• Retail Sales Difficult to Pin Down
• NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
• Total Retail Sales at $59 Billion in 2007
• Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Beverages Is Largest Product Classification
• Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
• Beverages and Condiments Are Largest NASFT Categories
• Fastest-Growing Categories in IRI-Tracked Channels
• Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
• Supermarkets Lead Retail Market with 52% of Sales
• Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
• Seasonal Sales Vary by Product Category

• Many Positive Factors
• An Expanding Industry and Marketplace
• Demographic Shifts in the Gourmet Consumer Paradigm
• Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
• The Global Palate
• Health, Wellness and Societal Benefits
• Local and Artisanal Foods Are Growing Trends
• Life’s Affordable Luxuries
• Convenience a Major Force
• Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
• Looking Ahead
• Curbside Carryout
• The Pulling Power of Gourmet Foods
• Importance of Ethical Issues Will Grow
• In the Black—Foods, That Is
• Luxury Canned Goods?

• A Cast of Thousands
• From Artisans to Conglomerates
• An Industry Founded on Entrepreneurs
• New Products Proliferate
• Top Trends: Upscale, Natural, Health and Convenience
• The Gourmet/Natural Foods Synergy
• Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
• Selling Health Benefits
• Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
• Selling Convenience
• Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
• Ethnic Overlap
• Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
• Private-Label Products
• Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
• Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
• Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
• Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007

• An Increasingly Competitive Retail Landscape
• Focus on Supermarkets: A Shift to “Fresh Formats”
• Focus on Gourmet/Specialty Food Stores
• Focus on Natural Food Stores
• Focus on Warehouse Clubs
• Focus on Mass Merchandisers
• Focus on Convenience Stores
• Focus on the Web: E-Commerce

• Simmons Consumer Survey Data
• 39 Million Gourmet Consumers
• Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
• Gourmet Food and Beverage Consumer Preferences by
• Product Type
• Italian Food Brands Top Gourmet/Premium List by Level of Usage
• Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
• San Pellegrino Water Tops Gourmet/Premium List by
• Gourmet Index
• Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
• Gourmet Consumer Demographics
• Gourmet Consumer Lifestyle Trends
• Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
• Internet and Shopping Carts the Most Effective Retail Advertising
• NASFT Profile of the Specialty Food Consumer
• “Cooking Enthusiasts” a Big Consumer Block
• Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
• Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
• Table 1-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
• Table 1-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)

Chapter 2: Condiments and Sauces

• Market Trends and Forecasts
  • Market Scope
  • Sales of Gourmet/Premium Condiments and Sauces at $5.7 Billion
  • Table 2-1 U.S. Retail Sales of Gourmet/Premium Condiments and Sauces, 2003-2012 (in millions of dollars)
  • Market Drivers
  • Spicing It Up
  • Healthy “Mediterranean Diet” Propels Sales of Olive Oil
  • An Outdoor Cooking Style, Even Indoors
  
  
• Competitive Trends
  • Leading Marketers and Brands
  • Smaller Condiments Marketers
  • Mergers and Acquisitions
  • Gourmet/Premium Leaders in IRI-Tracked Outlets
  • Salov Leads Booming Olive Oil Market
  • Classico on Top in Pasta Sauce
  • Ken’s Steak House and Newman’s Own Lead in Shelf-Stable Salad Dressing
  • Table 2-2 IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2006 vs. 2007 (in millions of dollars)
  • Table 2-3 IRI-Tracked Sales of Gourmet/Premium Olive Oil, 2002-2006 (in millions of dollars)
  • Table 2-4 IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2006 vs. 2007 (in millions of dollars)
  • Table 2-5 IRI-Tracked Sales of Gourmet/Premium Pasta Sauce, 2002-2006 (in millions of dollars)
  • Table 2-6 IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2006 vs. 2007 (in millions of dollars)
  • Table 2-7 IRI-Tracked Sales of Gourmet/Premium Shelf-Stable Salad Dressing, 2002-2006 (in millions of dollars)
  
  
• New Product Trends
  • New Condiment and Sauce Entries Surge in 2007
  • Table 2-8 Number of Gourmet Condiment and Sauce New Product Introductions: By Category, 2003-2007
  • Table 2-9 Gourmet Product Share of Total Condiment and Sauce New Product Introductions: By Category, 2003-2007
  • Oils and Vinegars Offer Health Benefits Plus New Flavors
  • Wasabi: The Real Deal
  • New Lines Capitalize On Well-Known Names
  • New Gourmet Asian Line
  • Cutting the Mustard
  • BBQ Sauces and Marinades Ignite
  • Salt of the Earth
  
  
• Consumer Trends
  • Simmons Consumer Survey Data
  • Gourmet Consumers Skew to Ethnic, Specialty Fare
  • 19% Usage Rate for Bertolli Olive Oil
  • “Foodie” Index of 211 for Emeril’s Pasta Sauce
  • Figure 2-1 Selected Gourmet/Premium Sauce and Condiment Brands: By Usage Rates, 2006 (percent of U.S. adults)
  • Demographic Indicators by Products and Brands
  • Table 2-10 Overview of Condiment and Sauce Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-11 Overview of Condiment and Sauce Product Usage Among Consumers Who Agree a Lot with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-12 Usage Rates for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (U.S. adults)
  • Table 2-13 Gourmet/Premium Condiment and Sauce Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-14 Top Demographic Indicators for Selected Gourmet/Premium Condiment and Sauce Brands, 2006 (indices)