Consumers and Sustainability: Food and Beverage
Sep 1, 2009
38 Pages - Pub ID: LA2108839
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Abstract Table of Contents Search Inside Report Related Reports

Chapter 1: Methodology
A Joint Publication of The Hartman Group and Packaged Facts
The Hartman Group Quantitative and Qualitative Methods
About The Hartman Group, Inc
About Packaged Facts


Chapter 2: Sustainability & the American Consumer
Establishing a Definition of Sustainability
Figure 2-1: What “Sustainability” Means to Consumers
Sustainability Concerns and Purchasing Decisions
Figure 2-2: Frequency of Purchase Decisions Based on Sustainability Concerns
A Consumer-based Model of Responsibility
Figure 2-3: The Four Zones of Sustainability
Experiential Triggers
Figure 2-4: Triggers for Awareness
Informational Triggers
Figure 2-5: Top Sources of Information on Sustainability
The World of Sustainability: Core to Periphery
Figure 2-6: The World of Sustainability
Motivations and Barriers to Purchase
Convenience
Price
Expert Opinion
Experience
Knowledge
Table 2-1: Motivations and Barriers for Sustainable Purchases


Chapter 3: Foods, Beverages, & the Sustainability Consumer
The Food Market and the Zones of Sustainability
Personal Benefit Zone of Sustainability
Environmental Zone of Sustainability
Organic
Figure 3-1: Properties Associated with the Term “Organic”
Local
Gardening
Vegetarianism
Social Zone of Sustainability
Local Satisfies Desire for Connection
Humane Treatment of Animals
Economic Zone of Sustainability
Buying Local
Fair Trade
Product Adoption, Purchase Criteria, and Packaging Issues
Product Adoption Patterns
Figure 3-2: Adoption of Sustainable Foods and Beverages
Freshness is Foremost
Purchase Criteria
Table 3-1: Purchase Criteria for Sustainable Foods and Beverages
Packaging Issues
Table 3-2: Dos and Don’ts for Sustainable Food and Beverage Packaging
Quantitative Findings on Sustainable Food and Beverage Purchases
Table 3-3: General Food and Beverage Categories and Corresponding Sustainable Versions
Figure 3-3: Purchasing of Foods and Beverages (By Product Category: General Category vs. Sustainable Versions)
Figure 3-4: Current Market Reach of Sustainable Food and Beverage Products (By Product Category)
Figure 3-5: Current Market Reach and Immediate Growth Opportunity of Sustainable Food and Beverage Products (By Product Category)
Figure 3-6: Willingness to Pay a Premium (20% More) for Sustainable Foods and Beverages (By Product Category)


Chapter 4: Summary and Key Insights
Foods Are Central to Sustainability
Tenets for Package Communications


Chapter 5: Market Update
Responses to Economic Downturn
Sustainability Convictions Largely Unchanged by Recession
Table 5-1: Recent Trends in Sustainability Psychographics: Opinions, Winter 2007/08 Through Spring 2009
Table 5-2: Recent Trends in Sustainability Psychographics: Behaviors, Winter 2007/08 Through Spring 2009
Consumers Remain Receptive to Organic and Natural Foods
Table 5-3: Patterns for Agreement With Statement, “When Shopping for Food, I Especially Look for Organic or Natural Foods,” Winter 2007/08 Through Spring 2009
Table 5-4: Percent Agreeing with Selected Psychographic Statements on Natural or Organic Foods, February 2009 (U.S. adults)
Projected Market Growth
Table 5-5: Projected U.S. Retail Dollar Sales of Natural and Organic Foods and Beverages, 2009-2013
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