• Marketer Overview
• Recent Mergers and Acquisitions
• Table 5-3: Selected U.S. Marketers of Gourmet RTE Meals, 2005

• Kraft’s DiGiorno Dominates $831 Million Premium/Superpremium Pizza Market
• ConAgra, Heinz Lead $657 Million Premium Frozen Dinners and Entrées Market
• Advanced Fresh Concepts Dominates $233 Million Refrigerated Sushi Market
• Table 5-4: IRI-Tracked Sales and Shares of Gourmet/Premium Frozen Pizza, 2003 vs. 2004 (in dollars)
• Table 5-5: IRI-Tracked Sales and Shares of Gourmet/Premium Frozen Dinners/Entrees, 2003 vs. 2004 (in dollars)
• Table 5-6: IRI-Tracked Sales and Share of Gourmet/Premium Refrigerated Sushi, 2003 vs. 2004 (in dollars)

• Packaging to Suit Different Size Families
• White Toque Launching Chain of Frozen Food Specialty Stores
• Frozen Entrees
• New Ethnic Entrees Abound
• Focus on Diets and Healthy Lifestyles
• Upping the Ante with Superpremium Frozen Entrees
• Hand-Held Entrees
• Frozen Pizza Active with Introductions
• Sushi Is Hot—or Refrigerated or Frozen
• Frozen Appetizers
• Upscale Hors d’Oeuvres
• Refrigerated Heat-and-Eat Entrees
• Soup’s In
• Delis Developing
• Shelf-Stable Meals in Retort Pouches
• Instant Cup Meals and Beyond
• Table 5-7: The U.S. Market for Gourmet RTE Meals: Selected New Product Introductions, 2003-2005

Chapter 6: Gourmet/Premium Condiments and Sauces

• Market Trends and Forecasts
  • Market Definition
  • Figure 6-1: U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2000-2004 (in millions of dollars)
  • Gourmet/Premium Condiments and Sauces a $3.0 Billion Market
  • Table 6-1: U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2000-2004 (in millions of dollars)
  • Condiments Sales Peak in the Summer
  • Figure 6-2: Share of Gourmet/Premium Condiments and Sauces Sales by Retail Channel, 2004 (percent)
  • Market Dynamics
  • Gourmet/Premium Condiments Reaching a Saturation Point
  • Healthy “Mediterranean Diet” Propels Sales of Olive Oil, Appetizer Spreads
  • Salad Dressings Buoyed by Packaged Salad Mixes
  • An Outdoor Cooking Style, Even Indoors
  • Retail Sales to Reach $3.7 Billion by 2009
  • Table 6-2: Projected U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2004-2009 (in millions of dollars)
  
  
• Competitive Trends
  • Marketer Overview
  • Condiments Leaders
  • Smaller Condiments Marketers
  • Private Label a Strong Competitor
  • Recent Mergers and Acquisitions
  • Table 6-3: Selected U.S. Marketers of Gourmet/Premium Condiments and Sauces, 2005
  
  
• Marketer and Brand Shares
  • Bertolli Leads Burgeoning $485 Million Olive Oil Market
  • Classico Dominates $361 Million Gourmet/Premium Pasta Sauce Market
  • T. Marzetti Leads in $344 Million Market for Gourmet/Premium Salad Dressings
  • Heinz Leads $124 Million Marinades Market
  • Table 6-4: IRI-Tracked Sales and Shares of Gourmet/Premium Olive Oil, 2003 vs. 2004 (in dollars)
  • Table 6-5: IRI-Tracked Sales and Shares of Gourmet/Premium Pasta Sauces, 2003 vs. 2004 (in dollars)
  • Table 6-6: IRI-Tracked Sales and Shares of Gourmet/Premium Salad Dressings, 2003 vs. 2004 (in dollars)
  • Table 6-7: IRI-Tracked Sales and Shares of Gourmet/Premium Meat Sauces/Marinades/Glazes, 2003 vs. 2004 (in dollars)
  
  
• New Product Trends
  • Ethnic Flavors
  • Restaurant Recipes
  • Celebrity Sauces
  • Fruit Flavors
  • Salt of the Earth
  • Natural and Organic
  • Convenience Rules
  • Table 6-8: The U.S. Market for Gourmet/Premium Condiments and Sauces: Selected New Product Introductions, 2003-2005

