• Scope and Methodology
• Scope of Report
• Gourmet Foods
• Gourmet RTE Meals
• Report Methodology
• Retail Sales Reach $10.1 Billion in 2002
• Table 1-1: U.S. Retail Sales of Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals 1998-2007 (in millions of dollars)
• Gourmet Foods Category Is 58% of Total
• Retail Channels
• Market Growth Trends
• Major Marketers and Brands
• The Competitive Situation
• Leading Marketers Spend Over $113 Million to Advertise Gourmet Foods and RTE Meals in 2002
• Overview of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
• Market Definition: Gourmet Foods and Ready-to-Eat Meals
• Gourmet, Specialty, or Premium?
• Two Categories: Gourmet Foods and RTE Meals
• Methodology for Packaged Facts’ Estimates
• Retail Sales Reach $10.1 Billion in 2002
• Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Foods, 1998- 2002 (in millions of dollars)
• Gourmet Foods Grow to $5.9 Billion
• Gourmet RTE Meals a $4.2 Billion Market
• Table 2-1: U.S. Retail Sales of Gourmet Foods and RTE Meals, 1998-2002 (in millions of dollars)
• Table 2-2: U.S. Retail Sales of Gourmet Foods Category, 1998-2002 (in millions of dollars)
• Table 2-3: U.S. Retail Sales of Gourmet RTE Meals Category, 1998-2002 (in millions of dollars)
• Market Composition
• Retail Sales by Product Category
• Figure 2-2: Share of Gourmet Food and RTE Meal Sales by Category, 2002 (percent)
• Market Composition by Retail Channel
• Supermarkets Lead Retail Market with 52% of Sales
• Figure 2-3: Share of Gourmet Food and RTE Meal Sales by Retail Channel, 2002 (percent)
• Market Forecasts
• Market Dynamics
• Ethnic Influence a Driving Force
• Convenience a Big Selling Point
• New Products and Technical Advances Feed Growth
• Mainstream Marketers Go Gourmet
• Tight Shelf Space Hinders Smaller Marketers
• Figure 2-4: Projected U.S. Retail Sales of Gourmet Foods and RTE Meals, 2002-2007 (in millions of dollars)
• Projected Market Growth
• Retail Sales to Top $13.5 Billion by 2007
• Table 2-4: Projected U.S. Retail Sales of Gourmet Foods and RTE Meals, 2002-2007 (in millions of dollars)
• Table 2-5: Projected U.S. Retail Sales of Gourmet Foods Category, 2002-2007 (in millions of dollars)
• Table 2-6: Projected U.S. Retail Sales of Gourmet RTE Meals
• Category, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

• Marketers and Brands
• Thousands of Competitors
• Gourmet Foods and RTE Meals Leaders
• Smaller Marketers
• Table 3-1: Selected U.S. Marketers of Gourmet Foods and RTE Meals
• Marketer and Brand Shares
• Methodology
• Gourmet Foods
• Pepperidge Farm Dominates Premium Crackers
• Barilla Gourmet Brand the Leading Dry Pasta
• Nestlé Leads Refrigerated Pastas
• Mahatma, Zatarain’s Lead Mass-Market Sales of Gourmet Rice and Grains
• Gourmet RTE Meals
• Kraft’s DiGiorno Frozen Pizza Is Nation’s Top Pizza Brand
• ConAgra, Heinz Lead Premium Frozen Dinners and Entrées
• Table 3-2: Top Marketers of Gourmet Crackers by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-3: Top Marketers of Gourmet Refrigerated Pasta by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-4: Top Marketers of Gourmet Rice and Rice/Grain Mixes by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-5: Top Marketers of Gourmet Frozen Pizza by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-6: Top Marketers of Gourmet Frozen Dinners/Entrees by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Marketing Trends
• Many Mainstream Marketers Are Quiet Participants
• Many Entrepreneurs
• Market Highly Fragmented
• Licensing Restaurant and Chefs’ Names
• Advertising and Promotion Trends
• Leading National Advertisers
• Advertising Positioning
• Consumer Promotions
• New Product Trends
• A Proliferation of Products
• Gourmet Food Trends
• You Say Potatoes
• Artisan and Other Breads
• Crackers
• Fun with Pasta
• Premium Deli Lines
• Duck Is Up
• RTE Salads
• Gourmet RTE Meal Trends
• Upscale Home Cooking
• Pizzeria and Restaurant-Style Pizzas
• Value-Added Meats as a Meal Solution
• Ethnic Flavors
• Competition Heating Up in Premium Soups
• Low-Carb Frozen Dinners
• Retail and Internet Trends
• Focus on Supermarkets
• Focus on Warehouse Clubs
• Focus on Natural Food Stores
• Focus on the Web: E-Commerce

