• Report Scope and Methodology
  
• The Market
  
  • Retail Market at $7.6 Billion
  • Table 1-1 U.S. Retail Sales of Hair Care Products, 1999-2004(E)
  • Figure 1-1 IRI-Tracked Sales of Hair Care Products, by Category, 2004 (E)
  • Market Projections
  • Table 1-2 U.S. Retail Sales of Hair Care Products, 1999-2009 (E)
  
  
• Key Trends
  
  • The Emerging Men’s Segment
  • The Ethnic Influence
  • Product Innovation
  • Salon and Professional Hair Care Products
  • Natural Products Thrive
  
  
• The Marketers
  
  • P&G At The Top
  • Table 1-3 U.S. Sales of Top 10 Hair Care Marketers, 1999- 2004
  • Table 1-4 U.S. Sales of Top 10 Hair Care Brands, 1999-2004
  • Mergers and Acquisitions: A Vital Strategy
  
  
• Marketing Dynamics
  
  • Advertising & Promotion
  • Retail Dynamics
  • The Consumer
    
    • Table 1-5 U.S. Adult Users of Hair Care Products by Category

Chapter 2

• The Products
  
  • Shampoo
  • Hair Conditioners
  • Hair Color
  • Hair Growth Products
  • Hair Spray/Spritz
  • Hair Accessories
  • Hair Styling Gel/Mousse
  
  
• Market Structure
  
  • Figure 2-1 U.S. Hair Care Market by Category 2004
  • Table 2-1 IRI-Tracked Sales for Hair and Beauty Care Products, 2003-2004
  • Figure 2-2 U.S. Hair Care Market Category Comparison, 1999 and 2004
  
  
• Shampoos
  
  • Market Size & Growth
    • Figure 2-3 U.S. Shampoo Market by Segment, 2004
    • Figure 2-4 IRI-Tracked Sales of Shampoo 1999- 2004
    • Table 2-2 IRI-Tracked Percentage Share of Shampoo Segments, 1999-2004
    
    
  • Shampoo-Conditioner Combo Packs
  • Changing Demography Affects Shampoo Sales
  • Procter & Gamble Leads the Market
  • P&G Makes Changes in Mid-Tier
  • New Product Introductions Keep the Category Ticking
  • Two Major Overseas Brands Unveiled in U.S. Shampoo Market
  • Drug Chains Sales Look Up
  • Fresh Formulations Fill Store Shelves
  
  
• Hair Color
  
  • Market Size & Growth
  • Figure 2-5 IRI-Tracked Sales for Hair Color, 1999 - 2004
  • Certain Hair Color Ingredients Associated with Cancer
  • Chemical-free Hair Color Hit Store Shelves
  • Henna a Popular Alternative
  • Ancillary Products to Maintain Colored Hair
  • Hair Color For Men
  
  
• Hair Conditioner/Crème Rinse
  
  • Figure 2-6 IRI-Tracked Sales for Hair Conditioner/Crème Rinse, 1999 - 2004
  • Conditioners for Damaged Hair
  • Conditioners with Natural Ingredients
  • Table 2-3 Select New Shampoo & Conditioner Introductions: ‘Natural’ or ‘Organic’
  • Hair Styling/Setting Gel/Mousse
    
    • Figure 2-7 IRI-Tracked Sales for Hair Styling/Setting Gel/Mousse,
    • 1999 - 2004
    • New Hair Styles Prompt Use of Styling Products
    • Styling Products Popular Among Men
    • Styling Products for the Ethnic Consumer
    
    
  • Hair Accessories
    
    • Market Size and Growth
    • Figure 2-8 IRI-Tracked Sales for Hair Accessories, 1999 - 2004
    • Easy-to-Use Wigs and Hair Pieces Popular
    • Accessory Makers Target Younger Buyers
    • Unilever Teams With Almar to Provide Hair Accessories
    
    
  • Hair Spray/Spritz
    
    • Market Size and Growth
    • Figure 2-9 IRI-Tracked Sales for Hair Spray / Spritz, 1999 - 2004
    
