Gourmet Chocolate in the U.S.

May 1, 2006
124 Pages - Pub ID: LA1209571
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Chapter 1 Executive Summary
  • Scope and Methodology
  • Gourmet Chocolate
  • Report Methodology
  • Gourmet Chocolate Market Estimated at $1.3 Billion
  • Marketers
  • Marketing Initiatives
    • Godiva’s Diva Campaign
    • Lindt’s Indulgence Initiatives
    • Brand Association
    • Sampling and Tasting Programs

  • Product Trends
  • Retail Scenario
  • Factors and Trends Influencing Market Growth
  • Overview Of Consumer Purchasing

  • Chapter 2 The Competitive Situation
    • The Market
    • Market Size and Growth
    • Gourmet Chocolate Market Estimated at $1.3 Billion
    • IRI-Tracked Sales at $310 Million
    • Table 2-1 IRI-Tracked Sales of Gourmet Chocolate, 2001-2005 (in million $)
    • Market Composition
    • Table 2-2 IRI-Tracked Sales of Gourmet Chocolate, by Category, 2001-2005 (in million $)
    • Non-Seasonal Sales
    • Figure 2-1 IRI-Tracked Non-seasonal Gourmet Chocolate Sales, by Category, 2005 (%)
    • Seasonal Sales
    • Figure 2-2 IRI-Tracked Gourmet Seasonal Chocolate Sales, by Category, 2005 (%)
    • Market Projections
    • Figure 2-3 Projected Retail Sales of Gourmet Chocolate, 2005-2010 (in billion $)
    • Table 2-3 Projected Retail Sales of Gourmet Chocolate, 2005-2010 (in $ billion)
    • Marketers
    • Table 2-4 Selected U.S. Marketers of Gourmet Chocolates
    • Marketer And Brand Shares Through Mass Outlets
    • Methodology
    • Lindt-Sprüngli Grows in Mass-Market Strength
    • Figure 2-4 Marketers’ Share of Gourmet Chocolate Sales in IRI-tracked Channels, 2004 Versus 2005 (%)
    • Table 2-5 Top Marketers of Gourmet Chocolate Candy by IRI-Tracked Sales, 2001-2005 (in $ million)
    • Lindt & Sprungli Leads in Non-Seasonal Segment
    • Table 2-6 Top Marketers of Non-Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales, 2001-2005 (in $ million)
    • MasterFoods Dominates the Seasonal Category
    • Table 2-7 Top Marketers of Seasonal Gourmet Chocolate Candy by IRI-Tracked Sales, 2001-2005 ($ million)
    • Marketing Initiatives
      • Advertising
      • Godiva’s Diva Campaign
      • Lindt’s Indulgence Initiatives
      • Other Major Advertising Initiatives
      • Brand Association
      • Sampling and Tasting Programs
      • Cause Marketing
      • Product Trends
      • Table 2-8 Top Package Tag Claims in Gourmet/Upscale Chocolates, 2001-2005
      • Trends in Fillings
      • Table 2-9 Top Flavor/Fragrance in Gourmet/Upscale Chocolates, 2003-2005
      • Products with Hazelnuts
      • Table 2-10 New Gourmet Chocolate Introductions with Hazelnuts, 2005
      • Products with Macadamia
      • Other Product Ingredients and Flavors
      • Cocoa Content Gains Importance
      • Table 2-11 Select New Gourmet Dark Chocolate Introductions Highlighting Cocoa Content, 2005
      • Table 2-12 Select New Gourmet Milk Chocolate Introductions Highlighting Cocoa Content, 2005
      • Healthier Products
      • Positioning Gourmet Chocolate on Origin, Production
      • Table 2-13 Selected Gourmet Chocolate Introductions Highlighting Country of Origin, 2005
      • Artisan Chocolates
      • Packaging
      • The Mass-Market Retail Landscape
        • Gourmet/Specialty Stores Lead Retail Market with Nearly
        • Half of Sales
        • Figure 2-5 Share of Gourmet/Premium Chocolate Sales by Retail Channel, 2005 (percent)
        • Luxury for the Masses
        • Beyond the Caste System
        • Expanded Distribution Channels
        • Drugstores
        • Club Stores
        • In-Store Display
        • Product Placement
        • Seasonal Initiatives

    Chapter 3 Company Profiles

    • Godiva Chocolatier (Campbell Soup Co.)
      • Company Overview
      • Product Line
      • Godiva Boutiques
      • Promotions and Product Introductions
      • Direct Marketing

    • Chocoladefabriken Lindt & Sprüngli A.G
      • Company Overview
      • Lindt & Sprüngli USA
      • Lindt at Retail
      • Lindt Product Line
      • Lindt Marketing Strategies
      • Ghirardelli Chocolate Company
      • Ghirardelli’s Product Line
      • Ghirardelli Marketing Tactics
      • Internet Operations

