups
    • Grab-it Finds Support in Older Consumers
    • Figure 5-12 Brand Preferences of U.S. Cleaning Mops/Disposable Wipes Users, 2005 (%)
    • Demographics By Factor
    • Age, Gender
    • Race, Region
    • Employment, Marital Status, Household Size
    • Households with Children
    • Swiffer
    • Figure 5-13 Percentage of U.S. Consumers Using Swiffer Cleaning Mops/Disposable Wipes, 2003-2005 (%)
    • Table 5-18 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Swiffer, 2005
    • Clorox
    • Figure 5-14 Percentage of U.S. Consumers Using Clorox Cleaning Mops/Disposable Wipes, 2003-2005 (%)
    • Table 5-19 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Clorox, 2005
    • Windex
    • Figure 5-15 Percentage of U.S. Consumers Using Windex Cleaning Mops/Disposable Wipes, 2003-2005 (%)
    • Table 5-20 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Windex, 2005
    • Lysol
    • Figure 5-16 Percentage of U.S. Consumers Using Lysol Cleaning Mops/Disposable Wipes, 2003-2005 (%)
    • Table 5-21 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Lysol, 2005
    • Grab-it
    • Figure 5-17 Percentage of U.S. Consumers Using Grab-it Cleaning Mops/Disposable Wipes, 2003-2005 (%)
    • Table 5-22 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Grab-it, 2005

  • Consumer Preferences
    • Figure 5-18 Factors Considered by Consumers While Buying a Cleaning Wipe, 2004 (%)
    • Figure 5-19 Use of Wipes in U.S. Households by Type, 2004 (%)

    Chapter 6 Marketing Dynamics

    • Consumer Advertising Expenditure
    • P&G Backs Brands with $43 Million Ad Spend
    • Clorox Promoted with $21 Million
    • Table 6-1 Leading Pretreated Wipes Ad Spends, January 2004-December 2004 (in million $)
    • Table 6-2 Top U.S. Pretreated Wipes Brands by Ad Spend, 2004 (in thousand $)
    • Advertising and Retailing
      • Huggies and Pull-Ups Brands Collaborate with PBS KIDS Sprout
      • Any Publicity Is Good Publicity
      • P&G Focuses on In-Store Advertising
      • Reckitt Benckiser Promotes Child Safety

    • Retail Dynamics
      • Table 6-3 Personal Care Sales by Channel, 2005
      • Supermarkets’ Promotional Strategy for Wipes

    • New Product Introductions
      • Table 6-4 Pretreated Wipes New Product Introductions by Number of Brands, January 2005-January 2006
      • Table 6-5 Pretreated Wipes New Product Introductions by Number of SKUs, January 2005-January 2006
      • Table 6-6 Pretreated Wipes New Product Introductions by SKUs Launched, January 2005-January 2006
      • Table 6-7 Pretreated Wipes New Product Introductions by Select Package Tags, January 2005 - January 2006
      • Table 6-8 Pretreated Wipes New Product Selling Points by Select Fragrances, January 2005-January 2006
      • Table 6-9 Pretreated Wipes New Product Selling Points by Select Ingredients, January 2005-January 2006
      • Table 6-10 Pretreated Wipes New Product Selling Points by Select Package Type, January 2005-January 2006
      • Household Wipes
      • Top Marketers by Number of SKUs Introduced
      • Table 6-11 Household Wipes New Product Introductions by Number of Brands, January 2005-January 2006
      • Table 6-12 Household Wipes New Product Introductions by Number of SKUs, January 2005-January 2006
      • Table 6-13 Top U.S. Household Wipes Marketers by New Product SKUs and Brands Launched, January 2005-January 2006
      • Package Tags
      • Table 6-14 Household Wipes New Product Selling Points by Select Package Tags, January 2005-January 2006
      • Table 6-15 Household Wipes New Product Introductions with “Disposable” Package Tag, January 2005-January 2006
      • Table 6-16 Household Wipes New Product Introductions with “Quick” Package Tag, January 2005-January 2006
      • Fragrance
      • Table 6-17 Household Wipes New Product Selling Points by Select Fragrances, January 2005-January 2006
      • Table 6-18 Household Wipes New Product Introductions with Select Fragrances, January 2005-January 2006
      • Ingredients
      • Table 6-19 Household Wipes New Product Selling Points by Select Ingredients, January 2005-January 2006
      • Table 6-20 Household Wipes New Product Introductions with Select Ingredients, January 2005-January 2006
      • Package Types: Resealable & Canister
      • Table 6-21 Household Wipes New Product Selling Points by Select Package Type, January 2005-January 2006
      • Table 6-22 Household Wipes New Product Introductions in Resealable Packages, January 2005-January 2006
      • Table 6-23 Household Wipes New Product Introductions in Canister Packages, January 2005-January 2006
      • Personal Care and HBC
      • Table 6-24 Personal Care/HBC Wipes New Product Introductions by Number of Brands, January 2005-January 2006
      • Table 6-25 Personal Care/HBC Wipes New Product Introductions by Number of SKUs, January 2005-January 2006
      • Table 6-26 Top U.S. Personal Care/HBC Wipes Marketers by New Product SKUs and Brands Launched, January 2005-January 2006
      • Package Tag
      • Table 6-27 Personal Care/HBC Wipes New Product Selling Points by Select Package Tags, January 2005-January 2006
      • Table 6-28 Personal Care/HBC Wipes New Product Introductions with “High Vitamins” Package Tag, January 2005-January 2006
      • Table 6-29 Personal Care/HBC Wipes New Product Introductions with “No Alcohol” Package Tag, January 2005-January 2006
      • Fragrance
      • Table 6-30 Personal Care/HBC Wipes New Product Selling Points by Select Fragrances, January 2005-January 2006
      • Table 6-31 Personal Care/HBC Wipes New Product Introductions with Select Fragrances, January 2005-January 2006
      • Ingredients: Aloe & Vitamin E
      • Table 6-32 Personal Care/HBC Wipes New Product Selling Points by Select Ingredients, January 2005-January 2006
      • Table 6-33 Personal Care/HBC Wipes New Product Introductions with “Aloe” Ingredient, January 2005-January 2006
      • Table 6-34 Personal Care/HBC Wipes New Product Introductions with “Vitamin E” Ingredient, January 2005-January 2006
      • Table 6-35 Personal Care/HBC Wipes New Product Selling Points by Select Package Type, January 2005-January 2006
      • Packaging:
      • Resealable & Packet
      • Table 6-36 Personal Care Wipes New Product Introductions in Resealable Package, January 2005-January 2006

    Chapter 7 Market Trends

    • Convenience, The Driving Factor
    • Table 7-1 U.S. Households with Two Earning Members, 1999-2004 (in millions)
    • Table 7-2 Average Hours Spent in Household Activities per Day, Employed Versus Not Employed, 2004
    • Figure 7-1 Average Annual Expenditure on Housekeeping Supplies by Number of Earners, 2004 ($)
    • Antibacterial Wipes and Consumer Health Concerns
    • Multi-Purpose Wipes on a Roll
    • Figure 7-2 Sales Growth of Multi-Purpose Wipes Versus Overall Wipes, 2000-2005 (%)
    • Growth in Private Labels
    • Novel Applications
    • Wipes for Specific Needs
    • Wipes for Men
    • Innovation in Fragrances
    • Artificial and Harmful Ingredients
    • Septic Safe
    • Portability and Single-use
    • Industry Trends
    • Spunlace: New Focus for the Nonwovens Industry
    • Soaring Raw Material Prices

    Annexure - Addresses of Select Marketers

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