• Scope and Methodology
• Scope of Report
• Beverages
• Confectionery
• Report Methodology
• Retail Sales $14.7 Billion
• Table 1-1: U.S. Retail Sales of Gourmet/Premium Beverages and Confectionery, 1998-2007 (in billions of dollars)
• Beverages Account for Three-Fourths of Dollar Sales
• Retail Channels
• Many Factors Will Favor Market Growth
• Major Marketers and Brands
• The Competitive Situation
• Major Companies Lead Advertising Spending
• Overview of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
• Market Definition
• Beverages
• Confectionery
• Methodology for Sales Estimates
• Figure 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
• Overall Retail Sales $14.7 Billion in 2002
• Table 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
• Beverages Rise to $10.8 Billion in 2002
• Table 2-2: U.S. Retail Sales of Gourmet Beverages, 1998-2002 (in millions of dollars)
• Confectionery Grows to $3.9 Billion in 2002
• Table 2-3: U.S. Retail Sales of Gourmet Confectionery, 1998-2002 (in millions of dollars)
• Market Composition
• Beverages Account for Three-Fourths of Market
• Figure 2-2: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Category, 2002 (percent)
• Bottled Water 44% of Beverage Sales
• Figure 2-3: Estimated Share of Gourmet/Premium Beverage Dollar Sales by Subcategory, 2002 (percent)
• Candy Accounts for 41% of Confectionery Category
• Figure 2-4: Estimated Share of Gourmet/Premium Confectionery Dollar Sales by Subcategory, 2002 (percent)
• Market Composition by Retail Channel
• Mass-Market Channels Lead Retail Market with 45% of Sales
• Figure 2-5: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Retail Channel, 2002 (percent)
• Seasonal Sales Vary by Segment
• Market Forecasts
• Demographic Trends
• Ethnic Consumers a Prime Market
• Market Dynamics
• Luxury for the Masses
• Gourmet Beverages and Confectionery Are Affordable Luxuries…
• … And Small Indulgences
• Sales Growth in Grazing
• Healthy, Trendy Image for Bottled Water, RTD Beverages, Tea
• The Crossover Consumer
• Expanded Distribution Channels
• Figure 2-6: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
• Projected Market Growth
• Market to Reach $22.7 Billion by 2007
• Table 2-4: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
• Table 2-5: Projected U.S. Retail Sales of Gourmet Beverages, 2002-2007 (in millions of dollars)
• Table 2-6: Projected U.S. Retail Sales of Gourmet Confectionery, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

• Marketers and Brands
• Several Thousand Competitors
• Beverage Leaders
• Confectionery Leaders
• Hundreds of Niche Marketers
• Table 3-1: Selected U.S. Marketers of Gourmet Beverages and Confectionery
• Marketer and Brand Shares
• Methodology
• Gourmet/Premium Beverages
• Nestlé Leads Bottled Water; Pepsi’s Aquafina the Bestselling Brand
• Starbucks Controls One-Third of Gourmet/Premium Coffee
• Celestial Seasonings #1 in Gourmet/Premium Bagged/Loose Tea
• Snapple, AriZona Lead RTD Iced Tea
• Starbucks Sweeps RTD Iced Coffee
• Gourmet/Premium Confectionery
• Häagen-Dazs Vies with Ben & Jerry’s in Superpremium Ice Cream
• Pepperidge Farm Claims 61% of Premium Cookies
• Ferrero Leads Mass-Market Gourmet/Premium Candy
• Table 3-2: Top Marketers of Bottled Water by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-3: Top Marketers of Gourmet/Premium Whole Bean and Ground Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-4: Top Marketers of Gourmet/Premium Bagged/Loose Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-5: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-6: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-7: Marketers of Superpremium Ice Cream, Sorbet, Frozen Yogurt, Gelato, and Frozen Novelties by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-8: Top Marketers of Gourmet/Premium Cookies by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-9: Top Marketers of Gourmet/Premium Candy by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Marketing Trends
• Mergers and Acquisitions Reshape Competitive Landscape
• Joint Ventures Can Provide Synergies
• The Importance of Being Smaller
• Mass/Class Barriers Breaking Down
• Upscale Single-Serve
• Leveraging Brand Equity
• Marketing Social Responsibility
• Advertising and Promotion Trends
• Leading Advertisers
• Advertising Positioning
• Indulgent Positioning
• RTD Beverages Trade on Their Image
• Consumer Promotions
• New Product Trends
• Dark and Varietal Chocolate
• Caramel
• It’s the Berries/Cherries
• Beverage Trends
• Bottled Water
• Coffee
• Tea
• Iced Coffee Perking
• Iced Tea and New Age Beverages
• Premium Sodas
• Could Smoothies Be the Next Hot Beverage Trend?
• Confectionery Trends
• Chocolate and Non-Chocolate Candy
• Ice Cream
• Cookies
• Cakes and Pastries
• Retail and Internet Trends
• Focus on Supermarkets
• Supermarket Merchandising Strategies
• Focus on Specialty Stores
• Gourmet Chocolate Marketers Establish Presence with Boutiques
• Style and Service
• Coffee and Tea Specialty Stores
• Focus on Convenience Stores
• Focus on Warehouse Clubs
• A Surprisingly Gourmet Channel
• Focus on the Web: E-Commerce
• The Power of the Internet
• Online Retailers Multiplying

