The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition : Packaged Facts

The Gluten-Free Food and Beverage Market: Trends and Developments Worldwide, 2nd Edition

Apr 1, 2009
188 Pages - Pub ID: LA1935885

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Chapter 1: Executive Summary
The Products: What is Gluten?; FDA gluten-free food labeling standards are overdue; A List of the Types of Products and Categories Represented in the Gluten-free Foods and Beverages Market
The Market: Size and Growth of Market; Market Definition; Products that Could Conceivably Contain Gluten, but Clearly Don’t; A Summary of Market Forces from 2004-2008; 2008 Finishes Off with $1.56 Billion in Retail Sales
The Marketers: Overview of Marketers: 4 Basic Types; Specialty-Marketers Still in the Majority; Health/Natural Food Marketers Convert to Gluten-Free; Supermarket’s Private-Label Brands Leap in with Both Feet; Mega-Marketers Join the Fray
The Marketplace: Different Types of Retail Channels; G-F Products are Retailed through Some Unusual Channels; Market Composition by Retail Outlet 2008
The Consumer: Numerous Medical Problems are Associated with Gluten; Gluten-Free 2.0; Healthy Consumers Go Gluten-Free
New Products & Trends: Vast Array of Marketers are Going Gluten-Free; Private Label is Coming on Strong; A Rash of New G-F Beers has not Yet Made a Splash in Sales
Global Spotlight: Europe, North America, & Anzac Countries are at the Forefront; Affluent Countries are Prime GF Markets; European Governments are Proactive about G-F Dieting
Chapter 2: The Products: Key Points; What is Gluten?; What is Gluten-Free?; FDA Gluten-Free Food Labeling Standards Overdue; What is a Gluten-free Food?; A List of the Types of Products and Categories Represented in the Gluten-free Foods and Beverages Market; Sources for Gluten-Free Flour, an International Guide; Gluten-free Doesn’t Mean Home Free When it Comes to Baking; Gluten-Free Advocacy Groups’ Certification Approval Programs; Other Forms of Gluten-Free Endorsements from Gluten-Free Advocacy Groups; Self Labeling is the Most Common Form of Certification, but it has Some Pitfalls
Chapter 3: Medical Conditions Relating to Gluten and the Consumer: Key Points; Numerous Medical Problems Involve Gluten; Celiac Disease; Celiac Disease Can be Symptomatic or Asymptomatic; Only 40,000-60,000 Americans Diagnosed with Celiac Disease; Undiagnosed Celiacs Estimated at Between 1.5 to 3 million; Celiac Patients Have Influence Well Beyond their Diagnosed Numbers; Anheuser-Busch Pegs G-F Demographic Base at 3.2 Million; Gluten-free Diet is the Only Treatment for Celiac Disease, but this May Change; Gluten Allergy, Gluten-Sensitivity, Idiopathic Gluten-Sensitivity and Gluten-Sensitive Idiopathic Neuropathy; Irritated Bowel Syndrome (IBS); Gluten-free Dieting Embraced by IBS Sufferers, but Frowned on by Mainstream Medicine; Autism; Attention-Deficit/Hyperactivity Disorder (ADHD) and Attention Deficit Disorder (ADD); MS, RSI & Other Neurological Conditions; Cancer and Other Outlyers; Lack of Medical Evidence Does Not Deter a Public Benefiting From the Placebo Effect; Gluten Tolerances Vary Depending on Medical Condition; Gluten-Free 2.0
Chapter 4: The Market: Key Points; Market Definition; Products that Could Conceivably Contain Gluten, but Clearly Don’t; A Summary of Market Forces from 2004-2008; 2008 Finishes Off with $1.56 Billion in Retail Sales; How Packaged Facts Derived its Sales Figures; Market Composition by Retail Outlet 2008; Different Types of Products Favor Different Types of Retail Outlets; Future Market Growth Factors; Anheuser-Busch Breaks New Ground; Retailers Use Private Label, Special Sections and Product Lists to Push Gluten-Free; Wegmans Rides the Gluten-Free Wave; Market Driven by Consumer Activism; Web 2.0 Marketing a Key Factor; Chinese Ingredient Scandal Raises Anti-Gluten Consciousness as Gluten-free Dons a Healthy Halo; Gluten-free Dons the Healthy Food Halo; Autism's Unlikely Gluten-Free Spokeswoman; Growing Awareness and Diagnosis of Celiac Disease; Manufacturers Expand Gluten-Free Offerings; One Large and Omnipresent Cloud on the Market’s Horizon; Economic Downswing has a Silver Lining for the Gluten-free Market; Sales are Projected to Reach $2.77 Billion by 2012
Chapter 5: The Marketers: Key Points; Overview of Marketers: 4 Basic Types; Specialty-Marketers Still in the Majority; Health/Natural Food Marketers Convert to Gluten-Free; Supermarket’s Private-Label Brands Leap in with Both Feet; Mega-Marketers Join the Fray; Determining Market Share; Methodology for Tracking Gluten-free Sales; Monitored Retail Sales of Gluten-free Marketers in Food/Drug/Mass Merchandiser Outlets by Category; Market Expands in Different Directions Complicating Competition; General Mills Shuffles the Deck; Using Private-Label and Special Sections, Retailers Join the Fray; Gluten-free Marketers Have the Advantage of Clarity Over Broader Based-Marketers; Food Roulette Isn’t Something You Want to Put Your Money On; Wellshire Farms Response; Consequences for Consumers Inevitably Lead to Consequences for Marketers; Specialty Marketers Struggle with Pricing During a Downturn; Mega-Marketers Remain Poised for a Move—Watch Your Price Points!; An Ace in the Hole that No Amount of Price Points Can Take Away
