• Report Scope and Methodology
• Methodology
• The Market
• Market Size and Growth
  • Figure 1-1 U.S. Retail Sales of Household Paper Products, 2000-2005 (E)
  • (in billion $)
  
  
• Market Composition
  • Table 1-1 IRI-Tracked Retail Sales Share of Household Paper Products by Category, 2000-2005(E) (in %)
  
  
• The Marketers
• Marketing Dynamics
• Ad Spends
• Marketing and Advertising Initiatives
  • Brawny Man Gets a Makeover
  • Internet Marketing - Innocent Escapes
  • Georgia-Pacific Teams up With NASCAR
  • Bounty Extends to Glass & Surfaces
  • Solo Brings in Robots
  • Quilted Northern Revamped
  
  
• Retail
  • Drug Store Sales
  • Cross Merchandising and Cross-Shelving Opportunities
  • Summer’s Prime Time for Retailers
  • New Product Introductions
  
  
• Market Trends
• Hygiene Concerns
• Environmentally Conscious
• Convenience Plays an Important Role
• Rising Raw Material Costs
• Demand Grows as Consumer Ages
• Presence of Children Affects Frequency of Use
• Higher Usage Frequency Among Hispanics
• Septic Safe Products
• Products Targeting Kids
• Products Free from Artificial and Harmful Ingredients
• TAD Technology Enables High Quality Products
• The Consumer
• Toilet Paper
• Paper Towels
• Facial Tissue
• Paper Napkins
• Disposable Cups and Plates
• Projections
• Figure 1-2 Projected U.S. Retail Sales of Household Paper Products, 2005-2010 (in billion $)

Chapter 2 The Market

• Household Paper Product Categories
  • Toilet Tissue
  • Paper Towels
  • Facial Tissue
  • Paper Napkins
  • Disposable Cups and Plates
  
  
• Market Overview
• Market Size and Growth
  • Figure 2-1 Retail Sales for Household Paper Products, 2000-2005 (E) (in billion $)
  • Table 2-1 IRI-Tracked Retail Sales of Household Paper Products by Category, 2000-2005 (E) (in million $)
  
  
• Dollar Sales Up While Unit Sales Decline
  • Table 2-2 Change in Dollar Sales and Unit Sales, 2005 over 2004 (In %)
  • Figure 2-2 Producer Price Index-Commodities for Sanitary Paper Products, Including Stock, January 2000 - September 2005
  
  
• Market Composition
  • Figure 2-3 IRI-Tracked Market Composition, by Category Share of the Household Paper Market, 2000, 2004, 2005 (E) (In %)
  
  
• Toilet Tissue
  • Figure 2-4 IRI-Tracked Retail Sales of Toilet Tissue, 2000-2005 (E) (in billion $)
  
  
• Paper Towels
  • Figure 2-5 IRI-Tracked Retail Sales of Paper Towels Products, 2000-2005 (E) (in billion $)
  
  
• Facial Tissue
  • Figure 2-6 IRI-Tracked Retail Sales of Facial Tissue Products, 2000-2005 (E) (in billion $)
  
  
• Paper Napkins
  • Figure 2-7 IRI-Tracked Retail Sales of Paper Napkin Products, 2000-2005 (E) (in billion $)
  
  
• Disposable Cups and Plates
  • Figure 2- 8 IRI-Tracked Retail Sales of Disposable Cups and Plates Products, 2000-2005(E) (in billion $)
  • Figure 2-9 IRI-Tracked Market Composition of Disposable Cups and Plates Category, 2004 (In %)
  • Figure 2-10 IRI-Tracked Retail Sales of Disposable Cups and Plates, 2000-2005 (E) (in millions $)
  
  
• Factors Affecting Market Growth
• Germ Warfare
• Convenient and Clean
• A Throw Away Nation
• Expense of Raw Materials
• Product Innovation
• Road Ahead
• Figure 2-11 Projected Retail Sales for Household Paper Products, 2005- 2010 (in billion $)

