The U.S. Market for Gourmet Foods and Beverages: Volume 2 -- Consumer Profiles : Packaged Facts

The U.S. Market for Gourmet Foods and Beverages: Volume 2 -- Consumer Profiles

Sep 1, 2005
158 Pages - Pub ID: LA1125308

Attention: There is an updated edition available for this report.

Ask a question about this report

Email a colleague

Consumer and Brand Overview

The Simmons Survey System
Definition of Marketing Regions
38.8 Million Gourmet Consumers
Solo Foodies
The Internet Connection
Wal-Mart vs. Whole Foods
Italian at the Top
Figure 1: Leading Gourmet Brand Lines by Usage Rates, 2004 (U.S. adults)
Figure 2: Leading Gourmet Brand Lines by Gourmet Consumer Indexes, 2004 (U.S. adults)
Table 1: Consumer Demographics by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
Table 2: Consumer Demographics by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
Table 3: Food Shopping Overview by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
Table 4: Chain Supermarket/Food Store Patterns by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
Table 5: Usage Rates for Selected Gourmet Brand Lines, 2004 (U.S. adults)
Table 6: Brand Indexes by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)

Beverage Demographics

11% of Adults Use Celestial Seasonings
Figure 3: Leading Gourmet Beverage Lines by Usage Rates, 2004 (U.S. adults)
Gourmet Index of 232 for S. Pellegrino
Demographic Indicators by Brand Line
Table 7: Demographics Favoring Use of Arizona Ready-to-Drink Iced Tea, 2004 (U.S. adults)
Table 8: Demographics Favoring Use of Bigelow Bagged/Packaged Tea, 2004 (U.S. adults)
Table 9: Demographics Favoring Use of Celestial Seasonings Bagged/Packaged Tea, 2004 (U.S. adults)
Table 10: Demographics Favoring Use of Evian Bottled Water, 2004 (U.S. adults)
Table 11: Demographics Favoring Use of Gevalia Whole Bean or Ground Coffee, 2004 (U.S. adults)
Table 12: Demographics Favoring Use of Millstone Whole Bean or Ground Coffee, 2004 (U.S. adults)
Table 13: Demographics Favoring Use of Perrier Sparkling Water, 2004 (U.S. adults)
Table 14: Demographics Favoring Use of Snapple Ready-to-Drink Iced Teas, 2004 (U.S. adults)
Table 15: Demographics Favoring Use of Starbucks Packaged Coffee, 2004 (U.S. adults)

Baked Good, Pasta, and Grain Demographics

19% of Adults Use Barilla
Figure 4: Leading Gourmet Baked Good, Pasta, and Grain Brand Lines by Usage Rates, 2004 (U.S. adults)
Gourmet Index of 183 for Carr’s
Demographic Indicators by Brand Line
Table 16: Demographics Favoring Use of Barilla Dry Packaged Pasta, 2004 (U.S. adults)
Table 17: Demographics Favoring Use of Carr’s Crackers, 2004 (U.S. adults)
Table 18: Demographics Favoring Use of Oroweat Bread, 2004 (U.S. adults)
Table 19: Demographics Favoring Use of Pepperidge Farm Bread, 2004 (U.S. adults)
Table 20: Demographics Favoring Use of Pepperidge Farm Distinctive Collection Cookies, 2004 (U.S. adults)

Ready-to-Eat Meal Demographics

22% of Adults Use DiGiorno Frozen Pizza
Figure 5: Leading Gourmet Ready-to-Eat Meal Lines by Usage Rates, 2004 (U.S. adults)
Gourmet Index of 146 for Wolfgang Puck Soups
Demographic Indicators by Brand Line
Table 21: Demographics Favoring Use of DiGiorno Frozen Pizza, 2004 (U.S. adults)
Table 22: Demographics Favoring Use of Freschetta Frozen Pizza: 2004 (U.S. adults)
Table 23: Demographics Favoring Use of Marie Callender’s Frozen Complete Dinners, 2004 (U.S. adults)
Table 24: Demographics Favoring Use of Zatarain’s Rice/Rice Dishes, 2004 (U.S. adults)

Condiment and Sauce Demographics

19% Usage Rate for Bertolli Olive Oil
Figure 6: Leading Gourmet Sauce and Condiment Brand Lines by Usage Rates, 2004 (U.S. adults)
Asian Is Most Disproportionately Popular Salad Dressing Flavor
Demographic Indicators by Brand Line
Table 25: Demographics Favoring Use of Bertolli Olive Oil, 2004 (U.S. adults)
Table 26: Demographics Favoring Use of Classico Spaghetti/Pasta Sauce, 2004 (U.S. adults)
Table 27: Demographics Favoring Use of Grey Poupon Mustard, 2004 (U.S. adults)
Table 28: Demographics Favoring Use of Lea & Perrins Sauce, 2004 (U.S. adults)
Table 29: Demographics Favoring Use of Marie’s Salad Dressing, 2004 (U.S. adults)
Table 30: Demographics Favoring Use of Newman’s Own Pasta Sauce, 2004 (U.S. adults)
Table 31: Demographics Favoring Use of Tabasco Sauce, 2004 (U.S. adults)

Cheese Demographics

Usage Rates for Natural/Imported Cheese by Type
Havarti Is Most Disproportionately Popular Gourmet Cheese
Consumer Profile for Cabot
Table 32: Usage Rates for Natural/Imported Cheese by Type: Consumers Overall vs. Gourmet Consumers, 2004 (U.S. adults)
Table 33: Demographics Favoring Use of Cabot Cheese, 2004 (U.S. adults)

Candy Demographics

Ice Cream and Frozen Dessert Demographics

8% of Adults Use Ben & Jerry’s Ice Cream
Figure 7: Leading Gourmet Ice Cream/Frozen Dessert Lines by Usage Rates, 2004 (U.S. adults)
Frozen Yogurt Stretches Customer Base
Gourmet Index of 169 for Godiva
Demographic Indicators by Brand Line
Table 36: Demographics Favoring Use of Ben & Jerry’s Ice Cream, 2004 (U.S. adults)
Table 37: Demographics Favoring Use of Haagen Daz Ice Cream/Sherbet, 2004 (U.S. adults)

800.298.5294

Int'l: +1.240.747.3095

Questions?