Home Organization Products in the U.S.: Containers, Shelving, Cabinets, Drawers, Hanging Storage and Accessories
Dec 1, 2008
152 Pages - Pub ID: LA1819893
Attention: There is an updated edition available for this report.
 Ask a question about this report
 Email a colleague
 Printer format
 Order by fax
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports

Chapter 1: Executive Summary
Scope of the Report
Methodology
Market Definition
Market Size and Growth
Historical sales trends
  • Table 1-1: U.S. Sales of Home Organization Products, 2003-2007
Market composition by product category
  • Figure 1-1: U.S. Retail Sales of Home Organization Products by Product Category, 2007
Factors Affecting Market Growth
Closets a Growth Driver
Design & Targeting Niches Help Drive Growth
The Multi-tasking Home
Crafting Drives Sales
Consumers Need Help Organizing
Increasing number of households
  • Figure 1-2: Number of U.S. Households, 2000-2007
The Housing Boom
Larger homes require more products to organization
  • Table 1-2: Median square feet of floor area, new one family houses 1985-2007
  • Table 1-3: Rooms in New One-Family Homes
Investing in the Home
Big Spenders
Self Storage Booms Because of Clutter
Lower Prices Encouraged Big Spending
Bulk Buying Takes Up Space
Raw Material Prices Impact Manufacturers
Projected Market Growth
  • Figure 1-3: Projected U.S. Sales of Home Organization Products, 2007-2012
The Marketers
Fragmented Market
  • Table 1-5: Leading Marketers, U.S. Home Organization Products 2007
Private Label & Store Brands Are Factors
Mergers, Acquisitions, Divestitures
Marketing and New Product Trends
Marketing practices and trends
Advertising and promotion practices and trends
Rubbermaid Focusing on Consumer
California Closets Introduces New Campaign
Slide-Lok Does Seasonal Promotions
Professional Promotion
Retailer circulars offer deals
Sweepstakes Entice Consumers
Back to School Good for Business
Product Trends
The Emotional Side of Organization
Private Label Store Brands
Targeting Niches Spurring Growth
Modularity for Changing Lifestyles
Separate Lines to Keep Kids Organized
Green and Eco-Friendly Trend Emerging
From Industrial to Home Décor
Tie-Ins and Licensing Deals
Made in the USA
Distribution and Sales
Distribution Channels
Market composition by retail channel
  • Figure 1-4: U.S. Retail Sales of Home Organization Products by Retail Channel, 2007
  • Table 1-6: U.S. Sales of Home Organization Products, 2007
Discount Stores
Specialty Stores
Home Centers and Hardware Stores
Other Outlets
The Consumer
Consumers Want Quality, Performance and Closets
Consumers Value Quality and Performance Most
  • Table 1-7: Most Important Factor When Purchasing Storage Products, 2008
Closet Storage Most In Demand
  • Table 1-8: Home Area Where Consumers Will Most Likely Use New Storage Containers, 2008
Consumers Likely To Buy Organization Products Despite Economy
Manufacturers Increasing Consumer Research Efforts
Listening to Women
Enormous Purchasing Power
She Wants to Eliminate Clutter
Builders Take “Women-Centric” Approach
Do-It-Herself
Consumers Say They Want Green Products
Consumers Want But Don’t Often Buy Green
Organization Calms Consumers
Consumer Attitudes About Neatness
Agree a lot: I can't bear untidiness
Empty Nest Cluttered Nest
Boomerangers Crowd the Nest
Sandwich Generation Has a Fuller House

