• A $20.8 Billion Market
• IRI-Tracked Sales of Fruit Products
• Fruit Juice Category
• Packaged Fruit Category
• Fruit Confectionary
• Factors Affecting the Market
• Obesity
• Convenience Factor
• Capitalizing on Healthy Fruit Products Focus
• Organic To See Tremendous Growth
• Increase in Demand for Exotic
• Kids as Attractive Fruit Products Consumers
• Hispanics Drive Fruit Consumption
• Projected Market Growth
• Fruit Products Market Remains Flat at $20.6 billion in 2010

• Top Fruit Products Marketers & Brands
• The Leaders: PepsiCo and Coca-Cola Co.
• No.3 Altria/Kraft Foods Inc. Shows Strong Growth
• Cadbury Schweppes plc
• Ocean Spray Cranberries, Inc.
• Welch Foods Inc.
• Nestlé USA, Inc.
• Del Monte Foods Co.
• Campbell Soup Co.
• Dole Foods Co, Inc.
• Figure 1-1 Top Marketers of Fruit Products by Share of IRI-Tracked Sales,
• 2005 (%)
• Top Fruit Product Brands

• Advertising and Marketing Initiatives
• Packaging and Labeling Initiatives
• USDA Organic Certified Products
• Packaging
• Labeling
• Targeting Kids
• Events, Sweepstakes and Contests
• FSIs
• New Product Introductions
• ‘Natural’ Package Tag Leads in Major Categories
• Healthy Fruit Products Introduced
• Light, Sugar-free, Low-carb and Fat-free Juices for Health Conscious
• Consumers
• Health Fortified Fruit Drinks in Vogue
• Antioxidants Rule
• Organic Fruit Products — a Strong Trend
• Fruit Products Target Hispanics
• Upscale Introductions
• Strawberry among the Top Flavors

• Jams, Jellies, and Preserves Leads
• Usage Patterns by Age-Brackets
• Household Penetration of Fruit Products by Ethnicity
• Higher Penetration Rates for Bigger Households
• Purchasing Patterns by Household Income
• Usage Rates Increase With More Children in Households
• Comparison by Attitude/Lifestyle Statements

• Overweight/Obesity in the U.S. on the Rise
• 2005 Dietary Guidelines for Americans
• Fruit Advantage
• Total Per Capita Fruit Consumption Falls Despite Initiatives
• Hispanics and Fruit Consumption
• Hurricanes Cause Drop in Citrus Production
• Schools and Fast Foods Offer Healthier Foods
• Trends and Opportunities
• Health: Top Selling Point
• Product Innovation — the Key to Growth
• Focus on Packaging

Chapter 2 The Market

• Scope
• Fruit Juice Category
• Packaged Fruit Category
• Fruit Confectionary Category
• Methodology

• A $20.8 Billion Market
• Growing Fresh Fruit Consumption Hurt Sales
• Table 2-1 U.S. Market for Fresh Fruits, 2002-2005 (in billion $))
• Figure 2-1 U.S. Retail Sales of Fruit Products, 2001-2005 (in billion $)
• Fruit Juice Retail Sales Decline
• Packaged Fruit Posts Healthy Retail Growth
• Fruit Confectionary Retail Sales Dip
• Table 2-2 U.S. Retail Sales of Fruit Products by Category, 2001-2005 (in million $)

• Table 2-3 IRI-tracked Sales of Fruit Products by Category, 2001-2005 (in million $)
• Figure 2-2 IRI-tracked Share of Fruit Products by Category, 2001 vs. 2005 (%)
• Table 2-4 IRI-tracked Share of Fruit Products by Leading Sub-categories, 2001 versus 2005 (%)
• Table 2-5 IRI-tracked Sales of Fruit Products by Sub-category, 2001 versus 2005 (in million $)
• Fruit Juices
  • Composition
  • Figure 2-3 Category Composition of Fruit Juice by Sub-category, 2005 (%)
  • Fruit Juice Sales Generally Flat
  • Figure 2-4 IRI-tracked Sales of Fruit Juice, 2001-2005 (in billion $)
  • Sales of Refrigerated Juices/Drinks Rise Slightly
  • Smoothies and Bottled Cherry Juice Growing Fast!
  • Vegetable Juice/Cocktail Segment Stands Strong
  • Aseptic and Canned Juices Sales Decline
  