Chapter 4: Competitive Profiles

• Competitive Profile: Cadbury Schweppes Plc
• Corporate Background
• The Rebirth of Snapple
• Nantucket Nectars
• IBC and Stewart’s Premium Sodas
• Competitive Profile: Campbell Soup Co.
• Corporate Background
• Pepperidge Farm History
• The Leader in Premium Cookies
• Ad Campaign Repositions Milano
• Pepperidge Farm Launches First Promotional Tour
• Packaged Cakes
• Godiva Chocolatier
• Product Line
• Extending Brand Equity
• Godiva Boutiques
• A Prolific Advertiser
• Competitive Profile:
• Chocoladefabriken Lindt & Sprüngli A.G. (Lindt and Ghirardelli)
• Corporate Background
• Lindt & Sprüngli USA
• Lindt Product Line
• Ghirardelli Chocolate Co.
• Ghirardelli Product Line
• Growth Strategy: Eastward Expansion
• Ghirardelli Old Fashioned Chocolate Shop & Soda Fountains
• Lindt and Ghirardelli Mount Advertising Initiative
• Competitive Profile: Coca-Cola Co.
• Corporate Background
• Moving Beyond Carbonated Soft Drinks
• Odwalla and Samantha Superpremium Juices
• Mad River Traders
• Dasani Gives Aquafina a Run for its Money
• Planet Java
• New Products from Coke
• Competitive Profile: The Hain Celestial Group, Inc.
• Corporate Background
• Celestial Seasonings
• Reasons for Success
• Celestial’s Product Line
• High Profile Promotion
• Competitive Profile: Kraft Foods, Inc.
• Corporate Background
• Gevalia Kaffe
• Kraft Testing Gevalia at Retail
• Starbucks Agreement
• Trade Up to Maxwell House Premium Cup
• Gourmet Confectionery
• Competitive Profile: Nestlé
• Corporate Background
• Nestlé-Dreyer’s Deal Finalized
• Häagen-Dazs Ice Cream
• New Häagen-Dazs Products
• Nestlé in Premium Candy
• Nestlé Drops Premium Whole Bean and Ground Coffee Efforts
• Nestlé Waters North America
• Perrier Being Repositioned
• Competitive Profile: PepsiCo, Inc.
• Corporate Background
• SoBe
• North American Coffee Partnership
• Aquafina Water
• Competitive Profile: Procter & Gamble Co.
• Corporate Background
• Folgers Extends Mainstream Line to Premium Coffee
• Millstone Specialty Coffee
• Competitive Profile: See’s Candies, Inc.
• Corporate Background
• Competitive Profile: Starbucks Corp.
• Corporate Background
• Starbucks Cafés
• Starbucks in Grocery Channels
• Profitable Partnerships
• Starbucks Buys Seattle Coffee Co.
• Overseas Expansion Running Into Trouble
• Competitive Profile: Unilever (Ben & Jerry’s)
• Corporate Background
• Ben & Jerry’s Homemade
• Unilever: Buy-Out or Sell-Out?
• Quirky Flavors and Catchy Names
• From Hippies to an Alternative Corporate Culture
• Impact of the Nestlé-Dreyer’s Deal
• Company Briefs
• De Beukelaer Corp.
• Ferrero S.p.A.
• Mrs. Fields’ Original Cookies, Inc./Nonni’s Food Company
• Oregon Chai, Inc.
• R.C. Bigelow, Inc.
• The Stash Tea Co.
• Walkers Shortbread, Inc.

