Hair Care Products in The U.S.
Nov 1, 2006
236 Pages - Pub ID: LA1272002
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Chapter 1 Executive Summary
  • Report Scope
  • Methodology
  • Size and Growth of the Market
    • 2005 Retail Sales for Total Market at $7.2 Billion
    • Table 1-1 U.S. Retail Sales of Hair Care Products, 2001-2005 (in million $)
    • Sales Approach $8.5 Billion by 2010
    • Table 1-3 Project U.S. Sales Growth by Hair Care Category, 2001-2005 (in million $)
    • IRI-Tracked Market Sales and Share by Product Category
    • Figure 1-1 IRI-Tracked Sales of Hair Care Products, by Category, 2005 (In million $)
    • Figure 1-2 U.S. Hair Care Market by Category Share, 2005 (%)
    • P&G Remains Marketplace Leader
    • Table 1-2 IRI-Tracked Sales of Top 10 Hair Care Marketers, 2001-2005 (in million $)
    • Table 1-3 IRI-Tracked Sales of Top 10 Hair Care Brands, 2001-2005 (in million $)

  • Factors to Growth
    • Consumers Celebrate Individuality
    • Natural/Organic Influence
    • The Cosmeceutical Connection
    • Bringing Prestige to Mass
    • The Sheer Number of Boomers and Hispanic Consumers…

  • Marketing Dynamics
    • 2005 Hair Care Brand Ad Spending
    • Selected Marketing Activities
    • Retail and Merchandising Issues
    • New Product Trends

  • The Consumer
    • Table 1-5 U.S. Adult Users of Hair Care Products by Category

Chapter 2 The Overall Hair Care Market

  • Report Scope
  • Methodology
  • Hair Care Market Size & Composition
    • Total Market Sales Top $7.2 Billion in 2005
    • Table 2-1 Retail Sales of Hair Care Products, 2001-2005 (in million $)
    • Tracked Category Sales Fairly Tame
    • Table 2-2 IRI-Tracked Sales of Hair Care Products, 2004-2005 (in million $)
    • Figure 2-1 U.S. Hair Care Market by Category Share, 2005 (%)
    • P&G Remains Marketplace Leader
    • Figure 2-2 Market Share for Top 10 U.S. Hair Care Marketers, 2005
    • Table 2-3 U.S. Sales of Top 10 Hair Care Marketers, 2001 - 2005 (in million $)
    • Market Projections
    • Table 2-4 Projected Retail Sales of Hair Care Products, 2006-2010 (in million $)

Chapter 3 Shampoo and Conditioners

  • Overall Shampoo Market Size & Growth
    • Largest Segment Cleans Up With $1 Billion and 80% Share
    • Figure 3-1 IRI-Tracked Sales of Shampoo Segments, 2001-2005 (in million $)
    • Figure 3-2 U.S. Shampoo Market by Segment, 2005 (%)
    • Top Marketers of Regular Shampoo
    • Table 3-1 U.S. Top 10 Regular Shampoo Marketers, 2001-2005 (in million $)
    • Who’s Gaining?
    • Table 3-2 IRI-Tracked Sales of P&G Regular Shampoo, 2001-2005 (in million $)
    • Table 3-3 IRI-Tracked Sales of Unilever HPC Regular Shampoo, 2001-2005 (in million $)*
    • Table 3-4 IRI-Tracked Sales of L’Oreal U.S.A. Regular Shampoo, 2001-2005 (in million $)
    • Table 3-5 U.S. Top 10 Regular Shampoo Brands, 2001-2005 (in million $)
    • Top Marketers of Dandruff Shampoo
    • Table 3-6 U.S. Top 10 Dandruff Shampoo Marketers, 2001-2005 (in million $)
    • Table 3-7 U.S. Sales of Top 10 Dandruff Shampoo Brands/Products, 2001-2005 (in million $)
    • Overall Shampoo Outlook
    • Table 3-8 Projected Total U.S. Sales of Shampoo Products, 2006 - 2010 (in million $)

