• Scope and Methodology
  
• Scope of Report
• Beverages
• Confectionery
• Report Methodology
• Retail Sales $14.7 Billion
• Table 1-1: U.S. Retail Sales of Gourmet/Premium Beverages and Confectionery, 1998-2007 (in billions of dollars)
• Beverages Account for Three-Fourths of Dollar Sales
• Retail Channels
• Many Factors Will Favor Market Growth
• Major Marketers and Brands
• The Competitive Situation
• Major Companies Lead Advertising Spending
• Overview of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
  
• Market Definition
• Beverages
• Confectionery
• Methodology for Sales Estimates
• Figure 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
• Overall Retail Sales $14.7 Billion in 2002
• Table 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
• Beverages Rise to $10.8 Billion in 2002
• Table 2-2: U.S. Retail Sales of Gourmet Beverages, 1998-2002 (in millions of dollars)
• Confectionery Grows to $3.9 Billion in 2002
• Table 2-3: U.S. Retail Sales of Gourmet Confectionery, 1998-2002 (in millions of dollars)
• Market Composition
  
• Beverages Account for Three-Fourths of Market
• Figure 2-2: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Category, 2002 (percent)
• Bottled Water 44% of Beverage Sales
• Figure 2-3: Estimated Share of Gourmet/Premium Beverage Dollar Sales by Subcategory, 2002 (percent)
• Candy Accounts for 41% of Confectionery Category
• Figure 2-4: Estimated Share of Gourmet/Premium Confectionery Dollar Sales by Subcategory, 2002 (percent)
• Market Composition by Retail Channel
• Mass-Market Channels Lead Retail Market with 45% of Sales
• Figure 2-5: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Retail Channel, 2002 (percent)
• Seasonal Sales Vary by Segment
• Market Forecasts
  
• Demographic Trends
• Ethnic Consumers a Prime Market
• Market Dynamics
• Luxury for the Masses
• Gourmet Beverages and Confectionery Are Affordable Luxuries…
• … And Small Indulgences
• Sales Growth in Grazing
• Healthy, Trendy Image for Bottled Water, RTD Beverages, Tea
• The Crossover Consumer
• Expanded Distribution Channels
• Figure 2-6: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
• Projected Market Growth
  
• Market to Reach $22.7 Billion by 2007
• Table 2-4: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
• Table 2-5: Projected U.S. Retail Sales of Gourmet Beverages, 2002-2007 (in millions of dollars)
• Table 2-6: Projected U.S. Retail Sales of Gourmet Confectionery, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

• Marketers and Brands
  
• Several Thousand Competitors
• Beverage Leaders
• Confectionery Leaders
• Hundreds of Niche Marketers
• Table 3-1: Selected U.S. Marketers of Gourmet Beverages and Confectionery
• Marketer and Brand Shares
  
• Methodology
• Gourmet/Premium Beverages
• Nestlé Leads Bottled Water; Pepsi’s Aquafina the Bestselling Brand
• Starbucks Controls One-Third of Gourmet/Premium Coffee
• Celestial Seasonings #1 in Gourmet/Premium Bagged/Loose Tea
• Snapple, AriZona Lead RTD Iced Tea
• Starbucks Sweeps RTD Iced Coffee
• Gourmet/Premium Confectionery
• Häagen-Dazs Vies with Ben & Jerry’s in Superpremium Ice Cream
• Pepperidge Farm Claims 61% of Premium Cookies
• Ferrero Leads Mass-Market Gourmet/Premium Candy
• Table 3-2: Top Marketers of Bottled Water by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-3: Top Marketers of Gourmet/Premium Whole Bean and Ground Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-4: Top Marketers of Gourmet/Premium Bagged/Loose Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-5: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-6: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-7: Marketers of Superpremium Ice Cream, Sorbet, Frozen Yogurt, Gelato, and Frozen Novelties by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Table 3-8: Top Marketers of Gourmet/Premium Cookies by IRI-Tracked Sales and Shares, 2002 (in millions of dollars) Table 3-9: Top Marketers of Gourmet/Premium Candy by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
• Marketing Trends
  