Chapter 5: The Consumer

• Demographics
• Note on Simmons Survey Data and Figures
• Overview of Purchasing Patterns
• 93% of Households Eat Ice Cream
• Celestial Seasonings the Top Gourmet Brand at 10%
• Purchasing Patterns
• High Socioeconomic Skew
• Age Patterns
• Ethnic Consumers
• Regional Skew to the West and Northeast
• Table 5-1: Adult Purchasers of Gourmet Beverages/Confectionery, 2002 (% of U.S. households)
• Table 5-2: Demographic Characteristics Favoring Purchase of Ben & Jerry’s Ice Cream vs. Häagen-Dazs Ice Cream/Sorbet, 2002 (U.S. adults)
• Table 5-3: Demographic Characteristics Favoring Purchase of Pepperidge Farm Distinctive Collection Cookies vs. Pepperidge Farm American Collection Cookies, 2002 (U.S. adults)
• Table 5-4: Demographic Characteristics Favoring Purchase of Ferrero Rocher Candy, 2002 (U.S. adults)
• Table 5-5: Demographic Characteristics Favoring Purchase of Celestial Seasonings Tea vs. Bigelow Tea, 2002 (U.S. adults)
• Table 5-6: Demographic Characteristics Favoring Purchase of Twinings Tea, 2002 (U.S. adults)
• Table 5-7: Demographic Characteristics Favoring Purchase of Espresso/Cappuccino vs. Whole Bean Coffee, 2002 (U.S. adults)
• Table 5-8: Demographic Characteristics Favoring Purchase of Starbucks Coffee vs. Millstone Coffee, 2002 (U.S. adults)
• Table 5-9: Demographic Characteristics Favoring Purchase of Gevalia Coffee, 2002 (U.S. adults)
• Table 5-10: Demographic Characteristics Favoring Purchase of Snapple RTD Iced Tea vs. AriZona RTD Iced Tea, 2002 (U.S. adults)
• Table 5-11: Demographic Characteristics Favoring Purchase of Perrier Sparkling Water vs. SoBe Adrenaline Rush, 2002 (U.S. adults)
• Table 5-12a: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-12b: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-13: Purchasing Indices for Gourmet Beverages/Confectionery: By Educational Attainment, 2002 (U.S. adults)
• Table 5-14a: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-14b: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-15: Purchasing Indices for Gourmet Beverages/Confectionery: By Ethnic Group, 2002 (U.S. adults)
• Table 5-16: Purchasing Indices for Gourmet Beverages/Confectionery: By Region, 2002 (U.S. adults)
• Table 5-17: Purchasing Indices for Gourmet Beverages/Confectionery: By Employment Status, 2002 (U.S. adults)
• Table 5-18: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Size, 2002 (U.S. adults)
• Table 5-19: Purchasing Indices for Gourmet Beverages/Confectionery: By Presence of Children by Age, 2002 (U.S. adults)

Chapter 6: Looking Ahead

• Trends and Opportunities
• Crossing Class Boundaries
• Single-Serve and Bite-Size Convenience Products
• The Premium/Healthier Dynamic Duo
• Indulgence Lives
• Tempting the Ethnic Market
• Nostalgic vs. Exotic Flavors
• Appendix: Addresses of Selected Marketers

Volume Two: The U.S. Market for Gourmet Condiments/Cheese
Chapter 1: Executive Summary

