The U.S. Market for Prepaid Cards with a Focus on Gift Cards
Dec 1, 2007
195 Pages - Pub ID: LA1391123
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Abstract Table of Contents Search Inside Report Related Reports

Chapter 1: Executive Summary
  • Market Size and Growth
  • Defining the Terms
  • Closed Loop Versus Open Loop Gift Cards
  • Positive Market Drivers for Prepaid Cards
  • Gift Cards: Small but Growing Share of Payment Market
  • Gift Card Penalties and Fees
  • Gift Card Fees: Good or Bad is in the Eyes of the Beholder
  • Packaged Facts Predicts $200 Billion on Prepaid Debit Cards in 2011
  • Gift Card Projections from Packaged Facts
  • Table 1-1a: U.S. Gift Card Market Volume: Projections, 2006-2010
  • Table 1-1b: U.S. Gift Card Market Volume: Projections, 2006-2010
  • Gift Cards as a Preferred Gift
  • Table 1-2: Expenditures on Winter Holiday (Christmas, Hanukkah, Kwanzaa) Gifts, 2006 (percent)
  • Year-Round Gift Spending Lags Winter Holiday Season
  • Table 1-3: Annual Gift Expenditures Other Than on Winter Holidays, 2006 (percent)
  • Majority of Winter Season Gift Buyers Choose Gift Cards
  • Table 1-4: Annual Expenditures on Prepaid Gift Cards, 2006 (percent)
  • Gift Card Purchases on the Rise
  • Competitor Profiles
  • American Express
  • Discover Financial Services
  • MasterCard
  • Visa
  • Blackhawk
  • Coinstar
  • Green Dot
  • NetSpend
  • Distribution and Sales
  • Kiosks
  • Online, Internet, E-commerce
  • Supermarkets, C-Stores, Gasoline Outlets
  • Case Studies
  • Bass Pro Shops Gift Cards
  • GiftCertificates.com
  • The Smart Box
  • Disney Gift Cards
  • Arroweye Solutions
  • The Consumer: What the Data Show
  • National Retail Federation Looks Ahead to Winter Holidays
  • Table 1-5: Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
  • National Retail Federation’s Post Holiday Findings
  • Valentine’s Day Presents
  • Mother’s Day
  • Father’s Day Presents
  • Graduation Presents
  • Wedding Gifts
  • Accounting, Regulatory and Legal Issues
  • Overview of Escheatment Regulations on Unspent Gift Cards
  • Simon Property Case
  • Antifraud Developments
  • Laundering Drug Proceeds
  • Consumer Awareness
  • Media Brouhahas
  • Prepaid Opportunities
  • Profitability Challenges
  • Effective Packaging Sells
  • Demographics
  • Hispanic Market
  • African American Market
  • Gender
  • Youth
  • Gift Cards Drive January Sales

Chapter 2: Market Size and Growth

  • Report Methodology
  • Defining the Terms
  • Prepaid Debit Cards
  • Positive Market Drivers for Prepaid Cards
  • Cards By Type: Definitions
  • Prepaid Corporate Cards
  • Great Substitute for Cash
  • Health Care Cards
  • Prepaid Market: Enormous Potential but Marketing and Profitability Challenges
  • Obstacles to Profits
  • Table 2-1: Sample Revenue Profile for Prepaid Card Product Excluding Float (percent)
  • Table 2-2: Consumer Fees: Prepaid Cards
  • Gift Cards: Small but Growing Share of Payment Market
  • Closed Loop Versus Open Loop Gift Cards
  • Semi Closed Loop
  • Split Tender
  • The Restaurant Problem
  • Advantages of Gift Cards
  • Consumer Demand
  • Bank Distribution Channel
  • BIN Sponsorships
  • Counter-Sold Cards Have Edge as Last-Minute Gifts
  • Gift Card Penalties and Fees
  • Gift Card Fees: Good or Bad? (It’s in the Eyes of the Beholder)
  • Market Size & Growth Forecast
    • Packaged Facts Predicts $200 Billion on Prepaid Debit Cards in 2011
    • Gift Card Projections from Packaged Facts
    • Table 2-3a: U.S. Gift Card Market Volume: Projections, 2006-2010
    • Table 2-3b: U.S. Gift Card Market Volume: Projections, 2006-2010
    • Gift Cards as a Preferred Gift
    • Table 2-4: Expenditures on Winter Holiday (Christmas, Hanukkah, Kwanzaa) Gifts, 2006 (percent)
    • Year-Round Gift Spending Lags Winter Holiday Season
    • Table 2-5: Annual Gift Expenditures Other Than on Winter Holidays, 2006 (percent)
    • Table 2-6: Percentage of Annual Gift Spending for Winter Holiday Gifts, 2006 (percent)
    • Majority of Winter Season Gift Buyers Choose Gift Cards
    • Table 2-7: Annual Expenditures on Prepaid Gift Cards, 2006 (percent)
    • Table 2-8: Annual Percentage of Total Gift Spending for Prepaid Gift Cards Among Adults Purchasing Some Prepaid Gift Cards (dollars and percent)
    • Purchasers Choose Gift Cards for All
    • Table 2-9: Recipients of Prepaid Gift Cards Purchased During Last 12 Months Among Adults Purchasing Some Prepaid Gift Cards (number and percent)
    • Gift Card Purchases on the Rise
    • Table 2-10: Anticipated Prepaid Gift Card Expenditures in the Upcoming 12 Months Among Adults Purchasing Some Prepaid Gift Cards (number and percent)