Chapter 3 Marketers

• Introduction
• Market Overview
  • Top Three Players Dominate
  • Figure 3-1 IRI-Tracked Market Composition by Marketer Share of U.S. Household Paper Market, 2000, 2004 and 2005 (E) (In %)
  • P&G and Kimberly- Clark on a Positive Swing
  • Table 3-1 IRI-Tracked Retail Sales of Top Household Paper Marketers, 2000-2005 (E) (in million $)
  • Bounty, Scott & Kleenex On A Growth Path
  • Table 3-2 IRI-Tracked Retail Sales for Top Household Paper Brands, 2000-2005 (E) (in million $)
  
  
• Toilet Tissue
  • Figure 3-2 IRI-Tracked Market Shares for Top Toilet Tissue Marketers, 2000, 2004, 2005 (E) (In %)
  
  
• Marketer and Brand
  • Kimberly Clark, The 2005 Category Leader
  • Georgia-Pacific Position Threatened
  • Table 3-3 IRI-Tracked Retail Sales for Top Toilet Tissue Marketers, 2000-2005 (E) (in million $)
  • Table 3-4 IRI-Tracked Retail Sales for Top Toilet Tissue Brands, 2000-2005 (E) (in million $)
  
  
• Paper Towels
  • Figure 3-3 IRI-Tracked Market Shares for Top Paper Towel Marketers, 2000/2004/2005 (E) (In%)
  
  
• Marketers and Brands
  • P&G to Dominate
  • Growth for Scott Paper Towels
  • Table 3-5 IRI-Tracked Retail Sales for Top Paper Towel Marketer, 2000-2005 (E) (in million $)
  • Table 3-6 IRI-Tracked Retail Sales for Top Paper Towel Brands, 2000-2005 (E) (in million $)
  
  
• Napkins
  • Figure 3-4 IRI-Tracked Market Shares for Top Paper Napkin Marketers, 2000/2004/2005 (E) (In %)
  • Marketer and Brand
  • Solo Cups Co.’s Acquisition of SF Holding
  • Table 3-7 IRI-Tracked Retail Sales for Top Paper Napkin Marketer, 2000-2005 (E) (in million $)
  • Table 3-8 IRI-Tracked Retail Sales for Top Paper Napkin Brands, 2000-2005 (E) (in million $)
  
  
• Facial Tissue
  • Figure 3-5 IRI-Tracked Market Shares for Top Facial Tissue Marketers, 2000/2004/2005 (E) (In%)
  • Kimberly-Clark and P&G Dominate
  
  
• Marketer and Brand
  • Kimberly Clark Sales Declining
  • Anti-Viral Facial Tissue by Kimberly-Clark
  • P&G Sales Perk Up In 2005
  • Table 3-9 IRI-Tracked Retail Sales for Top Facial Tissue Marketers, 2000-2005 (E) (in million $)
  • Table 3-10 IRI-Tracked Retail Sales for Top Facial Tissue Brands, 2000-2005 (E) (in million $)
  
  
• Cups and Plates
  • Figure 3-6 IRI-Tracked Market Shares for Top Marketers of Disposable Cups and Plates, 2000, 2004, 2005 (E) (%)
  
  
• Marketers and Brands
  • Georgia-Pacific Manages to Maintain Top Spot
  • Chinet Doing Well
  • Table 3-11 IRI-Tracked Retail Sales for Top Disposable Cups and Plates Marketer, 2000-2005 (E) (in million $)
  • Table 3-12 IRI-Tracked Retail Sales for Top Disposable Cups and Plates Brands, 2000-2005 (E) (in million $)
  
