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Consumers and Sustainability: Personal Care
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Sep 1, 2009
38 Pages - Pub ID: LA2108842
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- Chapter 1: Methodology
- A Joint Publication of The Hartman Group and Packaged Facts
- The Hartman Group Quantitative and Qualitative Methods
- About The Hartman Group, Inc
- About Packaged Facts
- Chapter 2: Sustainability & the American Consumer
- Establishing a Definition of Sustainability
- Figure 2-1: What “Sustainability” Means to Consumers
- Sustainability Concerns and Purchasing Decisions
- Figure 2-2: Frequency of Purchase Decisions Based on Sustainability Concerns
- A Consumer-based Model of Responsibility
- Figure 2-3: The Four Zones of Sustainability
- Experiential Triggers
- Figure 2-4: Triggers for Awareness
- Informational Triggers
- Figure 2-5: Top Sources of Information on Sustainability
- The World of Sustainability: Core to Periphery
- Figure 2-6: The World of Sustainability
- Motivations and Barriers to Purchase
- Convenience
- Price
- Expert Opinion
- Experience
- Knowledge
- Table 2-1: Motivations and Barriers for Sustainable Purchases
- Chapter 3: Personal Care and the Sustainability Consumer
- The Personal Care Market and the Zones of Sustainability
- Personal Benefit Zone of Sustainability
- Environmental Zone of Sustainability
- Recognizable Ingredients
- Organic
- Wild-Grown, Hand-Harvested
- Chemical-Free
- Social Zone of Sustainability
- Humane Treatment of Animals
- Motivations and Pathway(s) for Adoption
- Attributes of Sustainable Personal Care
- Natural is the Foremost Attribute of Sustainable Personal Care
- Hierarchy of Specific Attributes
- Table 3-1: Chemicals Consumers Avoid in Sustainable Personal Care Products
- Relevant Personal Care Certification(s)
- Cruelty Free
- Organic
- Other Certifications
- Personal Care Product Packaging
- Table 3-2: Packaging Do’s and Don’ts for Sustainable Personal Care Products
- Purchase Criteria
- Table 3-3: Purchase Criteria for Sustainable Personal Care Products
- A Note about Sustainable Cosmetics
- Quantitative Findings on Sustainable Personal Care Purchasing
- Table 3-4: General Personal Care Product Categories and Corresponding Sustainable Versions
- Figure 3-1: Purchases of Personal Care Products (By Product Category: General Category vs. Sustainable Versions)
- Figure 3-2: Current Market Reach of Sustainable Personal Care Products (By Product Category)
- Figure 3-3: Current Market Reach and Immediate Growth Opportunity of Sustainable Personal Care Products (By Product Category)
- Figure 3-4: Willingness to Pay a Premium (20% More) for Sustainable Personal Care Products (By Product Category)
- Chapter 4: Summary and Key Insights
- Personal Health and Wellness Needs Are Key to Purchases
- Tenets for Package Communications
- Chapter 5: Market Update
- Responses to Economic Downturn
- Sustainability Convictions Largely Unchanged by Recession
- Table 5-1: Recent Trends in Sustainability Psychographics: Opinions
- Table 5-2: Recent Trends in Sustainability Psychographics: Behaviors
- Consumers Remain Receptive to Natural HBC
- Product Efficacy vs. Product Safety
- Table 5-3: Percent Agreeing with Selected Psychographic Statements on Natural/Organic Health and Beauty Care Products, February 2009 (U.S. adults)
- Only a Minority Are Inclined to Cut Back
- Figure 5-1: Percent of Natural HBC Product Purchasers Who Anticipate Spending Less on HBC Products Within the Next Twelve Months, February 2009 (U.S. adults who purchase natural HBC products)
- Market Growth Remains an Upward Arc
- Table 5-4: Projected U.S. Retail Dollar Sales of Natural Personal Care Products, 2008-2014 (dollars in millions)
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