Chapter 4: Competitive Profiles

• Competitive Profile: Barilla America, Inc
• Corporate Background
• Iowa Plant Helps Barilla Build U.S. Sales
• Barilla’s Line
• Competitive Profile: H.J. Heinz Co
• Corporate Background
• Boston Market Thrives, Then Flounders
• Ethnic Gourmet Foods
• Competitive Profile: Kraft Foods, Inc.
• Corporate Background
• The Leading Marketer of Frozen Pizza
• Premium DiGiorno Is America’s Leading Frozen Pizza
• California Pizza Kitchen
• Competitive Profile: La Brea Bakery
• Corporate Background
• Par-Baking Extends Reach Nationally
• Product Line
• Competitive Profile: Michael Angelo’s Gourmet Foods, Inc
• An Italian Original
• Costco Leaves Michael Angelo’s Out in the Cold
• …and Spurs Change in Strategies
• Expanded Advertising
• Competitive Profile: Monterey Pasta Company
• Corporate Background
• Product Lines
• Acquisitions a Key Growth Strategy
• Internet Presence
• Competitive Profile: The Schwan Food Company
• Going for Growth
• Repositioning Freschetta Pizza
• Pagoda Asian Foods
• Competitive Profile: Wolfgang Puck Food Co
• A Culinary Empire
• Pizza Deal with ConAgra
• Wolfgang Puck Soups
• Other Packaged Foods
• Company Briefs
• Aidells Sausage Co
• Dare Foods, Inc
• Melissa’s/World Variety Produce, Inc.
• Nancy’s Specialty Foods, Inc.

Chapter 5: The Consumer

• Demographics
• Note on Simmons Survey Data and Tables
• Barilla the Favorite Pasta in 15% of American Homes
• DiGiorno Frozen Pizza the Favorite Gourmet RTE Meal
• Variance by Socioeconomic Level
• Age Patterns
• Ethnicity Usually Not a Strong Determinant
• Regional Skew to Northeast and West
• Larger Households More Likely to Prefer Gourmet Foods and RTE Meals
• Table 5-1: Adult Purchasers of Gourmet Foods and RTE Meals, 2002 (% of U.S. households)
• Table 5-2a: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-2b: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-3: Purchasing Indices for Gourmet Foods and RTE Meals: By Educational Attainment, 2002 (U.S. adults)
• Table 5-4a: Purchasing Indices for Gourmet Foods and RTE Meals: By Age Bracket, 2002 (U.S. adults)
• Table 5-4b: Purchasing Indices for Gourmet Foods and RTE Meals: By Age Bracket, 2002 (U.S. adults)
• Table 5-5: Purchasing Indices for Gourmet Foods and RTE Meals: By Ethnic Group, 2002 (U.S. adults)
• Table 5-6: Purchasing Indices for Gourmet Foods and RTE Meals: By Region, 2002 (U.S. adults)
• Table 5-7: Purchasing Indices for Gourmet Foods and RTE Meals: By Employment Status, 2002 (U.S. adults)
• Table 5-8: Purchasing Indices for Gourmet Foods and RTE Meals: By Marital Status, 2002 (U.S. adults)
• Table 5-9: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Size, 2002 (U.S. adults)
• Table 5-10: Purchasing Indices for Gourmet Foods and RTE Meals: By Presence of Children by Age, 2002 (U.S. adults)

Chapter 6: Looking Ahead

• Trends and Opportunities
• Putting Convenience in Gourmet
• In-Store Opportunities
• Co-Branded Signature Items
• A Bigger Slice of Pie for Premium Pizza
• The Healthy Gourmet
• A World of Flavors
• Upscale But Down-Home
• Appendix: Addresses of Selected Marketers