Focus on Retail Market Report Methodology The Products
Product Categories The Market
Factors Affecting Market Growth Giftware Market to Top $28 Billion in 2004 Table 1-1: Retail Sales of U.S. Giftware Market by Product Category, 1995-2004 (dollars): Novelties, Collectibles, Decorative Accessories, Seasonal Decorative Accessories Market Composition by Product Category Figure 1-1: Share of U.S. Giftware Market by Product Category, 1995 vs. 1999 (percent): Novelties, Collectibles, Decorative Accessories, Seasonal Decorative Accessories The Marketers
The Competitive Situation Marketing and Product Trends Consumer Advertising and Promotions Trade Shows Distribution and Retail
Many Types of Retailers Compete in Market Specialty Stores the Dominant Retail Channel Giftware Retailing on the Internet Focus on Specialty Stores The Consumer
Boomers, GenXers Transform Collector Market Themes and Types of Collectibles Favored by Boomers Entry of Gen X Collectors Heralds Shifts in Distribution Channels
Not All Gifts Are Giftware, and Vice Versa Packaged Facts' Definition of Giftware Products Not Included Focus on Retail Market Historical Overview
Historical Highlights The Birth of Gift Shows and Trade Marts The Rise of Gift Shops Collectibles Blossom in 1970s Product Definition
Novelties Collectibles Created Collectibles Limited Edition Collectibles Real Collectibles Decorative Accessories Seasonal Decorative Accessories Giftware Materials Figure 3-1: U.S. Retail Sales of Giftware by Product Category, 1995-1999 (dollars): Novelties, Collectibles, Decorative Accessories, Seasonal Decorative Accessories
Retail Sales Reach $21.6 Billion in 1999 Table 3-1: U.S. Retail Sales of Giftware, 1995-1999 (dollars) Novelties Sales Near $7.5 Billion Collectibles' Growth Slows Decorative Accessories Approaching $5.0 Billion Table 3-2: U.S. Retail Sales of Giftware by Product Category, 1995-1999 (dollars): Novelties, Collectibles, Decorative Accessories, Seasonal Decorative Accessories Seasonal Decorative Accessories Sales at $3.5 Billion Market Composition
Figure 3-2: Share of U.S. Giftware Market by Product Category, 1995 vs. 1999 (percent): Novelties, Collectibles, Decorative Accessories, Seasonal Decorative Accessories Giftware Dominated by Imports Specialty Stores the Dominant Retail Channel Figure 3-3: Share of U.S. Giftware Market by Retail Outlet, 1999 (percent): Specialty Stores, Department Stores, Mass Merchandisers, Warehouse Clubs/Drugstores/Supermarkets, All Other Outlets Direct-to-Consumer Giftware Sales Exceed $3 Billion Fourth Quarter Is Biggest for Sales Factors to Market Growth
Strong Economy, "Millennium Fever" Boost Consumer Spending Ongoing Cocooning Trend Favors Decorative Accessories Older Householders Increasing Table 3-3: Projections of U.S. Households by Age of Householder, 1999 vs. 2004 (number and percent): Age Under 25 to Age 75 and Older Aging Baby Boomers a Prime Target for Collectibles Collectible Themes Reflect Baby Boomers' Growing Years Middle-Aged Women, the Best Giftware Customers, Belong to Fastest Growing Population Groups Table 3-4a: Projections of U.S. Population by Gender and Age Bracket, 1999 (number and percent): All Ages, Age 20 to Age 74 Table 3-4b: Projections of U.S. Population by Gender and Age Bracket, 2004 (number and percent): All Ages, Age 20 to Age 74 Now Over 70 Million Strong, Kids Feed Giftware Demand Kids' Spending Clout Not to Be Ignored Raising the Next Wave of Collectors Giftware Benefits from Americans' Propensity to Travel Too Many Collectibles? Figure 3-4: Projected U.S. Retail Sales of Giftware, 1999-2004 (dollars) Projected Market Growth
Table 3-5: Projected U.S. Retail Sales of Giftware, 1999-2004 (dollars) Decorative Accessories, Collectibles Will Continue to Set the Pace Table 3-6: Projected U.S. Retail Sales of Giftware by Product Category, 1999-2004 (dollars): Novelties, Collectibles, Decorative Accessories, Seasonal Decorative Accessories
Most Major Marketers Not Manufacturers $100-Million-Plus Club Doubles in Size Second-Tier Marketers Third-Tier Marketers Many Tableware Marketers Involved in Giftware Hallmark an Exception Among Greeting Card Marketers Leading Direct-Response Marketers Recent Mergers and Acquisitions Table 4-1: U.S. Giftware Market: Leading Marketers and Product Lines (36 Marketers) Competitive Situation
Even Major Players Not Dominant Merger Mania Hits Industry Competition Hones Quality and Design Standards Competitive Profile: The Boyds Collection Ltd.
