• The Market
• A $5.8 Billion Market in 2005
• Figure 1-1 U.S. Market for Golf Equipment, 2000-2005 (E) (in billion $)
• Import-Export
• $5.5 Billion Shipment in 2005
• Category Performance
• Golf Clubs — $1.3 Billion Shipment in 2005
• Golf Balls — $762.9 Million Shipment in 2005
• Apparel, Footwear and Gloves — $2 Billion Market in 2005
• Golf Bags, Carts and Other Equipment — $1.4 Billion Shipment in 2005
• Outlook
• Product Trends
  • Golf Clubs
  • Hybrid in, 1-Iron out
  • Moveable Weights on Golf Clubs
  • Counterfeit Asian Clubs
  • Falling Prices
  • Market for Pre-Owned Clubs Thriving
  • Golf Balls
  • Nanotechnology in Golf Balls
  • USGA Wants Balls That Fly Shorter
  • Golf Apparel, Footwear and Accessories
  • Youthful Fashion and Technology Push Golf Apparel Sales
  • Golf Footwear
  • Ad Spend
  • Table 1-1 U.S. Total Ad Spend of Golf Equipment Manufacturers, January-December 2004 (in million $)
  • Marketing Initiatives
  • Fortune Brands Promotes New Launches
  • Callaway Shifts Focus from Product Details to Brand
  • Cleveland Goes for Humor
  • Integra Looks at Cross-Promotion
  • Callaway Announces HX Hot Drive Sweepstakes
  • GFW magazine and Golfsmith launch Joint Marketing Effort
  • Doskocil Promotes Golf Bags
  • PGA Tour Refreshes Ad Campaign
  • Golf Marketing International Launches Internet TV Channel
  • Course Attracts Members Through Water Bill
  • 2006 PGA Merchandising Show
  • The Consumer

Chapter 2 The Market

• A $5.8 Billion Market in 2005
• Figure 2-1 U.S. Market for Golf Equipment, 2000- 2005 (E) (in billion $)
• Table 2-1 U.S. Market for Golf Equipment by Shipments (Import/Export), 2000-2005 (E) (in million $)
• Shipment and Category Performance
• $5.5 Billion Shipment in 2005
• Table 2-2 U.S. Shipment of Golf Equipment by Category, 1992-2005 (E)
• (in million $)
• Golf Apparel — the Largest Category
• Figure 2-2 Share of U.S. Shipment of Golf Equipment, 2005 (E) (in %)
• Figure 2-3 U.S. Shipment of Golf Equipment, Share by Category, 1992-2005 (E) (in %)
• Import-Export
• Table 2-3 U.S. Import of Golf Equipment by Category, 2000-2004
• (in thousand $)
• Table 2-4 U.S. Export of Golf Equipment by Category, 2000-2004
• (in thousand $)
• Golf Clubs
• $1.3 Billion Shipment in 2005
• Table 2-5 U.S. Shipment of Golf Clubs by Category, 1992-2005 (E)
• (in million $)
• Import-Export
• $1.3 Billion Shipment in 2010
• Table 2-6 Projected U.S. Shipment of Golf Clubs by Category, 2006-2010 (E) (in million $)
• Import-Export Statistics for Golf Clubs
• Table 2-7 U.S. Import of Complete Golf Clubs by Top Ten Countries, 2000-2004 (in thousand $)
• Table 2-8 U.S. Import of Complete Golf Clubs by Top Ten Countries, 2000-2004 (in actual units)
• Table 2-9 U.S. Export of Complete Golf Clubs by Top Ten Countries, 2000-2004 (in thousand $)
• Table 2-10 U.S. Import of Golf Club Parts by Top Ten Countries, 2000-2004 (in thousand $)
• Table 2-11 U.S. Export of Golf Club Parts by Top Ten Countries, 2000-2004 (in thousand $)
• Golf Balls
• $762.9 million Shipment in 2005
• Table 2-12 U.S. Shipment of Golf Balls, 1992-2005 (E) (in thousand $)
• Import-Export
• $757.5 Million Shipment in 2010
• Table 2-13 Projected U.S. Shipment of Golf Balls, 2006-2010 (E) (in thousand $)
• Import-Export Statistics for Golf Balls
• Table 2-14 U.S. Import of Golf Balls by Top Ten Countries, 2000-2004 (in thousand $)
• Table 2-15 U.S. Import of Golf Balls by Top Ten Countries, 2000-2004 (in actual units)
• Table 2-16 U.S. Export of Golf Balls by Top Ten Countries, 2000-2004 (in thousand $)
• Apparel, Footwear and Gloves
• $2 Billion Market in 2005
• Table 2-17 U.S. Market for Golf Apparel, Footwear and Gloves, 1992-2005 (in million $)
• $2.4 Billion Market in 2010
• Table 2-18 Projected U.S. Market for Golf Apparel, Footwear and Gloves, 2006-2010 (in million $)
• Golf Bags, Carts and Other Equipment
• $1.4 Billion Shipment in 2005
• Table 2-19 U.S. Market for Golf Bags, Carts and Other Equipment, 1992-2005 (in million $)
• Import-Export
• Table 2-20 U.S. Import/Export of Golf Bags, Carts and Other Equipment, 2000-2004 (in million $)
• $1.5 Billion Shipments in 2010
• Table 2-21 U.S. Market for Golf Bags, Carts and Other Equipment, 2006-2010 (in million $)
• Import-Export Statistics for Golf Bags
• Table 2-22 U.S. Import of Golf Bags With Outer Leather Surface (Composition Leather Or Patent Leather) by Top Ten Countries, 2000-2004 (in thousand $)
• Table 2-23 U.S. Import of Golf Bags With Outer Leather Surface (Composition Leather Or Patent Leather) by Top Ten Countries, 2000-2004 (in actual units)
• Table 2-24 U.S. Export of Golf Bags With Outer Leather Surface (Composition Leather Or Patent Leather) by Top Ten Countries, 2000-2004 (in thousand $)
• Import-Export Statistics for Golf Carts
• Table 2-25 U.S. Import of Golf Carts by Top Ten Countries, 2000-2004 (in thousand $)
• Table 2-26 U.S. Import of Golf Carts by Top Ten Countries, 2000-2004 (in actual units)
• Table 2-27 U.S. Export of Golf Carts by Top Ten Countries, 2000-2004 (in thousand $)
• Import-Export Statistics for Other Golf Equipment
• Table 2-28 U.S. Import of Other Golf Equipment, Parts and Accessories by Top Ten Countries, 2000-2004 (in thousand $)
• Table 2-29 U.S. Export of Other Golf Equipment, Parts and Accessories by Top Ten Countries, 2000-2004 (in thousand $)
• Outlook
• Figure 2-4 Projected Market for Golf Equipment, 2005-2010 (in billion $)
• Table 2-30 Projected U.S. Shipment of Golf Equipment, 2006-2010 (in million $)

