• Introduction
  • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
  • Focus on Seven Classifications
  • Report Methodology
  
  
• Market Size and Composition
  • Retail Sales Difficult to Pin Down
  • NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
  • Total Retail Sales at $59 Billion in 2007
  • Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
  • Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
  • Beverages Is Largest Product Classification
  • Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
  • Beverages and Condiments Are Largest NASFT Categories
  • Fastest-Growing Categories in IRI-Tracked Channels
  • Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
  • Supermarkets Lead Retail Market with 52% of Sales
  • Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
  • Seasonal Sales Vary by Product Category
  
  
• Market Outlook
  • Many Positive Factors
  • An Expanding Industry and Marketplace
  • Demographic Shifts in the Gourmet Consumer Paradigm
  • Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
  • The Global Palate
  • Health, Wellness and Societal Benefits
  • Local and Artisanal Foods Are Growing Trends
  • Life’s Affordable Luxuries
  • Convenience a Major Force
  • Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
  • Looking Ahead
  • Curbside Carryout
  • The Pulling Power of Gourmet Foods
  • Importance of Ethical Issues Will Grow
  • In the Black—Foods, That Is
  • Luxury Canned Goods?
  
  
• Competitive Overview
  • A Cast of Thousands
  • From Artisans to Conglomerates
  • An Industry Founded on Entrepreneurs
  • New Products Proliferate
  • Top Trends: Upscale, Natural, Health and Convenience
  • The Gourmet/Natural Foods Synergy
  • Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
  • Selling Health Benefits
  • Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
  • Selling Convenience
  • Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
  • Ethnic Overlap
  • Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
  • Private-Label Products
  • Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
  • Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
  • Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
  • Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007
  
  
• The Retail Picture
  • An Increasingly Competitive Retail Landscape
  • Focus on Supermarkets: A Shift to “Fresh Formats”
  • Focus on Gourmet/Specialty Food Stores
  • Focus on Natural Food Stores
  • Focus on Warehouse Clubs
  • Focus on Mass Merchandisers
  • Focus on Convenience Stores
  • Focus on the Web: E-Commerce
  
  
• Gourmet Food Consumer Overview
  • Simmons Consumer Survey Data
  • 39 Million Gourmet Consumers
  • Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
  • Gourmet Food and Beverage Consumer Preferences by
  • Product Type
  • Italian Food Brands Top Gourmet/Premium List by Level of Usage
  • Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
  • San Pellegrino Water Tops Gourmet/Premium List by
  • Gourmet Index
  • Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
  • Gourmet Consumer Demographics
  • Gourmet Consumer Lifestyle Trends
  • Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
  • Internet and Shopping Carts the Most Effective Retail Advertising
  • NASFT Profile of the Specialty Food Consumer
  • “Cooking Enthusiasts” a Big Consumer Block
  • Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
  • Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
  • Table 1-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
  • Table 1-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 1-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)

Chapter 2: Ice Cream and Frozen Desserts

• Market Trends and Forecasts
  • Market Scope
  • Retail Sales Sluggish at $1.3 Billion
  • Table 2-1 U.S. Retail Sales of Gourmet/Superpremium Ice Cream/Frozen Desserts, 2003-2012 (in millions of dollars)
  • Market Drivers
  • Indulgent—But Fattening
  • Increasing Competition from Scoop Shops
  • Competitive Trends
    • Leading Marketers and Brands
    • Niche and Regional Players
    • Häagen-Dazs Dominates Superpremium Ice Cream/Frozen Desserts Category
    • Table 2-2 IRI-Tracked Sales of Gourmet/Superpremium Ice Cream, 2006 vs. 2007 (in millions of dollars)
    • Table 2-3 IRI-Tracked Sales of Gourmet/Superpremium Ice Cream, 2002-2006 (in millions of dollars)
    
    
  • New Product Trends
    • Cheese Department Leads by Number of Gourmet Entries
    • Figure 2-1 Number of Gourmet Ice Cream and Frozen Dessert New Product Introductions, 2003-2007
    • More Splurges
    • Healthier, Too
    • Ethical Choices
    • Gelatos and Sorbets
    • Got Your Goat?
    • Häagen-Dazs Engages Consumers in Unusual Ways
    
    
  • Consumer Trends
    • Simmons Consumer Survey Data
    • Frozen Yogurt a Gourmet Consumer Favorite
    • 8% of Adults Use Ben & Jerry’s Ice Cream
    • Figure 2-2 Leading Gourmet/Superpremium Ice Cream/Frozen Dessert Products: By Usage Rates, 2006 (percent of U.S. adults)
    • “Foodie” Index of 265 for Starbucks Ice Cream
    • Demographic Indicators by Products and Brands
    • Table 2-4 Overview of Ice Cream & Frozen Dessert Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-5 Overview of Ice Cream & Frozen Dessert Usage Among Consumers Who Agree a Lot with Statement: Agree a Lot, “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-6 Usage Rates for Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brands, 2006 (U.S. adults)
    • Table 2-7 Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-8 Top Demographic Indicators for Selected Gourmet/Superpremium Ice Cream and Frozen Dessert Brands, 2006 (indices)