  
• Private Labels
  • Figure 3-7 Private Label Sales Trend, 2000-2005 (E) (in billon $) Source: Packaged Facts
  • Figure 3-8 Market Shares of Private Label Brands, By Category, 2000, 2004, 2005 (E) (In %)
  • Private Label Performance Versus Top Three Players
  • Table 3-13 Private Label Performance Versus the Top Three Marketers, by Category, 2000-2005 (E) (In %)
  • Private Label Versus Top Three Marketers (Average Price Per Unit)
  • Table 3-14 Average Price Per Unit, Private Label Versus Top Three Marketers in Toilet Tissue Category, 2004/2005 (In $)
  • Table 3-15 Average Price Per Unit, Private Label Versus Top Three Marketers in Paper Towel Category, 2004/2005 (E) (In $)
  • Table 3-16 Average Price Per Unit, Private Label Versus Top Three Marketers in Facial Tissue Category, 2004/2005 (E) (In $)
  • Table 3-17 Average Price Per Unit, Private Label Versus Top Three Marketers in Paper Napkin Category, 2004/2005 (E) (In $)

Chapter 4 Competitive Profiles

• Procter & Gamble
• Overview
• Performance
  • Figure 4-1 IRI-Tracked Retail Sales of Procter & Gamble Household Paper Products, 2000-2005 (E) (in billion $)
  • Figure 4-2 Procter & Gamble’s Household Paper Product Sales by Category, 2005 (E) (In %)
  
  
• Brand Portfolio
  • Table 4-1 Procter & Gamble Top Household Paper Product Brands, 2004-2005
  • Table 4-2 Procter & Gamble Household Paper Product Introductions, 2004 - 2005
  
  
• Snapshot
• Kimberly-Clark Corporation
• Overview
  • Figure 4-11 Kimberly-Clark Corporation Sales by Business Segment, 2004 (In %)
  • Figure 4-12 Kimberly-Clark Corporation Sales by Region, 2004 (In %)
  
  
• Performance
  • Figure 4-13 IRI-Tracked Retail Sales of Kimberly-Clark Corp.’s Household Paper Products, 2000-2005 (E) (in billion $)
  • Figure 4-14 Kimberly-Clark Corp’s Household Paper Product Sales by Category, 2005 (E) (In %)
  • Brand Portfolio
  • Table 4-20 Kimberly Clark Corp.’s Top Household Paper Product Brands, 2004-2005
  • Table 4-21 New Household Paper Product Introductions, by Kimberly
  • Clark Corp., 2004 - 2005
  
  
• Snapshot
• Georgia-Pacific Corporation
• Overview
• Performance
  • Figure 4-15 IRI-Tracked Retail Sales of Georgia-Pacific Corp. Household Paper Products, 2000-2005 (E) (in billion $)
  • Figure 4-16 Georgia-Pacific Corp.’s Household Paper Product Sales by Category, 2005 (E) (In %)
  • Figure 4-17 Georgia-Pacific Corp.’s Sales by Region, 2004 (In %)
  
  
• Brand Portfolio
  • Table 4-22 Georgia-Pacific Corp.’s Top Household Paper Product Brands, 2004-2005
  • Table 4-23 Georgia-Pacific Corp. Household Paper Product Introductions, 2004 - 2005
  • Table 4-23[cont.] Georgia-Pacific Corp. Household Paper Product Introductions, 2004 - 2005
  
  
• Snapshot
• Solo Cup Co.
• Overview
• Performance
  • Figure 4-18 IRI-Tracked Retail Sales of Solo Cup Co. Household Paper Products, 2000-2005 (E) (in million $)
  
  
• Brand Portfolio
  • Table 4-24 Solo Cup Co.’s Top Household Paper Product Brands,
  • 2004-2005
  
  
• Snapshot
• Pactiv Corporation
• Overview
• Performance
  • Figure 4-19 IRI-Tracked Retail Sales of Pactiv Corporation Household Paper Products, 2000-2005 (E) (in million $)
  
  
• Brand Portfolio
  • Table 3-25 Pactiv Corporation Top Household Paper Product Brands, 2004-2005
  