Chapter 3 Competitive Profiles

• Callaway Golf Company
• Fortune Brands Inc.
• TaylorMade-adidas Golf
• Bridgestone Sports (USA)
• Adams Golf, Inc.
• Table 3-1 Karsten Manufacturing Corporation Product Line
• Mizuno USA Inc.
• Nike Inc.
• Roger Cleveland Golf Company, Inc.
• Carbite Inc.
• Graphite Design International Inc.
• Aldila Inc.
• Royal Precision Inc.

Chapter 4 Marketing Dynamics

• Product Trends
• Golf Clubs
• Hybrid in, 1-Iron out
• Moveable Weights on Golf Clubs
• Counterfeit Asian Clubs
• Falling Prices
• Figure 4-1 Producer Price Index for Golf Clubs in the U.S., 1995-2004
• Market for Pre-Owned Clubs Thriving
• Golf Balls
• Nanotechnology in Golf Balls
• USGA Wants Balls That Fly Shorter
• Golf Apparel, Footwear and Accessories
• Youthful Fashion and Technology Push Golf Apparel Sales
• Golf Footwear Advertising and Promotional Initiatives
  • Ad Spend
  • Table 4-2 U.S. Total Ad Spend of Golf Equipment Manufacturers, January-December 2004 (in million $)
  • Table 4-3 U.S. Ad Spend of Golf Equipment Manufacturers by Brands, January-December 2004 (in thousand $)
  • Table 4-4 U.S. Ad Spend of Golf Services, January-December 2004 (in thousand $)
  
  
• Marketing Initiatives
  • Fortune Brands Promotes New Launches
  • Callaway Shifts Focus from Product to Brand
  • Cleveland Goes for Humor
  • Integra Looks at Cross-Promotion
  • Selected Promotional Initiatives
  • Callaway Announces HX Hot Drive Sweepstakes
  • GFW magazine and Golfsmith launch Joint Marketing Effort
  • Doskocil Promotes Golf Bags
  • PGA Tour Refreshes Ad Campaign
  • Golf Marketing International Launches Internet TV Channel
  • Course Attracts Members Through Water Bill
  • 2006 PGA Merchandising Show
  
