Premium Chocolate in the U.S.: Mass, Gourmet, Prestige and Super Premium, 4th edition

Nov 1, 2008
64 Pages - Pub ID: LA1609658
Attention: There is an updated edition available for this report.
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Chapter 1: Executive Summary
Methodology & Scope
Premium Chocolate Defined
Table 1-1: Premium Chocolate Segments, by Price (dollars/ounce & dollars/pound)
The U.S. Chocolate Market
Table 1-2: Retail Sales of Chocolate, Quantity & Value 2003-2007 (in millions of metric tons & millions of dollars)
Total U.S. Premium Chocolate Market
Table 1-3: Premium, Conventional & Total Chocolate Retail Sales; Premium as % of Total, 2003-2007 (billions of dollars & percent)
Retail Sales by Product Category
Distribution Channels
2008: A Challenging Economic Climate
Retail Chocolate Sales Forecast
New Product Introductions
New Product Claims
Trends
Table 1-4: Top 10 Premium Chocolate Trends
Sales by Company
Table 1-5: IRI-Tracked Premium Chocolate Sales by Company, One Year and 4-Year Sales Change; Ranked by One Year Change (in dollars and percent)
Sales by Category
Chocolate Demographics

Chapter 2: Market Size & Growth
Methodology & Scope
The Evolution of Premium Chocolate
The Premium Price Threshold
Table 2-1: Premium Chocolate Segments, by Price (dollars/ounce & dollars/pound)
Table 2-2: IRI-Tracked Top Ten Selling Premium Chocolate Brands, by Average Price per Pound, 2007 (dollars/lb)
The U.S. Chocolate Market
Table 2-3: Retail Sales of Chocolate, Quantity & Value 2003-2007 (in millions of metric tons & millions of dollars)
Figure 2-1: Growth Rates for Total Chocolate Retail Sales and Quantity Shipped, 2003-2007
The U.S. Premium Chocolate Segment
Table 2-4: Premium, Conventional & Total Chocolate Retail Sales; Premium as % of Total, 2003-2007 (in billions of dollars & percent)
Table 2-5: Premium, Conventional & Total Chocolate Retail Sales Growth, 2003-2007 (percent)
Figure 2-2: Premium Chocolate Retail Sales & Growth Rate, 2003-2007 (billions of dollars and percent)
Retail Sales by Product Category
Table 2-6: IRI-Tracked Premium Chocolate Market Sales and % Market Share by Category, 2007 (in dollars and percent)
Table 2-7: IRI-Tracked Premium Chocolate Penetration Rate in Total Chocolate Sales by Category, 2007 (percent)
Figure 2-3: IRI-Tracked Premium Chocolate’s Sales Growth by Category, 2004-2007 (percent)
Distribution Channels
Per Capita Consumption
Table 2-8: Per Capita Consumption of Chocolate by Pounds & Value, 2003-2007 (pounds & dollars)
2008: A Challenging Economic Climate
Figure 2-4: IRI-Tracked Premium Chocolate’s Sales Growth, 4-Week Periods, 2007-2008 (in millions of dollars)
Retail Conventional and Premium Sales Forecast
Figure 2-5: Premium & Conventional Chocolate Retail Sales, 2007 & 2012 (in billions of dollars)

Chapter 3: Trends & Opportunities
Introduction
New Product Introductions
New Product Claims
Figure 3-1: New Chocolate Candy Introductions, 2003-2008 (number of SKUs and percent)
Table 3-1: Top 10 Premium Chocolate New Product Claims, 2003-2007
New Trends Introduction
Table 3-2: Top 10 Premium Chocolate Trends
Trend 1: Bean-to-Bar & Microbatch Production
Trend 2: Dark Milk & Upscale White
Table 3-3: Bean-to-Bar Producers
Trend 3: Sustainability
Trend 4: Premiumitizing the Familiar
Trend 5: Exotic Flavors
Trend 6: Exotic Functions
Trend 7: Ultra Dark Bars
Trend 8: Ethical Chocolate: Organic & Fair Trade
Table 3-4: Imports of Certified Fair-trade & Organic Cocoa Beans, 2002-2006 (pounds & percent)
Trend 9: Large Tablet Bars
Trend 10: Filled Bars

Chapter 4: Major Marketers
Market Overview
Sales by Company
Table 4-1: IRI-Tracked Premium Chocolate Sales by Company, One Year and 4-Year Sales Change; Ranked by One Year Change (in dollars and percent)
Sales by Category
Figure 4-1: IRI- Tracked Premium Chocolate Sales Growth by Company, One Year Change and 4-Year CAGR (percent)
Table 4-2: IRI-Tracked Premium Chocolate Sales by Company and Category, One Year Change and Percent Market Share, 2007 (in dollars and percent)
Table 4-3: IRI-Tracked Premium Chocolate Sales by Brand, Category, One Year Change and Percent Market Share, 2007 (in dollars and percent)
Company Snapshots
Lindt
Ghirardelli
Godiva
See’s
Ferrero
Russell Stover
Rocky Mountain Chocolate Factory
Mars Snackfood
Hershey
Green & Black’s
Endangered Species
Nestlé
Guylian

Chapter 5: The Consumer
Introduction
Marketer Reputation
Table 5-1: Consumer Satisfaction Index for Top Food Manufacturers, 2003-2007 and Percent Change (index & percent)
Chocolate Demographics
Table 5-2 Purchasing Indexes by Demographic Breakout; Chocolate Purchases by Marketer: Dove Promises, Ferrero and Godiva, 2008 (U.S. adults)

Appendix: Addresses of Selected Marketers
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