  
• Snapshot
• Marcal Paper Mills Inc.
• Overview
• Performance
  • Figure 4-20 IRI-Tracked Retail Sales of Marcal Paper Mills Household Paper Products, 2000-2005 (E) (in million $)
  • Figure 4-21 Marcal Paper Mills Inc.’s Household Paper Product Sales, by Category, 2005 (E) (In %)
  
  
• Brand Portfolio
  • Table 4-26 Marcal Paper Mills Inc.’s Top Household Paper Product Brands, 2004-2005
  
  
• Bathroom Tissue
• Paper Napkins
• Facial Tissue
• Huhtamaki Foodservice, Inc. (Chinet Company)
• Overview
• Performance
  • Figure 4-22 IRI-Tracked Retail Sales of Huhtamaki Foodservice Household Paper Products, 2000-2005 (E) (in million $)
  • Figure4-23 Huhtamaki Foodservice, Inc.’s Household Paper Product Sales by Category, 2005 (E) (In %)
  
  
• Brand Portfolio
  • Table 4-27 Huhtamaki Foodservice Inc.’s Top Household Paper Product Brands, 2004-2005
  
  
• Irving Tissue Inc.
• Overview
• Performance
  • Figure 4-24 IRI-Tracked Retail Sales of Irving Tissues Inc. Household Paper Products, 2000-2005 (E) (in million $)
  • Figure 4-25 Irving Tissue’s Household Paper Product Sales by Category, 2005 (E) (In %)
  
  
• Brand Portfolio
  • Table 4-28 Irving Tissues Inc.’s Top Household Paper Product Brands, 2004-2005
  
  
• Snapshot
• Hallmark Cards
• Overview
• Performance
  • Figure 4-26 IRI-Tracked Retail Sales of Hallmark Cards Household Paper Products, 2000-2005 (E) (in million $)
  • Figure 4-27 Hallmark Card’s Household Paper Product Sales by Category, 2005 (E) (In %)
  
  
• Brand Portfolio
  • Table 4-29 Hallmarks Card’s Top Household Paper Product Brands, 2004-2005
  
  
• American Greetings Corporation
• Overview
• Performance
  • Figure 4-28 IRI-Tracked Retail Sales of American Greetings Corporation Household Paper Products, 2000-2005 (E) (in million $)
  • Figure 4-29 American Greetings Corporation’s Household Paper Product Sales by Category, 2005 (E) (In %)
  
  
• Brand Portfolio
  • Table 4-30 American Greetings Corporation’s Top Household Paper Product Brands, 2004-2005
  
  
• Royal Paper Converting
• Overview
• Performance
  • Figure 4-30 IRI-Tracked Retail Sales of Royal Paper Household Paper Products, 2000-2005 (E) (in million $)
  • Figure 4-31 Royal Paper Converting’s Household Paper Product Sales by Category, 2005 (E) (In %)
  • Brand Portfolio
  • Table 3-31 Royal Paper Converting’s Top Household Paper Product Brands, 2004-2005

Chapter 5 Marketing Dynamics

• Ad Spends
• Ad Spends by Marketers
  • Table 5-1 Ad Spend for Top U.S. Household Paper Product Marketers, by Product Category, 2004 (in thousand $)
  
  
• P&G Top Ad Spender
• Georgia-Pacific Backs Brawny with $23 Million Ad Spend
• Kimberly-Clark $14 Million Ad Spend on Anti-Viral Tissue
  • Table 5-2 U.S. Ad Spend of Top Household Paper Product Marketers, 2004 (in thousand $)
  
  
• Ad Spend by Brands
  • Table 5-3 Ad Spend for Top U.S. Household Paper Product Brands, 2004 (in thousand $)
  
  
• Toilet Tissue Brands Ad Spend
  • Table 5-4 Ad Spend for Top U.S. Toilet Tissue Brands, 2004 (in thousand $)
  