Bearstones Bring Boyds into Top Ranks Kohlberg Kravis Roberts Investment, Public Offering Cap Five Years of Rapid Growth Growth Slows in 1999; Ex-Coty Chief Named CEO Boyds Launches Website Boyds Collectibles Carry Hidden Symbols of Authenticity Competitive Profile: Department 56, Inc.
Product Offering Is Extensive, and Extensively Renewed Inaugurates Village Series in 1976 Retirement, Accessories Stimulate Demand Affiliations with Popular Brands Figurines Are Marketer's Other Major Collectible Selective About Distribution Begins Working with Internet Retailers Continues to Seek Complementary Acquisitions A Seasonal Advertiser Contributes to Ronald McDonald House Charities Competitive Profile: Enesco Group, Inc.
Enesco Line Is Among Industry's Largest Enesco Strikes Gold with Precious Moments Marketer Acquires Precious Moments Licensing Rights Enesco Scores Again with Cherished Teddies Other Enesco Lines Sales Growing in Alternate Channels of Distribution Enesco Focusing on Home Decor Through Home Gallery Division Company Enters Framed Art Segment Adds Complete Christmas Collection Enesco to Work More Closely with Retailers Heavy Philanthropic Involvement Competitive Profile: Giftware Holdings, Inc.
Goal: Building a $500 Million Giftware Business Competitive Profile: Goebel North America
U.S. Market Accounts for 40% of Hummel Sales Hummel Figurines Emerge from Troubled Time Lower-Priced Berta Hummel Line Company Works to Create U.S. Market for Non-Hummel Products Competitive Profile: Hallmark Cards, Inc.
Collectible Ornaments Are Leading Giftware Product New Ornaments Debut at Two-Day Event in Stores Hallmark Also a Retailer Develops Web Link with Retailers Hallmark Far Outspends Other Giftware Advertisers Competitive Profile: Kurt S. Adler, Inc.
From Importer to Initiator Designs Holiday Accessories to Reflect Decor Trends Boosts Offering of Lit Villages Forms Collectibles Lines and Clubs Competitive Profile: Lenox, Inc.
Lenox Is Leading Brand of China Giftware Large Giftware Introductions Occur Twice a Year Lenox Brand Targets Retail Collectibles Market Ad Campaign Repositions Lenox as Giftware Company Website Helps Sustain Turnaround at Lenox Collections Competitive Profile: Lladro USA
Figurines Have Art Nouveau Flavor Competitive Profile: Mattel, Inc.
Barbie Retail Sales Reach New High Despite Drop in Shipments Barbie Collectibles Cash In on Barbie Phenomenon You've Come a Long Way, Barbie Department Stores Open Barbie Boutiques Barbie Celebrates 40th Anniversary Anniversary Ad Campaign Links Barbie with Successful Women Mattel Extends into Other Collectibles Focuses on Doubling Direct-to-Consumer Sales Through Catalogs and E-Commerce Competitive Profile: Media Arts Group, Inc.
Kinkade's Paintings: A Refuge and an Investment Tiered Product Forms and Pricing Burgeoning Network of Licensed Galleries Media Arts Begins Selling to Consumers Online Building the Thomas Kinkade Name Through Licensing Competitive Profile: Midwest of Cannon Falls, Inc.
Full Line of Seasonal Decoratives Account Base Growing Larger Competitive Profile: Mikasa, Inc.