  
• Packaged Fruit Category
  • Composition
  • Figure 2-5 Composition of Packaged Fruit by Sub-Category Share, 2001-2005 (%)
  • Packaged Fruit Category Grows in 2005
  • Canned/Bottled Fruit Grows in 2005
  • Figure 2-6 IRI-tracked Sales of Packaged Fruit, 2001-2005 (in billion $)
  • Table 2-6 IRI-tracked Sales of Packaged Fruit Subcategories, 2005 versus 2004 (%)
  • Frozen Fruit
  
  
• Fruit Confectionary
  • Composition
  • Figure 2-7 Category Composition of Fruit Confectionary by Sub-category, 2005 (%)
  • Fruit Confectionary Sales Drop in 2005
  • Frozen Fruit Bars Show a Whopping Dip in 2005
  • Figure 2-8 IRI-tracked Sales of Fruit Confectionary, 2001-2005 (in billion $)
  
  
• Factors Affecting Market Growth
  • Obesity
  • Convenience Factor
  • Capitalizing on Healthy Fruit Products Focus
  • Increase in Demand for Exotic/Superfruits
  • Kids as Attractive Fruit Products Consumers
  • Hispanics Drive Fruit Consumption
  
  
• Projected Market Growth
  • Fruit Products Market to Stand at $20.6 Billion in 2010
  • Table 2-7 Projected U.S. Retail Sales of Fruit Products, 2006-2010 (in billion $)
  • Fruit Juice Category to Stand at $14.4 Billion in 2010
  • Table 2-8 Projected U.S. Retail Sales of Fruit Juice, 2006-2010 (in billion $)
  • Packaged Fruit Projected at $3.9 Billion by 2010
  • Table 2-9 Projected U.S. Retail Sales of Packaged Fruit, 2006-2010 (in billion $)
  • Confectionary Category Projected at $2.3 Billion
  • Table 2-10 Projected U.S. Retail Sales of Confectionary, 2006-2010 (in billion $)

Chapter 3 Competitive Situation

• Marketers and Brands
  • Marketer Overview
  • Beverage Companies
  • Food or Consumer Product Companies
  • Growers’ Co-operatives
  • Smaller, Often Privately Held Companies
  • Licensing—an Important Tool
  • Mergers, Acquisitions, and Expansions
  • Private Label Brands
  • Table 3-1 Selected U.S. Marketers of Fruit Products

• Top Fruit Products Marketers & Brands
  • The Leaders: PepsiCo and Coca-Cola Co.
  • No.3 Altria/Kraft Foods Inc. Shows Strong Growth
  • Figure 3-1 Top Marketers of Fruit Products by Share of IRI-Tracked Sales, 2005 (%)
  • Cadbury Schweppes plc
  • Ocean Spray Cranberries, Inc.
  • Welch Foods Inc.
  • Nestlé USA, Inc.
  • Del Monte Foods Co.
  • Campbell Soup Co.
  • Dole Foods Co, Inc.
  • Table 3-2 Top Fruit Product Brands by Two-Year Gains in IRI-Tracked Sales, 2004 versus 2005 (in million $)
  • Table 3-3 U.S. Fruit Products Market: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
  • Top Fruit Product Brands
  • Odwalla, Simply Orange, and Crystal Light Post Consistent Growth
  • Private Labels Keep Dipping
  • Table 3-4 U.S. Fruit Juice Market: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
  • Performance of Selected Fruit Juice Sub-Categories
  • Refrigerated Fruit Juice Sub-Category Witnesses Dynamism
  • Table 3-7 Refrigerated Juices/Drinks: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
  • Nestlé USA, Welch’s and Private Label Witness Gain in 2005 SS Sales
  • Table 3-8 Shelf Stable Bottled Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
  • Kraft Foods Occupies More than 50% Share in Aseptic Juices
  • Table 3-9 Aseptic Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
  • Campbell Soup Co. Continues to Lead SS Canned Juice Sub-Category
  • Table 3-10 Shelf Stable Canned Juices: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
  • Kraft Foods Dominates the Fruit Drink Mixes Sub-category
  • Table 3-11 Fruit Drink Mixes: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)