  • Conditioner Market Size & Growth
    • Figure 3-3 IRI-Tracked Sales for Hair Conditioner/Crème Rinse, 2001-2005 (in million $)
    • Top Marketers of Conditioner
    • Table 3-9 IRI-Tracked Sales of Top 10 Hair Conditioner Marketers, 2001-2005 (in million $)
    • Table 3-10 IRI-Tracked of P&G Hair Conditioners, 2001-2005 (in million $)
    • Table 3-11 IRI-Tracked Sales of L’Oreal U.S.A. Hair Conditioners, 2001-2005, (in million $)
    • Table 3-12 IRI-Tracked Sales of Unilever HPC Hair Conditioners, 2001-2005 (in million $)
    • Table 3-13 IRI-Tracked Sales of Alberto-Culver Hair Conditioners, 2001-2005 (in million $)
    • Top Ten Conditioner Brands/Products
    • Table 3-14 IRI-Sales of Top 10 Hair Conditioner Brands/Products, 2001-2005 (in million $)
    • Overall Conditioner Outlook
    • Table 3-15 Projected Total U.S. Sales of Shampoo Products, 2006-2010 (in million $)

Chapter 4 Styling Products and Hair Accessories

  • Styling Products Market Size & Growth
  • Figure 4-1 IRI-Tracked Sales of Styling Products by Segment, 2001-2005 (in million $)
  • Figure 4-2 U.S. Styling Product Market by Segment, 2005 (%)
  • Gel/Mousse Segment Sales Stand at $581 Million
  • Figure 4-3 IRI-Tracked Sales for Gel/Mousse Products, 2001-2005 (in million $)
  • Top Marketers of Gel/Mousse Products
  • Table 4-1 IRI-Tracked Sales of Top 10 Gel/Mousse Marketers, 2001-2005 (in million $)
  • Table 4-2 IRI-Tracked Sales of L’Oreal U.S.A. Gel/Mousse Products, 2001-2005 (in million $)
  • Table 4-3 IRI-Tracked Sales of P&G Gel/Mousse Products, 2001-2005 (in million $)
  • Table 4-4 IRI-Tracked Sales of Schwarzkopf & Henkel Gel/Mousse Products, 2001-2005 (in million $)
  • Top Ten Gel/Mousse Brands/Products
  • Table 4-5 IRI-Tracked Sales of Top 10 Gel/Mousse Brands/Products, 2001-2005 (in million $)
  • Spray & Spritz Sales Freefall Shows Slight 2005 Gain
  • Figure 4-4 IRI-Tracked Sales for Hair Spray/Spritz Products, 2001-2005 (in million $)
  • Top Marketers of Hair Spray and Spritz
  • Table 4-6 U.S. Top 10 Hair Spray/Spritz Marketers, 2001-2005 (in million $)
  • Table 4-7 IRI-Tracked Sales of P&G Hair Spray/Spritz Products, 2001-2005 (in million $)
  • Table 4-8 IRI-Tracked Sales of Unilever HPC Hair Spray/Spritz, 2001-2005 (in million $)
  • Table 4-9 IRI-Tracked Sales of Alberto Culver Hair Spray/Spritz, 2001-2005 (in million $)
  • Table 4-10 IRI-Tracked Sales of L’Oreal U.S.A. Hair Spray/Spritz, 2001-2005 (in million $)
  • Top Ten Hair Spray/Spritz Brands/Products
  • Table 4-11 U.S. Sales of Top 10 Hair Spray/Spritz Brands/Products, 2001-2005 (in million $)
  • Overall Hair Styling Product Outlook
  • Table 4-12 Projected U.S. Sales of All Styling Products, 2006-2010 (in million $)

  • Hair Accessories Market Size & Growth
    • Figure 4-5 IRI-Tracked Sales for Hair Accessories, 2001-2005 (in million $)
    • Top Marketers of Hair Accessories
    • Table 4-13 IRI-Tracked Sales of Top 10 Hair Accessories Marketers, 2001-2005 (in million $)
    • Top Ten Hair Accessories Brands/Products
    • Table 4-14 IRI-Tracked Sales of Top 10 Hair Accessory Brands, 2001-2005 (in million $)
    • Overall Hair Accessory Products Outlook

