• The Simmons Survey System
• Definition of Marketing Regions
• 38.8 Million Gourmet Consumers
• Solo Foodies
• The Internet Connection
• Wal-Mart vs. Whole Foods
• Italian at the Top
• Figure 1: Leading Gourmet Brand Lines by Usage Rates, 2004 (U.S. adults)
• Figure 2: Leading Gourmet Brand Lines by Gourmet Consumer Indexes, 2004 (U.S. adults)
• Table 1: Consumer Demographics by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 2: Consumer Demographics by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 3: Food Shopping Overview by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 4: Chain Supermarket/Food Store Patterns by Any Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)
• Table 5: Usage Rates for Selected Gourmet Brand Lines, 2004 (U.S. adults)
• Table 6: Brand Indexes by Strong Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2004 (U.S. adults)

Beverage Demographics

• 11% of Adults Use Celestial Seasonings
• Figure 3: Leading Gourmet Beverage Lines by Usage Rates, 2004 (U.S. adults)
• Gourmet Index of 232 for S. Pellegrino
• Demographic Indicators by Brand Line
• Table 7: Demographics Favoring Use of Arizona Ready-to-Drink Iced Tea, 2004 (U.S. adults)
• Table 8: Demographics Favoring Use of Bigelow Bagged/Packaged Tea, 2004 (U.S. adults)
• Table 9: Demographics Favoring Use of Celestial Seasonings Bagged/Packaged Tea, 2004 (U.S. adults)
• Table 10: Demographics Favoring Use of Evian Bottled Water, 2004 (U.S. adults)
• Table 11: Demographics Favoring Use of Gevalia Whole Bean or Ground Coffee, 2004 (U.S. adults)
• Table 12: Demographics Favoring Use of Millstone Whole Bean or Ground Coffee, 2004 (U.S. adults)
• Table 13: Demographics Favoring Use of Perrier Sparkling Water, 2004 (U.S. adults)
• Table 14: Demographics Favoring Use of Snapple Ready-to-Drink Iced Teas, 2004 (U.S. adults)
• Table 15: Demographics Favoring Use of Starbucks Packaged Coffee, 2004 (U.S. adults)

Baked Good, Pasta, and Grain Demographics

• 19% of Adults Use Barilla
• Figure 4: Leading Gourmet Baked Good, Pasta, and Grain Brand Lines by Usage Rates, 2004 (U.S. adults)
• Gourmet Index of 183 for Carr’s
• Demographic Indicators by Brand Line
• Table 16: Demographics Favoring Use of Barilla Dry Packaged Pasta, 2004 (U.S. adults)
• Table 17: Demographics Favoring Use of Carr’s Crackers, 2004 (U.S. adults)
• Table 18: Demographics Favoring Use of Oroweat Bread, 2004 (U.S. adults)
• Table 19: Demographics Favoring Use of Pepperidge Farm Bread, 2004 (U.S. adults)
• Table 20: Demographics Favoring Use of Pepperidge Farm Distinctive Collection Cookies, 2004 (U.S. adults)

Ready-to-Eat Meal Demographics

• 22% of Adults Use DiGiorno Frozen Pizza
• Figure 5: Leading Gourmet Ready-to-Eat Meal Lines by Usage Rates, 2004 (U.S. adults)
• Gourmet Index of 146 for Wolfgang Puck Soups
• Demographic Indicators by Brand Line
• Table 21: Demographics Favoring Use of DiGiorno Frozen Pizza, 2004 (U.S. adults)
• Table 22: Demographics Favoring Use of Freschetta Frozen Pizza: 2004 (U.S. adults)
• Table 23: Demographics Favoring Use of Marie Callender’s Frozen Complete Dinners, 2004 (U.S. adults)
• Table 24: Demographics Favoring Use of Zatarain’s Rice/Rice Dishes, 2004 (U.S. adults)

Condiment and Sauce Demographics

• 19% Usage Rate for Bertolli Olive Oil
• Figure 6: Leading Gourmet Sauce and Condiment Brand Lines by Usage Rates, 2004 (U.S. adults)
• Asian Is Most Disproportionately Popular Salad Dressing Flavor
• Demographic Indicators by Brand Line
• Table 25: Demographics Favoring Use of Bertolli Olive Oil, 2004 (U.S. adults)
• Table 26: Demographics Favoring Use of Classico Spaghetti/Pasta Sauce, 2004 (U.S. adults)
• Table 27: Demographics Favoring Use of Grey Poupon Mustard, 2004 (U.S. adults)
• Table 28: Demographics Favoring Use of Lea & Perrins Sauce, 2004 (U.S. adults)
• Table 29: Demographics Favoring Use of Marie’s Salad Dressing, 2004 (U.S. adults)
• Table 30: Demographics Favoring Use of Newman’s Own Pasta Sauce, 2004 (U.S. adults)
• Table 31: Demographics Favoring Use of Tabasco Sauce, 2004 (U.S. adults)

Cheese Demographics

• Usage Rates for Natural/Imported Cheese by Type
• Havarti Is Most Disproportionately Popular Gourmet Cheese
• Consumer Profile for Cabot
• Table 32: Usage Rates for Natural/Imported Cheese by Type: Consumers Overall vs. Gourmet Consumers, 2004 (U.S. adults)
• Table 33: Demographics Favoring Use of Cabot Cheese, 2004 (U.S. adults)

Candy Demographics

• Ferrero Rocher vs. Godiva
• Hispanic Skew for Ferrero Rocher
• Table 34: Demographics Favoring Use of Ferrero Rocher Candy, 2004 (U.S. adults)
• Table 35: Demographics Favoring Use of Godiva Candy, 2004 (U.S. adults)

Ice Cream and Frozen Dessert Demographics

• 8% of Adults Use Ben & Jerry’s Ice Cream
• Figure 7: Leading Gourmet Ice Cream/Frozen Dessert Lines by Usage Rates, 2004 (U.S. adults)
• Frozen Yogurt Stretches Customer Base
• Gourmet Index of 169 for Godiva
• Demographic Indicators by Brand Line
• Table 36: Demographics Favoring Use of Ben & Jerry’s Ice Cream, 2004 (U.S. adults)
• Table 37: Demographics Favoring Use of Haagen Daz Ice Cream/Sherbet, 2004 (U.S. adults)