    
  • Hair Growth Products
    
    • Market Size and Growth
    • Figure 2-10 IRI-Tracked Sales for Hair Growth Products, 1999 - 2004
    • Rogaine Stimulates Facial Hair Growth
    • Minioxidil Doesn’t Benefit the Temple Areas
    • Stem Cell Injections Could Revolutionize Hair Growth Market
    
    
  • Home Perms/Relaxer Kits
    
    • Market Size and Growth
    • Figure 2-11 IRI-Tracked Sales for Home Perms/Relaxer Kits, 1999 - 2004
    • “Natural Look” Trend Upsets Relaxer/Perm Sales
    • Hair Relaxer Kits Linked With Hair Loss
    • Companies Introduce No-lye Hair Relaxers
    
    
  • The Private Label Market
    
    • Table 2-4 IRI-Tracked Sales of Private Label Hair Care Products, 1999-2004(E)
    • Private Label Shampoos
    • Table 2-5 IRI-Tracked Private Label Shampoo Sales, 1999-2004
    • Private Label Conditioners
    • Table 2-6 IRI-Tracked Private Label Hair Conditioner Sales, 1999 - 2004
    • Private Label Hair Accessories
    • Table 2-7 IRI-Tracked Private Label Hair Accessories Sales, 1999- 2004
    • Private Label Hair Growth Products
    • Table 2-8 IRI-Tracked Private Label Hair Growth Product Sales,
    • 1999 - 2004
    • Private Label Hair Sprays and Hair Styling Products
    • Table 2-9 IRI-Tracked Private Label Hair Sprays / Spritz Sales, 1999 - 2004 69
    • Table 2-10 IRI-Tracked Private Label Hair Styling Product Sales,
    • 1999 - 2004
    
    
  • Key Trends
    
    • Marketing to the Metrosexual
    • Table 2-11 IRI-Tracked Men’s Hair Care Product Sales, 1999 - 2003
    • Table 2-12 IRI-Tracked Men’s Hair Coloring Product Sales, 1999 - 2003
    • Table 2-13 IRI-Tracked Men’s Hair Growth Product Sales, 1999 - 2003
    • Table 2-14 IRI-Tracked Men’s Hair Styling Product Sales, 1999 - 2003
    • Steady Growth in Numbers
    • Table 2-15 U.S. Population Growth, 1999-2010
    • Table 2-16 U.S. Male Population of Key Age Brackets (millions), 1999-2010
    • New Product Introductions
    • Table 2-17 U.S. Selected Men’s Hair Coloring Product Launches
    • Table 2-18 U.S. Selected Men’s Hair Styling Product Launches
    • Table 2-19 U.S. Selected Men’s Shampoo and Conditioner Launches
    • Table 2-20 U.S. Selected Men’s Hair and Body Wash Product Launches
    
    
  • Ethnic Hair Care
    
    • Table 2-21 U.S. Retail Sales of Ethnic Specific Hair Care Products, 1999 - 2003
    • The Challenge
    • Growing Numbers
    • Table 2-22 U.S. Population Projections by Race (millions), 2000 - 2050 (E)
    • Table 2-23 U.S. Population Projections by Race (as a % of total population), 2000 - 2050 (E)
    • Massive Buying Power
    • Table 2-24 U.S. Ethnic Buying Power, 1990-2007 (billion $), 1990 - 2007 (E)
    • Table 2-25 U.S. Top African American Buying Power States, 2002
    • Table 2-26 U.S. Top Hispanic Buying Power States, 2002
    • The Big Marketers Respond
    
    
  • Product Innovation
    
    • Table 2-27 U.S. Selected Hair Care Brands: Innovation Based
    
    Salon, Celebrity and Professional Hair Care Products
    
    • Table 2-28 U.S. Selected New Salon Hair Shampoo Brand Introductions
    • Table 2-29 U.S. Selected New Salon Hair Color Brand Introductions Table 2-30 U.S. Selected New Salon Hair Styling Brand Introductions
    