Chapter 7: Gourmet/Specialty Cheese

• Market Trends and Forecasts
  • Market Definition
  • Figure 7-1: U.S. Retail Sales of Gourmet/Specialty Cheese, 2000-2004 (in millions of dollars)
  • Total Gourmet/Specialty Cheese Retail Sales Near $2.6 Billion
  • Table 7-1: U.S. Retail Sales of Gourmet/Specialty Cheese, 2000-2004 (in millions of dollars)
  • Supermarkets Ring Up 48% of Retail Sales
  • Figure 7-2: Share of Gourmet/Specialty Cheese Sales by Retail Channel, 2004 (percent)
  • Specialty Cheese Consumption Zooming
  • Cheese Flourished During Low-Carb Rush
  • Growing Ethnic Population Driving Hispanic Cheeses
  • American-Made Cheeses Proliferating
  • Sticker Shock and Import Restrictions for European Cheeses
  • Convenience Another Emphasis
  • Retail Sales to Top $4.2 Billion by 2009
  • Table 7-2: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2004-2009 (in millions of dollars)
  
  
• Competitive Trends
  • Gourmet/Specialty Cheese Leaders
  • Niche Cheese Marketers
  • Recent Mergers and Acquisitions
  • Table 7-3: Selected U.S. Marketers of Gourmet/Specialty Cheese, 2005
  
  
• Marketer and Brand Shares
  • Tillamook, Craft Lead Fragmented $887 Million Packaged Specialty Cheese Category
  • Table 7-4: IRI-Tracked Sales and Shares of Gourmet/Specialty Cheese, 2003 vs. 2004 (in dollars)
  
  
• New Product Trends
  • Specialty Cheese Varieties Becoming More Diverse
  • Flavorful Additions
  • Creamier Textures
  • New Versions of Traditional Cheeses
  • New Hispanic Cheese Lines
  • Cheese for Convenience
  • Light Cheeses
  • Table 7-5: The U.S. Market for Gourmet/Specialty Cheese: Selected New Product Introductions, 2003-2005

Chapter 8: Gourmet/Premium Candy

• Market Trends and Forecasts
  • Market Definition
  • Gourmet/Premium Candy a $2.1 Billion Market
  • Figure 8-1: U.S. Retail Sales of Gourmet/Premium Candy, 2000-2004 (in millions of dollars)
  • Table 8-1: U.S. Retail Sales of Gourmet/Premium Candy, 2000-2004 (in millions of dollars)
  • Gourmet/Specialty Stores Lead Retail Market with Nearly Half of Sales
  • Figure 8-2: Share of Gourmet/Premium Candy Sales by Retail Channel, 2004 (percent)
  • Luxury for the Masses
  • Expanded Distribution Channels
  • Beyond the Caste System
  • Retail Sales to Approach $4.0 Billion by 2009
  • Table 8-2: Projected U.S. Retail Sales of Gourmet/Premium Candy, 2004-2009 (in millions of dollars)
  
  
• Competitive Trends
  • Gourmet/Premium Candy Leaders
  • Smaller Marketers
  • Recent Mergers and Acquisitions
  • Table 8-3: Selected U.S. Marketers of Gourmet/Premium Candy, 2005
  
  
• Marketer and Brand Shares
  • Russell Stover Leads $489 Million Gourmet/Premium Chocolate Mass Market
  • Kraft and Ferrero Lead $206 Million Premium Non-Chocolate Candy Market
  • Russell Stover Dominates $110 Million Diet Candy Segment with 92% of Sales
  • Table 8-4: IRI-Tracked Sales and Shares of Gourmet/Premium Chocolate Candy, 2003 vs. 2004 (in dollars)
  • Table 8-5: IRI-Tracked Sales and Shares of Gourmet/Premium Non-Chocolate Candy, 2003 vs. 2004 (in dollars)
  • Table 8-6: IRI-Tracked Sales and Shares of Gourmet/Premium Diet Candy, 2003 vs. 2004 (in dollars)
  