  • Global Perspective
    • Introduction
    • Canada
    • Table 2-11: Canadian Stores Offering Gift Cards: By Trade Group, 2003-2005 (percent)
    • Sears Canada Enhances Sears Club Loyalty Program
    • VendTek Systems Launches Gift Card Mall
    • Europe
    • Miscellaneous Applications in Europe
    • SEPA Standardization
    • Austria: T-Mobile Paid Card Introduces Price Campaign
    • Italy
    • Spain: BBVA Banking Group Targets Corporate Clients with Prepaid Card
    • Switzerland: Swiss Bankers Travelers Cheques Looks to Expand Beyond Country Borders
    • United Kingdom
    • UK Prepaid Card Programs
    • Representative Applications
    • Secure Transactions on Internet
    • Asia
    • China
    • India
    • Malaysia
    • Singapore
    • South Africa
    • Latin America
    • Brazil
    • Money Transfers to Mexico Via Prepaid Cards
    • Australia
    • Microsoft Prepaid Computers in Emerging Markets

  • Chapter 3: Competitive Profiles
    • Competitor Profiles
    • American Express
    • eFunds Agreement with American Express
    • American Express Incentive Services
    • Citi Branches Offer American Express Gift Cards
    • A Mall Agreement
    • Discover Financial Services
    • Distribution Agreements
    • Processing Agreements
    • Corporate Developments
    • MasterCard
    • Small-Business Promotion
    • Visa
    • Visa USA/MetaBank Prepaid Contactless Card
    • 7-Eleven to Offer Visa Reloading
    • Reorganization and Initial Public Offering
    • Authorized Platform
    • Security
    • Blackhawk Network
    • Athletic Organization Relationships
    • Coinstar
    • Coinstar’s Business Model
    • GreenDot
    • Strategic Relationships
    • Concerns on the Horizon
    • NetSpend
    • Strategic Relationships

    Chapter 4: Marketing and New Product Trends

    • Introduction
    • Payroll Cards
    • Payroll Alternative
    • Representative Applications
    • Employee Incentives
    • Table 4-1: Most Popular Merchandise Award Options: Consumer/User Promotions 2005 (percent)
    • Table 4-2: Most Popular Merchandise Award Options: Dealer Incentives 2005 (percent)
    • Table 4-3: Most Popular Merchandise Award Options: Sales Incentives 2005 (percent)
    • Table 4-4: Most Popular Merchandise Award Options: Non-Sales Employee Awards 2005 (percent)
    • Representative Applications
    • Marketing rebates
    • Prepaid Cards for Payments of Small Sums
    • Paying Suppliers
    • Paying Winners
    • Employer Health Incentives
    • Health Care Cards
    • Representative Applications
    • Rewarding Research Moderators
    • Taxi Rides
    • Promotional Prizes
    • Representative Applications
    • Lottery Prizes
    • Fundraising and Charitable Applications
    • Representative Applications
    • Travelers Cards
    • Representative Applications
    • Insurance Claims
    • Government Benefits Programs
    • Representative Applications
    • Gun Redemption Incentive
    • Child Support Payments
    • Representative Applications
    • Emergency Relief
    • Customer Refunds
    • AT&T Phone Services to U.S. Military
    • Sending Money Abroad
    • Visa Contactless Prepaid Cards
    • Representative Applications
    • Celebrity Cards
    • Teacher Gift Cards
    • Airline Gift Cards
    • College Branded Gift Cards
    • Community Gift Cards
    • Consumer Rewards and Prizes
    • Attractive Card Designs and Personalization
    • Websites for Exchange of Cards

    Chapter 5: Distribution and Sales

    • Introduction
    • Kiosks
    • Representative Applications
    • Online, Internet, E-commerce
    • Mall-Wide Gift Cards
    • Restaurants/Coffee Shops
    • Supermarkets, C-Stores, Gasoline Outlets
    • Representative Applications
    • Service Firms
    • Association Branding
    • Mobile Phones/Telecom
    • Small Businesses and Customization
    • Airlines/Travel
    • University Campuses
    • Case Studies
    • Bass Pro Shops Gift Cards
    • GiftCertificates.com
    • The Smart Box
    • Disney Gift Cards
    • 7-Eleven
    • American Greetings Retail Stores
    • Adult Entertainment
    • TGI Friday’s
    • Crate & Barrel
    • Arroweye Solutions

