| The Products |
| The Hispanic market is broken into three segments: Mainstream Mexican, Authentic Hispanic, |
|
and Nuevo Latino.
|
| Market Size and Composition |
| The U.S. market for Hispanic foods and beverages was estimated to be $4.4 billion in 2004, an |
|
increase of 7.5% from the previous year.
|
| Projected Market Growth |
| Hispanic foods and beverages are projected to grow beyond $7.0 billion in 2009, at a compound |
|
annual growth rate of 9.9% during the 2004-2009 forecast period.
|
| The Marketers |
| Most of the large international companies have acquired, licensed, or created brand names that |
| suggest Hispanic origins rather than using the often quite “American” name as a brand on such |
|
foods and beverages.
|
| The Competitive Situation |
| Most Mexican food chains are experiencing growth in both foodservice systemwide dollar sales |
|
and number of units.
|
| Marketing and New Products |
|
Convenience is a driver of new product development.
|
| Distribution and Sales Outlets |
| Today’s retailers are stocking more and more Hispanic foods because consumers are demanding |
| them. Even retailers previously conservative in targeting ethnic groups now have an international |
|
food aisle.
|
| The Consumer |
| The Hispanic population is the largest single multicultural segment in the United States today, |
| and will outpace all other demographic group growth rates during the next 20 years. |
|
Competitive Profiles |
| Brinker International, Inc. |
| Chipotle Mexican Grill, Inc. |
| Goya Foods, Inc. |