• Mergers and Acquisitions Reshape Competitive Landscape
• Joint Ventures Can Provide Synergies
• The Importance of Being Smaller
• Mass/Class Barriers Breaking Down
• Upscale Single-Serve
• Leveraging Brand Equity
• Marketing Social Responsibility
• Advertising and Promotion Trends
  
• Leading Advertisers
• Advertising Positioning
• Indulgent Positioning
• RTD Beverages Trade on Their Image
• Consumer Promotions
• New Product Trends
  
• Dark and Varietal Chocolate
• Caramel
• It’s the Berries/Cherries
• Beverage Trends
• Bottled Water
• Coffee
• Tea
• Iced Coffee Perking
• Iced Tea and New Age Beverages
• Premium Sodas
• Could Smoothies Be the Next Hot Beverage Trend?
• Confectionery Trends
• Chocolate and Non-Chocolate Candy
• Ice Cream
• Cookies
• Cakes and Pastries
• Retail and Internet Trends
  
• Focus on Supermarkets
• Supermarket Merchandising Strategies
• Focus on Specialty Stores
• Gourmet Chocolate Marketers Establish Presence with Boutiques
• Style and Service
• Coffee and Tea Specialty Stores
• Focus on Convenience Stores
• Focus on Warehouse Clubs
• A Surprisingly Gourmet Channel
• Focus on the Web: E-Commerce
• The Power of the Internet
• Online Retailers Multiplying

Chapter 4: Competitive Profiles

• Competitive Profile: Cadbury Schweppes Plc
  
• Corporate Background
• The Rebirth of Snapple
• Nantucket Nectars
• IBC and Stewart’s Premium Sodas
• Competitive Profile: Campbell Soup Co.
  
• Corporate Background
• Pepperidge Farm History
• The Leader in Premium Cookies
• Ad Campaign Repositions Milano
• Pepperidge Farm Launches First Promotional Tour
• Packaged Cakes
• Godiva Chocolatier
• Product Line
• Extending Brand Equity
• Godiva Boutiques
• A Prolific Advertiser
• Competitive Profile:
  
• Chocoladefabriken Lindt & Sprüngli A.G. (Lindt and Ghirardelli)
  
• Corporate Background
• Lindt & Sprüngli USA
• Lindt Product Line
• Ghirardelli Chocolate Co.
• Ghirardelli Product Line
• Growth Strategy: Eastward Expansion
• Ghirardelli Old Fashioned Chocolate Shop & Soda Fountains
• Lindt and Ghirardelli Mount Advertising Initiative
• Competitive Profile: Coca-Cola Co.
  
• Corporate Background
• Moving Beyond Carbonated Soft Drinks
• Odwalla and Samantha Superpremium Juices
• Mad River Traders
• Dasani Gives Aquafina a Run for its Money
• Planet Java
• New Products from Coke
• Competitive Profile: The Hain Celestial Group, Inc.
  
• Corporate Background
• Celestial Seasonings
• Reasons for Success
• Celestial’s Product Line
• High Profile Promotion
• Competitive Profile: Kraft Foods, Inc.
  
• Corporate Background
• Gevalia Kaffe
• Kraft Testing Gevalia at Retail
• Starbucks Agreement
• Trade Up to Maxwell House Premium Cup
• Gourmet Confectionery
• Competitive Profile: Nestlé
  
• Corporate Background
• Nestlé-Dreyer’s Deal Finalized
• Häagen-Dazs Ice Cream
• New Häagen-Dazs Products
• Nestlé in Premium Candy
• Nestlé Drops Premium Whole Bean and Ground Coffee Efforts
• Nestlé Waters North America Perrier Being Repositioned
• Competitive Profile: PepsiCo, Inc.
  
• Corporate Background
• SoBe
• North American Coffee Partnership
• Aquafina Water
• Competitive Profile: Procter & Gamble Co.
  
• Corporate Background
• Folgers Extends Mainstream Line to Premium Coffee
• Millstone Specialty Coffee
• Competitive Profile: See’s Candies, Inc.
  
• Corporate Background
• Competitive Profile: Starbucks Corp.
  