• Scope and Methodology
• Scope of Report
• Condiments
• Cheese
• Report Methodology
• Retail Sales Surpass $5.4 Billion
• Table 1-1: U.S. Retail Sales of Gourmet/Premium Condiments and Cheese, 1998-2007 (in millions of dollars)
• Condiments, Cheese Sales Nearly Evenly Split
• Retail Channels
• Many Factors Will Favor Market Growth
• Major Marketers and Brands
• The Competitive Situation
• Marketers Spend Over $36 Million to Advertise Gourmet Condiments and Cheese in 2002
• Overview of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
• Market Definition: Condiments and Cheese
• Gourmet, Specialty, or Premium?
• Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
• Two Categories: Condiments and Cheese
• Condiments
• Cheese
• Methodology for Packaged Facts’ Estimates
• Retail Sales Surpass $5.4 Billion in 2002
• Table 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
• Gourmet/Premium Condiments Top $2.7 Billion
• Table 2-2: U.S. Retail Sales of Gourmet/Specialty Condiments, 1998-2002 (in millions of dollars)
• Gourmet/Specialty Cheese a $2.7 Billion Market
• Table 2-3: U.S. Retail Sales of Gourmet/Specialty Cheese, 1998-2002 (in millions of dollars)
• Market Composition
• Retail Sales by Product Category
• Figure 2-2: Share of Gourmet Condiments and Cheese Dollar Sales by Category, 1998 vs. 2002 (percent)
• Market Composition by Retail Channel
• Supermarkets Lead Retail Market with 48.5% of Sales
• Figure 2-3: Share of Gourmet Condiments and Cheese Dollar Sales by Retail Channel, 2002 (percent)
• Condiments Sales Peak in Summer
• Market Forecasts
• Market Dynamics
• New Products Feed Growth
• Convenience a Big Selling Point
• Ethnic Surge Causes a Gourmet Synergy
• Are Gourmet Condiments Reaching a Saturation Point?
• Mainstream Marketers Go Gourmet
• An Outdoor Cooking Style, Even Indoors
• Healthy “Mediterranean Diet” Helps Propel Sales
• American-Made Cheeses Proliferating
• Anti-French Sentiment Has Little Apparent Effect on Cheese Sales
• Figure 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)
• Projected Market Growth >
• Retail Sales to Top $7.2 Billion by 2007
• Table 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)
• Table 2-5: Projected U.S. Retail Sales of Gourmet/Premium Condiments, 2002-2007 (in millions of dollars)
• Table 2-6: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

• Marketers and Brands
• Thousands of Competitors
• Condiments Leaders
• Smaller Condiments Marketers
• Cheese Leaders
• Prominent Cheese Importers and Distributors
• Niche Cheese Marketers
• Recent Mergers and Acquisitions
• Table 3-1: Selected U.S. Marketers of Gourmet Condiments and Cheese
• Marketer and Brand Shares
• Methodology
• Gourmet/Premium Condiments
• Premium Brands Account for One Out of Four Pasta Sauce Dollars
• Bertolli Leads Olive Oil Marketers
• Grey Poupon Number Two in Mustard
• Marinades Steaming
• Gourmet/Specialty Cheese
• Natural Cheese Marketers
• Table 3-2: Top Marketers of Pasta Sauce by IRI-Tracked Sales and Shares, 2002
• Table 3-3: Top Marketers of Olive Oil by IRI-Tracked Sales and Shares, 2002
• Table 3-4: Top Marketers of Mustard by IRI-Tracked Sales and Shares, 2002
• Table 3-5: Top Marketers of Meat Marinades and Glazes by IRI-Tracked Sales and Shares, 2002
• Table 3-6: Top Marketers of Natural Cheese by IRI-Tracked Sales and Shares, 2002
• Marketing Trends
• Many Mainstream Marketers Are Quiet Participants
• Many Cottage Businesses
• Market Highly Fragmented
• Gourmet/Specialty Condiments Widely Copycatted
• Chefs Go Co-Branding Route
• Cheese a Two-Tiered Market
• Enter Another Major Player
• Artisanal and Farmstead Cheeses
• Some Large European Companies Have U.S. Production
• Specialty Cheese Distribution a Complex Maze
• Advertising and Promotion Trends
• Leading Advertisers
• Industry-Wide Advertising Campaigns
• Consumer Promotions
• New Product Trends
• Condiment Trends
• Pasta Sauces
• Thrill of the Grill
• Bring on the Heat
• Oils and Vinegars
• Salad Dressings
• Gourmet Mayonnaise
• Gourmet Mustards
• Asian Flavors
• Etcetera
• Low-Carb Condiments
• Cheese Trends
• Savor the Flavor
• A Better Mouse Trap
• Traditional European-Style Cheeses Made in the USA
• Ethnic Cheeses
• Retail and Internet Trends
• Focus on Specialty Stores
• Focus on Supermarkets
• Focus on Warehouse Clubs
• Focus on the Web: E-Commerce
• Online Retailers