    Natural Products Take Center Stage
    
    • Table 2-31 U.S. Selected Hair Coloring and Treatment Product Introductions: ‘Natural’
    • Table 2-32 U.S. Selected Hair Styling Product Introductions: ‘Natural’
    • Table 2-33 U.S. Selected Shampoo and Conditioner Introductions: ‘Natural’
    
    
  • Outlook
    
    • Table 2-34 Estimated Mass-Market Sales for Hair Care categories, 2009
    
    
  • Chapter 3 The Marketers
    
    • Overview
    • Figure 3-1 Top 10 U.S. Hair Care Marketers’ Market Share, 2004
    
    
  • Marketer Strategies
    
    • Acquisitions
    • Products Aimed at Men & the Ethnic Groups
    • Product Innovation
    
    
  • Hair Color
    
    • Table 3-1 IRI-Tracked Sales of Top 10 Hair Color Marketers, 1999 - 2004
    • Table 3-2 IRI-Tracked Sales of L’Oreal U.S.A. Hair Color, 1999 - 2004
    • Table 3-3 IRI-Tracked Sales of P&G Hair Color, 1999 - 2004
    • L’Oreal U.S.A. Dominates
    • Table 3-4 IRI-Tracked Sales of Top 10 Hair Color Brands, 1999 - 2004
    
