• Introduction
  • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
  • Focus on Seven Classifications
  • Report Methodology
  
  
• Market Size and Composition
  • Retail Sales Difficult to Pin Down
  • NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
  • Total Retail Sales at $59 Billion in 2007
  • Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
  • Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
  • Beverages Is Largest Product Classification
  • Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
  • Beverages and Condiments Are Largest NASFT Categories
  • Fastest-Growing Categories in IRI-Tracked Channels
  • Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
  • Supermarkets Lead Retail Market with 52% of Sales
  • Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
  • Seasonal Sales Vary by Product Category
  
  
• Market Outlook
  • Many Positive Factors
  • An Expanding Industry and Marketplace
  • Demographic Shifts in the Gourmet Consumer Paradigm
  • Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
  • The Global Palate
  • Health, Wellness and Societal Benefits
  • Local and Artisanal Foods Are Growing Trends
  • Life’s Affordable Luxuries
  • Convenience a Major Force
  • Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
  • Looking Ahead
  • Curbside Carryout
  • The Pulling Power of Gourmet Foods
  • Importance of Ethical Issues Will Grow
  • In the Black—Foods, That Is
  • Luxury Canned Goods?
  
  
• Competitive Overview
  • A Cast of Thousands
  • From Artisans to Conglomerates
  • An Industry Founded on Entrepreneurs
  • New Products Proliferate
  • Top Trends: Upscale, Natural, Health and Convenience
  • The Gourmet/Natural Foods Synergy
  • Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
  • Selling Health Benefits
  • Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
  • Selling Convenience
  • Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
  • Ethnic Overlap
  • Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
  • Private-Label Products
  • Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
  • Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
  • Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
  • Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007
  
  
• The Retail Picture
  • An Increasingly Competitive Retail Landscape
  • Focus on Supermarkets: A Shift to “Fresh Formats”
  • Focus on Gourmet/Specialty Food Stores
  • Focus on Natural Food Stores
  • Focus on Warehouse Clubs
  • Focus on Mass Merchandisers
  • Focus on Convenience Stores
  • Focus on the Web: E-Commerce
  
  
• Gourmet Food Consumer Overview
  • Simmons Consumer Survey Data
  • 39 Million Gourmet Consumers
  • Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
  • Gourmet Food and Beverage Consumer Preferences
  • by Product Type
  • Italian Food Brands Top Gourmet/Premium List by Level of Usage
  • Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
  • San Pellegrino Water Tops Gourmet/Premium List by
  • Gourmet Index
  • Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
  • Gourmet Consumer Demographics
  • Gourmet Consumer Lifestyle Trends
  • Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
  • Internet and Shopping Carts the Most Effective Retail Advertising
  • NASFT Profile of the Specialty Food Consumer
  • “Cooking Enthusiasts” a Big Consumer Block
  • Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
  • Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
  • Table 2-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
  • Table 2-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)

Chapter 2: Ready-to-Eat Meals

• Market Trends and Forecasts
  • Market Scope
  • Gourmet/Premium RTE Meal Sales at $5.3 Billion
  • Table 2-1 U.S. Retail Sales of Gourmet Ready-To-Eat Meals, 2003-2012 (in millions of dollars)
  • Market Drivers
  • Higher Quality Offerings = Strong Sales
  
  
• Competitive Trends
  • Leading Marketers and Brands
  • Mergers and Acquisitions
  • Gourmet/Premium Leaders in IRI-Tracked Outlets
  • Kraft’s DiGiorno Dominates Frozen Pizza Category
  • ConAgra, Unilever Lead Frozen Dinners and Entrées Category
  • Schwan’s/Asian Sensations Leads Frozen Appetizers Category
  • Table 2-2 IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2006 vs. 2007 (in millions of dollars)
  • Table 2-3 IRI-Tracked Sales of Gourmet/Premium Frozen Pizza, 2002-2006 (in millions of dollars)
  • Table 2-4 IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2006 vs. 2007 (in millions of dollars)
  • Table 2-5 IRI-Tracked Sales of Gourmet/Premium Frozen Dinners/Entrees, 2002-2006 (in millions of dollars)
  • Table 2-6 IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2006 vs. 2007 (in millions of dollars)
  • Table 2-7 IRI-Tracked Sales of Gourmet/Premium Frozen Appetizers, 2002-2006 (in millions of dollars)
  
  
• New Product Trends
  • Meals & Entrees Category Leads in Gourmet Entries
  • Table 2-8 Number of Gourmet Ready-to-Eat Meal New Product Introductions: By Category, 2003-2007
  • Table 2-9 Gourmet Product Share of Total RTE Meal New Product Introductions: By Category, 2003-2007
  • Superpremium Refrigerated and Frozen Meals
  • Pasta Dishes
  • Frozen Pizza
  • Frozen Appetizers
  • Shelf-Stable Meal Kits
  • Deli Meats
  • Soup
  • Baby Food
  • Retailer-Prepared Gourmet Foods Proliferate
  
  
• Consumer Trends
  • Simmons Consumer Survey Data
  • Gourmet Consumers Skew to Specialty Product Types
  • 21% of Adults Use DiGiorno Frozen Pizza
  • Figure 2-1 Selected Gourmet/Premium Ready-to-Eat Meal Brands by Usage Rates, 2006 (U.S. adults)
  • “Foodie” Index of 343 for Wolfgang Puck Pizza
  • Demographic Indicators by Product and Brand
  • Table 2-10 Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-11 Overview of Ready-to-Eat Meal Product Usage Among Consumers Who Agree a Lot with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-12 Usage Rates for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (U.S. adults)
  • Table 2-13 Gourmet/Premium Ready-to-Eat Meal Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-14 Top Demographic Indicators for Selected Gourmet/Premium Ready-to-Eat Meal Brands, 2006 (indices)
  • Bertolli Frozen Main Courses
  • California Pizza Kitchen Frozen Pizza
  • DiGiorno Frozen Pizza
  • Freschetta Frozen Pizza
  • Wolfgang Puck Canned Soup
  • Wolfgang Puck Frozen Pizza