  
• Distribution & Retail
  • Changing Distribution Channels
  • Specialty Golf Retailers Versus Pro Shops
  • Table 4-5 Golf Equipment Sales at U.S. Specialty Golf Retailers, 1977 - 2002
  • Sporting Goods Stores
  • Table 4-6 Golf Equipment Sales at U.S. Sporting Goods Stores, 1977 - 2002
  • Table 4-7 Golf Equipment Sales at U.S. General-line Sporting Goods Stores, 1977 - 2002
  • Discount Stores
  • Online Retail Stores

Chapter 5 The Consumer

• Note on Simmons Survey Data
• Overview
• Participation
• Figure 5-1 U.S. Golf Participation by Select Category, 2003 versus 2005 (%)
• Table 5-2 U.S. Golf Participation by Statement: Every Chance I Get, 2003 versus 2005
• Table 5-3 U.S. Golf Participation by Statement: Occasionally, 2003 versus 2005
• Table 5-4 U.S. Golf Participation by Statement: Seldom, 2003 versus 2005
• Memberships
• Figure 5-2 U.S. Golf Country Club Memberships, 2003 versus 2005 (%)
• Table 5-5 Demographic Profile of U.S. Golf Country Club Members, 2003 versus 2005
• Ownership
• Figure 5-3 U.S. Ownership of Golf Products, 2003 versus 2005 (%)
• Figure 5-4 U.S. Golf Products Bought in Last 12 Months, 2003 versus 2005 (%)
• Table 5-6 U.S. Ownership of Golf Clubs, 2003 versus 2005
• Table 5-7 U.S. Golf Clubs Bought in Last 12 Months, 2003 versus 2005
• Table 5-8 U.S. Ownership of Golf Balls, 2003 versus 2005
• Table 5-9 U.S. Golf Balls Bought in Last 12 Months, 2003 versus 2005
• Table 5-10 U.S. Ownership of Golf Gloves, 2003 versus 2005
• Table 5-11 U.S. Golf Gloves Bought in Last 12 Months, 2003 versus 2005
• Golf Consumer Profile
• Table 5-12 Profile of U.S. Golf Consumer by Select Attitudes: Adventurous, 2005
• Table 5-13 Profile of U.S. Golf Consumer by Select Attitudes: Active Lifestyle, 2005
• Table 5-14 Profile of U.S. Golf Consumer by Select Attitudes: Physical Fitness, 2005
• Table 5-15 Profile of U.S. Golf Consumer by Select Attitudes: Quality Conscious, 2005
• Table 5-16 Profile of U.S. Golf Consumer by Select Attitudes: Ambitious Nature, 2005
• Table 5-17 Profile of U.S. Golf Consumer by Select Attitudes: Optimistic, 2005
• Table 5-18 Profile of U.S. Golf Consumer by Select Attitudes: Strong & Independent, 2005

Chapter 6 Trends

• The Tiger Affect
• Golf Participation
• Growth in the Number of Core and Avid Golfers Sluggish
• Figure 6-1 Number of Core and Avid Golfers in the U.S., 1997 - 2004 (in millions)
• Number of Rounds Played Declines
• Figure 6-2 Golf Participation in the U.S. by Number of Rounds Played, 1985 - 2004 (in millions)
• Figure 6-3 Average Number of Rounds Played per Golfer, 1985 - 2004
• Types of Participants
  • Figure 6-4 Golf Participation in the U.S. by Type of Golfer, 2004 (%)
  • Figure 6-5 Golf Participation in the U.S. by Type of Golfer, 2005 (%)
  • Golf Courses — Supply Exceeds Demand
  • Figure 6-6 Number of Golf Courses in the U.S., 1985 - 2005 (E)
  • Figure 6-7 Yearly Net Additions of New 18-Hole Equivalent Golf Courses, 2001 - 2005 (E)
  • Demographic Trends
  • Younger Population Show Interest
  • Figure 6-8 Golf Participation in the U.S. by Age Group, 2004 (%)
  • Table 6-1 Golf Participation, by Age, 2005 versus 2003, (%)
  • Figure 6-9 Golf Participation, by Age, 2005 versus 2003, (%)
  • More Women Playing
  • Ethnic Groups a Growth Segment
  • Figure 6-10 Change in Number of Golf Fans by Ethnicity, 1996 - 2003 (%)
  • Figure 6-11 Golf Participation by Ethnicity, 2003 versus 2005 (%)
  • Figure 6-12 Golf Participation Rate in U.S. by Household Income and Ethnicity, 2003 (%)