    Chapter 5 Colorants, Hair Growth, and Relaxers & Permanents

    • Colorants Market Size & Growth
      • Figure 5-1 IRI-Tracked Sales for Hair Color, 2001-2005, (in billion $)
      • Top Ten Colorant Marketers
      • Table 5-1 IRI-Tracked Sales of Top Hair Colorant Marketers, 2001-2005, (in million $)
      • Table 5-2 IRI-Tracked Sales of L’Oreal U.S.A. Hair Colorants, 2001-2005, (in million $)
      • Table 5-3 IRI-Tracked Sales of P&G Hair Colorants, 2001-2005, (in million $)
      • Top Ten Hair Colorant Brands/Products
      • Table 5-4 IRI-Tracked Sales of Top 10 Hair Color Brands, 2001-2005, (in million $)
      • Colorants Outlook
      • Table 5-5 Projected Total Sales of Colorants, 2006-2010, (in million $)

    • Hair Growth Products Market Size & Growth
      • Figure 5-2 IRI-Tracked Sales for Hair Growth Products, 2001-2005 (in million $)
      • Top Hair Growth Marketers and Brands
      • Table 5-6 U.S. Top Hair Growth Product Marketers, 2001-2005 (in million $)
      • Table 5-7 U.S. Top Hair Growth Product Brands, 2001-2005 (in million $)
      • Hair Growth Products Outlook
      • Table 5-8 Projected Total Sales of Hair Growth Products, 2006-2010, (in million $)

    • Permanent and Relaxer Products Market Size and Growth
      • Figure 5-3 IRI-Tracked Sales for Home Permanent/Relaxer Kits, 2001 2005 (in million $)
      • Top Ten Hair Relaxer Kit Marketers
      • Table 5-9 U.S. Top 10 Hair Relaxer Kit Marketers, 2001-2005 (in million $)
      • Top Hair Relaxer Kit Brands
      • Table 5-10 U.S. Top 10 Hair Relaxer Kit Brands, 2001-2005 (in million $)
      • Top Hair Permanent Kit Marketers and Brands
      • Table 5-11 U.S. Top Home Permanent Kit Marketers, 2001-2005 (in million $)
      • Table 5-12 U.S. Top Home Permanent Kit Brands/Products, 2001-2005 (in million $)
      • Relaxer/Permanent Kits Outlook
      • Table 5-13 Projected Total Sales of Hair Growth Products, 2006-2010 (in million $)

    Chapter 6 Factors to Growth

    • Free to Re-Invent Me
    • In Spite of Spotty Efficacy, Growth to $1.7 Billion by 2010
    • Powerful High-End Benefits Driving Factor
    • Cosmeceuticals = Health = Beauty
    • Cosmeceuticals Lead New Product Introductions
    • R&D and the Revival of Hair Growth?
    • Regulatory Environment
    • Skirting the Red Tape
    • But Do They Work?
    • Prospects for Growth
    • Lifestyle Marketing
    • Blurring Prestige with Mass
    • Salon in More Mass Channels
    • Basically, Prestige Pricing Everywhere
    • The Sheer Number of Boomers and Ethnic Consumers…
    • Boomers, As Young As They Feel
    • Table 6-1 Projected U.S. Population, by Age Bracket, 2005-2020 (In Thousands)
    • Ethnic Population Growing Fast...
    • Table 6-2 Projection of U.S. African-American, Asian, and Hispanic Populations, 2006-2020 (In Thousands)
    • Private Label Learning Curve
    • Table 6-3 IRI-Tracked Sales of Private Label Hair Care Products, 2001-2005
    • So What’s the Problem?
    • Table 6-4 IRI-Tracked Private Label Shampoo Sales, 2001-2005
    • Table 6-5 IRI-Tracked Private Label Hair Conditioner Sales, 2001-2005
    • Table 6-6 IRI-Tracked Private Label Hair Accessories Sales, 2001-2005
    • Table 6-7 IRI-Tracked Private Label Hair Growth Product Sales, 2001-2005
    • Table 6-8 IRI-Tracked Private Label Hair Spray/Spritz Sales, 2001-2005
    • Table 6-9 IRI-Tracked Private Label Hair Styling Product Sales, 2001-2005

    Chapter 7 Corporate Profiles of Top Marketers

    • The Procter & Gamble Company
    • Overview
    • Performance
    • Figure 7-1 IRI-Tracked Sales of P&G Hair Care Products, 2001-2005 (in billion $)
    • Table 7-1 IRI-Tracked Sales of Procter & Gamble Hair Care Products, 2001-2005 (in million $)
    • P&G, Curis Develop Hair Growth Treatments
    • Unilever Group
      • Overview
      • Performance
      • Figure 7-2 IRI-Tracked Sales of Unilever HPC Hair Care Products, 2001-2005 (in million $)
      • Table 7-2 IRI-Tracked Sales of Unilever Hair Care Products, 2001-2005 (in million $)
      • Hopeful for Launch of Sunsilk