  
• Paper Towel Brands Ad Spend
  • Table 5-5 Ad Spend for Top U.S. Paper Towel Brands, 2004 (in thousand $)
  
  
• Facial Tissue Brands Ad Spend
  • Table 5-6 Ad Spend for Top U.S. Facial Tissue Brands, 2004 (in thousand $)
  
  
• Disposable Cup and Plate Brands Ad Spend
  • Table 5-7 Ad Spend for Top U.S. Disposable Cups and Plates Brands, 2004 (in thousand $)
  
  
• Ad Spend by Media Type
  • Table 5-8 Media Type Used by Top Household Paper Product Brands, 2004
  • Table 5-9 Media Used by Top Household Paper Product Brands, 2004
  
  
• Marketing and Advertising Initiatives
• Brawny Man Gets a Makeover
  • Internet Marketing - Innocent Escapes
  
  
• Georgia-Pacific Teams up With NASCAR
• Bounty Extends to Glass & Surfaces
• Solo Brings in Robots
• Quilted Northern Revamped
• P&G Sponsors Dora Live!
• Retail
• Drug Store Sales
  • Table 5-10 U.S. Sales of Household Paper Products, Mass Versus Drug Stores, 2004
  • Table 5-11 U.S. Sales of Select Household Paper Product Brands Through Drug Stores, 2004
  
  
• Cross Merchandising and Cross-Shelving Opportunities
• Summer’s Prime Time for Retailers
• New Product Introductions
• New Product Introductions by Category
  • Table 5-12 Household Paper Product Introductions by Category,
  • 2004 - 2005
  • Table 5-13 Paper Towel & Napkin Product Introductions, 2004 -2005
  • Table 5-14 Toilet Tissue Product Introductions, 2004 -2005
  • Table 5-15 Facial Tissue Product Introductions, 2004 -2005
  • Table 5-16 Disposable Paper Product Introductions, 2004 -2005
  
  
• New Product Introductions by Marketers
  • Table 5-17 Top Marketers, Based on the Number of Household Paper Product SKUs Introduced, 2004 - 2005
  • Table 5-18 Top Marketers, Based on the Number of Facial Tissue Product SKUs Introduced, 2004 - 2005
  • Table 5-19 Top Marketers, Based on the Number of Paper Towel & Napkin Product SKUs Introduced, 2004 - 2005
  • Table 5-20 Top Marketers, Based on the Number of Toilet Tissue Product SKUs Introduced, 2004 -2005
  
  
• New Product Introductions by Package Tags
  • Table 5-21 Household Paper Products, New Product Selling Points by Select Package Tags, 2004 - 2005
  • Table 5-22 Paper Towels & Napkins, New Product Selling Points by Select Package Tags, 2004 - 2005
  • Table 5-23 Facial Tissues, New Product Selling Points by Select Package Tags, 2004 - 2005
  • Table 5-24 Toilet Tissues, New Product Selling Points by Select Package Tags, 2004 - 2005
  • Table 5-25 Disposable Paper Products, New Product Selling Points by Select Package Tags 2004 - 2005
  • Table 5-26 Select New Household Paper Product Introductions with “Disposable” Package Tag, 2004 - 2005
  • Table 5-27 Select New Household Paper Product Introductions with “Licensed” Package Tag, 2004 - 2005
  • Table 5-28 Select New Household Paper Product Introductions with “Upscale” Package Tag, 2004 - 2005
  • Table 5-29 Select New Household Paper Product Introductions with “Private Label” Package Tag, 2004 - 2005
  • Table 5-30 Select New Household Paper Product Introductions with “Double Trademark” Package Tag, 2004 -2005
  • Table 5-31 Select New Household Paper Product Introductions with
  • “Cobranded” Package Tag, 2004 - 2005
  • Table 5-32 Select New Household Paper Product Introductions with “Kids” Package Tag, January 2004 - October 2005
  • Table 5-33 Select New Household Paper Product Introductions with “No Artificial Color” Package Tag, 2004 - 2005
  • Table 5-34 Select New Household Paper Product Introductions with “No Fragrance” Package Tag, 2004 - 2005
  