• Top Packaged Fruit Marketers & Brands
  • Del Monte Increases Market Share and Sales in the Packaged Fruit Category
  • Ocean Spray and Some Smaller Marketers Post Rising Sales
  • Private Labels Dominate Maraschino Cherries and the Frozen Fruit
  • Sub-categories
  • Table 3-5 U.S. Packaged Fruit Category: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
  • Performance of Selected Packaged Fruit Sub-categories
  • Dole at No. 2 Position in Canned/Bottled Fruit Sub-category
  • Table 3-12 Canned/Bottled Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
  • Dried Fruit Marketers Ocean Spray and Mariani Packaging Improve Performances In 2005
  • Table 3-13 Dried Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
  • Table 3-14 Glazed Fruit: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)

• Top Confectionary Marketers & Brands
  • General Mills’ Sales Dip; Sales of J.M. Smucker Stagnant
  • Kellogg Co. Overtakes Welch’s in 2005 Sales
  • Nestlé USA, Inc. — the Perpetual Gainer
  • Table 3-6 U.S. Fruit Confectionary Category: IRI-Tracked Sales and Shares of Top Marketers/Brands in 2005 (in million $, %)
  • Performance of Selected Confectionary Segment
  • J.M. Smucker Co.—The Jams, Jellies, Preserves Category Driver
  • Table 3-15 Jams, Jellies, and Preserves: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 vs. 2005 (in million $, %)
  • Kraft’s Sales Dip
  • Table 3-16 Fruit Rolls, Bars, and Snacks (Dry Fruit Snacks): IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)
  • Libby’s and Musselman’s Pie Pastry Filling—the Only Gainers in 2005
  • Table 3-17 Pie, Pastry and Filling: IRI-Tracked Sales and Shares of Top Marketers/Brands, 2004 versus 2005 (in million $, %)

Chapter 4 Leading Company Profiles

• PepsiCo, Inc.
• Corporate Background
• Figure 4-1 IRI-Tracked Fruit Product Sales of PepsiCo, Inc., 2001-2005 (in billion $)
• Company Snapshot
• Tropicana launches the First Orange Juice with Fiber
• Table 4-1 PepsiCo, Inc.’s Fruit Products by Selected Brands
• Orange Juice with Weight Watchers POINTS
• Fruit Flavored Jazz Colas Launch in 2006
• Fruit Flavored Drinks Face Labeling Issues
• So, be healthy… with SoBe

• Corporate Background
• Figure 4-2 IRI-Tracked Fruit Product Sales of Coca-Cola Co., 2001-2005 (in billion $)
• Product and Brand Portfolio
• Table 4-2 Coca-Cola Co.’s Fruit Products by Selected Brands
• Company Snapshot
• DASANI Sensations Combines Water with the Taste of Fruit
• Coca-Cola Offers Nutritious Beverages in Schools
• Minute Maid Fruit Flavored CSDs Phase Out
• New Minute Maid Light Juice Juices up Chilled Juice Drink Category
• Minute Maid Supports WomenHeart
• Altria/Kraft Foods
  • Corporate Background
  • Figure 4-3 IRI-Tracked Fruit Product Sales of Altria/Kraft Foods, 2001-2005 (in million $)
  • Product and Brand Portfolio
  • Table 4-3 Kraft Food’s Fruit Products by Selected Brands
  • Company Snapshot
  • Fruit Snacks Manufacturing Facility Sold to Kellogg
  • Healthy Lifestyle Initiatives Announced at California Summit
  • Food Marketing Institute Supermarket Convention and Educational Expo
  • School Health and Wellness
  