    • Alberto-Culver Company
      • Overview
      • Performance
      • Figure 7-3 IRI-Tracked Sales of Alberto Culver Co. Hair Care Products, 2001-2005 (in million $)
      • Sally Beauty Spin-Off
      • Goody Products

      • Overview
      • Performance
      • Figure 7-4 IRI-Tracked Sales of Goody Products Inc. Hair Care Products, 2001-2005 (in million $)
      • Goody’s Breast Cancer Awareness Initiative

    • L’Oreal USA
      • Overview
      • Performance
      • Figure 7-5 IRI-Tracked Sales of L’Oreal, Inc. Hair Care Products, 2001-2005 (in million $)
      • Table 7-3 IRI-Tracked Sales of L’Oreal, Inc. Hair Care Products, 2001-2005 (in million $)
      • Gamier Fructis Lawsuit

    • John Frieda Hair Care (Kao Brands Company)
      • Overview
      • Performance
      • Continued Brilliant Innovation
      • Figure 7-6 IRI-Tracked Sales of John Frieda Hair Care Products, 2001-2005 (in million $)

    • Combe Inc.
      • Overview
      • Performance
      • Figure 7-7 IRI-Tracked Sales of Combe Inc. Hair Care Products, 2001-2005 (in million $)

    • Revlon, Inc.
      • Overview
      • Performance
      • Figure 7-8 IRI-Tracked Sales of Revlon, Inc., Hair Care Products, 2001-2005 (in million $)

    • Conair Corporation
      • Overview
      • Performance
      • Figure 7-9 IRI-Tracked Sales of Conair Corp. Hair Care Products, 2001-2005 (in million $)
      • Figure 7-10 IRI-Tracked Sales of Scunci International Hair Care Products, 2001-2005 (in million $)

    • Schwarzkopf-Henkel (Henkel KGaA)
      • Overview
      • Performance
      • Figure 7-11 IRI-Tracked Sales of Schwarzkopf & Henkel Hair Care Products, 2001-2005 (in million $)

    • Neutrogena Corporation (Johnson & Johnson)
      • Overview
      • Performance
      • Figure 7-12 IRI-Tracked Sales of Neutrogena Hair Care Products, 2001-2005 (in million $)

    Chapter 8 Marketing Dynamics

    • Selected 2005 Hair Care Brand Ad Spends
    • Table 8-1 Selected Hair Care Brand Advertisement Spends, 2005
    • Selected Marketing Activity
      • Increased Coupon Promotional Activity
      • Unilever’s Sunsilk Launch
      • P&G to Re-stage Pantene and Aussie
      • P&G’s Pantene Beautiful Lengths Charitable Campaign
      • Lornamead Doesn’t Need A Lot
      • For a Goody Cause
      • Alberto-Culver Launches Nexxus in Mass
      • Revlon’s Shaking Things Up For 2007
      • Garnier’s Multimedia Sex Effort
      • Clairol’s Shade Aid
      • Soft & Beautiful Just for Me Model Search Contest
      • SoftSheen-Carson Supports Legacy of Beauty
      • Hair Colors’ Colorful Spokemodels
      • Runway Ready
      • Star Treatments

    • Retail and Merchandising Issues
      • Mass Retailer Must Help Connect Consumer with Product
      • Salon and Prestige Changing Mass Retail Environment
      • Slotting Allowances & Shelf Space Struggles For Smaller Marketers
      • Crackdown on Diversion?