Chapter 2: Market Size and Growth
Scope of the Report
Methodology
Market Definition
Historical sales trends
  • Table 2-1: U.S. Sales of Home Organization Products, 2003-2007
Home Organization Products About 7% of Housewares
  • Table 2-2: U.S. Retail Sales of Housewares, 2007
U.S. is Global Home Organization Products Leader
Market composition by product category
  • Figure 2-1: U.S. Retail Sales of Home Organization Products by Product Category, 2007
Containers
Shelving
Cabinets/Drawers/Modular Units
Hanging Storage
Accessories/other
Factors Affecting Market Growth
Closets a Growth Driver
Design & Targeting Niches Help Drive Growth
The Multi-tasking Home
Crafting Drives Sales
  • Table 2-3: Michaels Stores Sales, 2003-2007
Consumers Need Help Organizing
Increasing number of households
  • Figure 2-2: Number of U.S. Households, 2000-2007
The Housing Boom
  • Table 2-4: Percent of Home Ownership, 1990-2008
  • Table 2-5: Annual Existing Home Sales, 2002-2008
  • Table 2-6: Annual New Home Sales/Median Annual Sales Price, 1995-2008
  • Table 2-7: Annual Housing Starts - Single Family Homes, 2000-2008
Larger homes require more products to organization
  • Table 2-8: Median square feet of floor area, new one family houses, 1985-2007
  • Table 2-9: Rooms in New One-Family Homes, 2000 & 2007
Investing in the Home
  • Table 2-10: U.S. Average Annual Consumer Expenditures, 2006
  • Table 2-11: Annual Home Remodeling Expenditures, 1995-2008 ($ millions)
  • Table 2-12: Home Improvement Products Sales, 2000 & 2007 ($ billions)
Big Spenders
  • Table 2-13: Personal Income and Its Disposition, 2000-2008 ($ billions)
  • Figure 2-3: U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2005-2008 ($ billion)
Self Storage Booms Because of Clutter
Lower Prices Encouraged Big Spending
  • Figure 2-4: Consumer Price Index (CPI) Department Store Durable Goods, Dec. 1998- Sept. 2008
Bulk Buying Takes Up Space
  • Table 2-14: Costco Fiscal Year Sales and Membership, 2002-2007
Raw Material Prices Impact Manufacturers
  • Figure 2-5: Producer Price Index (PPI) of Crude Petroleum, 2005-2008
  • Figure 2-6: Producer Price Index (PPI) of Plastics Material & Resins Manufacturing, 2004-2008
  • Figure 2-7: Producer Price Index (PPI) of Metals and Metal Products, 2005-2008
Projected Market Growth
  • Figure 2-8: Projected U.S. Sales of Home Organization Products, 2007-2012
  • Figure 2-9: Number of U.S. Households, 2007-2010

Chapter 3: The Marketers
Fragmented Market
  • Table 3-1: Leading Marketers, U.S. Home Organization Products, 2007
Private Label & Store Brands Are Factors
Mergers, Acquisitions, Divestitures
Competitive Profiles - Key Players
Emerson Electric Co.
Company Profile
Performance
  • Table 3-2: Emerson Electric Sales, 2005-2007 ($ billions)
  • Table 3-3: Emerson Electric Sales Composition, 2007
Product portfolio
  • Table 3-4: Emerson Electric Home Organization Products
Manufactures many of the same products as ClosetMaid
Strategy and Positioning
Distribution
Advertising and Promotion
Future Outlook
Sterilite
Company Profile
Performance
Product portfolio
  • Table 3-5: Sterilite Home Organization Products
Strategy and Positioning
Distribution
Future Outlook
Newell Rubbermaid Inc.
Company Profile
Performance
  • Table 3-6: Newell Rubbermaid’s Sales 2003-2007
  • Table 3-7: Newell Rubbermaid Sales Composition, 2007
Product portfolio
  • Table 3-8: Rubbermaid Home Organization Products
Strategy and Positioning
Distribution
Advertising and Promotion
Future Outlook
Home Products International
Company Profile
Performance
Product portfolio
  • Table 3-9: Home Products International Home Organization Products
Strategy and Positioning
Distribution
Advertising and Promotion
Future Outlook
California Closets
Company Profile
Performance
Product portfolio
  • Table 3-10: California Closets Home Organization Products
Strategy and Positioning
Distribution
Advertising and Promotion
Future Outlook
Elfa
Company Profile
Performance
Product portfolio
  • Table 3-11: Elfa Home Organization Products
Strategy and Positioning
Distribution
Advertising and Promotion
Future Outlook
Iris USA
Company Profile
Performance
Product portfolio
  • Table 3-12: Iris USA Home Organization Products
Strategy and Positioning
Distribution
Future Outlook
Gracious Living Industries
Company Profile
Product portfolio
  • Table 3-13: Gracious Living Home Organization Products
Distribution
ITW Space Bag
Company Profile
Space Bag
Product portfolio
  • Table 3-14: ITW Space Bag Home Organization Products
Distribution
Promotion
Schulte Corporation
Company Profile
Products
  • Table 3-15: Schulte Products
Distribution
Promotion
Rev-A-Shelf LLC
Company Profile
Products
  • Table 3-16: Rev-A-Shelf Products
Distribution
Myers Industries, Inc.
Company Profile
  • Table 3-17: Myers Industries Sales By Business Segment, 2007
Products
  • Table 3-18: Myers Industries Products
Whitmor
Company Profile
Products portfolio
  • Table 3-19: Whitmor Home Organization Products
Closet Complete
Company Profile
  • Table 3-20: Closet Complete Home Organization Products
John Louis Home
Company Profile
Products portfolio
  • Table 3-21: John Louis Home Organization Products
Sauder Woodworking
Company Profile
Products
  • Table 3-22: Sauder Woodworking Home Organization Products
Starone Plastic Corporation
Company Profile
  • Table 3-23: Starone Home Organization Products
Various styles and sizes of decorative bins and boxes