Competitor Profiles
Competitor Profile: Amy’s Kitchen, Inc., Santa Rosa, California: Amy’s Markets to Consumers with a Wide Variety of Health Concerns; A Continuing Focus on Gluten-Free Since 2002; A Continuing Aggressive Stance on New Product Introductions
Competitor Profile: (Weetabix) Barbara’s Bakery, Inc., Petaluma, California: Weetabix Enters the Picture; A Private Equity Firm Takes Charge
Competitor Profile: Bob’s Red Mill Natural Foods, Inc., Milwaukie, Oregon: Rising Like a Phoenix from its Own Ashes, Bob’s Red Mill Relocates; A Gluten-Free Manufacturing Area Reflects Bob’s Commitment to Expanding Gluten-free Offerings Gluten-free; Years of Double Digit Growth
Competitor Profile: Ener-G Foods, Inc., Seattle, Washington: One of the Oldest Dietary Needs Food Producers in the U.S.; A Diverse Gluten-free and Gluten-free/Casein-free Product Line; An Ever Changing Product Line
Competitor Profile: Enjoy Life Natural Brands, LLC, Schiller Park, Illinois: Changing of the Guard; The Company Acquires Perky’s
Chapter 6: The Marketplace: Different Types of Retail Channels; G-F Products are Retailed through Some Unusual Channels; Marketer/Producer Websites and Visitor Centers; Ethnic and International Stores and Websites; Untraditional Retail Outlets Benefit from Web 2.0 Marketing; Gluten-Free E-Tailers Battle E-Grocers; Where there’s a Mouse there’s a Way on the Gluten-free Web; Supermarkets also Use Web 2.0 to Embrace the G-F Consumer; Health/Natural Foods Stores Have a Similar, but Different Culture than Gluten-free Specialty Stores; Whole Foods Completes $565 Million Acquisition of Wild Oats; Supermarkets Embrace the Gluten-Free Consumer; The Prime Beneficiaries of Retailers’ G-F Activities are Retailers; SuperValu Yanks Gluten-free Lists; Missing Out on G-F Private Label Customers Could be Costly for Retailers
Retail Distribution Methods: Direct Delivery Advantages; Advantages of Warehouse Delivery; Smaller Marketers Work through Brokers; Introducing New Special Dietary Needs Products to the Market; Gluten-free Presence is Felt at Health/Natural Foods Expos; Local Gluten-Free Events
Chapter 7: New Products and Trends: Key Points; New GF Product Intros Continue to Increase Annually; Frozen Ready Meals Category Leads the Way; Junk Food is the Strongest Trend in G-F Foods and Beverages; Gluten-Free Beer: A World of Potential Not Yet Realized; Buckwheat & Sorghum are Most Common Grains in G-F Beer; The Great American Beer Festival Adds a Gluten-free Beer Category in 2007; Gluten-free Beer Competition “Will Grow Dramatically in the Future”, according to Beer Fest; Anheuser-Busch’s Redbridge Takes the Gold; Lakefront Brewery’s New Grist Captures the Silver for Milwaukee; Sprecher’s Brewery Introduces Traditional African Beer; 2008 Bronze Goes to Deschutes Brewery; The Vast Beer Market Beer has Room for a Profitable G-F Niche; Bard’s Tale an Exclusively Gluten-free Brewer; Passover Honey Lager, a Kosher, Gluten-Free Beer; Nouvelle-France Tries Gluten-Free Brewing North of the Border; Gluten-Free U.K. Ales Available in the U.S.; Belgian Style Ale Offers Opportunities to Gluten-Free Brewers; Carlsberg Finds a Way to Brew Gluten-free with Barley Malt; Around the World with Gluten-free Beer; Over 225 Marketers Introduced New Gluten-free Products into the U.S. in 2008; Single Grain Marketers from Salba to Hemp; The Marketing of Nutritional Addition vs. the Marketing of Taste Neutrality; Unfamiliar Gluten-free Grains are Nutritional Powerhouses
Chapter 8: Global Spotlight: Key Points; Gluten-Free Glance at the World; Productscan is Only a Measure of New Products and Not Existing Products Converted to Gluten-free Status; World-Wide—G-F Marketing and Affluence Go Together
Spotlight on Europe: In Europe, Gluten-Free Dieting Becomes a Quality of Life Issue; Celiac Disease Occurs in One Out of Every 100 Europeans; In Europe, G-F Dieting is Even More Closely Associated with Celiac Disease than in the U.S.; European Governments Actively Involved in Promoting Gluten-Free Consumption; New European Gluten-Free Labeling Standards Passed in January 2009; Europe-wide Research Project to Facilitate Gluten-free Monitoring 149; Gluten-free Grassroots Organizations also Active in Europe; U.S. Company Alba Actively Involved in Gluten-Free Pharmaceutical Research in Europe; Europe, a Common Market?; European National Spotlight: Germany; European National Spotlight: Italy; European National Spotlight: Scandinavia (Denmark, Finland, Norway, Sweden); European National Spotlight: Spain; European National Spotlight: The United Kingdom; North American National Spotlight: Canada; Asian-Pacific National Spotlight: Australia; International Gluten-free Marketers have Multiple Paths into the U.S.; Market; Nestlé
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