Chapter 4: Competitive Profiles

• Competitive Profile: Bongrain S.A.
• Corporate Background
• Three U.S. Cheese Divisions
• Schratter Foods and Anco Fine Cheese
• Competitive Profile: Groupe Lactalis
• Corporate Background
• Lactalis USA
• Sorrento Lactalis
• Competitive Profile: HomeGrown Natural Foods, Inc.
• The Consorzio Olive Oil Story
• Competitive Profile: Kraft Foods, Inc.
• Corporate Background
• Grey Poupon Mustard
• “Pardon Me…”
• Expanding the Product Line
• Churny Company Cheese Brands
• Competitive Profile: Lancaster Colony Corp.
• Corporate Background
• T. Marzetti Divides and Conquers Specialty Salad Dressings
• Other Gourmet/Specialty Foods Brands
• Competitive Profile: Norseland, Inc.
• Corporate Background
• Jarlsberg the Leading Imported Cheese Brand
• Strategic Alliances with Other Cheese Producers
• Competitive Profile: Saputo, Inc.
• Corporate Background
• Saputo Cheese USA: Growth Through Acquisitions
• Recent Product Introductions
• Competitive Profile: Terrapin Ridge
• An “Overnight Success” in Gourmet Mustard
• Competitive Profile: Unilever
• A Packaged Goods Monolith
• Bertolli Extending “Mediterranean Lifestyle” Positioning
• Knorr
• Maille and Colman’s

Chapter 5: The Consumer

• Demographics
• Note on Simmons Survey Data and Figures
• 31% of Households Favor Olive Oil; Bertolli the Top Gourmet Condiments Brand at 17%
• Cheddar the Favorite Natural Cheese in More than Half of American Homes
• Purchasing Patterns
• High Socioeconomic Skew
• Age Patterns
• Ethnic Consumers Not a Prime Market for Most Products
• Regional Skew to the Northeast and West
• One- and Two-Person Households More Likely to Prefer Gourmet Condiments and Cheese
• Table 5-1: Adult Purchasers of Gourmet Condiments and Cheese, 2002 (% of U.S. households)
• Table 5-2a: Purchasing Indices for Gourmet Condiments/Cheese: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-2b: Purchasing Indices for Gourmet Condiments/Cheese: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-3: Purchasing Indices for Gourmet Condiments/Cheese: By Educational Attainment, 2002 (U.S. adults)
• Table 5-4a: Purchasing Indices for Gourmet Condiments/Cheese: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-4b: Purchasing Indices for Gourmet Condiments/Cheese: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-5: Purchasing Indices for Gourmet Condiments/Cheese: By Ethnic Group, 2002 (U.S. adults)
• Table 5-6: Purchasing Indices for Gourmet Condiments/Cheese: By Region, 2002 (U.S. adults)
• Table 5-7: Purchasing Indices for Gourmet Condiments/Cheese: By Household Size, 2002 (U.S. adults)
• Table 5-8: Purchasing Indices for Gourmet Condiments/Cheese: By Presence of Children by Age, 2002 (U.S. adults)
• Table 5-9: Purchasing Indices for Gourmet Condiments/Cheese: By Employment Status, 2002 (U.S. adults)
• Table 5-10: Purchasing Indices for Gourmet Condiments/Cheese: By Marital Status, 2002 (U.S. adults)

Chapter 6: Looking Ahead

• Trends and Opportunities
• Easy Fixes
• Targeting the Hispanic Market
• A Snowball Effect in Cheese Types and Consumer Trial
• Bigger, Bolder, and More Exotic Flavors
• The Healthy Gourmet

• Appendix: Addresses of Selected Marketers

Volume Three: The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals
Chapter 1: Executive Summary