    Chapter 6: The Consumer

    • What the Data Show
    • National Retail Federation Looks Ahead to Winter Holidays
    • Table 6-1: Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
    • Table 6-2: Types of Winter Holiday Gifts Respondents Prefer to Receive, 2007 (percent)
    • Table 6-3: Types of Winter Holiday Gifts Respondents Prefer to Receive, 2002-2007 (percent)
    • National Retail Federation’s Post Holiday Findings
    • Table 6-4: Holiday Gift Card Sales: By Gender, 2006 (dollar, number and percent)
    • Table 6-5: Holiday Gift Card Sales: By Age, 2006 (dollar, number and percent)
    • Table 6-6: Holiday Gift Card Sales: By Income, 2006 (dollar, number and percent)
    • Table 6-7: Holiday Gift Card Sales: By Region, 2006 (dollar, number and percent)
    • Table 6-8: Types of Holiday Gift Cards Purchased: By Gender, 2006 (percent)
    • Table 6-9: Types of Holiday Gift Cards Purchased: By Age, 2006 (percent)
    • Table 6-10: Types of Holiday Gift Cards Purchased: By Income, 2006 (percent)
    • Table 6-11: Types of Holiday Gift Cards Purchased: By Region, 2006 (percent)
    • Table 6-12: Where Holiday Gift Cards Purchased 2006: By Gender (percent)
    • Table 6-13: Where Holiday Gift Cards Purchased: By Age, 2006 (percent)
    • Table 6-14: Where Holiday Gift Cards Purchased: By Income, 2006 (percent)
    • Table 6-15: Where Holiday Gift Cards Purchased: By Region, 2007 (percent)
    • Receiving Gift Cards
    • Table 6-16: Number of Gift Cards Received During Holiday Season: By Gender, 2006 (number and percent)
    • Table 6-17: Number of Gift Cards Received During Holiday Season: By Age, 2006 (number and percent)
    • Table 6-18: Number of Gift Cards Received During Holiday Season: By Income, 2006 (number and percent)
    • Table 6-19: Number of Gift Cards Received During Holiday Season: By Region, 2006 (number and percent)
    • Table 6-20: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Gender, 2006 (percent)
    • Table 6-21: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Age, 2006 (percent)
    • Table 6-22: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Income, 2006 (percent)
    • Table 6-23: Percentage Value of Gift Cards Redeemed to Date During Holiday Season: By Region, 2006 (percent)
    • Table 6-24: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Gender, 2006 (percent)
    • Table 6-25: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Age, 2006 (percent)
    • Table 6-26: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Income, 2006 (percent)
    • Table 6-27: Spending Additional Dollars Beyond Value of Gift Card(s) to Purchase an Item(s) During Holiday Season: By Region, 2006 (percent)
    • Other Holidays
    • Valentine’s Day Presents
    • Table 6-28: Gifts Planned for Valentine’s Day: By Gender, 2007 (percent)
    • Table 6-29: Gifts Planned for Valentine’s Day: By Gender, 2006 (percent)
    • Table 6-30: Gifts Planned for Valentine’s Day: By Age, 2007 (percent)
    • Table 6-31: Gifts Planned for Valentine’s Day: By Income, 2007 (percent)
    • Table 6-32: Gifts Planned for Valentine’s Day: By Region, 2007 (percent)
    • Mother’s Day
    • Graduation Presents
    • Table 6-33: Gifts Planned for Graduation: By Gender, 2007 (percent)
    • Table 6-34: Gifts Planned for Graduation: By Age, 2007 (percent)
    • Table 6-35: Gifts Planned for Graduation: By Income, 2007 (percent)
    • Table 6-36: Gifts Planned for Graduation: By Region, 2007 (percent)
    • Wedding Gifts
    • Father’s Day Presents
    • Table 6-37: Gifts Planned for Father’s Day: 2007 (percent)

    Chapter 7: Accounting, Regulatory and Legal Issues

    • Accounting Aspects of Gift Cards
    • Representative Applications
    • Overview of Escheatment Regulations on Unspent Gift Cards
    • Office of Thrift Supervision
    • Office of the Comptroller of the Currency
    • Simon Property Case
    • State-by-State Legislation and Judicial Decisions
    • Representative Applications
    • Antifraud Developments
    • Laundering Drug Proceeds
    • Treasury Department Role in Addressing Fraud
    • Private Industry Addresses Fraud
    • Representative Applications
    • The TJX Case
    • Consumer Awareness
    • Media Brouhahas
    • Full Disclosure to Consumers
    • Representative Applications
    • Federal Reserve Payroll Ruling
    • Federal Communications Commission
    • Stored Value Gift Card Patent Claim

    Chapter 8: Trends and Opportunities

    • Innovative Applications
    • Prepaid Opportunities
    • Technical Opportunities
    • E-purse and Smart Cards
    • Hong Kong’s Experience with Contactless Smart Cards
    • Mobile Payment Systems
    • Patent Battles
    • Profitability Challenges
    • Effective Packaging Sells
    • Customized and Holiday Designs
    • Representative Applications
    • Demographics
    • Hispanic Market
    • African-American Market
    • Gender
    • Children
    • Teens
    • Representative Applications
    • Gift Cards Drive January Sales
    • Gift Cards May Become the New Fruitcake
    • Year-end Holiday Season
    • Lengthening the Holiday Shopping Season
    • Representative Applications
    • Online Shopping

    Appendix: Addresses of Selected Marketers

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