    
  • Hair Conditioners
    
    • Table 3-5 IRI-Tracked Sales of Top 10 Hair Conditioner Marketers, 1999 - 2004
    • Table 3-6 IRI-Tracked of P&G Hair Conditioners, 1999 - 200
    • Table 3-7 IRI-Tracked Sales of Unilever HPC Hair Conditioners, 1999 - 2004
    • Table 3-8 IRI-Tracked Sales of L’Oreal U.S.A. Hair Conditioners, 1999 - 2004
    • Table 3-9 IRI-Tracked Sales of Alberto-Culver Hair Conditioners, 1999 - 2004
    • Garnier Fructis: Leader in Conditioners
    • Table 3-10 IRI-Sales of Top 10 Hair Conditioner Brands, 1999 - 2004
    • Hair Styling Gel/Mousse Gaining Attention
    • Table 3-11 IRI-Tracked Sales of Top 10 Hair Styling/Setting Gel/Mousse Marketers, 1999 - 2004
    • Table 3-12 IRI-Travel Sales of L’Oreal U.S.A. Hair Styling/Setting Gel/Mousse, 1999 - 2004
    • Table 3-13 IRI-Tracked Sales of P&G Hair Styling/Setting Gel/Mousse, 1999-2004
    • Table 3-14 IRI-Tracked Sales of Unilever HPC Hair Styling/Setting Gel/Mousse, 1999-2004
    • Table 3-15 IRI-Tracked Sales of Alberto-Culver Hair Styling/Setting Gel/Mousse, 1999-2004
    • Frizz Ease: The Best Seller
    • Table 3-16 IRI-Tracked Sales of Top 10 Hair Styling/Setting Gel/Mousse Brands, 1999 - 2004
    • Hair Accessories Lack Innovation
    • Table 3-17 IRI-Tracked Sales of Top 10 Hair Accessories Marketers, 1999 - 2004
    • Table 3-18 IRI-Tracked Sales of Top 10 Hair Accessory Brands, 1999 - 2004
    • Hair Sprays/Spritz Losing Out to Gels
    • Table 3-19 U.S. Top 10 Hair Spray/Spritz Marketers, 1999 - 2004
    • Table 3-20 IRI-Tracked Sales of P&G Hair Spray/Spritz, 1999 - 2004
    • Table 3-21 IRI-Tracked Sales of Unilever HPC Hair Spray/Spritz, 1999 - 2004
    • Table 3-22 IRI-Tracked Sales of L’Oreal U.S.A. Hair Spray/Spritz, 1999 - 2004
    • Hair Spray/Spritz Brands
    • Table 3-23 U.S. Sales of Top 10 Hair Spray/Spritz Brands, 1999 - 2004 ,
    • Dandruff Shampoo
    • Table 3-24 U.S. Top 10 Dandruff Shampoo Marketers, 1999 - 2004
    • Table 3-25 IRI-Tracked Sales of P&G Dandruff Shampoo, 1999 - 2004
    • Table 3-26 IRI-Tracked Sales of L’Oreal U.S.A. Dandruff Shampoo, 1999 - 2004
    • Table 3-27 IRI-Tracked Sales of Unilever HPC Dandruff Shampoo, 1999 - 2004
    • Head & Shoulders Above All
    • Table 3-28 U.S. Sales of Top 10 Dandruff Shampoo Brands, 1999 - 2004
    • Regular Shampoo: P&G Rules
    • Table 3-29 U.S. Top 10 Regular Shampoo Marketers, 1999 - 2004
    • Table 3-30 IRI-Tracked Sales of P&G Regular Shampoo, 1999-2004
    • Table 3-31 IRI-Tracked Sales of Unilever HPC Regular Shampoo,
    • 1999-2004
    • Table 3-32 IRI-Tracked Sales of L’Oreal U.S.A. Regular Shampoo,
    • 1999-2004
    • Shampoo Trendsetters - Dove and Garnier Fructis
    • Table 3-33 U.S. Top 10 Regular Shampoo Brands, 1999 - 2004
    • Shampoo-Conditioner Combo Packs
    • Table 3-34 U.S. Top 10 Shampoo-Conditioner Combo Pack Marketers, 1999 - 2004
    • Table 3-35 U.S. Sales of Unilever HPC Shampoo-Conditioner Combo Pack, 1999-2004
    • Hair Growth Products Leader: Upjohn
    • Table 3-36 U.S. Top Hair Growth Product Marketers, 1999-2004
    • Table 3-37 U.S. Top Hair Growth Product Brands, 1999 - 2004
    • Hair Relaxer Kits: Alberto-Culver Challenging L’Oreal
    • Table 3-38 U.S. Top 10 Hair Relaxer Kit Marketers, 1999 - 2004
    • Table 3-39 IRI-Tracked Sales of L’Oreal U.S.A. Hair Relaxer Kits, 1999 - 2004
    • Table 3-40 IRI-Tracked Sales of Alberto-Culver Hair Relaxer Kits, 1999 - 2004
    • Table 3-41 IRI-Tracked Sales of P&G Hair Relaxer Kits, 1999-2004
    • Table 3-42 U.S. Top 10 Hair Relaxer Kit Brands, 1999 - 2004 Home Permanent Kits
    • Table 3-43 U.S. Top Home Permanent Kit Marketers, 1999 - 2004
    • Table 3-44 IRI-Tracked Sales of Alberto-Culver Home Permanent Kits, 1999-2004

  • Mergers & Acquisitions
    
    • L’Oreal U.S.A.
    • Procter & Gamble
    • Unilever Home and Personal Care
    • Company Profiles
      
