• Scope and Methodology
  • Scope of Report
  • Report Methodology
  • On-The-Go Eating Consumer Trend Overview
    • The Driving Trend: Time-Saving Convenience
    • Health and Nutrition Also Key Concerns
    • Figure 1-1: Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
    • Consumer Demographics by Meal Occasion
    • Blurring Between Meals and Snacks
    
    
  • Restaurant Trends
    • The Market Landscape
    • Restaurant Trends by Meal
    • Figure 1-2: Fast-Food vs. Family Restaurants by Meal Occasion, 2006 (percent of U.S. adults)
    
    
  • Food Retailing Trends
    • Supermarkets and Supercenters
    • Convenience Stores
    • Drugstores
    • Dollar Stores
    • Vending
    
    
  • On-the-Go Packaged Product Trends
    • On-the-Go Foods Merging with Healthy Snacks
    • Growing Household Penetration Rates and Sales for Yogurt, Breakfast Sandwiches, Snack Bars
    
    
  • Looking Ahead
    • Trends and Opportunities

Chapter 2: On-The-Go Eating Consumer Overview

• The Driving Trend: Time-Saving Convenience
• Health and Nutrition Also Key Concerns
• Figure 2-1: Consumer Attitudes About Healthy Foods and Time Constraints, 2006 (percent of U.S. adults)
• Table 2-1: Number of Consumers Who Agree with Selected Statements About Healthy Eating and Time Constraints, 2006 (U.S. adults in millions)
• Commuting in Cars on the Rise
• Consumer Demographics by Meal Occasion
• Figure 2-2: Consumer Attitudes About Meal Times, 2006 (percent of U.S. adults)
• Table 2-2: Total Number of Consumers Who Agree (Agree a Little or Agree a Lot) with Selected Statements About Meal Times, 2006 (U.S. adults in millions)
• Blurring Between Meals and Snacks
• Variations in Consumer Attitudes About Eating by Retail Channel
• Table 2-3a: Demographic Indices by Attitudes About Healthy Eating and Time Constraints, 2006 (U.S. adults)
• Table 2-3b: Demographic Indices by Attitudes About Healthy Eating and Time Constraints, 2006 (U.S. adults)
• Table 2-4: Demographic Indices by Meal-Time Attitudes, 2006 (U.S. adults)
• Table 2-5a: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
• Table 2-5b: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
• Table 2-5c: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
• Table 2-6a: Total Number of Consumers by Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults in millions)
• Table 2-6b: Total Number of Consumers by Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults in millions)
• Table 2-6c: Total Number of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2006 (U.S. adults)
• Table 2-7: Shopper Indices by Retail Channel for Agreement with Statement: Try to Eat Healthier Foods These Days, 2006 (U.S. adults)
• Table 2-8: Shopper Indices by Retail Channel for Agreement with Statement: Like Trend Toward Healthier Fast Food, 2006 (U.S. adults)
• Table 2-9: Shopper Indices by Retail Channel for Agreement with Statement: Don’t Have Time to Prepare/Eat Healthy Meals, 2006 (U.S. adults)
• Table 2-10: Shopper Indices by Retail Channel for Agreement with Statement: Fast Food Fits My Busy Lifestyle, 2006 (U.S. adults)
• Table 2-11: Shopper Indices by Retail Channel for Agreement with Statement: Rarely Sit Down to a Meal Together at Home, 2006 (U.S. adults)
• Table 2-12: Shopper Indices by Retail Channel for Agreement with Statement: Often Eat Store-Made, Pre-Cooked Meals, 2006 (U.S. adults)
• Macro Trends in Eating and Snacking
  • Increased Health Awareness Among U.S. Consumers
  • Consumers Balance Convenience and Health
  • Low-Carb Trend Regrouping
  • Whole Grains Still Growing in Importance
  • The Trans-Fat Front
  • The Revised USDA Food Pyramid
  • Beverages Also Boosted by Health and Convenience Trends
  • Litigation and Legislation Driving Change
  • Portion Control

Chapter 3: Restaurant Trends

• Trend Overview
  • The Market Landscape
  • New QSR Consumer Survey Implies Healthy Possibilities
  • Location, Location
  • High-Tech Developments in Convenience
  • Pervasive Usage of Fast-Food and Family Restaurants Means Few Stand-Out Demographic Groups
  • Restaurant Trends by Meal
  • Figure 3-1: Fast-Food vs. Family Restaurants by Meal Occasion, 2006 (percent of U.S. adults)
  • Figure 3-2: Who U.S. Consumers Snack With: Fast-Food vs. Family Restaurants, 2006 (percent of U.S. adults)
  • Breakfast: Great Expectations
  • Lunch: Quick and Healthier
  • Dinner: QSR Operators Moving In
  • More Fluid Eating Patterns Favor Foodservice, Snacking
  • Case Study: McDonald’s Snack Attack
  • Takeout: All Systems Go
  • The Ultimate Convenience Food: Sandwiches
  • Burgers Seeking New Identity
  • Value Meals and Menus
  • Healthy Fast-Food Consumer Demographics
  • Many Restaurants Adding Healthier Menu Offerings
  • Case Study: Wendy’s
  • Case Study: Chipotle Mexican Grill
  • Targeting Women with Health and Convenience
  • “Less Healthy” Items Still Paying the Bills
  • Critical Heat Still On Despite “Cheeseburger Bills”
  • Table 3-1: Fast-Food Restaurant User Demographics, 2006 (U.S. adults)
  • Table 3-2: Family Restaurant User Demographics, 2006 (U.S. adults)
  • Table 3-3: Fast-Food Restaurant Usage Rates by Companion and Meal Occasion, 2006 (U.S. adults)
  • Table 3-4: Family Restaurant Usage Rates by Companion and Meal Occasion, 2006 (U.S. adults)
  • Table 3-5: Demographics for Adults Who Agree with Statement: I Like the Trend Toward Healthier Fast Food, 2006 (U.S. adults)
  • Table 3-6: Fast-Food Usage Overview Among Adults Who Agree with Statement: I Like the Trend Toward Healthier Fast Food, 2006 (U.S. adult fast-food consumers)
  • Table 3-7: Fast-Food Usage by Chain Among Adults Who Agree with Statement: I Like the Trend Toward Healthier Fast Food, 2006 (U.S. adults)