    • New Product Introductions
      • Trends in Hair Care Claims
      • Table 8-2 New Product Package/Claim Tags, January 2006- June 2006
      • Trends in Hair Care Fragrances and Ingredients
      • Table 8-3 New Product Fragrances Tags, January 2006- June 2006
      • Innovations in Product and Ingredient Technology
      • Delivery System Innovation
      • New Products for the Ethnic Hair Care Consumer
      • Natural and Organic Ingredients Send Wellness Message
      • A Whole New World of Color and Conditioning Protection
      • Accessories Product Introductions Heating Up
      • Go to Glazes!
      • Styling Product for Every Conceivable Need
      • Selected New Product Introduction Tables
      • Table 8-4 Selected Shampoo & Conditioner New Product Introductions, 2006
      • Table 8-5 Selected Colorant New Product Introductions, 2006
      • Table 8-6 Selected Styling and Treatment New Products, 2006

    Chapter 9 The Consumer

    • Simmons Survey
    • Overview
    • Figure 9-1 Percentage of U.S. Hair Care Consumers Using Hair Care Products, by Category, 2006 (%)
    • Shampoo Consumers
      • Table 9-1 Demographic Profile of Adult U.S. Shampoo Consumers, 2006 (%)
      • Shampoo Usage Rates
      • Table 9-2 U.S. Shampoo Usage Rate, 2006 (%)
      • Shampoo Usage by Type
      • Figure 9-2 Shampoo Usage, by Type, 2006 (%)
      • Shampoo Usage by Brand
      • Table 9-3 Top 10 Shampoo Brands, by Consumer Preference, 2006 (%)

    • Hair Color Consumers
      • Table 9-4 Demographic Profile of Adult U.S. Hair Color Consumer, 2006
      • Table 9-4 [Cont.] Demographic Profile of Adult U.S. Hair Color Consumer, 2006
      • Hair Color Usage Rates
      • Table 9-5 U.S. Hair Color Usage Rate, 2006 (%)
      • Hair Color Usage by Type
      • Figure 9-3 Use of Hair Color, by Type, 200 (%)
      • Hair Color Usage by Brand
      • Table 9-6 Top 10 Hair Color Brands, by Consumer Use, 2006 (%)

    • Hair Conditioner Consumers
      • Table 9-7 Demographic Profile of the U.S. Hair Conditioner Consumer, 2006
      • Hair Conditioner Usage Rates
      • Table 9-8 U.S. Hair Conditioner Usage Rate, 2006 (%)
      • Hair Conditioner Usage by Type
      • Figure 9-4 Conditioner Usage, by Type, 2006 (%)
      • Hair Conditioner Usage by Brand
      • Table 9-9 Top 10 Conditioner Brands, by Consumer Use, 2006 (%)

    • Hair Styling Product Consumers
      • Table 9-10 Demographic Profile of Styling Product Consumer, 2006
      • Table 9-10 Demographic Profile of Styling Product Consumer, 2006
      • Styling Product Usage by Type
      • Table 9-11 U.S. Styling Product Usage Rate, by Type, 2006 (%)
      • Profile of the Daily Styling Product User
      • Table 9-12 Demographic Profile of Hair Styling Products Consumer, Daily Usage, 2006
      • Hair Styling Product Usage by Type
      • Figure 9-5 Use of Hair Styling Products, by Type, 2006 (%)
      • Styling Product Usage by Brand
      • Table 9-13 Top 10 Styling Product Brands, by Consumer Use, 2006 (%)

    • Hair Spray Consumers
      • Table 9-14 Demographic Profile of the U.S. Hair Spray Consumer, 2006
      • Hair Spray Usage Rates
      • Table 9-15 U.S. Hair Spray Usage Rate, 2006 (%)
      • Hair Spray Usage by Type
      • Figure 9-6 Use of Hair Spray, by Type, 2006 (%)
      • Hair Spray Usage by Brand
      • Table 9-16 Top Ten Hair Spray Brands, by Consumer Use, 2006 (%)

    • Home Permanent/Relaxer Consumers
      • Table 9-17 Demographic Profile of the U.S. Home Permanent & Relaxer Consumer, 2006
      • Home Permanent/Relaxer Usage Rates
      • Table 9-18 U.S. Home Permanent & Relaxer Usage Rate, 2006 (%)
      • Home Permanent/Relaxer Usage Rates by African American
      • Consumers
      • Table 9-19 U.S. Home Permanent & Relaxer Usage for African American Consumers, 2006
      • Home Permanent/Relaxer Usage by Type
      • Figure 5-7 Use of Home Permanent & Relaxers, by Type, 2006 (%)
      • Home Permanent/Relaxer Usage by Brand
      • Table 9-20 Top Ten Home Permanent & Relaxer Brands, 2006 (%)

    Appendix: Addresses of Selected Marketers

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