• Retail Sales Difficult to Pin Down
• NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
• Total Retail Sales at $59 Billion in 2007
• Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
• Beverages Is Largest Product Classification
• Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
• Beverages and Condiments Are Largest NASFT Categories
• Fastest-Growing Categories in IRI-Tracked Channels
• Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
• Supermarkets Lead Retail Market with 52% of Sales
• Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
• Seasonal Sales Vary by Product Category

• Many Positive Factors
• An Expanding Industry and Marketplace
• Demographic Shifts in the Gourmet Consumer Paradigm
• Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
• The Global Palate
• Health, Wellness and Societal Benefits
• Local and Artisanal Foods Are Growing Trends
• Life’s Affordable Luxuries
• Convenience a Major Force
• Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
• Looking Ahead
• Curbside Carryout
• The Pulling Power of Gourmet Foods
• Importance of Ethical Issues Will Grow
• In the Black—Foods, That Is
• Luxury Canned Goods?

• A Cast of Thousands
• From Artisans to Conglomerates
• An Industry Founded on Entrepreneurs
• New Products Proliferate
• Top Trends: Upscale, Natural, Health and Convenience
• The Gourmet/Natural Foods Synergy
• Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
• Selling Health Benefits
• Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
• Selling Convenience
• Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
• Ethnic Overlap
• Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
• Private-Label Products
• Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
• Table 1-6 Gourmet Product Share of Total New Food and Beverage Introductions: By Category, 2003-2007 (percent)
• Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
• Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007

• An Increasingly Competitive Retail Landscape
• Focus on Supermarkets: A Shift to “Fresh Formats”
• Focus on Gourmet/Specialty Food Stores
• Focus on Natural Food Stores
• Focus on Warehouse Clubs
• Focus on Mass Merchandisers
• Focus on Convenience Stores
• Focus on the Web: E-Commerce

• Simmons Consumer Survey Data
• 39 Million Gourmet Consumers
• Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
• Gourmet Food and Beverage Consumer Preferences by Product Type
• Italian Food Brands Top Gourmet/Premium List by Level of Usage
• Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
• San Pellegrino Water Tops Gourmet/Premium List by Gourmet Index
• Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
• Gourmet Consumer Demographics
• Gourmet Consumer Lifestyle Trends
• Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
• Internet and Shopping Carts the Most Effective Retail Advertising
• NASFT Profile of the Specialty Food Consumer
• “Cooking Enthusiasts” a Big Consumer Block
• Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
• Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
• Table 1-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
• Table 1-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
• Table 1-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)

Chapter 2: Cheese and Dairy Products

• Market Trends and Forecasts
  • Market Scope
  • Gourmet/Premium Cheese and Dairy Products
  • Approach $3.8 Billion
  • Table 2-1 U.S. Retail Sales of Gourmet/Specialty Cheese and Dairy Products, 2003-2012 (in millions of dollars)
  • Market Drivers
  • Specialty Cheese Consumption Zooming
  • American-Made Cheeses Proliferating
  • Hispanic Cheeses at an All-Time High
  
  
• Competitive Trends
  • Leading Marketers and Brands
  • Niche Cheese Marketers
  • Mergers and Acquisitions
  • Gourmet/Specialty Leaders in IRI-Tracked Outlets
  • Tillamook, Kraft Lead Packaged Specialty Cheese Category
  • Stonyfield Farm Leads Yogurt Category
  • Table 2-2 IRI-Tracked Sales of Gourmet/Specialty Cheese, 2006 vs. 2007 (in millions of dollars)
  • Table 2-3 IRI-Tracked Sales of Gourmet/Specialty Cheese, 2002-2006 (in millions of dollars)
  • Table 2-4 IRI-Tracked Sales of Gourmet/Premium Yogurt and Yogurt Drinks, 2006 vs. 2007 (in millions of dollars)
  • Table 2-5 IRI-Tracked Sales of Gourmet/Premium Yogurt and Yogurt Drinks, 2002-2006 (in millions of dollars)
  
  
• New Product Trends
  • Cheese Department Leads by Number of Gourmet Entries
  • Table 2-6 Number of Gourmet Cheese and Dairy New Product Introductions: By Category, 2003-2007
  • Table 2-7 Gourmet Product Share of Total Cheese and Dairy New Product Introductions: By Category, 2003-2007
  • A Shift to Specialty Cheeses
  • American-Made Specialty and Artisan Cheeses
  • “Terroir” Concept Coming on Strong
  • Goat Cheese
  • Convenience Rules
  • Lightening Up
  • Maine Group to Market French Cheese in U.S.
  • Yogurt a Dairy Star
  • Better Butter
  
  
• Consumer Trends
  • Simmons Consumer Survey Data
  • Gourmet Consumer Natural/Imported Cheese Preferences
  • Cheddar Leads Among All U.S Adults
  • Figure 2-1 Natural/Imported Cheese Types: By Usage Rates, 2006 (percent of U.S. adults)
  • Demographic Indicators by Type of Cheese
  • Table 2-8 Overview of Cheese and Dairy Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-9 Overview of Cheese and Dairy Product Usage Among Consumers Who Agree a Lot with Statement: Agree a Lot, “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
  • Table 2-10 Usage Rates for Selected Natural Cheese Types, 2006 (U.S. adults)
  • Table 2-11 Top Demographic Indicators for Natural/Imported Cheese Types, 2006 (indices)
  • Blue Cheese