      • Overview
      • Performance
      • Figure 3-2 IRI-Tracked Sales of Procter & Gamble* Mass-market Hair Care Products, 1999-2004
      • Table 3-46 IRI-Tracked Sales of Procter & Gamble Hair Care Products, 1999-2004
      • Future Strategy
      • Unilever HPC
      • Overview
      • Performance
      • Figure 3-3 IRI-Tracked Sales of Unilever HPC Hair Care Products,
      • 1999-2004
      • Table 3-48 IRI-Tracked Sales of Unilever Hair Care Products, 1999-2004
      • Overview
      • Performance
      • Future Strategy
      • Scunci International Inc.
      • Overview
      • Performance
      • Figure 3-5 IRI-Tracked Sales of Scunci International Hair Care Products,
      • 1999-2004
      • Goody Products, Inc.
      • Overview
      • Table 3-51 Goody Products Top Hair Care Brand Portfolio
      • Performance
      • Figure 3-6 IRI-Tracked Sales of Goody Products Inc. Hair Care Products, 1999-2004
      • L'Oréal U.S.A, Inc.
      • Overview
      • Performance
      • Figure 3-7 IRI-Tracked Sales of L’Oreal, Inc. Hair Care Products,
      • 1999-2004
      • Table 3-53 IRI-Tracked Sales of L’Oreal, Inc. Hair Care Products,
      • 1999-2004
      • Future Strategy
      • John Frieda Professional Hair Care, Inc.
      • Overview
      • Performance
      • Figure 3-8 IRI-Tracked Sales of John Frieda Hair Care Products,
      • 1999-2004
      • Combe Inc.
      • Overview
      • Performance
      • Future Strategy
      • Revlon, Inc.
      • Overview
      • Performance
      • Figure 3-10 IRI-Tracked Sales of Revlon, Inc., Hair Care Products,
      • 1999-2004
      • Future Strategy
      • Conair Corporation
      • Overview
      • Performance
      • Henkel Corporation
      • Overview
      • Performance - Advanced Research Laboratories
      • Future Strategy
      • Neutrogena Corporation
      • Overview
      • Performance
      • Figure 3-13 IRI-Tracked Sales of Neutrogena Hair Care Products,
      • 1999-2004
      • Diamond Products Company
      • Overview
      • Performance
      • Figure 3-14 IRI-Tracked Sales of White Rain Company Hair Care Products, 1999-2004
      • Companies of Interest
      • Avon Products, Inc.
      • Overview
      • Future Strategy
      • Aveda
      • Overview
      • Davines North America
      • Overview
      • Future Strategy

Chapter 4 Marketing Dynamics

• Advertising and Promotional Guidelines
• Consumer Advertising Expenditure
• Table 4-1 Leading U.S. Care Brands’ Advertisement Spends, 2003
• Marketing and Advertising Trends
  
  • Most Ads Feature Ingredients
  • Advertising Focused On The Ethnic Population
  • Technology-based Advertising
  • Marketers Target the Mid-tier Consumer
  • Hair Accessories Advertised on Television
  • Chain Drug Stores Rev Up Promotion Efforts
  • From the Celebrity Line
  • Goody Products and Online Promotions
  • Aveda Enters E-Commerce
  • Avon Teams With Credit Card Company
  • Promotions by FSIs and Coupons
  • Table 4-2 U.S. Selected Brand Introductions Using FSIs as a
  • Promotion Tool
  • New Product Introductions
    
    • Product Introductions Based on No. Of SKUs
    • Table 4-3 U.S. Top 10 Hair Shampoo Marketers’ Based on Number of SKUs Introduced
    • Table 4-4 U.S. Top 10 Hair Shampoo Brands Based on Number of SKUs Introduced
    • Table 4-5 U.S. Top 10 Hair Color Marketers’ Based on Number of SKUs Introduced
    • Table 4-6 U.S. Top 10 Hair Color Brand Based on Number of SKUs
    • Introduced
    • Table 4-7 U.S. Top 10 Hair Styling Gel/Mousse Marketers’ Based on Number of SKUs Introduced
    • Table 4-8 U.S. Top 10 Hair Styling Gel/Mousse Brands Based on Number of SKUs Introduced
    • Positioning by Package Tags
    • Table 4-9 Hair Care New Product Selling Points By Select Package Tags
    • Table 4-10 Hair Care New Product Selling Points By Select Package Tags and Categories
    • Table 4-11 New Hair Color Brand Introductions with “Upscale” Package
    • Tag
    • Table 4-12 New Hair Styling Gel/Mousse Brand Introductions with “Upscale” Package Tag
    • Table 4-13 New Hair Shampoo Brand Introductions with “Upscale” Package Tag
    • Package Tags Based on Gender and Age
    • Table 4-14 Selected Hair Shampoo Brand Introductions Targeted at Men/Women/Kids
    • Table 4-15 Select Hair Styling Gel Brand Introductions Targeted at Men/Women/Kids
    • Table 4-16 Select Hair Color Brand Introduction Targeted at
    • Men/Women/Kids
    • Table 4-16 (cont.) Select Hair Color Brand Introduction Targeted at Men/Women/Kids
    • The “Quick” Package Tag
    • Table 4-17 Selected Styling Gel / Mousse Brand Introductions Promoted as “Quick”
    • Table 4-18 Select Hair Color Brand Introductions Promoted as “Quick”
    • Table 4-19 Select Hair Shampoo Brand Introductions Promoted as “Quick”