    • See’s Candies Inc. (Berkshire Hathaway)
      • Company Overview
      • Product Line
      • See’s Gourmet Chocolates for Mass
      • Seasonal Sales Surge
      • Internet Operations

    • Ferrero USA Inc. (Ferrero S.p.A.)
      • Company Overview
      • Ferrero USA Inc.
      • Product Line
      • Distribution
      • Packaging

    • Perugina (Nestlé S.A)
      • Company Overview
      • Product Line
      • Encouraging Self Consumption
      • Perugina New Products
      • Internet Operations

    • Joseph Schmidt Confections (The Hershey Company)
      • Company Overview
      • Product Line

    • Scharffen Berger Chocolate Maker (The Hershey Company)
      • Company Overview
      • Product Line

    • Lake Champlain Chocolates
      • Company Overview
      • Retail Outlets
      • Product Line

    • Endangered Species Chocolate Company
      • Company Overview
      • Social Cause Marketing
      • Product Line
      • Law Suit Against Raintree Group

    • Fran’s Chocolates
      • Company Overview
      • Product Line
      • Innovations in Packaging and Ingredients
      • New Products

    • Ethel M. Chocolates (Mars Inc.)
      • Company Overview
      • Product Line

    • La Maison du Chocolat
      • Company Overview
      • Product Line
      • Education

    • Neuhaus
      • Company Overview
      • Product Line

    • Leonidas
      • Company Overview
      • Product Line

    • Teuscher
      • Company Overview
      • Product Line

    • Guylian
      • Company Overview
      • Product Line

    • Chuao Chocolatier
      • Company Overview
      • Innovations

    Chapter 4 The Consumer

    • Note on Simmons Survey Data and Figures
    • Overall Usage of Chocolates and Hard Roll Candy
    • Figure 4-1 Percentage of U.S. Adults Eating Chocolate & Hard Roll Candy, 2003, 2004, 2005 (%)
    • Gourmet and Premium Chocolate Demographics
    • Table 4-1 Demographic Characteristics Favoring Consumption of Gourmet/Premium Chocolate Candy
    • Patterns by Brand
    • Figure 4-2 Percentage of U.S. Adults Eating Gourmet Chocolate by Brand, 2003 versus 2005 (%)
    • Table 4-2 Demographic Characteristics Favoring Consumption of Godiva Candy
    • Table 4-3 Demographic Characteristics Favoring Consumption of Ferrero Rocher Candy
    • Table 4-4 Demographic Characteristics Favoring Consumption of Dove Promises Candy
    • Gourmet Chocolate Within the Gourmet Food Market
    • Table 4-5 Demographic Characteristics of Gourmet Food Consumers
    • The International Connection
    • Class Within Mass
    • Table 4-6 Relative Usage of Chocolate Brands Among Gourmet Food Consumers

    Chapter 5 Market Trends and Opportunities

    • Growth at the Premium End
    • Figure 5-1 IRI-Tracked Sales Growth in Gourmet Chocolate, 1999-2005 (%)
    • Figure 5-2 Number of Upscale/Gourmet Chocolate Introductions, 2001-2005
    • Chocolate Going the Wine Way
    • Chocolate, the New Coffee?
    • Upscaling Hot Chocolate
    • Everyday Indulgence — Not Occasional
    • “Entitlement” and Self-Rewards
    • Single-Serve, Multiple Sales
    • Health Benefit Trends
      • Growing Interest In Dark Chocolate
      • Figure 5-3 Sales Growth, Dark Versus Milk Chocolates, 2000-2005 (%)
      • Gourmet/Premium Dark Chocolate Sales at $513 Million in 2006
      • Table 5-1 Projected Sales of Gourmet/Premium Dark Chocolate Candy, 2005-2010
      • Functional Chocolates for Health and Beauty
      • Health Benefits=Consumer Interest=Sales
      • Figure 5-4 ORAC Content of Dark Chocolate Versus Fruits and Vegetables (%)
      • Reaching the Food-Allergy Consumer
      • Trends in Upscale Chocolate Positioning
        • Single-Origin Chocolate
        • Fair Trade Products
        • Organic, Natural, and Healthier Chocolates
        • Figure 5-5 Number of Organic/Natural Gourmet Chocolate Introductions, 2001-2005
        • Popularity of Chocolate Flavors
        • Figure 5-6 New Product Introductions, Sweet Flavors and Ingredients, 2004, 2005
        • Opportunities
          • Look to Boomers
          • Look Ethnically - Asian Americans
          • Mainstream Marketers to Drive Growth
          • Tis the Season for Organic?
          • Figure 5-7 Sales Growth, Organic vs. Conventional Chocolate, July 2004-July 2005
          • Figure 5-8 New Product Introductions, Organic vs. Conventional Chocolate, August 2005-August 2005

    Appendix

    • Addresses of Selected Marketers

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