• Scope and Methodology
• Scope of Report
• Gourmet Foods
• Gourmet RTE Meals
• Report Methodology
• Retail Sales Reach $10.1 Billion in 2002
• Table 1-1: U.S. Retail Sales of Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals 1998-2007 (in millions of dollars)
• Gourmet Foods Category Is 58% of Total
• Retail Channels
• Market Growth Trends
• Major Marketers and Brands
• The Competitive Situation
• Leading Marketers Spend Over $113 Million to Advertise Gourmet Foods and RTE Meals in 2002
• Overview of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
• Market Definition: Gourmet Foods and Ready-to-Eat Meals
• Gourmet, Specialty, or Premium?
• Two Categories: Gourmet Foods and RTE Meals
• Methodology for Packaged Facts’ Estimates
• Retail Sales Reach $10.1 Billion in 2002
• Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Foods, 1998- 2002 (in millions of dollars)
• Gourmet Foods Grow to $5.9 Billion
• Gourmet RTE Meals a $4.2 Billion Market
• Table 2-1: U.S. Retail Sales of Gourmet Foods and RTE Meals, 1998-2002 (in millions of dollars)
• Table 2-2: U.S. Retail Sales of Gourmet Foods Category, 1998-2002 (in millions of dollars)
• Table 2-3: U.S. Retail Sales of Gourmet RTE Meals Category, 1998-2002 (in millions of dollars)
• Market Composition
• Retail Sales by Product Category
• Figure 2-2: Share of Gourmet Food and RTE Meal Sales by Category, 2002 (percent)
• Market Composition by Retail Channel
• Supermarkets Lead Retail Market with 52% of Sales
• Figure 2-3: Share of Gourmet Food and RTE Meal Sales by Retail Channel, 2002 (percent)
• Market Forecasts
• Market Dynamics
• Ethnic Influence a Driving Force
• Convenience a Big Selling Point
• New Products and Technical Advances Feed Growth
• Mainstream Marketers Go Gourmet
• Tight Shelf Space Hinders Smaller Marketers
• Figure 2-4: Projected U.S. Retail Sales of Gourmet Foods and RTE Meals, 2002-2007 (in millions of dollars)
• Projected Market Growth
• Retail Sales to Top $13.5 Billion by 2007
• Table 2-4: Projected U.S. Retail Sales of Gourmet Foods and RTE Meals, 2002-2007 (in millions of dollars)
• Table 2-5: Projected U.S. Retail Sales of Gourmet Foods Category, 2002-2007 (in millions of dollars)
• Table 2-6: Projected U.S. Retail Sales of Gourmet RTE Meals
• Category, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

• Marketers and Brands
• Thousands of Competitors
• Gourmet Foods and RTE Meals Leaders
• Smaller Marketers
• Table 3-1: Selected U.S. Marketers of Gourmet Foods and RTE Meals
• Marketer and Brand Shares
• Methodology
• Gourmet Foods
• Pepperidge Farm Dominates Premium Crackers
• Barilla Gourmet Brand the Leading Dry Pasta
• Nestlé Leads Refrigerated Pastas
• Mahatma, Zatarain’s Lead Mass-Market Sales of Gourmet Rice and Grains
• Gourmet RTE Meals
• Kraft’s DiGiorno Frozen Pizza Is Nation’s Top Pizza Brand
• ConAgra, Heinz Lead Premium Frozen Dinners and Entrées
• Table 3-2: Top Marketers of Gourmet Crackers by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-3: Top Marketers of Gourmet Refrigerated Pasta by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-4: Top Marketers of Gourmet Rice and Rice/Grain Mixes by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-5: Top Marketers of Gourmet Frozen Pizza by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-6: Top Marketers of Gourmet Frozen Dinners/Entrees by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Marketing Trends
• Many Mainstream Marketers Are Quiet Participants
• Many Entrepreneurs
• Market Highly Fragmented
• Licensing Restaurant and Chefs’ Names
• Advertising and Promotion Trends
• Leading National Advertisers
• Advertising Positioning
• Consumer Promotions
• New Product Trends
• A Proliferation of Products
• Gourmet Food Trends
• You Say Potatoes
• Artisan and Other Breads
• Crackers
• Fun with Pasta
• Premium Deli Lines
• Duck Is Up
• RTE Salads
• Gourmet RTE Meal Trends
• Upscale Home Cooking
• Pizzeria and Restaurant-Style Pizzas
• Value-Added Meats as a Meal Solution
• Ethnic Flavors
• Competition Heating Up in Premium Soups
• Low-Carb Frozen Dinners
• Retail and Internet Trends
• Focus on Supermarkets
• Focus on Warehouse Clubs
• Focus on Natural Food Stores
• Focus on the Web: E-Commerce