  
• Cadbury Schweppes plc
  • Corporate Background
  • Eliminating Soft Drinks from Schools
  • Figure 4-4 IRI-Tracked Fruit Products Sales of Cadbury Schweppes plc, 2001-2005 (in million $)
  • Product and Brand Portfolio
  • Table 4-4 Cadbury Schweppes plc’s Fruit Products by Selected Brands
  • Mott’s New Brand Extensions
  
  
• Ocean Spray Cranberries, Inc.
  • Corporate Background
  • Figure 4-5 IRI-Tracked Fruit Product Sales of Ocean Spray Cranberries, Inc., 2001-2005 (in million $)
  • Table 4-5 Ocean Spray Cranberries, Inc.’s Fruit Products by Selected Brands
  • Company Snapshot
  • Ocean Spray on Expansion Spree
  • Getting Creative with Cranberries
  
  
• Welch Foods Inc.
  • Corporate Background
  • Figure 4-6 IRI-Tracked Fruit Product Sales of Welch Foods Inc. 2001-2005 (in million $)
  • Table 4-6 Welch Foods Inc.’s Fruit Products by Selected Brands
  • Company Snapshot
  • Welch’s Products Enhance Health and Prevent Diseases
  • Collectible Jelly Jars — Nostalgic Branding
  
  
• Nestlé USA, Inc.
  • Corporate Background
  • Figure 4-7 IRI-Tracked Fruit Product Sales of Nestlé USA, Inc., 2001-2005 (in million $)
  • Table 4-7 Nestlé USA, Inc.’s Fruit Products by Selected Brands
  
  
• Campbell Soup Co.
  • Corporate Background
  • Figure 4-8 IRI-Tracked Fruit Product Sales of Campbell Soup Co., 2001-2005 (in million $)
  • Table 4-8 Campbell Soup Co.’s Fruit Products by Selected Brands
  • Company Snapshots
  • Distribution Strengthens Fruit Juice Category
  • Organic Introductions
  • V8 Splash Juice Flavors Target Hispanics
  
  
• Del Monte Foods Co.
  • Corporate Background
  • Figure 4-9 IRI-Tracked Fruit Products Sales of Del Monte Foods Co., 2001-2005 (in million $)
  • Table 4-9 Del Monte Foods Co.’s Fruit Products by Selected Brands
  • Company Snapshot
  • Del Monte Daily Consumer Outreach Program — a Health Initiative
  
  
• Dole Food Co., Inc.
  • Corporate Background
  • Figure 4-10 IRI-Tracked Fruit Product Sales of Dole Food Co., 2001-2005 (in million $)
  • Table 4-10 Dole Food Co. Inc.’s Fruit Products by Selected Brands
  • Company Snapshot
  • Reducing Obesity with ‘School Salad Days’
  • Frozen Fruit—the Healthy Solution

Chapter 5 Marketing Dynamics

• Advertising and Marketing Initiatives
  • Packaging and Labeling Initiatives
  • USDA Organic-Certified Products
  • Informational Packaging
  • Convenient and Easy-to-carry Packs
  • Standing Out Among the Crowd
  • Managing the Labeling Issue
  • Targeting Kids
  • Advertising Initiatives
  • Top Brands by Ad Spends
  • Table 5-1 U.S. Fruit Products Top Brands by Ad Spends, 2005 (in million $)
  • Highest Advertising Outlay for Tropicana
  • Minute Maid’s Top Two brands take up Two-thirds of Advertising Outlay
  • V8 — the Third Most Heavily Advertised Brand
  • Ocean Spray Highlights White Cranberry Juice
  • Welch’s Focus on Grape Juice Brands
  • Dole’s Jarred Fruit has more than 80% in the Advertising Outlay
  • Table 5-2 U.S. Fruit Products Top Brands/Sub-Brands by Ad spends, 2005
  • (in million $)
  • Association with American Idol
  • Event Sponsorships
  • Simply Orange’s Money Back Guarantee
  • FSIs
  