Chapter 4: Food Retailing Trends

• Introduction
  • Retail Channels Blurring
  
  
• Supermarkets and Supercenters
  • Grocery Stores Struggle to Adapt to Changing Consumer Habits
  • Less Time in the Kitchen
  • Competition from Other Channels
  • European Retailers Spearheading New Convenience-Oriented Formats
  • “Lifestyle Supermarkets” Coming on Strong
  • Whole Foods Leads the Trend
  • Other Supermarket Chains Following Suit
  • In-Store Deli Counters Taking On Restaurants
  • Making In-Store Delis Even More Convenient
  • Deli Packaging
  • Turning Grocery Stores into Restaurants
  • Natural Supermarkets Lead in Fresh-Made Sandwiches
  • Trend Profile: Wal-Mart
  • Figure 4-1: Wal-Mart Supercenter Shoppers by Attitudes About Healthy Eating and Time Constraints, 2006 (index)
  • Technological Advances
  • Self-Checkout
  • Scan-As-You-Shop Wands
  • Online Ordering
  • Shopper Numbers, Demographics, and Opportunities
  • Table 4-1: Monthly Shopping Trip Patterns: Supermarkets/Food Stores Overall vs. Selected Chain Food Retailers, 2006 (U.S. adults)
  • Table 4-2: Supermarket/Food Store Shopper Demographics, 2006 (U.S. adults)
  • Table 4-3: Wal-Mart Supercenter Shopper Demographics, 2006 (U.S. adults)
  • Table 4-4: Natural Food Supermarket Shopper Demographics, 2006 (U.S. adults)
  • Convenience Stores
    • Built in Advantages for On-The-Go Eating
    • Convenience Store Shopper Demographics
    • Food Sales Rising at C-Stores
    • Healthy Eating at C-Stores
    • Case Study: 7-Eleven
    • Competing with Restaurants and Grocery Delis
    • Case Study: Sheetz
    • Case Study: NexStore Marketplace
    • Home Depot Weighing In?
    • Emerging Competition from Britain and Japan
    • C-Store Private Labels
    • Challenges to C-Store Reinvention
    • Table 4-5: Monthly Shopping Trip Patterns in Convenience Stores, 2006 (U.S. adults)
    • Table 4-6: Convenience Store Shopper Demographics, 2006 (U.S. adults)
    
    
  • Drugstores
    • Built-in Advantages Yet to Be Tapped
    • Demographic Opportunities
    • Table 4-7: Monthly Shopping Trip Patterns in Drugstores, 2006 (U.S. adults)
    • Table 4-8: Drugstore Shopper Demographics, 2006 (U.S. adults)
    
    
  • Dollar Stores
    • Slower Growth, Downscale Demographics
    • But Still Worth Watching
    • Table 4-9: Monthly Shopping Trip Patterns in Dollar Stores, 2006 (U.S. adults)
    • Table 4-10: Dollar General Store or Family Dollar Shopper Demographics, 2006 (U.S. adults)
    
    
  • Vending
    • Caught at a Crossroads?
    • Expanding Offerings, Capabilities
    • Get & Go Express
    • Vending with Credit Cards
    • Vending Nutrition

Chapter 5: Packaged Product Trends

• On-the-Go Foods Merging with Healthy Snacks
• Growing Household Penetration Rates and Sales for Yogurt, Breakfast Sandwiches, Snack Bars
• Yogurt and Yogurt Drinks Coming on Strong
• Portable, Healthier Breakfast Foods
• Snack Bars Focus on Health and Convenience, Especially for Breakfast
• Portable Fruit
• Packaging Emphasizes Portability, Portion Control
• The Single-Serving Surge
• Package Labels and Shelf Tags Facilitate Healthy Choices
• Table 5-1: Usage Rates for Selected On-the-Go Food Brand Lines: 2003 vs. 2006 (U.S. households)
• Table 5-2: IRI-Tracked Sales of Selected On-the-Go Food Categories, 2005 vs. 2006 (in millions of dollars)
• Table 5-3: IRI-Tracked Sales of Selected Top-Performing On-the-Go Food Products, 2005 vs. 2006 (in millions of dollars)

Chapter 6: Looking Ahead

• Busier and Busier
• Growing Health Awareness, Ongoing Trends
• Wealthy, Healthy Gourmets and the Obese Poor
• Meals Blurring, Snacks Rising
• Blurring of Channels
• Growth of the Green
• The Return of the Automat?
• Technological Advances