Sees Growth Opportunity in Giftware Store Network Is Tableware's Largest Competitive Profile: Roman, Inc.
Adds Figurines of Children to Religious Subjects Addresses Popularity of Angels Competitive Profile: Russ Berrie and Co., Inc.
An Extensive Range of Giftware Continuing Flow of New Products Account Base Is Huge and Diverse Direct-Sales Force Is Unusual for Industry Forms Russ Baby Division Among Giftware's Leading Advertisers Russell Berrie, Philanthropist Competitive Profile: Swarovski Consumer Goods Ltd.
Animals Are Frequent Subjects Targets Department Stores A Leading Giftware Advertiser Competitive Profile: Syratech Corp.
Begins Foray into Seasonal Decoratives Acquires Rauch, Silvestri, and Potpourri Giftware Stake Grows with ACC, Limoges Imports Acquisitions Continues to Cultivate Silver Giftware Tableware and Housewares Acquisitions Also Continue Apace Diversified Account Base Company Profile: Ty, Inc.
Selective About Distribution Collectors, Media Help Boost the Hype A New Lease on Life for Beanie Babies? Zealous Against Suspected Counterfeiters Brilliant Promotional Tie-Ins Warner Invests in Corporate Promotions Firm Competitive Profile: The Walt Disney Co.
Targets Collectors Through Stores Consumer Product Sales Drop Company Profile: Waterford Wedgwood USA
Wedgwood and Waterford Join Forces U.S. Sales Drive Waterford Wedgwood Turnaround Each Brand Responsible for Own U.S. Sales and Marketing Waterford Giftware Introductions Focus on Christmas and Collectibles Waterford Joins Forces with Amway Creates Waterford Collector Society Wedgwood Takes Aim at Lenox in Giftware Seeks to Emulate Waterford's Brand-Building Waterford Wedgwood Acquires Stake in Royal Doulton Competitive Profiles: Other Marketers
Helped Create Collectible Doll Segment Company in Turnaround Wide Range of Dolls Baccarat, Inc.: Sophisticated High-End Crystal Giftware Targets Younger Consumers Fashion Executive Assumes Presidency Cast Art Industries, Inc.: Dreamsicles Figurines a Top Collectible Dreamsicles Line Continues to Grow Begins Selling through Collectibles.com Charles Sadek Importing Co., Inc.: Andrea by Sadek Crystal Clear Industries, Inc.: Capitalizing on Growth of Crystal Introductions Are Extensive May Start Consumer Advertising Gund, Inc.: Beginning a New Century Expanding to Mass Market Miller Import Corp.: Marketer of Armani Figurines Figurines Are Stylized Orrefors Kosta Boda: Swedish Glass Recent Introductions Target Lower Price Points Third Leading Crystal Giftware Advertiser Possible Dreams Ltd.: Specializing in Santas Company Offers Other Seasonal and Nonseasonal Giftware as Well Reed & Barton Silversmiths: Silver, Crystal, and China Triple Threat Acquires Miller Rogaska Crystal Miller Rogaska Targeting Lower Price Points Royal Doulton USA: A Leader in Both Giftware and Dinnerware Maker of Figurines Since 1912 Restructuring Brings Shakeup at U.S. Subsidiary Plans Greater Emphasis on Giftware and Collectibles Increasing Brand Awareness through Licensing Seymour Mann, Inc.: Hobby Evolves into Important Doll Line Steiff USA: Leader in High-End Plush Steuben Glass: U.S. Manufacturer Is Leader in Luxury Crystal United Design Corp.: From Novelty to Collectible Figurines Boasts Over 4,500 Products Wilton Armetale Co.: Pioneers in "Alternative Metals" Marketing Trends
Licenses = Brands Artists and Properties Licensed Back and Forth Licensing Trends Baby, Baby Collectibles Are Marketing Magic The Role of Collector Clubs Business-to-Business Websites for Giftware Giftware Marketers Target International Sales Product Trends
Candleholders Shine Garden Accessories and Outdoor Decor Angels Continue to Soar Ethnic Collectibles Become a Staple Crystal Giftware: Serving All Price Ranges Consumer Advertising Expenditures