  
• New Product Introductions By Ingredient
  • Table 5-35 Household Paper Products, New Product Selling Points by Ingredients 2004 - 2005
  
  
• Innovation
  • Table 5-36 Household Paper Products, New Product Selling Points by Innovation, 2004 - 2005

Chapter 6 Market Trends

• Hygiene Concerns
• Environmentally Conscious
• Convenience Plays an Important Role
• Rising Raw Material Costs
  • Figure 6-1 Producer Price Index-Commodities for Pulp, Paper, and Allied Products, January 2000 - September 2005
  • Figure 6-2 Producer Price Index-Commodities for Wood Pulp, January 2002 - September 2005
  
  
• Demand Grows as Consumer Ages
  • Figure 6-3 Percentage of Disposable Paper Napkin And Paper Towel Users, By Age Group, 2005
  • Figure 6-4 Percentage Of Facial Tissues Users, By Age Group, 2005
  • Table 6-1 Projected U.S. Population by Age Bracket, 2005-2010 (in million)
  
  
• Presence of Children Affects Frequency of Use
  • Table 6-2 Frequency Of Toilet Paper Use By Households With Children, 2005
  • Table 6-3 Frequency Of Paper Towel Use By Households With Children, 2005
  • Table 6-4 Frequency Of Paper Napkin Use By Households With Children, 2005
  
  
• Higher Usage Frequency Among Hispanics
  • Table 6-5 Ethnic Purchasing Power, 2000-2009 (in billion $)
  • Table 6-6 Demographic Profile of Heavy Users of Household Paper Products, by Race
  
  
• Product Trends
  • Septic Safe
  • Ingredients and Additives
  • Products Targeting Kids
  • Products Free from Artificial and Harmful Ingredients
  • TAD Technology Enables High Quality Products

Chapter 7 The Consumer

• Note on Simmons Survey Data and Figures
• Toilet Paper
• High Usage, Less Scope For Penetration
• Higher Income Groups Extremely Brand Loyal
• Charmin Most Preferred Brand
  • Figure 7-1 Percentages of Toilet Paper Users, by Brand, May 2004 - May-05
  
  
• Demographic Profile by Brand Preference
  • Table 7-1 Demographic Profile of Toilet Paper Users, by Brand, Charmin, Scott Tissue, Angel Soft, May 2004 - May 2005
  • Table 7-1 Demographic Profile of Toilet Paper Users, by Brand, Charmin, Scott Tissue, Angel Soft, May 2004 - May 2005
  • Table 7-2 Demographic Profile of Toilet Paper Users, by Brand, Quilted Northern, Store Brand, Kleenex Cottonelle, May 2004 - May 2005
  • Table 7-2 [cont.] Demographic Profile of Toilet Paper Users, by Brand, Quilted Northern, Store Brand, Kleenex Cottonelle, May 2004 - May 2005
  • Table 7-3 Demographic Profile of Toilet Paper Users, by Brand, Nice 'N Soft, Soft 'n Gentle, May 2004 - May 2005
  • Table 7-4 Brand Preference for Toilet Paper Brands, by Ethnicity, May 2004 - May 2005
  
  
• Frequency Of Usage — Toilet Paper
  • Figure 7-2 Percentage of Toilet Paper Users, by Frequency Of Use, May 2004 - May 2005
  • Table 7-5 Demographic Profile of Toilet Paper Users, By Frequency Of Use, May 2004 - May 2005
  • Table 7-5 [cont.] Demographic Profile of Toilet Paper Users, By Frequency Of Use, May 2004 - May 2005
  
