Gourmet Beverages in the U.S.
Nov 1, 2007
157 Pages - Pub ID: LA1763065
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Abstract Table of Contents Search Inside Report Related Reports

Chapter 1: Market Overview
  • Introduction
    • Market Definition: Gourmet, Specialty and Premium Foods and Beverages
    • Focus on Seven Classifications
    • Report Methodology

  • Market Size and Composition
    • Retail Sales Difficult to Pin Down
    • NASFT Pegs 2006 Specialty Food Sales at $38.5 Billion
    • Total Retail Sales at $59 Billion in 2007
    • Table 1-1 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Table 1-2 U.S. Retail Sales of Gourmet/Premium Foods and Beverages, 2003-2012 (in millions of dollars)
    • Beverages Is Largest Product Classification
    • Figure 1-1 Share of Gourmet/Premium Food and Beverage Sales: By Classification, 2007 (percent)
    • Beverages and Condiments Are Largest NASFT Categories
    • Fastest-Growing Categories in IRI-Tracked Channels
    • Table 1-3 Top 10 Gourmet/Premium Food and Beverage Growth Categories: By IRI-Tracked Sales, 2002-2006 (in millions of dollars)
    • Supermarkets Lead Retail Market with 52% of Sales
    • Figure 1-2 Share of U.S. Retail Sales of Gourmet/Premium Foods and Beverages: By Channel, 2007 (percent)
    • Seasonal Sales Vary by Product Category

  • Market Outlook
    • Many Positive Factors
    • An Expanding Industry and Marketplace
    • Demographic Shifts in the Gourmet Consumer Paradigm
    • Table 1-4 Demographic Snapshot of the U.S. Population as of July 1, 2006
    • The Global Palate
    • Health, Wellness and Societal Benefits
    • Local and Artisanal Foods Are Growing Trends
    • Life’s Affordable Luxuries
    • Convenience a Major Force
    • Figure 1-3 Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
    • Looking Ahead
    • Curbside Carryout
    • The Pulling Power of Gourmet Foods
    • Importance of Ethical Issues Will Grow
    • In the Black—Foods, That Is
    • Luxury Canned Goods?

  • Competitive Overview
    • A Cast of Thousands
    • From Artisans to Conglomerates
    • An Industry Founded on Entrepreneurs
    • New Products Proliferate
    • Top Trends: Upscale, Natural, Health and Convenience
    • The Gourmet/Natural Foods Synergy
    • Figure 1-4 Number of New Gourmet Food Product Introductions: By Selected Natural Package Tags/Claims, 2006 vs. 2007
    • Selling Health Benefits
    • Figure 1-5 Number of New Gourmet Food Product Introductions: By “Healthy” Package Tags/Claims, 2006 vs. 2007
    • Selling Convenience
    • Figure 1-6 Number of New Gourmet Food Product Introductions: By “Convenience” Package Tags/Claims, 2006 vs. 2007
    • Ethnic Overlap
    • Figure 1-7 Trended Number and Percentage of Foreign Food Enthusiasts, 2003-2006 (in millions)
    • Private-Label Products
    • Table 1-5 Number of New Gourmet Food and Beverage Product Introductions: By Category, 2003-2007
    • Table 1-7 Number of New Gourmet Food Product Introductions by Package Tag/Claim, 2003-2007
    • Table 1-8 Number of New Gourmet Beverage Product Introductions: By Leading Package Tags/Claims, 2003-2007

  • The Retail Picture
    • An Increasingly Competitive Retail Landscape
    • Focus on Supermarkets: A Shift to “Fresh Formats”
    • Focus on Gourmet/Specialty Food Stores
    • Focus on Natural Food Stores
    • Focus on Warehouse Clubs
    • Focus on Mass Merchandisers
    • Focus on Convenience Stores
    • Focus on the Web: E-Commerce