  
• New Product Introductions
  • A Proliferation of New Products in a Flat Market
  • ‘Natural’ Package Tag Leads in Major Categories
  • Healthy Fruit Products Introduced
  • Light, Sugar-free, Low-Carb and Fat-free Juices for Health Conscious Consumers
  • Health-Fortified Fruit Drinks in Vogue
  • Antioxidants Rule
  • Organic Fruit Products, a Strong Trend
  • Upscale Introductions
  • Introductions by Flavors
  • Strawberry among the Top Flavors
  • Fruit-Flavored Drinks
  • Table 5-3 Fruit-Flavored Drink Introductions by Package Tags
  • Table 5-4 Fruit-Flavored Drink Introductions by Flavor
  • Table 5-5 Selected Fruit-Flavored Drink Introductions from
  • Leading Marketers
  • Vegetable Juices
  • Table 5-6 New Vegetable Juice Introductions by Package Tags
  • Table 5-7 New Vegetable Juice Introductions by Flavor
  • Table 5-8 Selected New Vegetable Juice Introductions from
  • Leading Marketers
  • Beverage Mixes and Flavorings
  • Table 5-9 New Beverage Mix and Flavoring Introductions by Package Tags
  • Table 5-10 New Beverage Mix and Flavoring Introductions by Flavor
  • Table 5-11 Selected New Beverage Mix and Flavoring Introductions from Leading Marketers
  • Fruit and Fruit Side Dish
  • Table 5-12 Selected Fruit Side Dish Introductions by Package Tags
  • Table 5-13 Selected Fruit Side Dish Introductions by Flavor
  • Table 5-14 Selected Fruit Side Dish Introductions from Leading Marketers
  • Jams, Jellies, Marmalades
  • Table 5-15 New Jam, Jelly, Marmalade Introductions by Package Tags
  • Table 5-16 New Jam, Jelly, Marmalade Introductions by Flavor
  • Table 5-17 Selected New Jam, Jelly, Marmalade Introductions from Leading Marketers
  • Snack Bars
  • Table 5-18 New Snack Bar Introductions by Package Tags
  • Table 5-19 New Snack Bar Introductions by Flavor
  • Table 5-20 Selected New Snack Bar Introductions from Leading Marketers
  • Fruit Snacks
  • Table 5-21 New Fruit Snack and Other Introductions by Package Tags
  • Table 5-21 [Cont.] New Fruit Snack and Other Introductions by Package Tags
  • Table 5-22 New Fruit Snack and Other Introductions by Flavor
  • Table 5-23 Selected New Fruit Snack and Other Introductions from Leading Marketers