  
• Paper Towels
  • Brand Loyalty Higher Among Older Population
  
  
• Consumer Preference By Paper Towel Type
• White Versus Colors
  • Figure 7-3 Percentage of Paper Towel Users, by Type, May 2004 - May 2005
  • Table 7-6 Demographic Profile of Paper Towel Users, by Type, May 2004 - May 2005
  
  
• Bounty Most Preferred Brand
• Demographic Profile by Brand Preference
  • Figure 7-4 Percentage of Paper Towel Users, by Brand, May 2004 - May 2005
  • Table 7-7 Demographic Profile of Paper Towel Users, by Brand, Bounty, Store Brand, Brawny, May 2004 - May 2005
  • Table 7-8 Demographic Profile of Paper Towel Users, by Brand, Scott Towels, Sparkle, May 2004 - May 2005
  • Table 7-9 Brand Preference for Paper Towels, by Ethnicity, May 2004 - May 2005
  
  
• Frequency Of Usage
  • Figure 7-5 Percentage of Paper Towel Users, by Frequency Of Use, May 2004 - May 2005
  • Table 7-10 Demographic Profile of Paper Towel Users, By Frequency Of Use, May 2004 - May 2005
  
  
• Facial Tissue
• Usage Significant Among 65+ Population
• Higher Income Group, High Brand Loyalty
• Scented Versus Unscented Tissue
  • Table 7-11 Demographic Profile of Facial Tissue Users, by Kind, May 2004 - May 2005
  
  
• Kleenex Dominates
• Demographic Profiles by Brand Preference
  • Figure 7-6 Percentage of Facial Tissue, by Brand, May 2004 - May 2005
  • Table 7-12 Demographic Profile of Facial Tissue, by Brand, Kleenex, Puffs, Store Brand, May 2004 - May 2005
  • Table 7-13 Brand Preference for Facial Tissue, by Ethnicity, May 2004 - May 2005
  
  
• Facial Tissue Frequency Of Use
  • Figure 7-7 Percentage of Facial Tissue Users, by Frequency Of Use, May 2004 - May 2005
  • Table 7-14 Demographic Profile of Facial Tissue Users, By Frequency Of Use, May 2004 - May 2005
  
  
• Paper Napkins
• Brand Loyalty Higher Among Older Age Groups
  • Table 7-15 Demographic Profile of Paper Napkin Sole Brand Users, May 2004 - May 2005
  
  
• Store Brands See Highest Usage
• Demographic Profile by Brand Preference
  • Figure 7-8 Percentage of Paper Napkin Users, by Brand, May 2004 - May 2005
  • Table 7-16 Demographic Profile of Paper Napkin Users, by Brand, Store Brand, Mardi Gras, Bounty, May 2004 - May 2005
  • Table 7-17 Demographic Profile of Paper Napkin Users, by Brand, Scott, Kleenex, May 2004 - May 2005
  • Table 7-18 Brand Preference for Paper Napkins, by Ethnicity, May 2004 - May 2005
  
  
• Paper Napkin Frequency Of Usage
  • Figure 7-9 Percentage of Paper Napkin Users, by Frequency Of Use, May 2004 - May 2005
  • Table 7-19 Demographic Profile of Paper Napkin Users By Frequency Of Use, May 2004 - May 2005
  
  
• Disposable Cups and Plates
• Households With Children Significant Users
• Brand Loyalty
• Store Brands Most Preferred
• Demographic Profile by Brand Preference
  • Figure: 7-10 Percentage of Disposable Cups and Plates Users, by Brand, May 2004 - May 2005
  • Table 7-20 Demographic Profile of Disposable Cups and Plates Users, by Brand, Store Brand, Dixie, Hefty, May 2004 - May 2005
  • Table 7-21 Preference for Disposable Cups and Plates Brands, by Ethnicity, May 2004 - May 2005

Appendix: Addresses of Selected Marketers