Chapter 4: Competitive Profiles

• Competitive Profile: Barilla America, Inc
• Corporate Background
• Iowa Plant Helps Barilla Build U.S. Sales
• Barilla’s Line
• Competitive Profile: H.J. Heinz Co
• Corporate Background
• Boston Market Thrives, Then Flounders
• Ethnic Gourmet Foods
• Competitive Profile: Kraft Foods, Inc.
• Corporate Background
• The Leading Marketer of Frozen Pizza
• Premium DiGiorno Is America’s Leading Frozen Pizza
• California Pizza Kitchen
• Competitive Profile: La Brea Bakery
• Corporate Background
• Par-Baking Extends Reach Nationally
• Product Line
• Competitive Profile: Michael Angelo’s Gourmet Foods, Inc
• An Italian Original
• Costco Leaves Michael Angelo’s Out in the Cold
• …and Spurs Change in Strategies
• Expanded Advertising
• Competitive Profile: Monterey Pasta Company
• Corporate Background
• Product Lines
• Acquisitions a Key Growth Strategy
• Internet Presence
• Competitive Profile: The Schwan Food Company
• Going for Growth
• Repositioning Freschetta Pizza
• Pagoda Asian Foods
• Competitive Profile: Wolfgang Puck Food Co
• A Culinary Empire
• Pizza Deal with ConAgra
• Wolfgang Puck Soups
• Other Packaged Foods
• Company Briefs
• Aidells Sausage Co
• Dare Foods, Inc
• Melissa’s/World Variety Produce, Inc.
• Nancy’s Specialty Foods, Inc.

Chapter 5: The Consumer

• Demographics
• Note on Simmons Survey Data and Tables
• Barilla the Favorite Pasta in 15% of American Homes
• DiGiorno Frozen Pizza the Favorite Gourmet RTE Meal
• Variance by Socioeconomic Level
• Age Patterns
• Ethnicity Usually Not a Strong Determinant
• Regional Skew to Northeast and West
• Larger Households More Likely to Prefer Gourmet Foods and RTE Meals
• Table 5-1: Adult Purchasers of Gourmet Foods and RTE Meals, 2002 (% of U.S. households)
• Table 5-2a: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-2b: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-3: Purchasing Indices for Gourmet Foods and RTE Meals: By Educational Attainment, 2002 (U.S. adults)
• Table 5-4a: Purchasing Indices for Gourmet Foods and RTE Meals: By Age Bracket, 2002 (U.S. adults)
• Table 5-4b: Purchasing Indices for Gourmet Foods and RTE Meals: By Age Bracket, 2002 (U.S. adults)
• Table 5-5: Purchasing Indices for Gourmet Foods and RTE Meals: By Ethnic Group, 2002 (U.S. adults)
• Table 5-6: Purchasing Indices for Gourmet Foods and RTE Meals: By Region, 2002 (U.S. adults)
• Table 5-7: Purchasing Indices for Gourmet Foods and RTE Meals: By Employment Status, 2002 (U.S. adults)
• Table 5-8: Purchasing Indices for Gourmet Foods and RTE Meals: By Marital Status, 2002 (U.S. adults)
• Table 5-9: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Size, 2002 (U.S. adults)
• Table 5-10: Purchasing Indices for Gourmet Foods and RTE Meals: By Presence of Children by Age, 2002 (U.S. adults)

Chapter 6: Looking Ahead

• Trends and Opportunities
• Putting Convenience in Gourmet
• In-Store Opportunities
• Co-Branded Signature Items
• A Bigger Slice of Pie for Premium Pizza
• The Healthy Gourmet
• A World of Flavors
• Upscale But Down-Home
• Appendix: Addresses of Selected Marketers