Direct-Response Marketers Are Heavy Advertisers Hallmark the Largest Retail Giftware Advertiser by Far Mattel, Disney Benefit from Corporate Ads Crystal Marketers Believe in Advertising Department 56, Media Arts Group, Russ Berrie, and Lladro Are Also Major Advertisers Print Predominates Consumer Advertising Positioning
Ads Evoke Sentiment and Warm Emotions Ads for Collectibles Emphasize Company or Product Legacy Products Have Lasting Inherent Value Humor Not Incompatible with Collectibles Advertising Ads Publicize In-Store Events Crystal Ads Are Most Striking Visually Examples of Consumer Advertising Consumer Promotions
Brochures and Catalogs Joint Promotions Personal Appearances and Demonstrations Contests and Sweepstakes Collector Clubs Offer Incentives Examples of Consumer Promotions Trade Advertising and Promotion
Gift Shows Vital to Industry Showroom Buildings and Market Centers Sales Supports Collector Clubs Offer Incentives to Retailers Examples of Trade Advertising and Promotions
Retailer Cooperatives Retailers Import Some Giftware Directly Direct Importing via the Internet At the Retail Level
Specialty Stores the Dominant Retail Channel Marketer-Owned and Franchised Stores Other Retailers Opportunistic Department Stores: Less Footage, Smaller Assortments Giftware Usually Adjacent to Tableware Typical Department Store Giftware Inventories Neiman Marcus Launching Giftware Chain Mass Merchandisers: Selection Weighted Toward Home Decor Clubs, Drugstores, and Supermarkets See Opportunity in Giftware QVC Leads in TV Sales of Collectibles Avon and Amway Enter Giftware Giftware Retailing on the Internet
Holiday 1999 Results Are Encouraging Leading Giftware Dot.Coms A Pioneer and a Newcomer Seven Collectibles Retailers Launch Joint Web Storefront Site Stresses Selection and Service Major Tableware/Giftware Catalog Retailer Mines the Internet J.C. Penney Tools Up for Online Selling Other Retail Giants Join the Bandwagon Wal-Mart Enters the Fray Retail Advertising and Promotions
National Retailers Enter Registry Business Giftware Retailers Believe in Advertising Retail Promotions Are Varied Syndicated Catalogs and Buying Cooperatives Retail-Sponsored Collector Clubs Focus on Specialty Stores
Specialty Stores an Ideal Giftware Venue More Sources, More Assortment Personal Service a Strong Selling Point Visual Merchandising Varies Widely Keystone Markup Is Standard $1 Million Collectibles Retailers Different
The Giftware Consumer Is Nearly Everyone Four Types of Gift Consumers Specialty Gift Retailers' Best Customers The Collector
Beanie Babies, Aging Boomers Spark Jump in Collecting Households Boomers, Generation Xers Transform Collector Market How Collectors Get Started Boomers Become Prime Market for Collectibles Themes and Types of Collectibles Favored by Boomers Self-Expression Motivates Boomer, Generation X Collectors Make Way for the Male Collector Table 6-1: Male vs. Female Collectors by Generation (percent): Matures, Baby Boomers, Generation Xers Rise of Generation X Collectors Heralds Shift in Distribution Channels Table 6-2: Where Collectors Buy from Regularly (percent): 10 Types of Outlets Collectors by Product Type
Doll Collectors Younger, More Apt to Have Children at Home Details, Individuality Important Male Doll Collectors Growing in Importance Die-Cast Collectors: Youngest, Most Male-Oriented Profile Psychographics of Collectors
Five Types of Collectors Appendix I: Advertisements. This appendix appears in bound editions only. Appendix II: Addresses Of Selected Marketers |
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >
Most Popular Research
Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items
Pet Supplies in the U.S., 7th Edition
Natural and Organic Personal Care Products in the U.S.
Plus-Size and Big and Tall Clothing in the U.S.
U.S. Market for Infant, Toddler and Preschooler Furnishings and Accessories
Teen and Tween Grooming Products: The U.S. Market
|
||||||||||
|
Privacy Policy
|
Terms and Conditions
|
Site Map
|
Return Policy
|
Press
|
Help FAQs
|