Chapter 6 The Consumer

• Simmons Survey
  • Jams, Jellies, and Preserves Leads
  • Table 6-1 Overall Usage Rates for Selected Fruit Product Classifications in U.S. Households, 2005 (%)
  • Usage Patterns by Age-Brackets
  • Table 6-2a Adult Usage Rates for Selected Fruit Products, by Age (18-54), 2005
  • Table 6-2b Adult Usage Rates for Selected Fruit Products, by Age (55+), 2005
  • Central and Southwest U.S. Lead
  • Table 6-4 U.S. Household Usage for Selected Fruit Products by Region, 2005
  • Household Penetration of Fruit Products by Ethnicity
  • Table 6-5 U.S. Household Usage for Selected Fruit Products by Ethnicity, 2005
  • Higher Penetration Rates for Bigger Households
  • Purchasing Patterns by Household Income
  • Table 6-6 U.S. Household Usage for Selected Fruit Products by Household Size, 2005
  • Table 6-7 U.S. Household Usage for Selected Fruit Products by Household Income Bracket, 2005
  • The Ethnic Skew
  • Hispanics
  • African Americans
  • Asians
  • Table 6-8 U.S. Household Usage for Jams, Jellies, and Preserves by Ethnicity, 2005
  • Table 6-9 U.S. Household Usage for Canned/Jarred Fruit by Ethnicity, 2005
  • Table 6-10 U.S. Household Usage for Nutritional Fruit Snacks by Ethnicity, 2005
  • Table 6-11 U.S. Household Usage of Orange Juice in Bottles/Cans/Cartons by Ethnicity, 2005
  • Table 6-12 U.S. Household Usage for Frozen Orange Juice by Ethnicity, 2005
  • Table 6-13 U.S. Household Usage for Fruit Juices/Drinks Other than Orange by Ethnicity, 2005
  • Table 6-13 [Cont.] U.S. Household Usage for Fruit Juices/Drinks Other than Orange by Ethnicity, 2005
  • Table 6-13 [Cont.] U.S. Household Usage for Fruit Juices/Drinks Other than Orange by Ethnicity, 2005
  • Table 6-14 U.S. Household Usage for Tomato and Vegetable Juice by Ethnicity, 2005
  • Table 6-15 U.S. Household Usage for Frozen Juice Bars/Frozen Novelty Treats by Ethnicity, 2005
  • Usage Rates Increase With More Children in Households
  • Households with Children Less than 6 Years
  • Households with Children Between 6-11 Years
  • Households with Children Between 12-17 Years
  • Table 6-16 Households with Children Use of Jams, Jellies, and Preserves, by Child Age Bracket, 2005
  • Table 6-17 Households with Children Use Canned/Jarred Fruit, by Child Age Bracket, 2005
  • Table 6-18 Households with Children Use of Nutritional Fruit Snacks, by Child Age Bracket, 2005
  • Table 6-19 U.S. ‘Households with Children’ Usage for Orange Juice in Bottles/Cans/Cartons Age Bracket, 2005
  • Table 6-19 [Cont.] U.S. ‘Households with Children’ Usage for Orange Juice in Bottles/Cans/Cartons Age Bracket, 2005
  • Table 6-20 U.S. ‘Households with Children’ Usage for Frozen Orange Juice by Age Bracket, 2005
  • Table 6-21 U.S. ‘Households with Children’ Usage for Fruit Juices/Drinks Other than Orange by Age Bracket, 2005
  • Table 6-22 U.S. ‘Households with Children’ Usage for Frozen Juice Bars/Frozen Novelty Treats by Age Bracket, 2005
  • Comparison by Attitude/Lifestyle Statements
  • Table 6-23 Comparison by Lifestyle Statements/Attitudes towards Consumption of Different Fruit Products (%)

Chapter 7 Trends & Factors To Growth

• Fruit and the American Diet
  • Overweight/Obesity in the U.S. on the Rise
  • Sodas/Soft Drinks Link With Obesity
  • Popularity of Soft Drinks Drop
  • Table 7-1 Per Capita Consumption of Fruit juice, Orange Juice and Bottled Water, 1998-2004 (in Gallons)
  • Role of High-Fructose Corn Syrup in Obesity
  • 2005 Dietary Guidelines for Americans
  • Fruit Advantage
  • Strawberries for Heart Health and Lowered Cancer Risks
  • Blueberries are Rich in Antioxidants
  • Grapefruit for Good Health and Weight Loss
  • Tomatoes and Watermelons Benefit the Heart, Reduce Cancer Risks
  • Cranberry for Various Health Disorders
  • Medical Studies Reveal Pomegranate to be a Wonder Fruit
  • Higher Fruit Consumption Lowers Body Mass Index
  • U.S. Fruit Consumption Does Not Match 2005 Dietary Guidelines
  • Total Per Capita Fruit Consumption Falls, Despite Initiatives
  • Table 7-2 Per Capita Consumption of Fruit in Pounds, 2001 versus 2004
  • Table 7-3 Fruit Ranked by Per Capita Consumption in Pounds,
  • 2001 versus 2004
  • Hispanics and Fruit Consumption
  • Hurricanes Cause Drop in Citrus Production
  • Fast Foods Go the Fruity, Healthy Way
  • Schools to Offer Healthier Foods
  
  
• Trends and Opportunities
  • Health: Top Selling Point
  • Focus on Packaging
  • Focus on Ethnic Populations
  • Table 7-4 Usage Rates for Selected Fruit Product Classifications in U.S. Households by Ethnicity, 2005 (%)

Appendix: Selected Addresses