• Scope and Methodology
  
• Scope of Report
• Condiments
• Cheese
• Report Methodology
• Retail Sales Surpass $5.4 Billion
• Table 1-1: U.S. Retail Sales of Gourmet/Premium Condiments and Cheese, 1998-2007 (in millions of dollars)
• Condiments, Cheese Sales Nearly Evenly Split
• Retail Channels
• Many Factors Will Favor Market Growth
• Major Marketers and Brands
• The Competitive Situation
• Marketers Spend Over $36 Million to Advertise Gourmet Condiments and Cheese in 2002
• Overview of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
  
• Market Definition: Condiments and Cheese
• Gourmet, Specialty, or Premium?
• Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
• Two Categories: Condiments and Cheese
• Condiments
• Cheese
• Methodology for Packaged Facts’ Estimates
• Retail Sales Surpass $5.4 Billion in 2002
• Table 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
• Gourmet/Premium Condiments Top $2.7 Billion
• Table 2-2: U.S. Retail Sales of Gourmet/Specialty Condiments, 1998-2002 (in millions of dollars)
• Gourmet/Specialty Cheese a $2.7 Billion Market
• Table 2-3: U.S. Retail Sales of Gourmet/Specialty Cheese, 1998-2002 (in millions of dollars)
• Market Composition
  
• Retail Sales by Product Category
• Figure 2-2: Share of Gourmet Condiments and Cheese Dollar Sales by Category, 1998 vs. 2002 (percent)
• Market Composition by Retail Channel
• Supermarkets Lead Retail Market with 48.5% of Sales
• Figure 2-3: Share of Gourmet Condiments and Cheese Dollar Sales by Retail Channel, 2002 (percent)
• Condiments Sales Peak in Summer
• Market Forecasts
  
• Market Dynamics
• New Products Feed Growth
• Convenience a Big Selling Point
• Ethnic Surge Causes a Gourmet Synergy
• Are Gourmet Condiments Reaching a Saturation Point?
• Mainstream Marketers Go Gourmet
• An Outdoor Cooking Style, Even Indoors
• Healthy “Mediterranean Diet” Helps Propel Sales
• American-Made Cheeses Proliferating
• Anti-French Sentiment Has Little Apparent Effect on Cheese Sales
• Figure 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)
• Projected Market Growth
  
• Retail Sales to Top $7.2 Billion by 2007
• Table 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)
• Table 2-5: Projected U.S. Retail Sales of Gourmet/Premium Condiments, 2002-2007 (in millions of dollars)
• Table 2-6: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

• Marketers and Brands
  
• Thousands of Competitors
• Condiments Leaders
• Smaller Condiments Marketers
• Cheese Leaders
• Prominent Cheese Importers and Distributors
• Niche Cheese Marketers
• Recent Mergers and Acquisitions
• Table 3-1: Selected U.S. Marketers of Gourmet Condiments and Cheese
• Marketer and Brand Shares
  
• Methodology
• Gourmet/Premium Condiments
• Premium Brands Account for One Out of Four Pasta Sauce Dollars
• Bertolli Leads Olive Oil Marketers
• Grey Poupon Number Two in Mustard
• Marinades Steaming
• Gourmet/Specialty Cheese
• Natural Cheese Marketers
• Table 3-2: Top Marketers of Pasta Sauce by IRI-Tracked Sales and Shares, 2002
• Table 3-3: Top Marketers of Olive Oil by IRI-Tracked Sales and Shares, 2002
• Table 3-4: Top Marketers of Mustard by IRI-Tracked Sales and Shares, 2002
• Table 3-5: Top Marketers of Meat Marinades and Glazes by IRI-Tracked Sales and Shares, 2002
• Table 3-6: Top Marketers of Natural Cheese by IRI-Tracked Sales and Shares, 2002
• Marketing Trends
  
• Many Mainstream Marketers Are Quiet Participants
• Many Cottage Businesses
• Market Highly Fragmented
• Gourmet/Specialty Condiments Widely Copycatted
• Chefs Go Co-Branding Route
• Cheese a Two-Tiered Market
• Enter Another Major Player
• Artisanal and Farmstead Cheeses
• Some Large European Companies Have U.S. Production
• Specialty Cheese Distribution a Complex Maze
• Advertising and Promotion Trends
  
• Leading Advertisers
• Industry-Wide Advertising Campaigns
• Consumer Promotions
• New Product Trends
  
• Condiment Trends
• Pasta Sauces
• Thrill of the Grill
• Bring on the Heat
• Oils and Vinegars
• Salad Dressings
• Gourmet Mayonnaise
• Gourmet Mustards
• Asian Flavors
• Etcetera
• Low-Carb Condiments
• Cheese Trends
• Savor the Flavor
• A Better Mouse Trap
• Traditional European-Style Cheeses Made in the USA
• Ethnic Cheeses
• Retail and Internet Trends
  
• Focus on Specialty Stores
• Focus on Supermarkets
• Focus on Warehouse Clubs
• Focus on the Web: E-Commerce
• Online Retailers

Chapter 4: Competitive Profiles