Chapter 4: Marketing and New Product Trends
Marketing practices and trends
Advertising and promotion practices and trends
Rubbermaid Focusing on Consumer
California Closets Introduces New Campaign
Slide-Lok Does Seasonal Promotions
Professional Promotion
Retailer circulars offer deals
  • Table 4-1: Feature Retail Circular Deals for Selected Home Organization Products
Sweepstakes Entice Consumers
Back to School Good for Business
The Emotional Side of Organization
Product Trends
Private Label Store Brands
Targeting Niches Spurring Growth
Modularity for Changing Lifestyles
Separate Lines to Keep Kids Organized
Green and Eco-Friendly Trend Emerging
From Industrial to Home Décor
Tie-Ins and Licensing Deals
Made in the USA
  • Table 4-2: Selected Home Organization Product Introductions

Chapter 5: Distribution and Sales
Distribution Channels
Market composition by retail channel
  • Figure 5-1: U.S. Retail Sales of Home Organization Products by Retail Channel, 2007
  • Table 5-1: U.S. Sales of Home Organization Products, 2007
Discount Stores
Specialty Stores
Home Centers and Hardware Stores
Other Outlets
Key and Interesting Retailers
The Container Store
Ikea
Target
  • Table 5-2: Target Sales Composition, 2007
Bed Bath & Beyond
Muji
Organize-It
Organize.com Inc.
Stacks and Stacks

Chapter 6: The Consumer
Consumers Want Quality, Performance and Closets
Consumers Value Quality and Performance Most
  • Table 6-1: Most Important Factor When Purchasing Storage Products, 2008
Closet Storage Most In Demand
  • Table 6-2: Home Area Where Consumers Will Most Likely Use New Storage Container, 2008
Consumers Likely To Buy Organization Products Despite Economy
Manufacturers Increasing Consumer Research Efforts
Rubbermaid’s “Consumer-Meaningful Brands”
Whitney Design Focusing on Consumer Needs
Snapware Listens to Consumers and Retailers
Listening to Women
Enormous Purchasing Power
She Wants to Eliminate Clutter
Builders Take “Women-Centric” Approach
Do-It-Herself
Consumers Say They Want Green Products
Consumers Want But Don’t Often Buy Green
Organization Calms Consumers
“Storage Crisis”
California Closets’ “Space To Be”
In Control
Consumer Attitudes About Neatness
Agree a lot: I can't bear untidiness
Agree a lot: I look for new ideas to improve home
  • Table 6-3: Consumer Attitudes on Neatness and Desire to Improve Home, 2008
Empty Nest Cluttered Nest
Empty Nesters Look to Downsize
Boomerangers Crowd the Nest
Sandwich Generation Has a Fuller House

Appendix: Addresses to Selected Marketers
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
White Paper: Consumer Insights and Trends: Packaged Facts Forecasts the Product and Social Trends That Will Make Their Mark in 2011
Pet Product Retail Channel and Consumer Shopping Trends in the U.S.
Infant, Toddler and Preschool Furnishings, Toys and Accessories in the U.S., 4th Edition
U.S. Pet Market Outlook 2011-2012
Packaged Facts Offset Account
Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Copyright © 2012 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
5/25/2012 - 42
SSL
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 7:00pm EST
Fridays: 5:30am - 6:00pm EST