  • Gourmet Food Consumer Overview
    • Simmons Consumer Survey Data
    • 39 Million Gourmet Consumers
    • Figure 1-8 Trended Number and Percentage of U.S. Gourmet Food Enthusiasts, 2003-2006 (in millions of U.S. adults)
    • Gourmet Food and Beverage Consumer Preferences
    • by Product Type
    • Italian Food Brands Top Gourmet/Premium List by Level of Usage
    • Figure 1-9 Leading Gourmet/Premium Branded Products: By Usage Rates, 2006 (percent of U.S. adults)
    • San Pellegrino Water Tops Gourmet/Premium List
    • by Gourmet Index
    • Figure 1-10 Leading Gourmet/Premium Branded Products: By Gourmet Consumer Indices, 2006 (U.S. adults)
    • Gourmet Consumer Demographics
    • Gourmet Consumer Lifestyle Trends
    • Whole Foods, Harris-Teeter, Trader Joe’s Hold the Most Appeal Among Consumers Buying Gourmet Foods
    • Internet and Shopping Carts the Most Effective Retail Advertising
    • NASFT Profile of the Specialty Food Consumer
    • “Cooking Enthusiasts” a Big Consumer Block
    • Table 1-9 Overview of Gourmet Food Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-10 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-11 Usage Rates for Selected Gourmet/Premium Brands by Product Classification, 2006 (percent of U.S. adults)
    • Table 1-12 Gourmet/Premium Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-13 Demographic Profile of Consumers Who Agree: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-14 Demographic Profile of Consumers Who Agree a Lot: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-15 Gourmet Food Consumer Indices: By Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 1-16 Gourmet Food Consumer Indices: By Strong Agreement with Selected Lifestyle and Attitude Statements (U.S. adults)
    • Table 1-17 Retail Shopping Patterns by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 1-18 Effectiveness of Retail Advertising by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006
    • (U.S. adults)
Chapter 2: Beverages
  • Market Trends and Forecasts
    • Market Scope
    • Gourmet/Premium Beverages Market Tops $21 Billion
    • Table 2-1 U.S. Retail Sales of Gourmet/Premium Beverages, 2003-2012 (in millions of dollars)
    • Market Drivers
    • A Lifestyle Choice
    • New Product Excitement Keeps Gourmet/Premium Beverages Fresh
    • Social Consciousness Surrounds Gourmet/Premium Coffee
    • Backlash to Bottled Water
    Competitive Trends
    • Leading Marketers and Brands
    • Regional and Niche Players
    • Joint Ventures Provide Synergies
    • Recent Mergers and Acquisitions
    • Gourmet/Premium Leaders in IRI-Tracked Outlets
    • AriZona, Starbucks and Snapple Dominate RTD Iced Tea and Coffee
    • Glaceau Leads Bottled Water Category
    • Starbucks Tops Gourmet Coffee Marketer List
    • Odwalla and POM Wonderful Lead Refrigerated Juice Category
    • Celestial Seasonings, Bigelow Ahead in Bagged/Loose Tea
    • Table 2-2 IRI-Tracked Sales of Gourmet/Premium RTD Iced Tea/Coffee, 2006 vs. 2007 (in millions of dollars)
    • Table 2-3 IRI-Tracked Sales of Gourmet/Premium RTD Iced Tea/Coffee, 2002-2006 (in millions of dollars)
    • Table 2-4 IRI-Tracked Sales of Gourmet/Premium Bottled Water, 2006 vs. 2007 (in millions of dollars)
    • Table 2-5 IRI-Tracked Sales of Gourmet/Premium Bottled Water, 2002-2006 (in millions of dollars)
    • Table 2-6 IRI-Tracked Sales of Gourmet/Premium Coffee, 2006 vs. 2007 (in millions of dollars)
    • Table 2-7 IRI-Tracked Sales of Gourmet/Premium Coffee, 2002-2006 (in millions of dollars)
    • Table 2-8 IRI-Tracked Sales of Gourmet/SuperPremium Refrigerated Juice, 2006 vs. 2007 (in millions of dollars)
    • Table 2-9 IRI-Tracked Sales of Gourmet/Superpremium Refrigerated Juice, 2002-2006 (in millions of dollars)
    • Table 2-10 IRI-Tracked Sales of Gourmet/Premium Bagged/Loose Tea, 2006 vs. 2007 (in millions of dollars)
    • Table 2-11 IRI-Tracked Sales of Gourmet/Premium Bagged/Loose Tea, 2002-2006 (in millions of dollars)
  • New Product Trends
    • Gourmet Beverage Entries Going Strong
    • Table 2-12 Number of Gourmet Beverage New Product Introductions: By Category, 2003-2007
    • Table 2-13 Gourmet Share of Total Beverage New Product Introductions: By Category, 2003-2007
    • Natural, Fresh, Organic to the Fore
    • Table 2-14 Number of New Gourmet Beverage Product Introductions: By Package Tag/Claim, 2003-2007
    • RTD Coffee
    • Specialty Coffee
    • Beverage Mixes and Flavorings
    • RTD Tea
    • Specialty Tea
    • The Shape of Teabags to Come
    • Artisan/Display Tea
    • Interest in Yerba Maté Explodes
    • Chocolate Is Getting Hot
    • Water, Water Everywhere
    • Health Benefits Buoy Superpremium Fresh Juices
    • Adult Soft Drinks
  • Consumer Trends
    • Simmons Consumer Survey Data
    • Sparkling Waters/Natural Sodas, Energy Drinks and Espresso/Cappuccino Are Favorite Gourmet Product Types
    • 13% of Adults Use Celestial Seasonings Teas
    • Figure 2-1 Selected Gourmet/Premium Beverage Brands: By Usage Rates, 2006 (percent of U.S. adults)
    • San Pellegrino Sparkling Water Tops “Foodie” List
    • Demographic Indicators by Product and Brand
    • Table 2-15 Overview of Beverage Product Usage Among Consumers Who Agree with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-16 Overview of Beverage Product Usage Among Consumers Who Agree a Lot with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-17 Usage Rates for Selected Gourmet/Premium Beverage Brands, 2006 (U.S. adults)
    • Table 2-18 Selected Gourmet/Premium Beverage Brand Indices by Agreement with Statement: “I Try to Eat Gourmet Food Whenever I Can,” 2006 (U.S. adults)
    • Table 2-19 Top Demographic Indicators for Selected Gourmet/Premium Beverage Brands, 2006 (indices)
    • Arizona Ready-to-Drink Iced Tea
    • Bigelow Tea (Bags/Packages)
    • Celestial Seasonings Ready-to-Drink Iced Tea
    • Celestial Seasonings Tea (Bags/Packages)
    • Clearly Canadian Sparkling Water
    • Evian Bottled Water
    • Fiji Bottled Water
    • Gevalia Espresso/Cappuccino
    • Gevalia Ground or Whole Bean Coffee
    • Millstone Ground or Whole Bean Coffee
    • Perrier Sparkling Water
    • San Pellegrino Bottled Water
    • Seattle’s Best Ground or Whole Bean Coffee
    • Starbucks Espresso/Cappuccino
    • Starbucks Ground or Whole Bean Coffee
    • Starbucks Ready-to-Drink DoubleShot
    • Starbucks Ready-to-Drink Frappuccino
    • Tazo Tea (Bags/Packages)
    • Twinings Tea (Bags/Packages)
    • Wolfgang Puck Ready-to-Drink Gourmet Lattes
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