  
• Marketing and New Product Trends
  • Overview
  • Pushing the Flavor Envelope
  • Vintage Chocolate
  • Growth in Organics
  • Artisan Chocolates
  • Low-Carb and Dietetic Candy
  • In Good Company
  • A Flash to the Past
  • Marketing to Women: It’s the Emotions
  • Functional Chocolates for Health and Beauty
  • Upscale Non-Chocolate Candy
  • Energizing the Candy Market
  • Table 8-7: The U.S. Market for Gourmet/Premium Candy: Selected New Product Introductions, 2003-2005

Chapter 9: Gourmet/Superpremium Ice Cream/ Frozen Desserts

• Market Trends and Forecasts
  • Market Definition
  • Figure 9-1: U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2000-2004 (in millions of dollars) Quality Segments
  • Gourmet/Superpremium Ice Cream/Frozen Dessert Market Approaches $1.3 Billion
  • Table 9-1: U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2000-2004 (in millions of dollars)
  • Supermarkets Lead Retail Market with Almost Half of Sales
  • Figure 9-2: Share of Gourmet/Superpremium Ice Cream/Frozen Desserts Sales by Retail Channel, 2004 (percent)
  • An Affordable Luxury and a Self-Treat
  • Expanded Distribution Milks Sales
  • Competition from Scoop Shops
  • Retail Sales to Surpass $1.5 Billion by 2008
  • Table 9-2: Projected U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2004-2009 (in millions of dollars)
  
  
• Competitive Trends
  • Gourmet/Superpremium Ice Cream/Frozen Dessert Leaders
  • Regional and Niche Players
  • Recent Mergers and Acquisitions
  • Table 9-3: Selected U.S. Marketers of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2005
  
  
• Marketer and Brand Shares
  • Häagen-Dazs Dominates $760 Million Superpremium Ice Cream/Frozen Desserts Market with 42% Mass-Market Share
  • Table 9-4: IRI-Tracked Sales and Shares of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2003 vs. 2004 (in dollars)
  
  
• Marketing and New Product Trends
  • Overview
  • The Light Fantastic
  • Sugar Rush
  • Going Organic
  • Hot Novelties
  • Ethnic Appeal
  • Off the Beaten Track
  • Table 9-5: The U.S. Market for Gourmet/Superpremium Ice Cream/Frozen Desserts: Selected New Product Introductions, 2003-2005

Appendix: Addresses of Selected Marketers

Volume Two

Consumer and Brand Overview

• The Simmons Survey System
• Definition of Marketing Regions
• 38.8 Million Gourmet Consumers
• Solo Foodies
• The Internet Connection
• Wal-Mart vs. Whole Foods
• Italian at the Top
• Figure 1: Leading Gourmet Brand Lines by Usage Rates, 2004 (U.S. adults)
• Figure 2: Leading Gourmet Brand Lines by Gourmet Consumer Indexes, 2004 (U.S. adults)
• Table 1: Consumer Demographics by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 2: Consumer Demographics by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 3: Food Shopping Overview by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 4: Chain Supermarket/Food Store Patterns by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 5: Usage Rates for Selected Gourmet Brand Lines, 2004 (U.S. adults)
• Table 6: Brand Indexes by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)

Beverage Demographics

• 11% of Adults Use Celestial Seasonings
• Figure 3: Leading Gourmet Beverage Lines by Usage Rates, 2004 (U.S. adults)
• Gourmet Index of 232 for S. Pellegrino
• Demographic Indicators by Brand Line
• Table 7: Demographics Favoring Use of Arizona Ready-to-Drink Iced Tea, 2004 (U.S. adults)
• Table 8: Demographics Favoring Use of Bigelow Bagged/Packaged Tea, 2004 (U.S. adults)
• Table 9: Demographics Favoring Use of Celestial Seasonings Bagged/Packaged Tea, 2004 (U.S. adults)
• Table 10: Demographics Favoring Use of Evian Bottled Water, 2004 (U.S. adults)
• Table 11: Demographics Favoring Use of Gevalia Whole Bean or Ground Coffee, 2004 (U.S. adults)
• Table 12: Demographics Favoring Use of Millstone Whole Bean or Ground Coffee, 2004 (U.S. adults)
• Table 13: Demographics Favoring Use of Perrier Sparkling Water, 2004 (U.S. adults)
• Table 14: Demographics Favoring Use of Snapple Ready-to-Drink Iced Teas, 2004 (U.S. adults)
• Table 15: Demographics Favoring Use of Starbucks Packaged Coffee, 2004 (U.S. adults)