• Corporate Background
• Starbucks Cafés
• Starbucks in Grocery Channels
• Profitable Partnerships
• Starbucks Buys Seattle Coffee Co.
• Overseas Expansion Running Into Trouble
• Competitive Profile: Unilever (Ben & Jerry’s)
  
• Corporate Background
• Ben & Jerry’s Homemade
• Unilever: Buy-Out or Sell-Out?
• Quirky Flavors and Catchy Names
• From Hippies to an Alternative Corporate Culture
• Impact of the Nestlé-Dreyer’s Deal
• Company Briefs
  
• De Beukelaer Corp.
• Ferrero S.p.A.
• Mrs. Fields’ Original Cookies, Inc./Nonni’s Food Company
• Oregon Chai, Inc.
• R.C. Bigelow, Inc.
• The Stash Tea Co.
• Walkers Shortbread, Inc.

Chapter 5: The Consumer

• Demographics
  
• Note on Simmons Survey Data and Figures
• Overview of Purchasing Patterns
• 93% of Households Eat Ice Cream
• Celestial Seasonings the Top Gourmet Brand at 10%
• Purchasing Patterns
• High Socioeconomic Skew
• Age Patterns
• Ethnic Consumers
• Regional Skew to the West and Northeast
• Table 5-1: Adult Purchasers of Gourmet Beverages/Confectionery, 2002 (% of U.S. households)
• Table 5-2: Demographic Characteristics Favoring Purchase of Ben & Jerry’s Ice Cream vs. Häagen-Dazs Ice Cream/Sorbet, 2002 (U.S. adults)
• Table 5-3: Demographic Characteristics Favoring Purchase of Pepperidge Farm Distinctive Collection Cookies vs. Pepperidge Farm American Collection Cookies, 2002 (U.S. adults)
• Table 5-4: Demographic Characteristics Favoring Purchase of Ferrero Rocher Candy, 2002 (U.S. adults)
• Table 5-5: Demographic Characteristics Favoring Purchase of Celestial Seasonings Tea vs. Bigelow Tea, 2002 (U.S. adults)
• Table 5-6: Demographic Characteristics Favoring Purchase of Twinings Tea, 2002 (U.S. adults)
• Table 5-7: Demographic Characteristics Favoring Purchase of Espresso/Cappuccino vs. Whole Bean Coffee, 2002 (U.S. adults)
• Table 5-8: Demographic Characteristics Favoring Purchase of Starbucks Coffee vs. Millstone Coffee, 2002 (U.S. adults)
• Table 5-9: Demographic Characteristics Favoring Purchase of Gevalia Coffee, 2002 (U.S. adults)
• Table 5-10: Demographic Characteristics Favoring Purchase of Snapple RTD Iced Tea vs. AriZona RTD Iced Tea, 2002 (U.S. adults)
• Table 5-11: Demographic Characteristics Favoring Purchase of Perrier Sparkling Water vs. SoBe Adrenaline Rush, 2002 (U.S. adults)
• Table 5-12a: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-12b: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
• Table 5-13: Purchasing Indices for Gourmet Beverages/Confectionery: By Educational Attainment, 2002 (U.S. adults)
• Table 5-14a: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-14b: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
• Table 5-15: Purchasing Indices for Gourmet Beverages/Confectionery: By Ethnic Group, 2002 (U.S. adults)
• Table 5-16: Purchasing Indices for Gourmet Beverages/Confectionery: By Region, 2002 (U.S. adults)
• Table 5-17: Purchasing Indices for Gourmet Beverages/Confectionery: By Employment Status, 2002 (U.S. adults)
• Table 5-18: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Size, 2002 (U.S. adults)
• Table 5-19: Purchasing Indices for Gourmet Beverages/Confectionery: By Presence of Children by Age, 2002 (U.S. adults)

Chapter 6: Looking Ahead

• Trends and Opportunities
  
• Crossing Class Boundaries
• Single-Serve and Bite-Size Convenience Products
• The Premium/Healthier Dynamic Duo
• Indulgence Lives
• Tempting the Ethnic Market
• Nostalgic vs. Exotic Flavors
• Appendix: Addresses of Selected Marketers