Chapter 5 The Consumer

• Simmons Survey
• Overview
• Figure 5-1 U.S. Consumers Favoring Use of Various Hair Care Products (%)
• African Americans: A Growing Segment
• The Rising Men’s Hair Care Market
• Growing Popularity of Other Hair Care Categories
• Shampoos: Fewer Opportunities
• Table 5-1 Demographic Profile of Adult U.S. Shampoo Consumers
• Shampoo Usage Rate
• Table 5-2 U.S. Shampoo Usage Rate
• Dandruff Shampoo: Scope for Growth
• Figure 5-2 U.S. Adults Favoring Use of Shampoo by Type
• Suave - The Consumer Favorite
• Table 5-3 U.S. Top 10 Shampoo Brands by Consumer Preference
• Hair Color
• Table 5-4 Demographic Profile of Adult U.S. Hair Color Consumer
• Hair Color Usage
• Table 5-5 U.S. Hair Color Usage Rate
• Permanent Hair Color Dominates
• Figure 5-3 U.S. Consumers Favoring Use of Hair Color by Type
• L’Oreal & Clairol - The Favorites
• Table 5-6 U.S. Top 10 Hair Color Brands by Consumer Preference
• Hair Conditioners
• Table 5-7 Demographic Profile of the U.S. Hair Conditioner Consumer
• Hair Conditioner Usage Rate
• Table 5-8 U.S. Hair Conditioner Usage Rate, May 2003-April 2004
• Deep Conditioning for African Americans
• Figure 5-4 U.S. Consumers Favoring Use of Hair Conditioner, by Types
• Pantene Pro-V Tops the List
• Table 5-9 U.S. Top 10 Hair Conditioner Brands by Consumer Preference
• Styling Creams, Gels and Lotions
• Table 5-10 Demographic Profile of the U.S. Styling Cream, Gel and Lotion Consumer
• Hair Styling Creams, Gels and Lotion Usage Rate
• Table 5-11 U.S. Styling Cream, Gel and Lotion Usage Rate
• Table 5-12 U.S. Demographic Profile of U.S. Hair Styling Gel User: Used Times in the Last 7 Days
• Users by Product Type
• Figure 5-5 U.S. Consumers Favoring Use of Styling Cream, Gel and Lotion, by Types
• Hair Styling Creams, Gels and Lotion Brand Preference
• Table 5-13 U.S. Top 10 Styling Cream, Gel and Lotion Brands by Consumer Preference
• Hair Sprays
• Table 5-14 Demographic Profile of the U.S. Hair Spray Consumer
• Hair Spray Usage Rate
• Table 5-15 U.S. Hair Spray Usage Rate
• Users by Product Type
• Figure 5-6 U.S. Consumers Favoring Use of Hair Sprays, by Types
• Hair Spray Brand Preference
• Table 5-16 U.S. Top 10 Hair Spray Brands by Consumer Preference
• Home Permanents & Relaxers
• Table 5-17 Demographic Profile of the U.S. Home Permanent & Relaxer Consumer
• Home Permanents & Relaxers Usage Rate
• Table 5-18 U.S. Home Permanent & Relaxer Usage Rate\
• Table 5-19 U.S. Home Permanent & Relaxer Usage for African American Consumers
• Users by Product Type
• Figure 5-7 U.S. Consumers Favoring Use of Home Permanent & Relaxer by Type
• Home Permanents & Relaxers Brand Preference
• Table 5-20 U.S. Top 10 Home Permanent & Relaxer Brands by Consumer Preference

Appendix Addresses of Selected Marketers