Baked Good, Pasta, and Grain Demographics

• 19% of Adults Use Barilla
• Figure 4: Leading Gourmet Baked Good, Pasta, and Grain Brand Lines by Usage Rates, 2004 (U.S. adults)
• Gourmet Index of 183 for Carr’s
• Demographic Indicators by Brand Line
• Table 16: Demographics Favoring Use of Barilla Dry Packaged Pasta, 2004 (U.S. adults)
• Table 17: Demographics Favoring Use of Carr’s Crackers, 2004 (U.S. adults)
• Table 18: Demographics Favoring Use of Oroweat Bread, 2004 (U.S. adults)
• Table 19: Demographics Favoring Use of Pepperidge Farm Bread, 2004 (U.S. adults)
• Table 20: Demographics Favoring Use of Pepperidge Farm Distinctive Collection Cookies, 2004 (U.S. adults)

Ready-to-Eat Meal Demographics

• 22% of Adults Use DiGiorno Frozen Pizza
• Figure 5: Leading Gourmet Ready-to-Eat Meal Lines by Usage Rates, 2004 (U.S. adults)
• Gourmet Index of 146 for Wolfgang Puck Soups
• Demographic Indicators by Brand Line
• Table 21: Demographics Favoring Use of DiGiorno Frozen Pizza, 2004 (U.S. adults)
• Table 22: Demographics Favoring Use of Freschetta Frozen Pizza: 2004 (U.S. adults)
• Table 23: Demographics Favoring Use of Marie Callender’s Frozen Complete Dinners, 2004 (U.S. adults)
• Table 24: Demographics Favoring Use of Zatarain’s Rice/Rice Dishes, 2004 (U.S. adults)

Condiment and Sauce Demographics

• 19% Usage Rate for Bertolli Olive Oil
• Figure 6: Leading Gourmet Sauce and Condiment Brand Lines by Usage Rates, 2004 (U.S. adults)
• Asian Is Most Disproportionately Popular Salad Dressing Flavor
• Demographic Indicators by Brand Line
• Table 25: Demographics Favoring Use of Bertolli Olive Oil, 2004 (U.S. adults)
• Table 26: Demographics Favoring Use of Classico Spaghetti/Pasta Sauce, 2004 (U.S. adults)
• Table 27: Demographics Favoring Use of Grey Poupon Mustard, 2004 (U.S. adults)
• Table 28: Demographics Favoring Use of Lea & Perrins Sauce, 2004 (U.S. adults)
• Table 29: Demographics Favoring Use of Marie’s Salad Dressing, 2004 (U.S. adults)
• Table 30: Demographics Favoring Use of Newman’s Own Pasta Sauce, 2004 (U.S. adults)
• Table 31: Demographics Favoring Use of Tabasco Sauce, 2004 (U.S. adults)

Cheese Demographics

• Usage Rates for Natural/Imported Cheese by Type
• Havarti Is Most Disproportionately Popular Gourmet Cheese
• Consumer Profile for Cabot
• Table 32: Usage Rates for Natural/Imported Cheese by Type: Consumers Overall vs. Gourmet Consumers, 2004 (U.S. adults)
• Table 33: Demographics Favoring Use of Cabot Cheese, 2004 (U.S. adults)

Candy Demographics

• Ferrero Rocher vs. Godiva
• Hispanic Skew for Ferrero Rocher
• Table 34: Demographics Favoring Use of Ferrero Rocher Candy, 2004 (U.S. adults)
• Table 35: Demographics Favoring Use of Godiva Candy, 2004 (U.S. adults)

Ice Cream and Frozen Dessert Demographics

• 8% of Adults Use Ben & Jerry’s Ice Cream
• Figure 7: Leading Gourmet Ice Cream/Frozen Dessert Lines by Usage Rates, 2004 (U.S. adults)
• Frozen Yogurt Stretches Customer Base
• Gourmet Index of 169 for Godiva
• Demographic Indicators by Brand Line
• Table 36: Demographics Favoring Use of Ben & Jerry’s Ice Cream, 2004 (U.S. adults)
• Table 37: Demographics Favoring Use of Haagen Daz Ice Cream/Sherbet, 2004 (U.S. adults)